K.Majini Jes Bella

Vels University · Department of Commerce

This study analyse the effectiveness of online marketing through search engine advertisements on Google and Bing among consumers in Chennai. With the fast growth of digital marketing, companies are increasingly relying on search engine ads to reach potential customers. Using a combination of quantitative and qualitative methods, the study analyses...

Artificial Intelligence is being used in human resources because of the change that has been brought about by technology in the IT sector. Major companies are trying to adapt and implement artificial intelligence so that the efficiency of human resource management is increased in the IT sector. The faith of the organization and employees in merging...

This article investigate the role of Artificial Intelligence in Human Resources Management (HRM) within the IT sector, it is specifically focusing on the innovative practices employed in the KTCC Zone IT sector. The IT sector have fast advancements, integration of AI in HR processes becomes important for IT sector the aim is to stay competitive and...

This article suggest that increased access to financial services encourages savings, investments, entrepreneurship, and develops the productivity. The analysis explores the positive correlation between poverty reduction and financial inclusion, highlighting how inclusive financial systems contribute to social development and income equality. Though...

The HRD plays a crucial part in driving organizational performance by effectively managing the company’s greatest asset is their employees. The HRD serve as strategic partners, aligning HR practices with business objectives to cultivate a progressive work culture keep the top talent, and develop employees' skills and capabilities. This abstract exp...

This study explores the multi-layered aspects of medieval education, examining the challenges encountered by scholars and institutions alongside the opportunities that arisen in this dynamic environment also it highlights the illustrating how these factors shaped the foundations of knowledge transmission, interconnectedness of challenges and opport...

This study examines customer response to online marketing through search engine advertising platforms, specifically Google and Bing. As companies increasingly rely on these platforms to promote their products and services, understanding customer reactions and behaviours becomes crucial for optimizing advertising strategies. This study was carried o...

This study explores the impact of scholasticism on medieval learning, focusing on its influence within the educational landscape also it investigates how scholastic methods, epitomized by the works of thinkers such as teaching methodologies, shaped curriculum, and intellectual climate of medieval institutions. Scholasticism, characterized by its im...

This study provides a brief overview of the importance of institutional infrastructure and facilities for faculty in Higher Educational Institutions and their profound impact on academic success and institutional excellence. In the ever-evolving landscape of higher education, the significance of robust institutional infrastructure cannot be oversta...

The inception of artificial intelligence and its benefit and implementation in the field of higher education has paved the way for bringing new opportunities and threats. There is no doubt that the utilization of artificial intelligence opens up a major change in the entire system of higher education. The potential of artificial intelligence analyz...

The inception of artificial intelligence and its benefit and implementation in the field of higher education has paved the way for bringing new opportunities and threats. There is no doubt that the utilization of artificial intelligence opens up a major change in the entire system of higher education. The potential of artificial intelligence analyz...

This study provides a succinct overview of the challenges and opportunities confronting HEIs in the contemporary educational environment.Higher educational institutions (HEIs) face a dynamic landscape characterized by evolving global trends, technological advancements and societal shifts. Rapid advancements in technology have necessitated the adapt...

In today's dynamic and data-intensive business landscape, the convergence of Marketing Analytics and Artificial Intelligence (AI) has emerged as a catalyst for transformative change in the way organizations approach marketing strategies. The first section of the paper delving into their respective roles and significance in the modern marketing ecos...

Introduction The potentiality of artificial intelligence and decision-making based on computing technology and algorithms that are installed helps in analyzing, learning, and automatically adjusting the response to certain circumstances. The human resource management provides improvement for the employees in the organizations in the work performanc...

The aim of this article is analyse how the data science has played a significant role in driving banking innovations

Employee job satisfaction is one of the most important aspects of the organizational effectiveness. Normally, job satisfaction is an employee attitude toward the job. A job satisfaction is the degree to which the employee is satisfied or fulfilled by their work. The employee Job satisfaction has been identified in different ways. It is a feeling of...

The people, who are in administrative roles, are in the highest positions, while, the people, who are directors, or associate chiefs, other staff individuals and labor force are in subordinate situations to their bosses. It is essential to give the right to the representatives are expected to partake in the administration of the association also. A...

The aim of this paper is to identify the importance of innovative technologies using in the banking sector and analyze the features of product orientation related to the technology. The banking sector is a rapidly changing industry. The aim of digitalization of banks is providing broad benefits to their customers. Technology based innovations will...

The working method of organizations and their sustainability in the environment have already been impacted by the adoption of technology of artificial intelligence namely digitalization. In recent years, the digital transformation of human resource management has proved to be successful in the organization. These technologies of artificial intellig...

This study discusses the crucial role of effective time management in influencing work-life balance. As the demands of both work and personal life continue to grow, individuals face heightened pressure to efficiently allocate their time and resources to various activities. The time management will be increased productivity, reduced stress levels an...

In this World of Modern Science, the invention of digital computers has led to the creation of humans Intelligent Machines which is more innovative than humans. Human intelligence is measured with an IQ scale which is based on the thinking capability of human beings. Artificial intelligence can be measured in binary digits which is not based on a t...

Human Migration" refers to the movement of people from one location to another with the intention of settling temporarily or permanently in the new location for a variety of reasons. The Indian Constitution guarantees the freedom of movement to all citizens. The fundamental principles of free migration are enshrined in Article 19(1) clauses (d) and...

Labour welfare measures are an essential aspect of ensuring the well-being and job satisfaction of women employees in today's diverse workforce. This study provides a concise overview of the importanceand key aspects of labour welfare measures for women employees. Women constitute a significant part ofthe workforce, contributing their skills and ex...

In this dynamic environment, employee performance management is more critical to any organization moreover it is very important to the industry. The success of an organization depends on the performance of the employee. So the organization should focus on their employee performance, they need ongoing performance improvement which fulfills the inter...

This study explores the significance of creating boundaries as a fundamental strategy for cultivating and sustaining a healthy work-life balance in the contemporary professional landscape. As the lines between work and personal life become increasingly blurred, individuals are confronted with the need to establish clear boundaries to safeguard thei...

This paper stated the complicated relationship between financial inclusion and the pursuit of sustainable development in the context of global finance. It highlights the pivotal role that financial inclusion plays in fostering economic growth, reducing poverty and advancing environmental and social sustainability. Financial inclusion, the process o...

The advancement of Technology has made Human Resource Management meet the challenges that have to be overcome and ensure sustainability in the growth and development of the organization. Artificial intelligence is one such Technology that is adopted by almost all organizations for their survival in the market. Merging human resources management pra...

This paper explores the complicated role of user knowledge in search engine advertising, examining its impact on ad targeting, relevance and overall campaign effectiveness. User knowledge plays a pivotal role in contemporary search engine advertising. As online marketing has evolved, advertisers have recognized the significance of understanding and...

The aim of this paper is to examine the importance of artificial intelligence system as a new decision making agent in human resource management. The AI tools used in HRM decision making process in recruiting and selecting, developing and retaining. With artificial intelligence system in HRM, the organizations can enhance the efficiency in recruitm...

Finclusion is developing as a new paradigm of the economic growth that plays vital role in driving away the poverty from the country. It denotes to delivery of the banking services including privileged and lacking people at an affordable terms and conditions. The financial inclusion is most important priority of every country for the economic growt...

The task of protecting the surroundings from organised burning calls for an ecological management machine that has collaborated with different government systems. Accounting records system is considered as one of the maximum sizeable components of administration information gadget that performs a key function in helping to protect the environment t...

This study explores how HRM provides effective solutions to employees' problems, ultimately contributing to a productive work environment. Human Resource Management plays a crucial role in modern organizations by serving as a bridge between employees and the management. HRM facilitates conflict resolution, acting as a mediator in disputes between e...

This article explores the dynamic synergy that arises from the fusion of knowledge across diverse academic disciplines in contemporary research. We delve into the transformative potential of multidisciplinary collaboration, highlighting how it broadens perspectives, fosters innovation and enhances problem-solving capabilities. In an increasingly in...

The IT sector has seen significant growth in recent years and an increasing number of women are pursuing careers in this industry. However, women employees in the IT sector often face unique challenges when it comes to maintaining a healthy work-life balance. This abstract provides an overview of the key factors influencing the work-life balance of...

Aim of the study: This study will investigate and understand the influence of workplace relationships and employee job satisfaction. It explore various dimensions of relationships in the workplace like co-worker relationship, supervisor-subordinate relationships, and overall social dynamics within the workplace and how they influence employees' lev...

In today's demanding world, achieving harmony between work and personal life has become a paramount concern for individuals seeking to maintain their overall well-being and satisfaction. The purpose of this article is to explore effective strategies and mindful practices that contribute to striking a balance between the demands of professional resp...

In today's era, Organizations have merged Artificial Intelligence into human resources management. This merger has created a great influence on leadership styles of Human Resource Management and also in engaging the employees in the workforce. The leadership qualities have to be changed in order to tackle the organizational activities both in cultu...

Aim of the study: This study explore the essential principles and practices that contribute to achieving a meaningful work-life balance. Design/Methodology: KMO test is used to know the sampling adequacy and structural equation modelling is adopted for validation of the model. Findings: Work-life balance is a crucial aspect of modern life, as indiv...

ABSTRACT Aim of the study: This study explore the essential principles and practices that contribute to achieving a meaningful work-life balance. Design/Methodology: KMO test is used to know the sampling adequacy and structural equation modelling is adopted for validation of the model. Findings: Work-life balance is a crucial aspect of modern life,...

In today's competitive business environment, innovation and growth are key drivers of success for organizations, particularly in the manufacturing sector. While technology and market dynamics play a significant role in fostering innovation, the role of human resources (HR) and organizational practices cannot be overlooked. This article explores the...

The aim of this study is to examine the employees’ job satisfaction in Chengalpet district. Specifically, this research aims to assess the impact of independent variables such as employee recognition, job security, rewards and employee job satisfaction, leadership and accountability as dependent variable.This article mainly focuses on the factors i...

The article substantiates the socio-economic and cultural-historical introduction of the Ossetians to the Russian language, which is considered as the result of the natural development of the standard of living of the highlanders. The aim of the study is to consider the history and characteristics of national-Russian bilingualism, the role of langu...

The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education. Academic discourse includes subjects, objects, and products of communication in a particular social environm...

Improvement of Information Technology has made everything is easy also it brought more opportunity in all fields. The remuneration and other monetary benefits of IT industry are highly attractive so most of the people are like to work in IT sector also they proud to work in IT sector. So the demand is increase day by day, so the IT industry is redu...

The present study analyzes the work life balance of women executives in telecom sector. In this highly competitive business environment work-life balance is an important perception of every one's life. The main objective of this study is to examine the impact of Work Life Balance among executives in telecom sector. Work life balance is a well-being...

The purpose of this study is to analyze the work life balance of women executives in banking sector. Changes in the banking work culture and changes in the working behavior of the bank employees, customer dealing, working hours and family income affects the role of the banking executives work and life. All the women executives are facing lot of pro...

The purpose of this study is to analyze work life balance of women teachers in Chennai city. Nowadays women play a most important role in family. In India some class women are worked in the last decade at present all classes of women are going to job economic pressure, child education and cost of living has been force the women to enter in to the j...