Kevin Lehnert

Kevin Lehnert
Grand Valley State University | GVSU · Marketing

PhD

About

35
Publications
10,144
Reads
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607
Citations
Introduction

Publications

Publications (35)
Article
Purpose This paper aims to explore the emerging market of video game streaming and eSports to provide readers with an understanding of the nature and content of this quickly growing entertainment industry. eSports or eGaming is the playing of video games for competition and for spectators by professionals. Popular platforms, eGaming celebrities and...
Chapter
This paper explores the role of gender and its influence on the relationship between trust and organizational performance as well as on the perception of women as managers. As we recognize the barriers implicit in gender roles, this research helps to highlight the need to build greater trust in leadership and organizations. Understanding how differ...
Chapter
Decision-making literature heavily relies on the plan first execute second framework where project employees allocate time to plan and utilize time effectively to execute the plan (Wind and Mahayan 1997). More recent studies point out today’s time-based state of market competition where product life cycles are getting shorter and market demand is c...
Article
Purpose Marketing has radically changed in the past few years. With the rise of digital marketing, search technology, blogging and podcasts, consumer access to information and content has exploded. This paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound mark...
Article
This research examines how relational factors, such as monitoring, relative alliance identity (RAI), and trust, influence opportunism and, consequently, alliance performance. The authors suggest that the strategic alliances literature would benefit from recognising that opportunism does not always originate from the firm (rogue opportunism), but ca...
Article
This study examines the influences of cross‐country institutional pressures on multinational enterprises' corporate social responsibility (CSR). Building on institutional and stakeholder theory, we propose that different formal and informal environments have direct impacts on firm CSR. Specifically, we investigate informal institutions as they rela...
Article
Competent women should aspire to leadership, but they may choose not to. We asked men and women at seven U.S. universities if competence, negatives of leadership, and experience affect their aspirations to leadership. Surprisingly, competent women with more work experience are less likely to aspire to leadership than men, while competent women with...
Preprint
Abstract Purpose-The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to...
Article
Full-text available
Emerging market firms often face corruption and institutional weakness in their environments. Firm-level trust may help with these challenges. In these countries, firm-level trust may engage employees and reduce pressure on firms from weak institutions and corruption. This is a study of employees of firms in Mexico and Peru, and it measures percept...
Chapter
The growth of global e-commerce present significant opportunities for global expansion. Yet, it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize an...
Chapter
This study begins to address the role of those advertisements with an ethical or unethical message. Past research has focused on the role of ethical products or deceptive advertising messages based upon product/service attributes. This research looks at another form of ethical advertising, the role of the message that is independent of the product/...
Article
Skin tone is a known influencer of earnings and social status. Its role in marketing has been primarily studied within the context of advertising while focusing on differences between Whites and Blacks. Three experiments were conducted to determine the effect of skin tone on customer evaluations of Black, Hispanic, and White males and females acros...
Article
The international business literature has long investigated the role of corporate environmentalism, or “going green,” in business. However, this research has been limited regarding the dynamics of a firm's eco-friendly image and consumers' intention to purchase the firm's products in light of the consumer's complex social viewpoint and how that eco...
Article
This study examines share price reaction to the enrollment by companies in the Children's Food and Beverage Advertising Initiative. We find that, on average, in the month of enrollment, shareholders of companies that join the CFBAI experience abnormal return of - 3% and so do the shareholders of the immediate competitors that do not join the initia...
Chapter
Corporate unethical behavior is nothing new. We are constantly bombarded with stories of managers engaging in illegal or unethical behavior. What is unknown are the reasons behind such behavior. Building upon Tenbrunsel and Messick’s (1999) work on ethical framing we investigate the boundary conditions on how we look at ethical decisions. Through a...
Article
Previous literature has explored how ethnocentrism influences consumers' attitudes and behaviour toward foreign products; however, few studies have explored whether ethnocentrism diminishes the effect of a foreign firm's corporate social responsibility (CSR) on consumers' purchase intention and the role of consumer-foreign company identification in...
Article
Qualitative studies are an important component of business ethics research. This large amount of research covers a wide array of factors and influences on ethical decision making published between 2004 and 2014. Following the methodology of past critical reviews, this work provides a synopsis of the diverse array of qualitative studies in ethical d...
Article
With the rise and rapid proliferation of digital and online marketing, increased cord-cutting by consumers, and new content being created online, Internet based advertising is the single fastest-growing ad expenditure category, outstripping TV, radio, and other more traditional media formats. With the rise of new media and the increased content cre...
Chapter
Corporate social responsibility (CSR) activities can be an important tool for businesses to connect with their stakeholders. While there is growing research on the impact of CSR, there is relatively little research on how socially conscious consumers respond to socially responsible initiatives. We address this gap by quantitatively investigating th...
Chapter
With the growing research on the impact of corporate social responsibility (CSR) programs, there is relatively little research on the makeup of the socially conscious consumer. This is particularly true with regard to their response to socially responsible initiatives. We address this gap through a qualitative study which ascertains the general min...
Chapter
This paper investigates what happens in a consumer/service provider relationship when the provider intentionally deceives the customer. More concretely, the current research explores how consumers react to different levels of deception on the part of the service provider. Furthermore, how does the consumers relationship with the brand impact how th...
Article
The economic and political grievances of Arab youth is fueling social and political upheaval across the Arab world and is reviving the call for equitable and inclusive economic development. The Arab world, where young people constitute a significant proportion of the population, is lagging behind other developing regions over human development. Ind...
Chapter
Full-text available
Authors examined whether the skin tone of a model in advertising influences evaluation of the advertisement as well as evaluation and purchase intent of the brand. Instead of taking a dichotomous view of skin tone authors manipulated the skin tone of African-American models into three shades — light, medium, and dark. The experimental design called...
Chapter
The existence of forgetting has never been proved: we only know that some things do not come to our minds when we want them to — Friedrich Nietzsche
Chapter
Consumers surround themselves with material goods and experiences. Sometimes they consume out of necessity (i.e., to eat), other times to build relationships and experiences (i.e., attending a play), or to enhance their self-view (Belk 1988). Possessions can serve as security against fears and anxiety (Belk 1988). This study investigates how posses...
Article
Creativity is seen as an essential component of advertising and is continuing to attract research interest. While there is widespread agreement on the value of creativity, there are two different perspectives on the key components of creativity. One perspective sees creativity as primarily divergence, containing elements of novelty, aesthetic repre...
Article
In business ethics, there is a large body of literature focusing on the conditions, factors, and influences in the ethical decision-making processes. This work builds upon the past critical reviews by updating and extending the literature review found in Craft’s (J Bus Ethics 117(2):221–259, 2013) study, extending her literature review to include a...
Article
Full-text available
We propose that Generation Y college students’ motivations to study abroad are rooted in the desire for individual growth, which, combined with other motivation factors—gender, parents’ educational level, prior international experience, age, and household income—drives the intent to study abroad. The study samples juniors and seniors in business ma...
Article
We examine the impact of foreign direct investment (FDI) and the mediating effects of country national governance on the welfare and knowledge infrastructure of host countries. Based on a five-year anchored panel data of 175 countries producing over 9,000 observations, we find that in general FDI has a positive influence on both host country welfar...
Article
Creativity is seen as an important component of advertising, with highly creative ads being easier to recall than control ads. However, the boundary conditions around this effect are less understood. This research examines how creativity influences recall across repeated ad exposures. Additionally, this paper investigates the influence of creativit...
Article
This study documents global social media usage patterns based on a large-scale survey of 4,630 social media users around the world. The study provides insights into how users in the European Union, United States, and BRIC (Brazil, Russia, India, and China) regions use social media for business and personal use. It analyzes variability in global soc...