Konrad Hryniewicz

Konrad Hryniewicz
SWPS University of Social Sciences and Humanities | SWPS · Faculty of Psychology

phd student

About

8
Publications
2,317
Reads
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7
Citations

Publications

Publications (8)
Article
Full-text available
Public acceptance of autonomous vehicles (AVs) is still questionable. Nevertheless, it can be influenced by proper communication strategy. Therefore, our research focuses on (1) the type of information concerning AVs that consumers seek and (2) how to communicate this technology in order to increase its acceptance. In the first study (N = 711) topi...
Experiment Findings
Full-text available
The research was carried out using the Lime Survey program (Schmitz, 2012) on Facebook groups which united students. In the first step of the survey participants put their demographic information, and then in the second step, they were asked 5 open-ended questions: What would you like to see in the advertisements about transport services in which a...
Article
The article expands the knowledge on marketing effectiveness of advertisements containing agentic and communal content with recipients characteristics. Three studies were carried out (N = 398, N = 339, N = 512) where two advertising conditions were manipulated. One contained agentic content and second communal. The research focused on the relation...
Article
Autor przedstawia założenia i wyniki trzech badań pilotażowych oraz eksperymentu dotyczących efektywności marketingowej reklam nasyconych treścią sprawczą lub wspólnotową. Wykorzystując model podwójnej perspektywy sprawczości i wspólnotowości oraz teorię zbieżności z „Ja”, założono w nich, że reklama sprawcza będzie wartościowana przez „Ja” odbiorc...
Article
Full-text available
background When observing how people strive to achieve their goals, we can discern two main styles. Some people accomplish their goals mainly through strong will while others may need additional and compound plans to rely on. Two different modes of implementation of intentional behavior are explored. participants and procedure Two correlationa...
Article
The objective of the study was to verify the relation between the congruity effect between the product ‘personality’ image and one’s self-image with the intention of purchase and valuation, in which attitudes played a mediating role. Analysis of the SEM-PLS structural model showed that the self-convergence effect influenced significantly the level...
Article
Full-text available
The article presents three studies about saving money described as a routine behaviour and a way of life. The results underline the role of perceived risk, benefits and self-efficacy as motivational variables affecting savings and the meaning of strategies in action control that facilitate the intention to save and maintenance of saving behaviour....
Article
Nakłady finansowe na marketing firm sprzedających napoje energetyczne (np. Red Bull, Tiger, Black) z roku na rok rosną. Kluczowe dla producentów i specjalistów od marketingu jest określenie silnych determinant sprzedaży swoich produktów. Celem artykułu jest zweryfikowanie relacji efektu zbieżności obrazu produktu z charakte- rystyką własnego „Ja” n...

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Projects

Project (1)
Project
We want to uncover how agentic (well working) and communal (safe and secure) presentation of the autonomous car influence on perceived ease of use, perceived usefulness and intention to use of the autonomous car (technology acceptance). We also intend to show how two fundamental perspectives (agent (who is goal-oriented) vs observer (who is harm and benefit-oriented)) interact with technology presentation and technology acceptance.