
Konstantinos RigopoulosDemocritus University of Thrace | DUTH · Department of Economics
Konstantinos Rigopoulos
Doctor of Philosophy
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17
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Introduction
Dr Konstantinos Rigopoulos is Assistant Professor of Marketing and Market Research at Democritus University of Thrace, Greece. He specializes in digital B2B marketing, social media storms and sales management. His research has been published in the proceedings of several international conferences of renowned scientific bodies such as the European Marketing Academy. He holds a Ph.D. in Business-to-Business Marketing from Nyenrode Business Universiteit (Netherlands).
Skills and Expertise
Publications
Publications (17)
Sustainable Responsible Investments (SRIs) are becoming increasingly crucial in environmentally impactful sectors, which face strict Environmental, Social, and Governance (ESG) standards, especially for foreign direct investments (FDIs) (Matallin-Saez et al. 2019). Such investments must not only meet high ESG standards but also develop effective co...
Nowadays, customers are more empowered to share their opinions on social media, influencing business practices. In this environment, tourism managers face the challenge of understanding, processing, and deciding whether and how to meet various stakeholder expectations on those platforms, particularly when critical customer masses threaten to boycot...
This study explores the interplay between the characteristics of video marketing content and consumers’ attention. Consequently, it creates insights of the ideal set of characteristics that optimise attention and contribute to the success of video advertisements. By means of machine learning and computer vision techniques, computerised metrics for...
Balenciaga, Nike, H&M, Burberry, United Airlines, Lego, Apple, General Motors, Shell, these are only some of the companies that faced a Social Media Storm (SMS) in recent years. Several managers have realized that a new challenge in today’s business landscape is to understand and meet stakeholders’ expectations on social media particularly when cus...
In an increasingly interconnected world, the interplay between managing new international business endeavors and the strategic integration of stakeholder engagement, national branding, and responsible social media communication has gained much prominence. This paper examines the dynamic interplay between stakeholder engagement, national branding, a...
Social media are used by students and by universities for a variety of reasons including social connectivity, community discussions, participation and learning. Higher education students who are often disappointed by their learning experience, may welcome social media as a way to improve their experience and reach their learning goals. By deploying...
This study examines the current sales landscape, highlighting the effect of customer
trustworthiness in B2B sales. A three by two experimental design expands the current literature by investigating the impact of specific sales approaches on sales performance through effective critical incident resolution and customer gratitude generation. Using sur...
Cooperative members typically maintain the entrepreneurial lead for themselves (i.e., their own business – the first layer of entrepreneurship) and view the cooperative firm as a task organization in a common front-office (i.e., marketing cooperative firm – the second layer of entrepreneurship) that achieves differentiation in response to rapid mar...
We conceptualize and validate healthy food experiences as value-in-use offerings. We study the learning process in the development of food beliefs and preferences of children (6-12 years-old). Building on the experiential learning theory (ELT), we emphasize on the experiential aspects before and during food consumption. We examine empirically the d...
When a social media storm occurs, several interpretations emerge in the aftermath as to the reasons why it occurred, why it escalated, and how it should have been handled. Indeed, communications teams in tourism tend to believe that they acquire valuable lessons upon weathering a crisis. Nonetheless, the conclusions they draw on how to handle a soc...
Nowadays European countries’ municipalities manage a number of social services like for example municipality police, centers for supporting vulnerable citizens and cultural services. These services management includes the subsequent empowering of specific social policies. The prioritization of such policies in the past was mainly based on the propo...
This study deploys an experimental design to better understand how sales approaches affect buyer-seller relationship outcomes in business sales. Taking into account the significant effect that customer gratitude has on business sales performance as well as the dominant role of critical incident resolution for the relationship outcome, we designed a...
The purpose of this study is to examine the effect of customer relationship management information technology on customer-supplier relationship outcomes. Within the current sales landscape, customers have access to information and supplier alternatives online. At the same time for significant purchases, resolution of critical incidents, and strateg...
The main contribution of this study lies in the implementation of customer relationship management in business markets from a sales force perspective. The research at hand involved Dutch and Greek sales representatives working in Netherlands, United Kingdom and Greece. The findings suggest a classification in transactional, consultative and strateg...
De primaire affectieve reactie van menig sales professional op programma's of projecten over verkoopinformatiesystemen of Customer Relationship Management (CRM) is veelal niet positief. Dit terwijl informatiesystemen onderdeel uitmaken van de dagelijkse praktijk van alle succesvolle organisatiemedewerkers en er bewijs is dat ook 'sales force automa...