Kristine Johnson

Rowan University · Department of Public Relations And Advertising

There is a need to delve into major subgroups among U.S. Latina/o/xs and identify emerging patterns in their understanding and consumption of new media. This study used six small-group interviews to explore the fluidity of parasocial dynamics with podcasts among young Latina/o/x podcast listeners experiencing the COVID-19 lockdown. Recent literatur...

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and fra...

Twitter, like other social media platforms, has been identified as a space for cultural groups to debate political ideologies, engage civically, and even form action strategies for social change. Since 2014, the #LatinoTwitter hashtag has been used by Latino users for these purposes. Despite the popularity of the hashtag, few studies have examined...

This study examines audience use of new media technologies found on NPR.org. A total of 514 members from NPR program fan groups found on Facebook were surveyed. The results indicate people prefer “traditional” Web site technologies: written articles, audio and video, podcasting, and links to local stations. Visitors use NPR.org to take control of t...

This dissertation is an exploratory examination of audience member use of new media technologies found on the NPR Web site, NPR.org. Data was gathered through the use of an online survey that was answered by individuals who belong to online fan groups of programs aired on NPR member stations. A total of 514 users of NPR.org and 100 non-users of NPR...