Katica RadosavljevićUniversity of Belgrade
Katica Radosavljević
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41
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Introduction
Katica Radosavljevic
Publications
Publications (41)
Due to the growing importance of marketing channels in market economies and the dominance of trade, particularly retail, as well as the fact that current economic flows in the Republic of Serbia, in the process of transitioning from an administrative to a market system of economy, highlight channels of traffic and distribution as a central problem...
Increasing the competitiveness of agricultural products, sustainable management of rural resources, and demographic aspects of rural development are issues that unite both science and practice in thinking. The relevance of the topic is confirmed by data on the increase in population and demand for food, as well as changes in consumption habits of a...
The goal to be achieved through the implementation of the concept of sustainable development is to limit pollution. In most European Union countries, sustainable development is one of the key strategies that will be implemented in the coming years in order to achieve satisfactory economic growth and aid the stabilization process. Achieving sustaina...
This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research objective, the following general hypothesis has been f...
The increasing global population and urbanization have led to a growing interest in urban farming to provide sustainable food production. Indoor smart gardens, a new form of urban farming, have emerged as an innovative and technology-based solution to urban agriculture. This paper explores the role of indoor smart gardens in modern urban farming an...
Citation: Radosavljević, K. (2023). Digital transformation and risk mitigation in emerging insurance markets: A comparative analysis between China and Serbia. Oppor Chall. Sustain., 2(2), 104-115. https://doi.org/10.56578/ocs020205. Abstract: Recent trends indicate a deceleration in the growth of insurance markets in developed countries, whereas em...
This study explores the characteristics of land and climate indicators as a basis for planning agricultural production in the municipality of Vlasotince. Aim of the research was to provide concise information about agricultural land, relief, pedological characteristics, and basic climate indicators in this area. Data were collected from relevant st...
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The importance of this subject to the current moment is further confirmed by the fact that the Global Sustainable Tourism Council has determined the criteria for destinations by analysing the performance indicators and the goals of sustainable development. In December 2019, the Board of Directors of the Global Sustainable Tourism Council adopted th...
The subject of this paper is business ethics as an academic discipline, which is analyzed through the prism of its development, the influence of scientific research and technological development on the enterprise and its ethics, and through interested actors for its improvement. In order for the analysis to be successful, and the data and conclusio...
The objective of this paper is to examine the competitiveness of wine export of CEFTA parties (excluding Kosovo), in the period from 2011 to 2020. The CEFTA group exported wine worth a total of 2.3 billion USD during the analyzed period, with significant differences in export value among certain parties. Moldova and North Macedonia generated over 8...
This paper investigates the role of business consulting in the creation and transfer of business knowledge to human resources in companies. Consulting interventions are focused on the effective management of the client's knowledge organization. The goal of launching a knowledge management initiative is to improve the performance of the organization...
Research question: This paper examines some aspects of corporate social responsibility (CSR) and company reputation (CR) in the Serbian business environment during the COVID-19 pandemic. Motivation: The survival, growth and development of companies in the current business environment are conditioned by their capability to reach socially responsible...
Agricultural insurance in Serbia should take the same place that insurance has in economically developed countries. The insurance of agricultural production in our country is in an unfavorable position, and although it is improving year by year, there is still a long road ahead that requires finding new sustainable solutions for development.
This paper explores management consulting in Serbia, which is analysed using the factors of its development. The most important drivers of the consulting market development in Central and South-Eastern Europe are the privatization and reorganization of state enterprises, the enlargement of the EU to the eastern region and the liberalization of nati...
Abstract
Ukoliko pođemo od teorijske apstrakcije da preduzeće sadrži samo tehnologiju bez zaposlenih, neuređenost sistema biće minimalna, a njegova predvidivost velika. Međutim, čim involviramo faktor čoveka, preduzeće poprima karakter socio-ekonomskog sistema sa karakterom stohastičnosti. Čovek je nosilac korisnog rada, ali ujedno i faktor povećan...
Management consulting may be defined as a kind of professional support to managers in analysing and solving practical problems. It enables the transfer of successful management system from one enterprise to another or from one organization to another. When an enterprise in Serbia hires consultants it can be seen as their investment in "know-how", i...
Management consulting may be defined as a kind of professional support to managers in analysing and solving practical problems. It enables the transfer of successful management system from one enterprise to another or from one organization to another. When an enterprise in Serbia hires consultants it can be seen as their investment in “know-how”, i...
The paper examines differentiation business strategies in food production in Braničevo-Podunavlje region (Serbia). The research methodology includes survey research focused on the producers engaged in the production of value-added agricultural products, which have a greater potential for differentiation and branding. A range of survey indicators en...
In the Marketing section, a trio of authors led by K. Radosavljević discussed the role of marketing channels in the field of agri-food products. International benchmarking with empirical justification of key performance indicators was conducted with the help of the Minitab software
The paper analyzes the application of modern technologies in the field of short food supply chains. Thanks to the contribution of information and communication technologies and their application in agro-business, it is possible to achieve synchronization and efficiency in the use of resources, placement of agro products, quality satisfaction of con...
In many countries, rural areas are undergoing significant socio-demographic and economic changes, and this trend is also present in Serbia. From the economic and demographic point of view, and this is particularly true for southern Serbia, the problem of depopulation, ageing and extinction of the village has arisen. The subject of this paper is rur...
The purpose of this research paper is to present the extent to which the organisation of marketing channels in cereal circulation has an impact on the competitiveness of Serbia's agri-sector. The paper is based on the application of a range of modern quantitative and qualitative analysis methods. According to the appropriate scientific methods, thi...
Мarketing channels of agricultural products
- A b s t r a c t -
Research results indicate that, in comparison with Serbia, developed
market economies attach much more importance to marketing channels
in agribusiness. Marketing channels constitute an inevitable
precondition for agricultural, rural and the total economic
development. Structural chang...
In order to promote the Republic of Serbia as an investment destination and boost exports is necessary to improve the image of Republic of Serbia. The target is to produce sufficient amounts of high quality raspberries. It is necessary to promote Republic of Serbia as an attractive destination for foreign investment and promote exports of raspberri...
The trade in fresh and frozen fruit is complex and fragmentary. Currently producers are forced to use a variety of marketing channels - farmers' markets, processing industries, trade companies and brokers. To increase quality, production, profitability and exports, it is essential to maximize cooperation between producers, processors, wholesal...
Autorka razmatra strukturu kanala marketinga voća sa posebnim osvrtom na malinu i višnju. U monografiji su definisani i preduslovi za uspešno usklađivanje kanala marketinga sa ostalim instrumentima marketing miksa na primeru konkretnih preduzeća, što naučnom radu daje visoku upotrebnu vrednost. Tema je aktuelna i značajna za srpsku privredu u kojoj...