Koldobika Meso Ayerdi

Koldobika Meso Ayerdi
Universidad del País Vasco / Euskal Herriko Unibertsitatea | UPV/EHU · Departamento de Periodismo

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Publications

Publications (123)
Article
Full-text available
[EN] Journalism is an activity that does not escape the gender gap. Despite progress in equality in recent decades, the analysis of women in media newsrooms show data even today that prove differences between men and women. Within this context, this study aims, on one hand, to characterise the main indicators revealing the gender gap in the profess...
Article
Full-text available
A pesar del avance hacia la paridad experimentado durante las últimas décadas, la profesión periodística es una actividad que no escapa a la brecha de género. El objetivo de este estudio es, por un lado, caracterizar los principales indicadores que revelan la existencia de esta brecha en la profesión y, por otro, conocer las opiniones de los profes...
Book
Full-text available
During the last few months, the COVID-19 pandemic and its associated issues have monopolized the debate on the media and social networks. Thus, the news actors in the hybrid media system have incorporated the fight against the infodemic and disinformation as another priority in a society that has demanded constant and reliable information in multip...
Article
Teaching of digital journalism, or cyberjournalism, in Spanish universities is here to stay. Its long development since the first courses in this discipline were added to college curricula in the mid-1990s until the beginning of the 2020s, when the number of such courses exceeds 100, has led to the consolidation of this specialty. Based on a review...
Chapter
This chapter reviews the specific advances that have formed the strategy of online politics since the arrival in the 1990s of organisational political communication and online offices up to the 2.0 scenario, based on specific messages for the digital medium and a presence in social media. Two decades later, it is clear that there is a need to conti...
Technical Report
Full-text available
Gureiker Research Group of the Basque University System IT1112-16, Department of Journalism, Faculty of Social Sciences and Communication, UPV/EHU
Article
This article analyzes one case of university teaching innovation in the field of online journalism through multimedia journalistic projects linked to the UNESCO’s Sustainable Development Goals (SDGs). These projects aim to develop Transversal Competencies (TC) useful for emotional, creative training and for creating enterprising future journalists....
Book
Full-text available
Cada vez que se hace una encuesta esta sirve, entre otras cosas, fundamentalmente, para detectar los problemas que aquejan al sector sobre el que se pregunta. Y este trabajo de investigación y prospección que tenemos en nuestras manos es un ejemplo claro de actualización de todo cuanto «sufre» la profesión periodística en estos momentos. Tanto la...
Article
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Este artigo tem como objetivo descrever três projetos de inovação educativa no campo do ciberjornalismo, úteis para avaliar o valor da inovação pedagógica para além da exploração didática das TIC. Estes projetos foram desenvolvidos pelo grupo de investigação KZBerri (Gureiker.info), financiado pela Universidade do País Basco entre 2015 e 2020, e pa...
Book
Full-text available
In the current context of constant educational change and adaptation, this book examines a range of Educational Innovation Projects (EIPs) aimed at dynamizing and improving teaching-learning processes in the field of Social Communication (the degrees of Audiovisual Communication, Journalism, and Advertising and Public Relations) at the University o...
Article
Full-text available
The emergence of social media altered the relation between journalism and the public in digital media and bequeathed the relationship a more active and collaborative role. As such, the general objective of this research is to characterise the dialogue between digital journalists and their audiences through social media and to describe how they perc...
Preprint
This article analyses one case of pedagogic innovation in the field of the university teaching of online journalism. The examined initiative has sought to develop Transversal Competencies (TC), useful for emotional, creative training and for creating enterprising future (online) journalists, through multimedia journalistic projects linked to the UN...
Article
Full-text available
Este artículo examina un caso práctico de adaptación de las estrategias de enseñanzaaprendizaje universitarias en ciberperiodismo, desarrollado en el marco de un Proyecto de Innovación Educativa (PIE) financiado por la Universidad del País Vasco / Euskal Herriko Unibertsitatea (UPV/EHU) (2018-2019). Este ha contado con la colaboración de siete doce...
Article
Full-text available
In recent years, we have witnessed an increase in the spaces for content written by audiences in the news media and the growing integration of such material in areas that had been reserved for news professionals until now. And, without a doubt, political issues have been one of the ones that have generated the most debate on the networks. And, with...
Article
Internet y las redes sociales se han convertido en la vía de información más atractiva y accesible para los jóvenes. Objetivos. Examinar las conductas de los jóvenes universitarios ante las fake news y pulsar su opinión sobre este fenómeno. Metodología. Encuestas semiabiertas realizadas principalmente al alumnado Periodismo de la Universidad del Pa...
Article
Full-text available
Introducción.La progresiva desaparición de los foros como elemento ya arcaico de conversación en los cibermedios es un hecho con el cierre de uno de los últimos que quedaban activos como es el de la revista Vogue. Un cierre que viene precedido por los insultos y amenazas a la bloguera Lovely Pepa que son los que han desencadenado esta clausura. Met...
Chapter
This chapter explores three dynamics underlying the evolution of the professional, entrepreneurial and structural aspects of the digital ecosystem in which journalism now takes place: direct interaction between the media and audiences, an expanding range of formats for disseminating content and new opportunities for branding. Analysis covers profes...
Conference Paper
Full-text available
This paper focuses on the challenges of teaching Internet-based communications, an inherently difficult task given the rapid pace of technological innovation in the discipline. The analysis it offers has been based on the findings of empirical studies conducted over the past five years by KZBerri, a University of the Basque Country-based research g...
Article
Ongoing downsizing in the media sector has sparked a new start-up culture in the field of journalism. Over the past few years an increasing number of news organizations seeking to leverage social and symbolic rather than financial capital and cultivate employee as well as audience loyalty have entered the market (Wagemans, Witschge and Deuze, 2016)...
Article
Las Tecnologías de la Información tienen el potencial para lograr mayor igualdad y justicia social. Pero si el acceso a la información y los medios no es equitativo esto supone un componente de fractura social que se añade a los ya existentes entre la ciudadanía. El presente artículo hace una revisión de la brecha digital de género en el caso españ...
Article
2019ko urtarrileko Andoaingo Errege Magoen desfilea guztien ahotan egon zen sare sozialetan eta hedabideetan. Lan honetan, Baltasar erregeak udaletxeko balkoitik emandako diskurtsoak Twitterren zer-nolako tratamendua izan zuen aztertzen da. Esanahi-eredu nagusiak aztertu dira, eta elkarrizketa dinamizatu duten aktoreak identifikatu dira.
Article
This paper analyses how the four candidates for prime minister in the 2016 Spanish general elections interacted with journalists and media professionals via Twitter, a social media platform considered by various experts (Bakshy et al., 2011) to be a “natural laboratory” for the study of patterns of information dissemination. NodeXL software, a well...
Conference Paper
Full-text available
This paper reports on a research project that analyzes the accounts that the leading European online media employ in Facebook. Methodology. We analyzed the digital news outlets in Europe with the highest numbers of followers. A sample of 400 media organizations spread across 40 European countries. The activity of each page and the interactivity it...
Book
Full-text available
Actas del IX Congreso de ciberperiodismo (Bilbao, 2017) - Innovación y emprendimiento al servicio de las audiencias. Ziberkazetaritzari buruzko IX Nazioarteko Kongresuaren aktak (Bilbo, 2017) - Berrikuntza eta ekintzailetza audientzien zerbitzuan Proceedings of the IX International Conference on online journalism (Bilbao, 2017) - Innovation and...
Article
Full-text available
The popularity of memes in politics is analyzed; memes are a way in which users express their feelings, usually with humor and satire. The aim of this study is to examine the use of memes that were posted on Twitter on Spain's election day, 26J 2016. The methodology used in this study is a combination of case, content, and discourse analysis of 91...
Article
Artikulu honek aztertzen du zer-nolako jarduera izan zuten Europako sei herrialdetan gobernuan zeuden alderdi politikoek beren web-orri eta sare sozialetan Europako Parlamenturako 2014ko hauteskundeetan. Emaitzetan ikusten denez, alderdiek Interneten presentzia eta jarduera handia izan zuten arren, herritarren partaidetzarako gorde zituzten eremuak...
Article
Full-text available
ResumL’aparició recent de les xarxes socials ha influït notòriament en la teoria de l’establiment d’agenda (agenda setting) i ha generat alguns dubtes sobre si són realment els mitjans els que configuren l’agenda social o bé si són els usuaris els que decideixen quins són els temes més importants del moment. Aquest article tractarà de comprovar si...
Article
Komunikabideetan gero eta lanpostu gehiagoren suntsipenak eta sektorea pairatzen ari den krisialdiak eremu digitalera egokituriko kazetaritza-ereduen agerpena bultzatu dute. Ekintzailetzaren kultura berria agertzen ari da kazetaritzan, eta horren isla dira sortzen ari diren kazetaritzako startup berritzaileak. Gure inguruko komunikabide natiboek os...
Conference Paper
Full-text available
Esta investigación se centra en el estudio de las cuentas que los principales medios online europeos emplean en Facebook. Para ello, se han identificado los 400 medios de comunicación con mayor audiencia en la red de Zuckerberg. La actividad de la marca e interacción generada en dicha plataforma se ha obtenido estudiando ítems como el número de per...
Article
Manuel Aznar Zubigaray (Etxalar, 1893-Madrid, 1975), fue uno de los periodistas españoles más populares y prolíficos del siglo XX. Incluso uno de los más renombrados entre aquellos que tuvieron múltiples rutas ideológicas: tradicionalista al principio en Pamplona, luego a favor del Partido Nacionalista Vasco en Bilbao, liberal en Madrid y La Habana...
Article
Gaur egun, gero eta kontsumitzaile gehiago dira produktu eta markei buruzko kontsultarako, informazioa biltzeko eta iritziak emateko gune gisa sare sozialak erabiltzen dituztenak, eta inguruabar hori dute aurrean enpresek. Egoera horrek ezinbestean eragin du enpresen marketinerako estrategietan. Testuinguru honetan sortu da enpresa bateko community...
Article
The regular communicative activity of political parties and what is known as the «permanent campaign» strategy (Canel and Zamora, 2004; Norris, 2005) have a special influence on democratic participation (Lilleker and Jackson, 2010; Mossberger and Tolbert, 2010; Campbell, 2013; Keane and Feenstra, 2014). How someone is perceived and credibility are...
Article
Full-text available
Introducción: En los últimos años se ha extendido la idea de que se ha producido una feminización de la profesión periodística, basándose en la paulatina incorporación de las mujeres al mercado laboral mediático y, sobre todo, debido al mayor número de mujeres que se gradúan en Periodismo al año en España. Por ello, desde esta investigación nos hem...
Article
Full-text available
En los últimos tiempos las prácticas periodísticas se están reinventado para responder a un escenario complejo, marcado por la actualización constante, la abundancia informativa, la mayor presencia de las audiencias en el proceso comunicativo y la innovación en formatos/ soportes de consumo. En este nuevo ecosistema informativo en el que impera la...
Article
Full-text available
Introduction. This research study analyses the Twitter accounts of the most successful radio sports programmes in Spain. These types of journalistic programmes use this social network to increase their visibility and the influence and impact of their messages on the Internet. Method. We analysed the 3,200 most recent messages posted in the accounts...
Article
Full-text available
In recent years, the hypothesis of the feminisation of the profession of journalism has spread across Spain due to the gradual incorporation of women into the country’s media job market and, above all, due to the increasing proportion of women among journalism graduates each year. For this reason, this research study aims to establish the real exte...
Conference Paper
Full-text available
Technology and the new tools available to us have changed many fields of our life, especially those related to the way in which we communicate, organize ourselves and obtain information. This context has seen the development of the figure of the " prosumer " and " user generated content " , favored by the phenomenon of collective intelligence and t...
Chapter
Full-text available
En este artículo se analiza el diálogo que el medio y los usuarios mantienen en las cuentas oficiales que El País, The New York Times y The Guardian poseen en la red social más extendida: Facebook. La investigación se desarrolla en 2014, coincidiendo con el décimo aniversario de la red, y concluye que hay una ausencia de reciprocidad, por lo que se...
Article
Full-text available
Introduction. Given their influence, companies are being forced to integrate social networks in their communication strategies. Objectives. This article aims to provide an overview of the use of Facebook and Twitter by the main commercial brands in Spain and to analyse the communication strategies of the companies that tend to receive more complain...
Data
In this paper we aim to draw a picture of what is happening in Spanish mainstream cybermedia from the point of view of new ways of participation and, more concretely, we analyze remarkable weblogs signed by journalists and/or guests, in order to determine the author's profile. A survey answered by 50 per cent of these bloggers let us know why the u...
Article
Neste artigo pretendemos fazer um mapeamento sobre o estado em que se encontram os cibermeios do mainstream espanhol do ponto de vista de novas formas de participação e, mais concretamente, analisamos weblogs referenciais assinados por jornalistas e/ou convidados, a fim de determinar o perfil desses autores. Um questionário respondido por 50% deste...
Article
Full-text available
The current study explores the perceived integration of the internet inside European newsrooms. The authors carried out a survey with 239 journalists working for 40 of the most-read outlets in 11 European countries. The study shows that journalists consider the internet a useful tool mainly for practical functions, rather than to enhance the core v...
Chapter
Full-text available
Las tipologías sobre cibermedios se plantean como objetivo mostrar taxonomías o clasificaciones sobre una nueva realidad comunicacional (los cibermedios) que ha surgido al amparo del nacimiento de las TICs. Entre las pertinencias de elaborar tipologías nos encontramos, principalmente, el hecho de que sirven para estructurar/organizar/comprender una...
Chapter
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Chapter
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Línea temática: El sitio de la contracultura en el panorama mediático Resumen Navegar por el proceloso mar de Internet pronto se convirtió en un adictivo pasatiempo para muchos jóvenes aficionados a las manifestaciones más periféricas de la cultura. En ocasiones grupos de ami-gos y, en otras, iniciativas totalmente individuales decidieron lanzarse...
Conference Paper
Full-text available
Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence into four dimensions: integrated production, multiskilled professionals, mult...
Data
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Domingo, David; Salaverría, Ramón; Aguado, Juan Miguel; Cabrera, Mª Ángeles; Edo, Concha; Masip, Pere; Meso, Koldobika; Palomo, Mª Bella; Sádaba, Charo; Orihuela, José Luis; Portilla, Idoia; Díaz Noci, Larrañaga, José; Larrondo, Ainara; López, Xosé; Pereira, Xosé; Gago, Manuel; Otero, Marita; Fernández Rivera Celia; Alonso, Jaime; Rojo, Pedro Anton...
Data
Full-text available
Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence into four dimensions: integrated production, multiskilled professionals, mult...
Chapter
Full-text available
Este estudio analiza el grado de penetración de Internet en las redacciones electrónicas de los diarios vascos y navarros con edición en la Web y estudia hasta qué punto la red está modificando las rutinas profesionales de los periodistas. Para ello se dispone de los resultados obtenidos de una encuesta realizada tanto a los responsables como a los...