Kok Shiong Pong- Hong Kong Baptist University
Kok Shiong Pong
- Hong Kong Baptist University
About
15
Publications
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Introduction
Current institution
Publications
Publications (15)
This study examines the implementation of Indonesian branding in the agrotourism sector in Ciwidey, Indonesia, and Perth, Australia. Agrotourism is chosen for its potential to introduce and promote Indonesia's natural resources, culture, and quality products to local and international tourists. Utilizing a qualitative method with a descriptive appr...
The era of digital development that dominates the world with the sophistication of today's internet networks, especially the impact of the COVID-19 pandemic, has created a learning system using mobile phones with internet networks. On the one hand, there are negative and positive impacts. The article aims to analyze earning in the Digital Age Full...
This paper describes the trend of digital da'wah among Muslim homemakers in Indonesia. The author observes that the trend of da'wah electronically, especially on social media, is getting more grounded among homemakers. So to convince our observation, the author finally searches various literary sources, especially scientific publications in broadca...
This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively d...
This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively d...
The quality of education in various schools is inseparable from challenges and opportunities. Challenge is a competition between one school and another. Meanwhile, opportunity cannot be separated from the efforts of every leader who wants change so that it cannot be separated from various styles of leadership.
Coronavirus disease (COVID-19) has presented the world with a major challenge in curbing infection. Information is important for public awareness of the pandemic and its prevention as part of the problem-solving efforts. Grounded on the situational theory of problem solving (STOPS), this study extends the theory by adding religiosity, an important...
The dualistic rationale between male and female has drawn the parallelism to culture/nature polarity where men are associated to culture and women are closer to nature. Equating female to such a claim will tend to place women in the locus of passivity as opposed to male counterparts. Some feminists detest such association when women are closely ass...
Archaeotourism focuses on visiting and experiencing ancient sites and historical places. Commercialization of this niche tourism market will definitely bring many negative impacts if there are no proactive actions taken to conserve and protect these sites because the sites depended upon a fragile and non-renewable resource. Although archaeological...
Archaeological tourism received minimal attention from the Malaysian government although many archaeological sites in Malaysia have the potential to attract tourists. The number of tourists to these sites is still not promising. Hence, this study aimed to explore the tourist's perspective on how to promote Bujang Valley as an archaeological destina...
This study seeks to analyze the themes prevalent in the Form 1-3 literary texts since the reintroduction of the literature component into Malaysia's secondary school curricula in 2000, up to the most recent Kurikulum Standard Sekolah Menengah (KSSM) which is to be implemented in 2017. According to the National Education Blueprint (2013-2025), natio...
Archaeological tourism is becoming increasingly important to the Malaysian tourism industry with the recognition of the Lenggong Valley as UNESCO’s World Heritage Site. This research focuses on the use of the Aaker’s (1997) brand personality concept, or in this context destination personality, in branding archaeological tourism destinations. Specif...
Travel and tourism industry is gradually growing in Malaysia. Tourism sector in Gross Domestic Product (GDP) is increased in year 2010 to year 2013 from RM56.5bil to RM 65.6bil and is expected to reach RM115.4bil in the next 10 years. This industry has a huge impact to the national income, investment, and also food and service industry in Malaysia....
Questions
Question (1)
Dear Tourism Professors
Can you suggest me reference book that clearly stated the types of tourism? Generally, I would like to know the how many types of tourism out there. I would like to find out the difference between cultural tourism, heritage tourism and archaeological tourism. Is cultural tourism a big umbrella, then heritage tourism is part of cultural tourism and archaeological is an example of heritage tourism? I hope there are books where I can refers to. Thanks.
