Ken Matsuno

Ken Matsuno
Babson College · Division of Marketing

PhD

About

15
Publications
6,033
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
2,185
Citations
Introduction
Ken Matsuno currently works at the Division of Marketing, Babson College. Ken does research in Marketing and Business Administration. Their most recent publication is 'Firms' (non)responses: The role of ambivalence in the case of population aging in Japan'.

Publications

Publications (15)
Article
Strategic flexibility, and explorative and exploitative capabilities have been argued as critical capabilities and as fundamental ingredients of entrepreneurial marketing. Most past studies have tested the efficacy of these capabilities for firms' proactive marketing responses in the context of immediate task environments over which a firm has cons...
Article
The literature supports and recommends that firms be responsive to external environments for prosperity and survival. However, many firms do not seem to heed this advice when it comes to important but uncontrollable environmental forces such as population aging. We investigate firms’ (non)responses to population aging, one of the grand challenges o...
Article
Purpose Following the resource-based view, this paper aims to investigate the business performance impact of R&D–marketing integration and marketing and technical capabilities at the organization level in a non-Western context. Specifically, this work explores the mediating role of the two capabilities, while accounting for potential moderating ef...
Chapter
Growth represents one of the most important performance criteria, and, for this study, we examine the impact of firm’s entrepreneurial posture on organizational capability and resource position and its growth implications. Our study addresses two major research questions: 1) what is the impact of a firm’s entrepreneurial posture on its capability i...
Article
Full-text available
To contribute to the entrepreneurial marketing (EM) literature, this study investigates how business unit growth relates to environmental risks and rewards (i.e., environmental dynamism and market growth rate) and three facets of entrepreneurial proclivity (i.e., innovativeness, risk-taking, and proactiveness). The authors find that perceived envir...
Article
Why do many organizations seem not to heed advice to be attentive and responsive to events and forces in the external environment? The authors extend the question of organizations’ responses to the external environment, specifically motivated by their apparent low- or nonresponses. Based on a sample of 545 Japanese corporations, the authors investi...
Chapter
Two different market orientation conceptualizations (Kohli and Jaworski 1990; Jaworski and Kohli 1993; Narver and Slater 1990) are evaluated for their merits based on the literature. A historical account of the marketing concept and market orientation research is provided. An attempt was made to reconcile the differences and provide an integrative...
Article
The authors investigate the structural relationships among entrepreneurial proclivity, innovation process characteristics (technological strength, marketing strength, and marketing–R&D integration), and customer equity in achieving business growth and financial return in the Japanese context. Following field interviews and a pilot test, survey data...
Article
Full-text available
In this article, the authors attempt to develop an improved market orientation scale built on Kohli, Jaworski, and Kumar’s market orientation scale (MARKOR). The modified scale is then compared with the MARKOR scale in a validation study. The authors argue that the scale improves operationalization of the market orientation construct, and the resul...
Article
Cost reduction has become a preeminent goal for businesses. Since firms spend a significant portion of their annual revenues on the acquisition of an array of goods and services from suppliers, organizational procurement has been identified as an area holding tremendous potential for the removal of nonvalue-adding costs. This effort examines how a...
Article
Full-text available
Although the topic of a market orientation has attracted considerable research attention, there still is no clear consensus on its definition and on how to measure it. The authors attempt to improve market orientation conceptualization and measurement by conceptually and empirically comparing three different scales of market orientation, the scales...
Article
Full-text available
The effects of market orientation and entrepreneurial inclination on business performance is examined with the use of a theoretical model that envisions market orientation as a firm's activities related to intelligence gathering and responsiveness. It further considers market orientation as both a consequence of a phenomenon of entrepreneurial incl...
Article
Full-text available
This article reports the results of a cross-cultural empirical study across seven countries which investigates the differences in the way managers structure their ethical judgements regarding the loyalty of a corporation to its employees, the loyalty of employees to the corporation, and the loyalty of employees towards their co-workers. Managers' e...
Article
Full-text available
Prior research has been equivocal on the role that competitive environment plays in moderating the relationship between market orientation and a firm's business performance, even though such a moderating effect is conceptually quite plausible (Slater and Narver 1994). In this article, the authors empirically examine the role of business strategy ty...
Article
In the behavioural science areas of psychology and consumer behaviour, the means-end value hierarchy model has often been applied to understand individuals’ values structures - in particular, the value of a company’s product/ service offering to its customers. Applying the means-end value hierarchy model in a logistics context, logistics customer v...

Network

Cited By