Kayla Salas

Kayla Salas
  • Xavier University

About

1
Publication
155
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
0
Citations
Current institution
Xavier University
Xavier University
  • School of Business and Management
  • Cagayan de Oro, Philippines

Publications

Publication (1)
The Relationship of Meme-based Marketing Strategy to Marketing Students' Brand Perception and Purchasing Behaviour
Thesis
  • Nov 2024
In the digital age, marketing strategies are evolving rapidly, with brands increasingly utilizing online memes to engage younger audiences, particularly Generation Z. This study examines the relationship of online memes as a marketing tool on brand perception and purchasing behavior among university students, focusing specifically on marketing stud...
View

Network