Klaus G Grunert

Klaus G Grunert
Aarhus University | AU · Department of Management

Prof., Dr.oec.habil., Dr.h.c.

About

475
Publications
197,918
Reads
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22,610
Citations
Additional affiliations
January 1991 - present
Aarhus University
Position
  • Centre Director
June 1987 - present
Aarhus University
Position
  • Professor (Full)
July 1976 - May 1987
University of Hohenheim
Position
  • Research Assistant
Education
June 1981 - July 1986
University of Hohenheim
Field of study
  • Consumer economics
July 1976 - May 1981
University of Hohenheim
Field of study
  • Consumer economics
October 1971 - May 1976
University of Cologne
Field of study
  • Economics

Publications

Publications (475)
Technical Report
Full-text available
This report presents an analysis of the current situation regarding sustainable food habits, primarily in partner countries, and compares with the need for sustainable consumption of food as expressed i.a. in the Sustainable Development Goals of the United Nations. We distinguish between the situation in countries with an existing long track record...
Article
Full-text available
Reciprocal family influences in the food domain have been little explored, particularly during the COVID-19 pandemic. To fill in this gap, this study explored actor and partner effects between parents’ food modeling and parents’ and their adolescent children’s diet quality and satisfaction with food-related life (SWFoL); and the mediating role of d...
Article
Full-text available
This study examined the relationships between diet quality, satisfaction with food-related life and life satisfaction in mother-adolescent dyads. The sample consisted of 470 mother-adolescent dyads in Temuco, Chile. Mothers and adolescents responded to the Adapted Healthy Eating Index, Satisfaction with Life Scale, and the Satisfaction with Food-re...
Article
Full-text available
Numerous studies have related socioeconomic status (SES), family structure, and family life cycle to adolescents’ life satisfaction (LS). However, studies assessing the moderating role of these variables in the relationship between LS and domain-specific satisfaction are still limited. The present study examines life satisfaction in adolescents by...
Article
Full-text available
There is a consensus that for a brand being perceived as authentic is an asset. However, an authentic brand is only half of the equation, as a brand must also appear in advertisement that seems authentic. Drawing on the selective accessibility model (SAM), this paper examines in the context of food brands (a) the joint effect of perceived brand aut...
Article
Full-text available
In this paper, we study consumer preferences for olive oil across four countries (Denmark, France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N=3,462), we use the Best-Worst Scaling method to measure perceived importance for product attributes known to influence consumer choice. Our results show that consumers acro...
Article
Full-text available
The effects of work-to-family enrichment (WtoFE) have been examined on outcomes such as family and job satisfaction, with scarce research on the potential effects of WtoFE on the food domain. To fill in this gap, the present study explored actor and partner effects between WtoFE, the perception of the atmosphere of family meals (AFM), and satisfact...
Article
https://authors.elsevier.com/c/1c-m5_LcwKAEWu (50 days free access) Research interest in the acceptability of insects as food has dramatically grown in recent years. Investigators have studied the antecedents of people willingness to eat whole insects, processed (non-visible) insects, and insect-fed animals as well. Another important topic is the...
Article
Full-text available
For this study, the authors measured attitudes toward shopping for food and cooking, before and during the first lockdown due to the COVID-19 pandemic, among a sample of 526 Danish consumers, using an online survey. To analyse changes due to the lockdown, they applied a latent class Markov model, which revealed four states: middle of the road, love...
Article
Full-text available
The COVID-19 pandemic and especially the lockdowns coming with it have been a disruptive event also for food consumption. In order to study the impact of the pandemic on eating habits, self-reported changes in food-related behaviours were investigated in ten European countries by means of an online survey. A latent class cluster analysis distinguis...
Article
The outbreak of the coronavirus pandemic (Covid-19) has profoundly affected the food systems, leading to consumer concerns about the lack of reliability and safety of global foods and a growing trend towards consuming local foods. Consumers have formed multicultural identities, such as global identity and local identity, under the influences of glo...
Article
Life satisfaction is a psychological state of an individual, however, a psychological perspective on how life satisfaction is based on cognitive inference-making has been largely neglected in the extant literature on elderly’s life satisfaction. This paper fills the gap by focusing on the psychological determinants of Chinese elderly’s satisfaction...
Article
Background The already many and further increasing number of label elements make food labels progressively “busy”. The question is whether all these label elements are useful, and impactful, in conveying information to consumers, to help them making easier, safer, and healthier food choices. Scope and approach The scope of this review is food safe...
Article
Full-text available
This study explored the influence of each family member’s life satisfaction on the other family members’ life satisfaction in mother-father-adolescent triads. We also explored the influence of each family member’s satisfaction with food-related life and family life on their own life satisfaction (LS) as well as on the other family members’ LS in mo...
Article
Full-text available
When channels of distribution change, consumer competences have to adapt. We define supermarket competence as the set of skills and knowledge that enables consumers to locate, evaluate, and choose among product offerings in a supermarket to fulfill their shopping goals. We develop a scale that measures three components of supermarket competence: fi...
Preprint
Full-text available
In recent years, measurement of quality of life is receiving increased attention. We used the satisfaction with life and subjective happiness scales in older adults living in urban areas in the Maule Region, Chile; generalized linear models were computed (n=396). We discovered that (1) gender is linked to the satisfaction with life, (2) satisfactio...
Article
In order to achieve a better understanding of young consumers’ deselection of pork, the objective of the present study was to get insight into the influence of attitudes, perceived social norms, abilities, and other psychological factors on pork consumption among young consumers in Denmark and Sweden. Using data collected through questionnaire surv...
Article
The growing market for healthy foods has contributed to increased interest in communicating the health-related benefits of food products. Health claims are becoming an increasingly used instrument to communicate such benefits. In the European Union, consumer understanding of health claims was set as condition for use in order to protect consumers a...
Article
Full-text available
Consumer behavior is crucial in the transition towards circular food systems. Studies so far investigate isolated circular food behaviors, but it is still unclear how the literature comprehensively addresses these behaviors. This paper provides an overview of the literature on circular food behaviors. Following a semi-systematic literature review,...
Article
Full-text available
This study explores the relationship between food-related parenting practices, satisfaction with food-related life and satisfaction with family life in mothers-adolescent children dyads with different family structures. We assessed the relationships between satisfaction with food-related life and life satisfaction as well as the relationship betwee...
Article
Segmentation is crucial for targeting product development initiatives and marketing communication nationally as well as internationally. In this paper we use the Food Related Lifestyle instrument that has been applied in the food arena for many years as a ‘stepping stone’ to develop a contemporary, targeted and smaller version of the Food Related L...
Article
Full-text available
Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use of food safety attributes and their evaluation of the quality of domestic food versus imported food are th...
Article
Full-text available
Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even in some European countries we have seen considerable changes in the distribution system for food in recent decades, raising the question whether consumers have acquired corresponding competences. We take two Balkan countries, Alba...
Article
Full-text available
This study identifies family profiles based on the level of life satisfaction (LS) in mothers, fathers and adolescents, and variables related to their family, food, and work life. The sample was composed of 303 families of dual-earner parents (mothers’ mean age = 40.9 years, SD = 7.4, fathers’ mean age = 43.2 years, SD = 7.2) and one of their child...
Article
Research interest in direct entomophagy (the eating of insects) and indirect entomophagy (the eating of insects-fed animals) has grown exponentially in recent years. The use of insects as food and feed is a potential avenue to meet the growing global food demand, and for enhancing the sustainability of animal diets as well. The Entomophagy Attitude...
Article
Full-text available
Poaching rhinos to sell their horns is one of the most pressing threats to wildlife and constitutes an illicit yet extremely profitable business. Employing construal level and reactance theory, two studies examine which marketing campaign is most effective in countries where the crime is actually taking place by distinguishing supply (=poachers in...
Article
Full-text available
Although recent literature has shown that switching to an insect-based diet could provide several relevant advantages—from a nutritional, environmental, economic and ecological point of view—the potential growth of insects as everyday food is still unclear. Despite a growing literature on consumer acceptance and product preference for insect-based...
Article
Satisfaction with food-related life (SWFRL) is one component of satisfaction with life. Although researchers have identified associations between satisfaction with food-related life and specific food behaviours, it is still not clear how consumers conceptualize this complex construct. The aims of the present study were to explore consumers’ concept...
Article
Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer needs and globalization vs. localization of the marketplace. This paper examines the relationship between consumption orienta...
Article
Purpose This study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK. Design/methodology/approach The authors conduct a 2 (social risk) × 3 (brand type) × 2 (retailer type) between-subjects design ( n = 309; UK) experiment employin...
Article
Full-text available
This study explored the spillover and crossover associations between satisfaction with food-related life and life satisfaction in mothers, fathers and adolescent children in dual-earned families. This is a cross-sectional design study with mothers, fathers and children surveyed in Temuco, Chile. The participants were 303 dual-earner parents and the...
Article
This study explored the spillover and crossover associations between work-life balance and satisfaction with life, food-related life and family life in dual-earner parents. Questionnaires were administered to 303 dual-earner couples with adolescent children in Temuco, Chile. Both members of the couples answered the Work-life Balance (WLB) scale, Sa...
Article
Full-text available
In order to measure consumer trust in food chain actors and its impact on consumer confidence in food and the technology with which it has been produced, a model was developed relating social trust, beliefs in trustworthiness, overall trust in food chain actors, and confidence in both the supply of food products and food technologies. Data were col...
Article
This paper reports the estimation of an Actor-Partner Interdependence Model (APIM), examining how meal preparation focus –measured by taste, context, and thrift–affect actor’s and partner’s satisfaction with food-related life (SWFRL) in cohabiting couples. Questionnaires were administered to 187 different-sex couples in Denmark. Both members of the...
Article
Full-text available
Current meat consumption habits will need to change, especially those of Western consumers. The level of meat consumption is unsustainable, and a recent study estimates a necessary reduction of 90% of the current intake. Insects are a promising alternative to existing protein sources, but previous literature has emphasised the initial level of disg...
Article
Consumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an emergent consumer ideology called “locavorism”, but they have not yet addressed its antecedents or put it into a theoretical con...
Chapter
In order to know how health claims and symbols affect consumer behaviour, the right methods need to be used to study such effects. As part of the EU-funded project CLYMBOL, a methodological toolbox was developed. In this chapter, we review existing literature on consumers and health claims and the methods applied evaluated based on a set number of...
Article
Full-text available
Kosovo and Albania, in a manner similar to other Western Balkan countries, face serious challenges in relation to national food safety and control in terms of legislation, infrastructure, institutional capacity and private investments. Consequently, food safety is a major concern for consumers in this region. The objective of this study was to gain...
Article
Full-text available
This study explored the spillover and crossover associations between depression and satisfaction with life, food-related life, and family life in dual-earner families. Questionnaires were administered to 303 dual-earner couples with adolescent children in Temuco, Chile. Both members of the couple answered the Depression Subscale of the Depression A...
Article
Determining the key parameters driving attention and choice at the point of sale is a challenging task. To address this challenge, we performed two studies employing eye-tracking (ET) as a methodological tool when varying the visual marketing stimuli in a lab-experimental setting and in real supermarket shelf, and thus, facing an important gap in t...
Article
Full-text available
Copycats or “me‐too” brands imitate prominent features of market leaders with the intention to benefit from consumers’ positive associations of the imitated brand. However, the imitated market leader can be perceived as being local (=in‐group) or global (=out‐group). Employing social identity theory, Study 1 examined the interaction between copycat...
Article
Purpose The purpose of this paper is to investigate situational factors (i.e. social risk) and negative emotions (e.g. shame and guilt) on consumers’ purchase intentions for premium private labels (PPLs) vs national brands (NBs) at discounter (Lidl) in the UK, and the underlying process of this effect. Design/methodology/approach The authors condu...
Article
In the ongoing public debate about livestock production systems and especially for pig production, natural living conditions, including sufficient space for each individual animal, outdoor access and litter bedding are the most discussed public issues. In contrast, many consumers are very price sensitive and additionally demand products to have hig...
Article
Full-text available
To study consumers’ intention to reduce their dietary salt intake and willingness to purchase salt-reduced food products, as well as the determinants of these, this research relies on data collected through a web survey of 1030 participants in Denmark. The majority of respondents (66.8%) express no intentions to change their dietary salt intake, bu...
Article
Full-text available
This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, t...
Article
Full-text available
Despite the fact that front-of-pack nutrition labels such as health claims and symbols have received growing attention in consumer behavior research, comprehensive conclusions could not yet be drawn to develop concrete policy actions, owing to the complexity of the subject and a constantly changing market environment. In this study, evidence-based...
Article
Full-text available
Visual ecology is the study of how different species perceive their visual surroundings. We introduce the concept to consumer research and show that the micro-ecology of product packaging has a predictable visual ecology. Analyzing images of 158 consumer products, we show that brand-related packaging elements are visually conspicuous in terms of vi...
Chapter
Most consumers are aware of the link between eating and health and have learned basic nutritional concepts. While we know very little about what consumers know about vitamin E, the level of knowledge of the average consumer is most likely low, as the debate about healthy eating has been dominated by issues around macronutrients. To the extent that...
Article
Full-text available
This qualitative study aims to investigate consumers’ perceptions toward dairy cow welfare in traditional mountain farms. While consumers’ understanding of conventional dairy production and animal welfare has already been investigated, how consumers perceive animal welfare in traditional mountain dairy farming remains still unexplored. Focus group...
Article
We sought to identify profiles of single-mother families according to the quality of family members’ diets. A total of 170 single-mother-adolescent-children dyads participated in the study, the Adapted Healthy Eating Index (AHEI), Satisfaction with Life Scale (SWLS), Satisfaction with Food-related Life (SWFL) scale and Food Involvement Scale (FIS)...
Article
Full-text available
International segmentation is defined as the identification of groups of consumers with similar needs and wants in the food domain across cultural units. Four criteria for such segmentations are discussed (theoretical support for the segmentation base, cross-cultural relevance of the segmentation base, cross-cultural validity of the measurement ins...
Article
Full-text available
This study assesses the relationship between food satisfaction and family satisfaction and their relationships to university student life satisfaction, while also exploring the moderating role of the place of student residence, student self-health perception and the importance students assign to food in relation to well-being. A survey was applied...
Article
Full-text available
The aim of this study was to distinguish university student profiles according to life satisfaction and satisfaction with food-related life and family, as well as to determine whether profiles differ in terms of their family support, quality of diet, body mass index (BMI) and socio-demographic characteristics. A questionnaire was applied to a non-p...
Article
Full-text available
We review research on eye movements in decision making and show that decision makers are subject to several visual biases such as the size, salience, position, emotional valence, predictability, and number of information elements. These biases lead decision makers to allocate their attention in ways that are arbitrary to their decision goals and so...
Article
The objectives of the present study were to identify adolescent classes based on perceptions of their family's eating habits and to determine whether these classes differ in terms of family meal frequency and source, parents and adolescent diet quality, nutritional status, satisfaction with life, family life and food-related life. Questionnaires we...
Data
Data of the scales and variables analyzed in the study with male and female adolescents; Restraint Scale (RRS), Diet Concern (DC), Weight Fluctuation (WF), Satisfaction with Life Scale (SWLS), Satisfaction with Food-related Life (SWL-Food) scale, Satisfaction with Family Life (SWL-Family) scale, socioeconomic status (SES), body mass index (BMI), fa...
Article
Full-text available
Problematic eating behaviors and obesity are frequent problems encountered during adolescence that may potentially result in psychological, social and physical consequences that may interfere with adolescent development and well-being. The present study evaluates the relationship between satisfaction with food-related life and satisfaction with fam...
Article
Objective: To identify mother-adolescent dyad profiles according to food-related parenting practices and to determine differences in diet quality, family meal frequency, life satisfaction, and sociodemographic characteristics. Design: Cross-sectional study. Setting: Mothers and children were surveyed in their homes or at schools in Temuco, Chi...
Article
The interest for the potential introduction of insects in the human diet is progressively increasing and several benefits for both human health and the environment have been hypothesised. However, especially in Western Countries, this trend could be jeopardized by the aversion that people show for insects as food. In the present paper, we study the...
Article
Full-text available
Purpose: A study was carried out to explore the consumer acceptance of a cooked ham produced with lamb meat with three different functional ingredient claims, and to distinguish the existence of different market segments. Methodology: Non-probability sampling was used to recruit a sample of 411 consumers in southern Chile, over the age of 18 and re...
Chapter
In 2006, the pan-European Regulation on nutrition and health claims (EC) No. 1924/2006 (NHCR) was published and came into effect in 2007. Considerable research has been undertaken since to better understand the potential effect of such claims on consumer behaviour. Findings from the EU-funded pan-European research project CLYMBOL ('Role of health-r...
Article
Medicinal research is exploring an increasing number of botanical substances with potentially favorable health effects, amongst others resveratrol. For marketing botanicals in consumer products, it needs to be determined which food products consumers prefer as a carrier and what kind of communication they react most favorably to. An online survey a...
Article
Full-text available
Objective The main objective of this study is to show why perceived resources are a strong predictor of satisfaction with food-related life in Chilean older adults. Design, sampling and participantsA survey was conducted in rural and urban areas in 30 communes of the Maule Region with 785 participants over 60 years of age who live in their own home...