Ksenija Leković (Fabian)

Ksenija Leković (Fabian)
University of Novi Sad · Faculty of Economics

About

22
Publications
5,404
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71
Citations
Citations since 2017
18 Research Items
71 Citations
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20172018201920202021202220230510152025
20172018201920202021202220230510152025
Introduction

Publications

Publications (22)
Conference Paper
Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with tha...
Article
Electronic word-of-mouth recommendation system (eWOM) has been present since the emergence of the Internet, and it was preceded by the long-term use of the traditional recommendation system (WOM). Interaction between consumers can result in a positive and/or negative impact on their further behaviour on the market. Tourism industry attaches particu...
Article
Service-dominant logic observes the user as a co-creator of value in the process of providing services. In the case of a complaint, as a result of dissatisfaction, the user and the travel agency become a co-creator of the value of service recovery. The perception of interactionist fairness is one of the determinants of a user’s complaint behaviour....
Article
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The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement o...
Article
Full-text available
Tourism represents a sector in an economy within which consumers – tourists – readily share their personal impressions, thoughts, attitudes and experiences regarding a tourist offer. They do it through interpersonal communication, both face to face, i.e. offline, and with the aid of contemporary information and communication technologies, i.e. onli...
Article
Full-text available
Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze th...
Article
Full-text available
Objectives:Interpersonal influence and word-of-mouth communication represent the most important sources of information used in the purchase decision process. This form of communication has a special role and importance in tourism due to the intangible nature of products offered in this market. With the advancement in information technologies an inc...
Article
Full-text available
The customer service experience with a specific travel agency is a kind of moment of truth. Customer satisfaction is the outcome they have experienced when service performance met expectations. Contrary to satisfaction, consumers may experience dissatisfaction with the provided service. One of the responses to dissatisfaction is a consumer complain...
Article
Full-text available
In order to achieve successful positioning, rural tourism managers and marketers need to understand consumer behaviour. Above all, they need to answer the question of which customer profiles are suitable to particular tourist destinations There are three types of statistical measurement used for research into consumer, i.e. tourist behaviour, and t...
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Full-text available
Tourism is one of the fastest growing sectors in the world characterized by numerous new forms aimed at satisfying the sophisticated needs of the modern consumer. In such circumstances, the concept of slow tourism is gaining in importance with emphasized need for slowing down the pace of life. Slow tourism offers a solution to this need. In develop...
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Full-text available
Changes in the structure of consumers’ (tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research...
Article
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The goal of the research is to determine a statistically significant difference in the tendency to appeal in relation to socio-demographic characteristics of the users of tourist services. The study has been conducted on a group sample of 116 respondents from Serbia and 106 respondents from Croatia. The empirical part of the research was carried ou...
Article
Full-text available
The concept of slow tourism is gaining attention in terms of emphasized need for slowing down the pace of life. This concept is tied to sustainable tourism and linked to social movements such as: 'Slow Food' (authentic, local food), 'Slow Cities' (environmentally responsible and peaceful environment) and 'Slow Transportation' (local buses and train...
Article
Full-text available
The research presented in this paper is based on the behavior of a specific segment of consumers - specific for its psychological as well as economic characteristics - segment of kids (children) as consumers. Therefore, the kids as consumers and their influence in family decision making process, in the framework of modern ('new') families, are the...
Article
Full-text available
In the conditions of growing competition, retail companies seek to minimize the efforts of consumers in the purchase process. In addition to the affordable price offer, one of the main demands placed upon them refers to the provision of adequate levels of product availability. However, the out-of-stock still remains one of the most common problems,...
Article
Full-text available
In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to copin...

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