Kelsy-Ann Adams

University of Florida | UF · College of Journalism and Communications

Nielsen reports Black buying power is expected to increase to nearly $2 trillion by 2021. Thus our research is rooted in offering intellectual support to exploring that economic contribution and filling existing gaps in academic literature on the relationship between Black female consumers and personal care brands. In 2018, Black consumers spent mi...

Electronic devices that deliver nicotine, e-cigarettes (e-cigs), pose significant risks and can be addictive. Young adults have the highest prevalence of e-cig usage and are among the most frequent users of social media. Although the U.S. Food and Drug Administration has recently imposed restrictions on the promotion of flavors and messages that cl...