Krishnakumar Krishnasamy

Krishnakumar Krishnasamy
Periyar University · Department of Commerce

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94
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94
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Publications

Publications (94)
Article
This study delves into the issue of occupational stress among teacher educators, aiming to explore its prevalence and associated factors. Through correlation studies, it was observed that a majority of the correlations were both positive and significant. Gender did not emerge as a differentiating factor in occupational stress levels, yet private te...
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Fairness cream is one of the important products in the fast moving consumer goods and its increasing their sales because Indian peoples give more importance to the fairness. As India is a country known for, its diversity different consumers from different parts of the country prefer different branded fairness creams. The study aimed to identify the...
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Rural markets are one of the developing strategies in recent days, now-a-days the rural people also buying rural markets equal to the city market. The fast moving consumer goods (FMCG) concept is very useful for motivating the customer in buying rural markets. The buying consumers in buying taste, styles, economic background are entirely different...
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In India most of the people prefer railway transportation since it is low cost and convenience. The highly populated country like India it is most important to provide very vast railway transportation system in order to cover the requirements of passengers' mobility. To offer customized services, it is essential to understand the expectation and sa...
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Online buying is a form of electronic commerce which allows consumers to directly buy goods and services from a seller over the Internet. The empirical study is attempted to focus on the online buying behavior of Salem district consumers. The major objectives of the research were to know the online consumers demographic profile and to study the fac...
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Fast moving consumer goods (FMCG) are one of the growing concepts in these recent trends. In particular the rural consumer prefers to the fast moving consumer goods products. The rural consumers most probably like in FMCG products only. They are buying behaviour changing factor in day-today consumer needs. In kallakurichis district having more than...
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Online buying is a form of electronic commerce which allows consumers to directly buy goods and services from a seller over the Internet. The empirical study is attempted to focus on the online buying behavior of Salem district consumers. The major objectives of the research were to know the online consumers demographic profile and to study the fac...
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In the contemporaneous globalized era, there has been a drastic evolution in the meadow of economy. Women entrepreneurs have been nominated as the innovative devices for growth and the escalating stars of the economies in developing countries to bring fortune and safety. In this circumstance women's contribution is of countless reputation. Women en...
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Indian organized retail market is growing at a rapid due to the boom in the India retail industry entry to enhance the several new players. India is the world's fifth-largest global destination in the retail space. Indian company which plans to increase its retail space Growing consumerism would be a key driver for organized retail in India. Organi...
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In this fast moving world Work-life balance of an individual is a challenging one particularly for the working professionals, such as doctors and medical representatives. In this empirical study the researcher examined the work-life balance of Medical Representatives. The main objective of the study is to find out the agreement level of Medical Rep...
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Online shopping is the use of internet as means of communication with consumers, the field of e-commerce, e-service quality in online shopping has experienced a rapid growth in the recent years. The empirical study is attempted to focus on the e-service quality of online shopping in Salem city consumers. The major objectives of the research were to...
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The Micro, Small and Medium Enterprises (MSMEs) sector has been deliberated as the chief development driver of the Indian economy for the year(Sunil Mitra 2018). India is a predictable to appear as one of the important economies in the world over the next decade in the light of a positive political and economic scenario (Mc Kinsey 2017).The Micro,...
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Rural market is one of the growing concepts in current scenario. It is stimulating buying pattern of village people. Gandhi's saying village are back bone of our country so, villages are developed all are developed that's why FMCG to acting as bridge between rural people as well as a rural marketing. The rural people are preferred branded products...
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The present research examined the effects of perceived value on purchase decision of shampoo. The aim of the study is to evaluate the reasons behind shampoo purchase decision and the influence of perceived value on purchase decision. The data were collected from 200 shampoo users in Salem district, Tamil Nadu with the help of questionnaire. The per...
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Entrepreneur creates employment opportunities for the people of the country. Therefore, the government is taking lot of initiatives for the promotion of the entrepreneurship in the country. The potential candidates are motivating by the training institutes by providing technical support. Incentives and subsidies are provided to the entrepreneurs by...
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Several anomalies have crept into the current direct tax system. These include dividend distribution tax, MAT, surcharges / cess and interest rate arbitrage between delayed refunds and tax payments. Further, as net income is taxed once, any gift, wealth or estate passing on to others from the taxed net Income should not be taxed again. Being the Bi...
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Work-life balance is an important concept in the current economic scenario. In this fast world it is essential to manage the both work and life of an individual. The introduction of work-life balance was 18th century. Due to the needs and wants of an individual life satisfaction he/she must be able to balance the both work as well as life, in the c...
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Entrepreneurship was considered to be one of the most important determinants in the process of industrialization, creating employment opportunities and accelerating economic growth. The training programmes conducted are industrial motivation campaigns (IMCs), Entrepreneurship development programmes (MDPs), and training programme - target group educ...
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Work-life balance is a balance between flow of managing time by use of technology and setting priorities in life. The aim of this study is to examine, what are the factors which are determining the work-life balance. The present study consists of secondary data collected from previous studies in the name of critical review of work-life balance to f...
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Agricultural activity in India is considered to be the largest, as it feeds larger population. The application of Internet of Things(IoT) in Agriculture field is acting as an aid to the traditional farmers and inspired youths who are interested in agriculture by assisting them in Organic farming by solving several problems of the producers. The nee...
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Work-life balance is about adjusting work patterns to achieve overall fulfillment. A good work-life balance enables the organisations to thrive and at the same time enables, the employees easily combine work with other aspirations and responsibilities. It is imperative to arrive at the conceptual understanding of the term, work life balance, is ear...
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Women play a great role in everyone's life. Without whom we cannot imagine the success of life. The way of behaving, thinking and doing of women is completely different from the men so we can say that women are physically, physiologically and psychologically not equal to men. Work life balance is an important supportive activity every human being l...
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Management is supposed to get the work done by the subordinates towards the attainment of the common goals. This is the most important function of the management to inspire and stimulate the personnel with zeal to do the work for the accomplishment of organizational objectives. In other words, it is motivation of people. A successful manager knows...
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Compensation is an essential and universal component of the management process of every organization. Most organizations want to fulfill their mission, achieve their objectives and maximize return on their investment, particularly on their human capital. Doing so requires that their compensation philosophy, design, delivery and decisions be balance...
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Women have been successful in breaking their confinement within the limits of their homes by entering into various kinds of professionals and services women entrepreneurs have proved to be on par with their men counterparts in business acumen and are emerging as smart and dynamic entrepreneurs. The growth and development of women entrepreneurs have...
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In the modern scenario of electronic and digital world there is an impact on various sectors which includes health care too. Previously during 90s there was a dramatic and radical development and transformation from conventional method of working system into computerized system in every business. In 21st century it has developed as E, M and U servi...
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The preparation of a budget is an essential part of event management. It is fundamentally important that event practitioners are able to predict with reasonable accuracy whether the event will result in a profit, a loss or will break-even. The achieved by identifying and costing all probable expenditures and by totaling all expected revenues. The o...
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The primary health center is the basic structured and functional unit of the public health services in developing countries. The primary health centers help to the village people and rural poor to take care of their health and taking treatment for diseases. So many village peoples are ready to utilize the services offered through primary health cen...
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Brand switching can be instigated by price promotions, in-store displays, superior availability, perceived improvements or innovations in competitive brands, desire for novelty, number of available brands, perceived risk, frequency of purchase, changes in quality or level of satisfaction with the most recent purchase. These influencing factors have...
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The research study is to understand the job satisfaction of bank employees, to determine the level of satisfaction among the bank employees regarding their job and also to identify the factors which influencing the job satisfaction. Descriptive research design is used for this study. The researcher is used convenience sampling method in order to co...
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The preparation of a budget is an essential part of event management. It is fundamentally important that event practitioners are able to predict with reasonable accuracy whether the event will result in a profit, a loss or will break-even. The achieved by identifying and costing all probable expenditures and by totaling all expected revenues. The o...
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This study out to find out the level of awareness on corporate social responsibility awareness among students of social science in salem district. Data were collected from 50 higher education students of salem district. Simple percentage, parametric one sample t-test was applied to identify the level of awareness of corporate social responsibility...
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Tooth paste is an important product which is part and partial of everybody's life. The customers those who are using toothpaste always prefer a particular brand. In today's competitive market there is a hectic competition in FMCG industry particularly with reference to tooth paste. There are plenty of substitutes and alternative. Products are avail...
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The fast moving consumer goods sector is an important contributor to India's GDP. Fast moving consumer goods constitute a large part of consumer's budget in all countries. In India FMCG sector played fourth largest sector in Indian economy and employment its principal constitutes are household care, personal care and food and beverages. This study...
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The purpose of this study is analyzing the consumer's awareness towards consumer protection Act, to know the consumer protection Act and its legal framework in India. Descriptive research design is used for this study. The researcher is used convenience sampling method in order to collect primary data with the help of structured questionnaire and t...
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The researcher carry out that study are to understand the consumer morals towards online shopping and to analyze the factors which influencing online shopping consumer morals. In this study exploratory and descriptive research designs because both primary and secondary sources were used. By adopted convenience sampling technique have been used in o...
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The purpose of the study is to identify the service quality dimension in automobile industry. The customers preferences and purposes of Mahendra Automobiles are considered with reference to SKS automobiles in Salem. The convenience sampling method was used to collect primary data. The data were collected from 120 customers of SKS automobiles. Simpl...
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"Small drops of water make a big" - on this concept mutual fund works. Small investors can also invest in mutual fund and earned fair rate of return with less risk compare to shares. The researcher carry out the study are to understand the investors attitude regarding mutual funds investment and to analyze the factors influencing selection of mutua...
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Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods a services from a seller over the internet using a web browser. Alternative names are e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online storefront and virtual store. In this, the study aim to identify how...
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Social entrepreneurs are individuals with innovative solutions to society's most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the...
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India is one of the largest producers of oil seeds in the world and this sector occupies an important position in the agricultural economy. The people of Tamil Nadu use groundnut oil, gingili oil and coconut oil for cooking. In recent times, they have started using cotton seed oil, sunflower oil, rice bran oil and imported oils such as palm oil, ol...
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Today chennai is easily targeted segment than the other income bands. Consumers in chennai are changing their toothpaste more regularly than before, in line with dentists recommendations, due to rising oral hygiene awareness and improving income levels. The main purpose of this research is to know the effect of the brand trustworthiness among the c...
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This article examines factors influencing brand trust of hair oil. In additionally, it constructed a model on brand trust exclusively for hair oil. Using 74 users as samples of hair oil through convenience sampling method. Percentage analysis, t-test and structural equation modeling were used to analyze and construct model. Finally, the study concl...
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Brand awareness on brand which constitutes the success of a brand. The present study is an attempt to update their understanding of the attributes of the products and the role of brand awareness of personal care brands among in chennai district respondents. The questionnaires were distributed hundred respondents by using convenient sampling techniq...
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Abstract:Brand awareness on brand which constitutes the success of a brand. The present study is an attempt to update their understanding of the attributes of the products and the role of brand awareness of personal care brands among in Chennai district respondents. The questionnaires were distributed hundred respondents by using convenient samplin...
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TV Advertising is powerful medium of mass communication. The need and importance of advertising is increasing day by day. Now a day entertained ads play a vital role in viewer's perception. Entertainment one of the factor in advertising effectiveness on consumer purchase decision like Humour, Uniqueness, Imagination, Lively and Energetic, Freshness...
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Brand loyalty has become more important yet more difficult to achieve in today's marketplace. Its creates much-interest over recent decades, with numerous companies seeking to establish brand loyalty from their consumers. Brand loyalty, is a measure of the attachment that a customer has to a brand. Essentially, brand loyalty refers to a consumer's...
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The purpose of this article is to investigate the influence of brand loyalty on masala product buying behaviour of female consumers of salem city in Tamilnadu. Questionnaires were distributed 100 female customers. Descriptive analysis and t-test were used in this study. The study concluded that there is a high level of influence of product attribut...
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This study aimed to find out the stress due to physical environment and curriculum among the private college faculties in salem district. The samples were collected from fifty faculties by using convenience sampling techniques. Simple percentage analysis and one-sample t-test were used in this study. Finally, based on the results the researcher con...
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Event management is the application of project management to the creation and development of festivals, events and conferences. Events and festivals such as the Asian games have a large impact on their communities and in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for te...
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This study intended to examine the factors influencing by brand loyalty towards footwear brands among the younger consumer in Salem. The questionnaires were distributed hundred university students by using convenient sampling techniques. Simple percentage and one sample t-test were used in this study. The results revealed that students are always s...
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Scheduled castes and scheduled tribes are two groups always collectively struggling by various socio-economic victims such as discrimination, disabilities, untouchable practice, treatment of impure and polluted community, inequality etc. Which are all refers the socio-economic disabilities. This paper reveals the role of commercial banks in socio-e...
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Advertisement, as part of communication strategies for marketing are used to draw consumer's attention and influence their decision to purchase the advertised products and services. Television advertisements are the most authoritative, influential and persuasive advertising medium as compared with other media such as Radio, Newspapers, Persuasive m...
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One of the important objectives of eleventh five year plan in India is "Inclusive Growth". The basic objective of "Inclusive growth" is the inclusion of each and every section of the society in the process of economic development and achieving growth with equity. Financial inclusion is conceived as a major driving force to achieves self sustained i...
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This study aimed to find out the common causes of stress among the private college faculties in Salem district. The samples were collected from fifty faculties by using convenient sampling techniques. Simple percentage analysis, one-sample t test and chi-square test were used in this study. Finally based on the results the researcher concluded that...
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Organizations frequently follow brand extension strategies and it is well established that consumers evaluations of brand extensions depend on the quality of the parent brand and the fit between that brand and the extension category. In particular, brand comparisons shift consumers preference from extensions of better fitting brands to extensions o...
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Many organizations in the 21st century are experiencing radical, structural and strategic transformations in response to rapidly growing environmental and economic pressures. As a result, occupational stress has become one of the most critical issues in the workplace due to its extensive costs to individuals, organizations and society. Stress is a...
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In India, Scheduled caste and scheduled tribes community share a significant amount in the total population, But the SC/ST community people are the most disadvantage and discriminated group in the society. Majority of SC People are living in rural areas and their occupations are agricultural labour, civil labour, sweeper etc. Poverty is the major c...
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The successful promotion of a product requires that a minimum, a positive commonly used source of communication to convey the message to the ultimate customers. Media can reach very large number of potential buyers globally. Media plays important role in the competitive world. It facilitates creation of a non-personal link between advertiser and th...
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Economic Value Added (EVA) is a developing concept for measuring financial performance of an enterprise. This would lead to direct all efforts in creating shareholders value (SHV). That the concept becoming popular only after marketed by Stem Stwart & Co of New York based auditing firm (1991). It is a method of calculating economic profit (Residual...
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The amazing growth of information and communication technology has made significant changes to the present world, particularly jewellery industry. The present scenario in the jewellery industry is a complex and competitive, environment stained with little stability. In this study evaluation has been made in the various customer relationship managem...
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Today every organisation from small to large to give more importance to their human resources since they are the deciding factor of their conquest and crash in this busy and hi tech world. The organisations concentrate more in acquiring and retaining the most competent and contemporary work force so that they can achieve as well as survive their su...
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The organizational culture and climate is the most vital factor that aids in determining an organization's quality of work life, the most important phenomenon for success of today's organization. Only when there is a good organizational climate there will be a good organizational culture that prevails in an organization, presence of these two ultim...
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Advertisements, as part of communication strategies for marketing are used to draw consumer's attention and influence their decision to purchase the advertised products and services. Television advertisements are the most authoritative, influential and persuasive advertising medium as compared with other media such as Radio, Newspapes, Magazines an...
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Air transport is the most modern and the quickest mode of transport has been gaining popularity. However, the very high rates have made it the mode of travel of the rich or of the business community for whom time is more expensive than air travel. But now, this trend has been slightly changed because of the entry of LPG concept and participation of...
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Services are the largest and fastest growing sector in developed and developing countries. In India, the share of services sector in Gross Domestic Product (GDP) has risen from 50.4 per cent in 2009-01 to 59.0% in 2011-12. Service quality has become increasingly significant term for all firms, to maintain customer bases and compete effectively in t...
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Oil and Natural Gas Corporation (ONGC) is one of the pioneers in oil and gas production in India and contributes over 84% of India's oil and gas production. It has 23 sedimentary basins in India and has projects in 15 countries. The organization has more than 40000 employees working in both on-shore and off-shore projects. The work environment of O...
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The successful promotion of a product requires that at a minimum, a positive commonly used source of communication to convey the message to the ultimate customers. Media can reach very large number of potential buyers globally. Media plays important role in the competitive world. It helps to speed the message about the product and thus promote its...
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The country has a rapid growth of Self Help Groups (SHG's) in the last one decade. The SHG which has almost assumed the form of a grassroots level mobilization of poor rural women into small informal associations capable of forgoing links with formal systems to help access financial and other services needed for their socio-economic advancement. Th...
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The term "Corporate Social Responsibility" came into common use in late 1960s and early 1970s, after many multinational corporations were formed. CSR is titled to aid an organizations mission as well as a guide to what the company stands for and will uphold to its consumers. Corporate social responsibility is also called corporate conscience, corpo...
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Internet Banking helped give the customer's anytime access to their banks. Customers could check out their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. However the biggest limitation of internet banking is the require...
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Corporate Social Responsibility (CSR) is a well known concept but not implemented well by most of the corporates. They are not known about the benefits of CSR as well as there is negative school of thoughts about the CSR initiatives. There are more challenges to initiate the CSR activities which are the major hurdles to the development of CSR activ...
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Indian Aviation industry is playing a dominant role and gaining popularity due to liberalization and globalization. Primarily it was a government-owned industry, but now it is dominated by privately owned full service airlines and low cost carriers. Air travel was no more a luxury, it has become a necessity. Heavy competition forces the sector to r...
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Service is an economic activity that creates value and provides benefits for customers. Service quality is the concept providing services to customers with value and benefits with Zero errors. The airline industry witnessed evolutionary growth in past few decades. The airline service providers are supposed to provide better service to the passenger...
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Brand association is an indispensable part of brand image. The determination of optimal positioning in the minds of the customer for the brand is based upon identifying the relationship between the brand and its favorable and unique associations. An association can affect the processing and recall of information, provide a point of differentiation,...
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"Good health for all" in the 21st century as targeted by WHO. Health is a vital indicator of human development. In present days, diseases create challenges to human society. Health awareness promotes the people to prevent them from life threatening diseases. In urban areas people are highly aware about challenged diseases, but in rural areas lack o...
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This study was examined "an empirical study on factors influencing about e-banking services: with special reference to ICICI bank in Gobichettipalayam town". The main objective of this study identify the factors which are influencing the customers to open account with ICICI bank and the problems faced by the customers while using E-Banking. The dat...
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Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular. As far as the world trade is concerned it is still dominated by sea transport because air transport is very expensive and is also unsuitable for carrying hea...
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The most dramatic and remarkable change of the last two decades has been the globalization of economic activity which changed the shape of international economy. Today we sense globalization in each and every sector and area of business. Since from education to employment we now operate at an international level. The world is more globalized than i...
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Micro finance has been presently widely accepted as an effective to poverty alleviation and enhancement of living standards. It aims at providing broad range of financial services such as deposits, loans, payment services, money transfers, insurance to poor and low income households and their micro enterprises. Though no one can have a second thoug...
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Financial Inclusion has become a buzzword now but in India it has been practiced for quite sometime now. RBI has made efforts to make commercial banks open branches in rural areas. Priority sector lending was instituted to provide loans to small and medium enterprises and agricultural sector. Further special banks were set up for rural areas like r...
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Over the last few decades, the car market in India have been in a burgeoning stage with all types of cars flooding the market in order to meet the demands of Indian customers who are increasingly exposed to state-of-the-world automobiles and want the best when it comes to purchasing a car. The automobile industry in India is the eleventh largest in...
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Brand equity was born as a simple construct in the late 1980's with a single variable meaning changed according to each author; the additional price a consumer is willing to pay for a brand; the extension capacity of a brand; the financial value of a brand as a intangible asset; or its capacity for generating loyalty among consumers (Paul Feldwick,...
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Human resource is considered as the backbone of any economic enterprise. In recent years the economist has added "Human Resource" besides land, capital and technology as the key factor for building and developing the nation. The human resource management is a proactive central strategic management activity which is different from conventional perso...
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Retail is the connecting link between the bulk producers of commodities and the final consumers. It is the final step in the distribution of merchandise and the final link in the supply chain. It covers diverse products such as apparels, cosmetics, general retailing is final stock point-that makes products whenever they needed. Liberalization of th...
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ERP change dramatically to the way a company does business and that kind of change doesn't come without pain. Its critical to figure out if your way of doing business will fit within a standard ERP package before signing the check. The move to ERP is a project of breathtaking scope and the price tags on the front end are enough to make even the mos...
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Human resource is one of the important components in management of all enterprises. The co-operative sector is not exempted from it. There are various factors affecting the human resources in functioning of the organization. One such lead factor is job satisfaction. Considering job satisfaction as the overall attitude of well being with regard to j...
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Today both public sector and private sector commercial banks are offering numerous customary services to its customers like leasing, factoring, insurance, mutual fund services, issue of debit cards, credit cards etc. The debit card is one of the recent origin which is issued to the account holders in order to save time and then do all cash transact...
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The biscuit market in India is estimated to be 1.1million tons p.a., valued at Rs.35 billion. The unorganized sector accounts for over 50'7o of the market. The market has been growing at a CAGR Of 6-7% p.a. Per capita consumption of biscuits in India is estimated at a low 1.5kgs, reflecting the huge potential for growth. Manufacturing was reserved...
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The Indian co-operative Movement after traversing the 20° Century and after facing many trials and tribulations has now entered the next millennium. In India, formal beginning of Co-operatives started with the enactment of Co- operatives Credit Societies Act, 1904 whose objective was to provide relief to the farmers and needy persons from the explo...
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Factoring is a financial service, whereby a firm converts its receivablfž into cash by selling them to a factoring organization. The institution calletl 'Factor' undertakes the task of realizing accounts receivables such as debts, bills receivables and managing sundry debts and sales ledgerN commercial and trading firms in the capacity of an agent,...
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Co-operative movement in India has been associated with freedom struggle as its founding fathers such as Shri. Vaikunth Mehtaji were in search of new approaches to economic freedom immediately. After the achievement of political freedom in late 40s of last millennium. They aimed at development of a socialistic pattern of society that would enable a...

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