Kristian Bankov

Kristian Bankov
New Bulgarian University | NBU · Southeast European Center for Semiotic Studies

Professor

About

40
Publications
15,928
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73
Citations
Citations since 2017
26 Research Items
59 Citations
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Introduction
In the South-East European Center for Semiotic Studies currently we are developing a research program oriented towards the cultural changes after the advent of the internet. Our research is published in the journal Digital Age in Semiotics and Communication (http://ojs.nbu.bg/ojs/index.php/DASC/issue/archive)

Publications

Publications (40)
Chapter
In this chapter I shall first examine a tendency in screen design—their dematerialization and extraordinary proliferation—with important semiotic implications. The inquiry in the first part is mostly concerned with the driving forces of this process which come from the market and the advent of the so called “experience economy”. The conclusions of...
Chapter
In this chapter I shall examine the new forms of consumer rituals that have emerged after the advent of the world’s biggest social media. I use as a point of reference and a theoretical model the classification of the consumer rituals as “instruments for meaning transfer”, as describe in the famous book by Grant McCracken Culture and Consumption (M...
Chapter
In the second chapter of this part I intend to examine the key notion of interactivity as a ground for another paradigmatic shift of the science of signs, one aimed at keeping pace with digital transformation of culture. The main point is to stress that the textualist approach, methodologically the most developed form of semiotics, is not efficient...
Chapter
In this chapter, I shall look at the relationship between methodological textualism and eroticism and how this relationship develops in the digital culture, the age of hypertextualism. The starting point is the work of Roland Barthes on the concept of text and especially The Pleasure of the Text (1973), where we find enough evidence that the attitu...
Chapter
The aim of this chapter is to define the bigger picture of the book. It will explore digital culture in general using the tools of cultural semiotics, and in particular the Semiosphere model. Web 2.0 platforms are considered the main cultural dispositive of our time and the most typical way in which the Internet shapes digital culture. Most of the...
Chapter
In this chapter I will trace the evolution of football since 1990, with a primary focus on comparing it to the situation prior to that year, and highlighting essential elements of its transformation into avant-garde experience economy. This is the less semiotic of all chapters. The theoretical reflections rely on market data, statistical evidence a...
Chapter
Full-text available
The basis of this study is the encyclopedic model of culture by Umberto Eco. Even before I turned my interest towards education in the digital age, I was struck by Eco's idea of the encyclopedia conceived in the early 1970s: one which quite accurately predicted the structure of information on the Internet. My main hypothesis concerns the formation...
Chapter
In 2018 the Istanbul Convention (IC) was declared unconstitutional in Bulgaria. The decision was taken after several months of fierce public debate among the Bulgarian people mostly on the Social media about the consequences of the adoption of the IC. The debate was dominated by a populist position which rejected the document. From this debate, the...
Chapter
In the first part of the chapter, I shall summarize the most important findings of the semiotic study of the money sign. In order to comprehend the essential feature of digital money, it will be necessary to undertake a tripartition of the main types of money sign: namely commodity money; representative money and fiat money. I shall then employ thi...
Chapter
This chapter first examines the history and the role of the Bulgarian flag in the process of constitution of the Bulgarian national identity, starting from the second half of the ninetieth century. Afterwards is designed a semiotic model of the identity, which puts the major accent on its constructed character and its communicative flexibility whil...
Chapter
Semiotics of transaction is presented here as a new approach, oriented towards the semiotic mechanisms of the transaction of economic value. After analyzing the nature of the main semiotic device for value transactions—the money sign—we have identified in its core the trust in the future of the economic system of exchange and the scarcity of its av...
Chapter
Full-text available
This chapter is rather descriptive than analytical, with the aim to provide a semiotic insight into the substantial cultural changes in the way sexuality is experienced in the age of the internet. The main focus is on the way new communication technologies and the mechanisms of Web 2.0 have changed the intimate relations, how they have commercializ...
Chapter
In this chapter, I will be exploring some of the implications of copyright, following existing research on the way in which new digital technologies provide an effective interactive experience. The semiotic core of the issue lies in the fact that the standard concept of copyright is linked to the textualist notion of fixation of any discourse of cr...
Chapter
This chapter first examines the history and role of the Bulgarian flag in the constitution of Bulgarian national identity, a process which began in the second half of the nineteenth century. It then proposes a semiotic model of the identity, one that centers its constructed character and flexibility while performing social interactions. A basic div...
Article
Full-text available
In 2018 the Bulgarian Constitutional Court declared the Istanbul Convention (IC) unconstitutional. This decision was taken after several months of fierce public debate in Bulgaria over the implications of IC adoption. The debate was overwhelmed by the populist position rejecting this convention. From this debate the word “gender,” literally transcr...
Article
Full-text available
In this paper I examine the relation between textualism and eroticism and how this relation evolves in the digital age. The point of departure is Roland Barthes’ works on the notion of text and especially The pleasure of the text (1973), where we find enough evidence that the attitude of the French semiologist is of fetishistic character with expli...
Article
Full-text available
This second volume of our journal addresses an uneasy topic. It is uneasy exactly because it is too easy to speak about love and sex and yet say nothing. It is uneasy because there has not been tremendous academic interest in this topic within the field of humanities and social sciences, and contributions to the field have thus been sporadic and un...
Book
Full-text available
This second issue of our journal addresses an uneasy topic. It is uneasy exactly because it is too easy to speak about love and sex and yet say nothing. It is uneasy because there has not been tremendous academic interest in this topic within the field of humanities and social sciences, and contributions to the field have thus been sporadic and uns...
Article
In the first part of the paper, I am summarizing the most relevant findings of the semiotic study of the money sign. It starts with a tripartition of the major types, namely commodity money, representative money, and fiat money. I then use this approach in order to position the most important contributions of other authors from semiotics and surrou...
Article
In this paper I compare and synthesize three separate discourses on marketing communication and propose a model for symbolic added value, a quality that characterizes the most memorable brands. Kevin Lane Keller (Strategic Brand Management, 2013) exhaustively outlines the pragmatic steps for building, managing and measuring strong brands, but his a...
Book
Full-text available
Before being the title of our new journal, Digital age in semiotics and communication was a short definition of the research program of the Southeast European Center for Semiotic Studies at the New Bulgarian University. Of course, today speaking of a “unified program” in the humanities is a utopian act, given the nature of our communities, the hype...
Chapter
The goal of this chapter is to show how the last 30 years in Bulgaria have witnessed a remarkable variety of consumer cultures, determined by the tumultuous socioeconomic changes in Europe and throughout the world. The first part of the chapter is dedicated to a general outline of the advent of consumer society in Bulgaria from the socialist period...
Conference Paper
Full-text available
Article
Full-text available
In this paper first I examine a tendency in the design of the screens - their dematerialization and extraordinary proliferation - with important semiotic implications. The inquiry in the first part is mostly concerned with the driving forces of this process coming from the market and the advent of the so called 'experience economy'. The conclusions...
Article
Full-text available
The idea of writing this paper comes after years of observation of the cognitive attitudes of our students, in particular their approach to knowledge and information and their tactics in demonstrating their acquisition of it during various types of exams. The backbone of the study is Eco's model of culture as encyclopedia. Even before my interest i...
Article
Full-text available
This article is a discussion of the critical remarks raised by Kristian Bankov in a notion called Bankov’s razor, about some foundational elements of the biosemiotic paradigm. The elaborated form of the “razor” includes three main questions on biosemiotic ideas, namely: 1) the philosophical grounds of the biosemiotic discourse, 2) the scientific ou...
Article
Full-text available
The present essay considers some possibilities of achieving objectivity in the knowledge of social facts and of other people in general, guided by the Peircean doctrine of the achievement of objectivity in natural sciences. I propose a direction for a typology of signs (in the largest possible sense of the word), based on the kind of resistance tha...

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Projects

Projects (2)
Project
The fourth edition of the International Conference Semiosis in Communication: New Challenges of Multimodality in the Digital Age will be organized by the National University of Political Studies and Public Administration, Bucharest, Romania (SNSPA), through the Applied Semiotics and Communication Lab (ASCL) - affiliated to the Centre for Research in Communication (CRC) of the Communication and Public Relations Faculty, FCRP, SNSPA - in participation with: SemioLab - Semiotics Laboratory affiliated with Aristotle University in Thessaloniki (Greece); Southeast European Center for Semiotic Studies (SEECSS) at New Bulgarian University (NBU), Sofia (Bulgaria); Semiotics and Visual Communication Research Lab at Cyprus University of Technology; The Department of Communication and Public Relations from the Faculty of Philosophy and Social-Political Sciences at the “Alexandru Ioan Cuza” University of Iaşi, Iaşi (RO); Romanian Association of Semiotic Studies (ROASS) and under the auspices of the International Association for Semiotic Studies (IASS-AIS). It will be held in Bucharest, Romania, from the 22th to the 24th of June, 2023.