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  • Kentaro Takakuwa
Kentaro Takakuwa

Kentaro Takakuwa
  • Doctor of Policy Studies, Master of Economics
  • Manager at REASON Corporation

About

11
Publications
4,041
Reads
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12
Citations
Introduction
I have more than 20 years’ experience in marketing research and consulting. I received a master's degree in economics and a doctorate degree in policy studies from the Chuo University of Japan. My main research area is competitive strategies for two-sided market/ platforms/ industry in which network effect plays an important role to build up the competitive advantages. I wrote several professional articles in this area.
Current institution
REASON Corporation
Current position
  • Manager
Additional affiliations
September 2020 - present
Otsuma Women's University
Position
  • Lecturer
December 2005 - present
REASON Corp.
Position
  • Manager
Description
  • In-house marketing research agency of Sony Group
Education
April 2010 - February 2013
Chuo University
Field of study
  • Competitive Strategy of Multi-sided Platforms
April 1990 - March 1994
Chuo University
Field of study
  • International Economics
April 1990 - March 1994
Chuo University
Field of study
  • Industrial economy

Publications

Publications (11)
Article
Full-text available
International enterprises should integrate human resource management globally under a multi-dimensional global market. But the globalized level of Japanese companies’ human resource management has been low for decades. This might have structural causes, then they couldn't execute necessary policy change. I found this structural problem which preven...
Article
Full-text available
Nintendo chosen high cost structure to keep software quality by eliminating small company. This led to lack of their software variety then they lost their market share in late 1990's. Certain platform operators harm their ecosystem under the rational strategic decision like this. Hence, this paper discusses the conditions that cause platform operat...
Article
Full-text available
Apple enjoys only 15% of industry unit sales but garners over 80% of the industry's operating profit. However, almost of all Android smartphone vendors suffer from low profitability. This situation seems to break the rule of both the winner-take-all competition in the network goods market and economies of scale. In this paper, I unveil why asymmetr...
Cover Page
Full-text available
Introduction of both platform strategy and research papers of that.
Conference Paper
Full-text available
It is said that Winner-take-all competition will occur in network goods markets. Though, recently we can see the horizontally differentiated platforms sharing the industry, such as smart phone, online advertising, or electric commerce channel. The analyses of former literatures about this phenomenon mainly focused on the competition between similar...
Conference Paper
Full-text available
International enterprises should integrate the human resource management globally under multi-dimensional global market. But the globalized level of Japanese companies' human resource management has been low for decades. This might have structural cause, then they couldn't execute necessary policy change. I found this structural problem which preve...
Research
Full-text available
Because of the configuration change of Japanese consumer electronics manufacturers in incentive system, the allocation of power, the culture of firms, cause the change of bounded rationality for the member of the firm. The sub-game perfect Nash equilibrium of its business development process sifted from the disruptive innovation by heavyweight team...
Conference Paper
Full-text available
More and more businesses have become building their business on multi-sided platforms, such as mobile OS, online shopping mall and payment system and so on. Thus it is very important that develop the methodology which enable us to evaluate the alternative platforms, then which enable us to decide the right platform we could rely on for long-term. I...
Article
Full-text available
Expectation of both sales and profit acts as an incentive structure for complementors, such as software vender, record rebels, TV program studio and so on. Because this expectation changes along with the product lifecycle progress, complementors’ behavior tends to be undesirable for multi-sided platform operators. Thus multi-sided platform operator...
Conference Paper
Full-text available
his report shows the way to understand the competition in computer based consumer electronics industry, like PC, Smartphone, LCD TV, Blu-ray, Digital Media Player, Game console and so on. Before 2000, Japanese electronics companies have high competitive position in worldwide. But Japanese companies competitive positions were made worse by commoditi...