Keerthan Raj

Keerthan Raj
Srinivas University

MBA. M.A. (Economics) (Ph.D)

About

31
Publications
29,320
Reads
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132
Citations
Citations since 2017
31 Research Items
132 Citations
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Introduction
Keerthan Raj currently works at Srinivas University. Keerthan does research in Emerging Markets, Social Policy, Quantitative Social Research and Qualitative Social Research and Sustainable Business Practices. Their current project is 'Research on base of the pyramid in India'. Background and profile - 6 years of academic involvement in teaching management concepts to post graduate students and research in consumer and producer paradigms in emerging markets and creating sustainable businesses. 12 years of corporate work experience in leading multinational banks heading building scalable business practices
Additional affiliations
February 2012 - present
Srinivas University
Position
  • Professor (Assistant)

Publications

Publications (31)
Article
Full-text available
As a generation that lived through a disorder like DISORDER 19, mankind has been exposed to tremendous challenges and changes of high magnitude. While some changes were favourable and some adverse, mankind was forced to accept and adapt to them. When survival became sole priority, businesses around the world had to step up and respond to adversitie...
Article
Full-text available
The success of an institution is mainly dependent on its effective human capital and in execution of strategic sustainable HR functions. Currently, human resources are under colossal pressure to ascertain its value, facing severe demands to create an innovative, resultoriented workforce. Ecological - connect practices save money through awareness a...
Article
Full-text available
The Covid-19 pandemic has triggered a lot of studies on its impact, the way in which countries managed or coped with the issues arising out of the pandemic, and so on. While countries had several lessons to learn in terms of speed and thrust on leapfrogging digital capabilities and also creating a super-fast crisis access team in health considering...
Article
The first half of the year 2020 will be well remembered and recollected by historians,researchers, thinkers over the years for the disruption caused the world over by the coronavirus pandemic. The largest economies of the world were on lockdown to contain the virus. Itpitted the whole of humanity against the virus. There has been severe irretraceab...
Article
Full-text available
According to the International Institute for Sustainable Development (IISD), sustainable development has been defined in many ways, and it states that: "Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs." We have seen a lot of focus on sustaina...
Article
Full-text available
According to the International Institute for Sustainable Development (IISD), sustainable development has been defined in many ways, and it states that: “Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” We have seen a lot of focus on sustaina...
Conference Paper
Full-text available
The higher education in India is poised on an agenda of change towards the movement from Credit Based Choice System (CBCS) to National Academic Credit Bank (NACB) as proposed by the UGC. If the Union government is able to formulate a policy, this will mark the beginning of a new phase in the Indian Higher Education System. This would allow the stud...
Conference Paper
Full-text available
The circular model of management has been propound based on the concept of circular economy, a circular economy (as against a linear economy) is an economic system aimed at minimizing waste and making the most of resources. Moving towards a circular economy delivers benefits such as reducing pressure on resources, increases competitiveness, stimula...
Article
Full-text available
Street vending a very ancient and critical occupation found in each and every country with far reaching economic and social impact. Even before the pre independence era, in India, street vending was by far the only recourse to sales activities in an informal space. Even to this day in smaller semi urban localities and pockets of the country we see...
Conference Paper
Full-text available
Big data refers to huge voluminous sets of data that requires advanced technologies to manage it. Today, the word has evolved to it also refers to predictive analytics, user behaviour analytics and other advanced analytic methods that churn value from data. Information and data is growing very rapidly because various devices are equipped with techn...
Conference Paper
Full-text available
It is known that the bottom of the pyramid is the largest but poorest socioeconomic group in the world. As developed world economies are getting saturated and a lot of multinational companies have turned towards emerging economies to tap deeper markets for growth. The business models adopted by some of these multinationals are unique and have given...
Conference Paper
Full-text available
Big data refers to huge voluminous sets of data that requires advanced technologies to manage it. Today, the word has evolved to it also refers to predictive analytics, user behaviour analytics and other advanced analytic methods that churn value from data. Information and data is growing very rapidly because various devices are equipped with techn...
Conference Paper
Full-text available
Uncertainty is as old as business itself. The entire focus of business or entrepreneurship is built around the premise of risk taking and uncertain circumstances. Recent developments across the globe have given rise volatility which has ensured that businesses are in a situation of turmoil and uncertainty. Globalization and technology were challeng...
Conference Paper
Full-text available
Employability is on the decline in most areas and employers are being faced with the issues of finding people with adequate soft skills. There have been various measures adopted to improve soft skills in employees, even after the employees have been absorbed by the employers companies are looking at avenues to increase soft skills and build capabil...
Conference Paper
Full-text available
Employability is on the decline in most areas and employers are being faced with the issues of finding people with adequate soft skills. There have been various measures adopted to improve soft skills in employees, even after the employees have been absorbed by the employers companies are looking at avenues to increase soft skills and build capabil...
Article
Full-text available
India is poised on a renewed growth path and several new initiatives are a brainchild of this vision. Programs such as Skill India, Digital India, and Make in India are certain key strategies for driving growth and sustainable socio economic development. The base of the pyramid sector is predominantly characterized by people with very low incomes;...
Article
India is poised on a renewed growth path and several new initiatives are a brainchild of this vision. Programs such as Skill India, Digital India, and Make in India are certain key strategies for driving growth and sustainable socio economic development. The base of the pyramid sector is predominantly characterized by people with very low incomes;...
Article
Full-text available
Healthcare is a major area of concern especially in developing nations at the base of the pyramid segments. In a country such as India, which is blessed as of this date with a demographic dividend needs to address healthcare as an area of priority. Healthy people are able to work harder and smarter hence they will be in a position to not only creat...
Article
Full-text available
Healthcare is a major area of concern especially in developing nations at the base of thepyramid segments. In a country such as India, which is blessed as of this date with ademographic dividend needs to address healthcare as an area of priority. Healthy people areable to work harder and smarter hence they will be in a position to not only create b...
Article
Full-text available
p>The question of survival and sustenance are at the very foundation of every individual or organization. There are various factors that are essential for growth and sustenance of companies. There has been many research studies undertaken to gauge the success factors or to breakdown the components and study success in detail. Especially so, it gain...
Article
Full-text available
Big data is a term traditionally used to denote data sets that are so voluminous and complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, storage, analysis, transfer, querying, updating, information privacy, data source, and such aspects. As of recently, ‘big data...
Article
Big data is a term traditionally used to denote data sets that are so voluminous and complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, storage, analysis, transfer, querying, updating, information privacy, data source, and such aspects. As of recently, ‘big data...
Article
Full-text available
The question of survival and sustenance is very critical for every individual or organization. There are various factors that are essential for growth and sustenance of companies. There have been many research studies undertaken to gauge the success factors or to break down the components and study success in detail. Since Prahalad and Hart propoun...
Article
Full-text available
India is the fastest growing economy in the world. It is also the seventh largest economy in the world by GDP measure and the second largest in terms of Purchasing Power Parity (PPP). The digital Indian plan was a major step by the government in India to bring all segments into purview. It has a three pronged agenda of providing infrastructure, gov...
Article
Full-text available
India is the fastest growing economy in the world. It is also the seventh largest economy in the world by GDP measure and the second largest in terms of Purchasing Power Parity (PPP). The digital Indian plan was a major step by the government in India to bring all segments into purview. It has a three pronged agenda of providing infrastructure, gov...
Conference Paper
Full-text available
The issue of survival and sustenance are at the very foundation of every individual or organization. There are various factors that are essential for growth and sustenance of companies. There has been many research studies undertaken to gauge the success factors or to breakdown the components and study success in detail. Especially so, it gains eve...
Article
Full-text available
It is known that the bottom of the pyramid is the largest but poorest socioeconomic group in the world. The current usage of the term "bottom of the pyramid" refers to the four billion people living on less than $ 2 per day, the definition was proposed in 1998 by C. K. Prahalad and Stuart L. Hart. The wealth and revenue generation capabilities at t...
Article
The bottom of the pyramid has been the topic of many research articles and scholarly discussions. Since Prahalad and Hart wrote about how multinationals can help alleviate poverty and create value propositions for themselves in 2004, many companies have been looking at strategies to serve the BOP segment in emerging markets. While an equally good n...
Article
Full-text available
India has become a second home to many multinationals’ over the years. The fact that India has second largest population in the world is alluring because it translates itself into a huge opportunity to encash for marketers across the globe. Hindustan Lever Limited which set foot as the subsidiary of Unilever has been one such multinational which ha...

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