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Publications (4)
Construction firms are not dedicated to the comprehensive adoption of marketing concepts and strategy, and thus do not enjoy the benefits of profit maximization, client satisfaction and loyalty and improved overall organizational performance. The purpose of this paper is, to assess the perception of construction professionals regarding the factors...
Purpose- The aim of this study is to assess the factors limiting the full-scale adoption of process and product innovation by construction organizations in Nigeria with a view to suggesting probable ways of eliminating them
Design/Methodology- The study adopted a questionnaire survey approach in which data were collected from the participants usin...
Effective marketing plays an important role in the overall success of companies and it is critical for any business to grow in the competitive environment. However, construction firms are unyielding to the complete adoption of comprehensive and effective marketing strategies to improve their performance and position in competition within the constr...
Building construction projects in Nigeria are characterized by contractual claims, which remain a challenge in terms of time and cost performance, thereby triggering the need for effective construction claims management in the construction industry. The study is aimed at assessing the impact of contractual claims on the performance of public buildi...
