Katarzyna Barbara MinorCardiff Metropolitan University | cardiffmet · Department of Tourism, Hospitality and Events Management
Katarzyna Barbara Minor
PhD, Cardiff Metropolitan University
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18
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Introduction
I am a Senior Lecturer in Hospitality at Cardiff Metropolitan University. My research interests include hospitality and tourism management, with a focus on digital media, specifically the impacts of daily deal websites, user-generated content and social media on the hospitality industry.
Publications
Publications (18)
The business model (BM) approach is making a slow, yet steady footprint in tourism research, can offer a fresh perspective and a viable level of analysis for broader networks of Internet distribution systems (IDSs). To date, the researchers have devoted limited attention to studying the daily deal (DD) providers and their position next to the onlin...
Discounting, a common practice in the hotel industry, used in order to mitigate seasonal demand fluctuation, was especially prominent at the time of the most recent recession. This coupled with consumer saving trends gave rise to the phenomenon of daily deal or flash sale websites. These are often also referred to as social shopping or group buying...
Rethinking digital foci-what are the real digital needs of Welsh tourism organisations? The use of digital technologies is becoming more evident within the tourism industry, however it is characterised by different levels of usage between rural, small and medium organisations versus large, urban ones. This paper reports on findings of quantitative...
AI and Robots represent a major innovation opportunity for the tourism sector, and their potential impact and application offer several new opportunities to enhance and develop the visitor experience. Nevertheless, there has been limited academic research on the use of robots, together with a limited number of destinations embracing this technology...
The term “luxury” — and thus “luxury hospitality” — has positive connotations for many; however, the demand of trying to meet the needs and wants of others is questionable. This article discusses the nature of luxury along and the need for future research on luxury hospitality
This research investigates digital skill gaps and digital training provision amongst tourism and hospitality organizations in the four nations of the United Kingdom. The results derived from an online survey show that organizations mostly lack skills in emerging technologies such as Artificial Intelligence and robotics and highlight that key skills...
This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of COVID-19. An AI-based image content analysis approach was used to extract the most frequently ascribed labels from 2,439 collected photos of three consecutive year samples. The results of the performed co...
This paper analyses the usage of Daily Deals (DDs) in the COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study the managerial DDs usage in Slovenian hotels. The results show a predominance of organisational and external environmental factors, such as government regulation, linking structures, and...
Daily Deal (DD) websites have established themselves as an inventory distribution channel for hotels, yet they remain a largely under-explored topic in tourism. This paper seeks to provide insights into the nature of high-end DD websites through a data analysis of individual offers' attributes, obtained by a direct observation of three main hotel-f...
Povzetek Spletne bliskovite ponudbe (SBP) so se uveljavile kot eden izmed popularnih distribucijskih kanalov za trženje hotelskih storitev, a literatura še ne ponuja enotnega vpogleda v njihovo dejansko uporabnost in temeljne značilnosti. Za preučevanje značilnosti in vzorcev uporabe SBP s strani hotelov smo v pričujoči raziskavi uporabili analitik...
Daily deal websites have been embraced by the hospitality industry as a marketing and distribution channel. To date most of research concentrates on impacts of those promotions upon businesses and customers, with very little research focusing upon the employees and their role in the delivery of a successful daily deal promotion. Using qualitative,...
Daily deal websites have been embraced by the hospitality industry as a marketing and distribution channel. To date most of research concentrates on impacts of those promotions upon businesses and customers, with very little research focusing upon the employees and their role in the delivery of a successful daily deal promotion. Using qualitative,...
Daily deal promotions have been widely adopted by the hospitality industry and although academic interest is growing there is still a lack of hospitality based academic research of this phenomenon. The current literature suggests that there are three stakeholders of daily deal promotions: the website, the merchants and the customers. However, from...
This paper arises from PhD research into the adoption of daily deal websites by the hospitality industry. The study focuses upon the stakeholders of 10 small and medium hotels and restaurants with rooms, located in South Wales, which have featured an accommodation and food inclusive offer on daily deal websites. The purpose of this paper is to disc...
The hospitality industry has widely adopted the use of daily deal websites however research into the effects of engagement within the sector is still in the infancy. To date most research is focused on websites, merchants or customers while the impact of and upon the employee is omitted. This PhD research investigates the relationship of the three...
The hospitality industry has widely adopted the use of daily deal websites however research into the effects of engagement within the sector is still in the infancy. To date most research is focused on websites, merchants or customers while the impact of and upon the employee is omitted. This PhD research investigates the relationship of the three...
The hospitality industry has widely adopted the use of daily deal websites however research into the effects of engagement within the sector is still in the infancy. To date most research is focused on websites, merchants or customers while the impact of and upon the employee is omitted. This PhD research investigates the relationship of the three...