Katie Quinn Spangenberg

Seattle University · School of Business and Economics

This research documents a perfection premium in evaluative judgments wherein individuals disproportionately reward perfection on an attribute compared to near-perfect values on the same attribute. For example, individuals consider a student who earns a perfect score of 36 on the American College Test (ACT) to be more intelligent than a student who...

The familiar state of tension associated with an incomplete collection or an unfinished jigsaw puzzle is predicted by Lewin’s (1926; 1935) field theory. This feeling evokes a drive to completion—a phenomenon we label the incompleteness effect —which is useful to marketers endeavoring to cross-sell products and services. In three studies using onlin...

In this research, we identify health-based weight stereotypes in advertising and demonstrate that they can perpetuate unhealthy outcomes within overweight populations. We show that advertisements featuring thin models and healthy (vs. unhealthy) products lead to greater product-model fit, which leads consumers to view the advertisements more favora...

Although the use of crowdsourced online panels for behavioral data collection is commonplace in media and advertising research, only recently have software advancements made it possible for researchers to easily collect implicit measures online. Motivated by the recent decline in MTurk data quality and a dearth of literature examining the use of Im...

The Threat Typology Model (TTM) argues that identity threats (i.e., information or situations with negative implications for either the personal or the social self) are best understood in terms of the specific associations they target (Angle et al. 2013). A threat can target the association between the self and a category label (e.g., group or attr...