Katarina Stanoevska-Slabeva

Katarina Stanoevska-Slabeva
University of St.Gallen · Institute for Media and Communication Management

Prof. Dr.

About

252
Publications
80,363
Reads
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2,159
Citations
Citations since 2017
23 Research Items
556 Citations
2017201820192020202120222023020406080100
2017201820192020202120222023020406080100
2017201820192020202120222023020406080100
2017201820192020202120222023020406080100

Publications

Publications (252)
Conference Paper
Digital nudges are used to guide users’ attention and behavior in different phases of the customer journey. This paper focuses on the application of digital nudges in the pre-purchase phase of customer journeys by analyzing the potential effect of a social norm nudge on information consumption intentions. The study further aims to explore the exten...
Conference Paper
Customers use multiple channels to inform themselves about products and services before making a buying decision. As companies provide information on their owned platforms, their customers experience a multi-channel journey on their way to the company website. While companies try to nudge potential customers into consuming provided information, pot...
Article
Due to an increased competition for volunteers, nonprofit organizations have intensified efforts to recruit members as volunteers. But how to effectively persuade members to volunteer using visual communication? Research suggests that images are most persuasive when they demand something from the viewer. A demand is expressed through the depiction...
Conference Paper
In this paper, the unplanned and spontaneous use of Facebook (FB) triggered by FB push notification (FPN) is explored. The concept of triggered FB use was introduced as a new type of FB use that is provoked intentionally by FB via personalized FPN. The results presented in the paper show that FPN are powerful instruments to get users back to FB. Ev...
Article
Full-text available
Media practitioners and policy makers are calling for more public support to facilitate the digital transformation of local journalism. However, newer academic literature focuses on explaining why public support for local media has become a necessity from a market failure and societal point of view. Almost no attention is dedicated to the question...
Article
Information literacy (IL) is a key 21st-century skill. This paper contributes to the body of knowledge by specifying the construct of IL. It defines IL and presents a seven-dimensional IL model. On this basis, two types of test instruments are evaluated: a performance test for objective IL (OIL) and a self-assessment instrument for subjective IL (S...
Conference Paper
Full-text available
More and more decisions are made on screens. Digital nudging attempts to guide users’ decisions on these screens. One relevant application area of digital nudging are customer journeys. Emerging research on this topic mainly analyses digital nudging on companies’ owned conversion screens (i.e. websites). However, in a multi-channel, multi-owner cus...
Conference Paper
This paper analyses the persuasiveness of Facebook push notifications. Facebook push notifications are conceptualized as starting point of a chain of persuasive offerings. A push notification is successful, i.e. has high persuasiveness when adressed users react on it, enter the platform and stay longer in Facebook. Facebook push notifications as we...
Conference Paper
This study uses exploratory research to develop a taxonomy of smartphone users from the perspective of mobile marketing (MM) and based on nine segmentation criteria identified through a systematic literature review. Based on a two-step cluster analysis, an exploratory factor analysis identifies four segmentation factors with statistical significanc...
Article
Eine Studie der Universität St. Gallen und der Handelshochschule Leipzig hat erstmals den Gemeinwohlbeitrag der ­Digitalwirtschaft unter die Lupe genommen. Dabei zeigte sich, dass Schweizer Digitalunternehmen einen grösseren Beitrag leisten als internationale Digitalunternehmen.
Article
Full-text available
As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psyc...
Conference Paper
Information literacy, i.e. the competent dealing with information, is considered a key competence for the networked information and media society that facilitates civic engagement, a self-determined life, and lifelong learning. With the rise of social media, many new information sources have emerged, opening up new challenges. Despite their growing...
Technical Report
Full-text available
This paper gives an in-depth overview of design guidelines for sharing platforms. It forms one part of a European Union Horizon 2020 Research Project on the sharing economy: "Ps2Share: Participation, Privacy, and Power in the Sharing Economy". To develop a first version of design guidelines, three complementary analyses were conducted: An in-dept...
Conference Paper
This study first explores how mobile consumers can be segmented according to psychological factors related to smartphone usage and secondly analyzes how the identified segments differ in the perception and usage of location-based in-store mobile shopper marketing.
Conference Paper
This paper explores the assimilation of mobile marketing (MM) in companies. By combining the technology-organization-environment framework and domestication theory, first a structural equation model is build and empirically tested with an online survey. The results show that mobile culture has a significant impact on MM goal achievement. A subseque...
Chapter
This paper analyses the effects of psychological antecedents of smartphone users’ behaviour along the mobile customer journey. Relevant psychological characteristics are derived from social cognitive theory, innovation diffusion theory, and empirical studies on mobile user behaviour. Based on a large-scale online survey of 1535 smartphone owners ac...
Conference Paper
The networked information and media society provides us increasingly with digital information and knowledge. However, the effective and efficient use of information also requires a high level of information literacy (IL), the competent handling of information and the ability to do that from an early age. Despite this early beginning, the developmen...
Conference Paper
Full-text available
Information Literacy (IL), i.e. the competent dealing with information, is considered a key competence for the networked information and media society that facilitates civic engagement, a self-determined life and lifelong learning. Recent studies have shown that, contrary to the expectations, Digital Natives have low levels of IL. In order to impro...
Book
This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger c...
Conference Paper
The networked information and media society provides us increasingly with digital information and knowledge. However, the effective and efficient use of information requires a high level of information literacy (IL), i.e. adequate capabilities to deal with information. Despite of its growing importance, IL has been considered only sporadically in i...
Conference Paper
Collaborative research projects dedicated to information and communication technology and supported by the Framework Programs of the European Commission result often in both partnerships among involved companies and prototypes of common, composite software products. One problem of commercializing these common products is the transition from a proje...
Chapter
Als mobile Kommunikation bezeichnet man jene Kommunikation, welche mit mobilen Endgeräten über drahtlose Netzwerke erfolgt. Durch die zunehmende Reife des mobilen Internets und die explosive Verbreitung von Smartphones, Tablets und mobilen Apps wächst die Bedeutung der Mobilkommunikation im ommunikationsmix der Unternehmen. Die wichtigsten Formen d...
Conference Paper
Information literacy is considered a key competence for the networked 21st century. Despite of its im-portance it has not been anchored in educational technology research and practice in sufficient manner yet. The paper at hand contributes to this research gap by providing a concept for design of personal learning environments with scope on informa...
Conference Paper
The networked information and media society increasingly provides us with digital information and knowledge. However, the effective and efficient use of information requires a high level of information literacy (IL), i.e. adequate capabilities to deal with information. IL is in general described as the ability to recognize problem-driven informatio...
Chapter
Location based commercial services (LBS) are specific mobile services that depend on and are based on location information. They provide added value for mobile users through location-specific information and services, as well as through their visualization on interactive maps. LBS provide basic information regarding the location of a person or obje...
Article
Eine neue Generation von internetbasierten Community-Plattformen wie YouTube, Flickr oder del.icio.us hat in den letzten Jahren großes Interesse in Forschung und Industrie hervorgerufen. Diese Plattformen beziehen den Nutzer als zentralen Teil des Applikationsdesigns explizit mit ein und prägen einen neuen Trend in der Entwicklung von Web-Anwendung...
Article
Eine neue Generation von Webapplikationen verändert die Softwareentwicklung und -anwendung grundlegend. Neue Entwicklungen, bekannt unter dem Begriff Enterprise Mashups, ermöglichen es Endnutzern, auf Basis existierender Webressourcen individuelle Applikationen innerhalb von Minuten zu erstellen. Nicht mehr alleine die IT-Abteilung ist dabei für...
Article
Full-text available
As Clouds mature and become ubiquitous, marketplace environments are developed facilitating the provision of services in a manner that emphasizes on the modular composition of individual services across different providers that crosscut the cloud service stack layers (i.e. composition of XaaS) to fulfil customers’ requirements. Besides acting as in...
Conference Paper
Platform as a Service (PaaS) solutions are changing the way software is produced, distributed, used, and priced. However, there has been little research into understanding the dynamics of PaaS business models and how these business models should be designed to establish a flourishing ecosystem around these platforms. Using design science research (...
Chapter
Bringing sustainability to the daily business is the main goal of the research presented in the book at hand. In order to achieve this goal current practices of applying Environmental Performance Indicators are analyzed and a solution is proposed for identified problems and challenges. This chapter provides both a summary of the research results an...
Chapter
Measuring and reporting EPIs is the first step towards increasing the operational environmental performance. Following the principle “do good and talk about it”, companies need to communicate what they have done in order to claim the profits for their efforts. Most companies do report their environmental performance in an annual sustainability repo...
Article
In this paper we present an analysis of 599 Twitter accounts of politicians, who for the first time became involved with social networking, becoming their own "reputational entrepreneurs" in social media (Fine, 1996) while running for an office the German Bundestag election in 2009. They did so by creating their own Twitter accounts, tweeting their...
Article
Cloud Computing, Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) are terms that denote new developments in the software industry that are completely changing the way software is produced, consumed, and distributed. In particular new PaaS business models have a disruptive effect on existing business...
Conference Paper
Platform as a service the represents the goal of (PaaS) changing the way how software this solutions is drivers of paper is are produced, distributed, consumed, and priced. Due to the wide variety of approaches to PaaS and the absence of a formula that platforms, successful to identify customers’ preferences on PaaS. An adaptive choice- based conjo...
Article
Collaborative research projects as a means to organise Information Systems research and prototyping activities become increasingly widespread. Their management is challenged by a multiplicity of different partners, activities and results. Required is a project management approach that allows for flexibility within the project life-cycle to address...
Conference Paper
Platform as a service (PaaS) solutions are changing the way how software is produced, distributed, consumed, and priced. Due to the wide variety of approaches to PaaS and the absence of a formula that represents the drivers of successful platforms, the goal of this paper is to identify developers' preferences on PaaS. An adaptive choice-based conjo...
Conference Paper
Environmental reporting has become standard within big and medium-sized international companies. However, organizations face many knowledge management challenges in environmental reporting, such as data availability, comparability, flexibility, and high costs. Some of these challenges can be mitigated by inter-organizational environmental reporting...
Book
The book provides a collection of individual chapters from the participants in the OEPI project, which represent a mix of academic and practical chapters and contributions. The first part of the book is dedicated to a theoretical introduction to Organisations' Environmental Performance Indicators and to a state-of-the-art overview in literature and...
Conference Paper
Marketplaces for cloud services, referred to as electronic marketplaces (eMPs), have been introduced for a number of purposes, including comparability and transparency of service offerings. Since the complexity of services and their provisioning is increasing, eMPs need to handle the dynamic and automated creation of composite services, i.e. servic...
Conference Paper
Full-text available
In order to foster the commercialisation of grid technology, several theoretical models and frameworks that guide potential sellers of grid solutions have been developed. This paper presents the results of a cross-case analysis of 25 business experiments aiming at the commercialization of grid technology. Barriers occurring when actually commercial...
Article
Full-text available
The paper will approach the topic of the provision of SaaS in a Grid environment in light of the experience gained by the authors as business and legal consultants within BEinGRID project. In particular, starting from the analysis of 18 real business cases, some sensitive issues will be addressed, like the impact of Grid applications and resources...
Article
Full-text available
Driven by the increasing demand, Grid technology is entering the business market in form of utility computing, Grid middleware and Grid-enabled applications. However, the business market is interested in complete Grid solutions. Thus, a successful take up of Grid technology on the business market requires the establishment of Grid value networks. T...
Chapter
Due to an increasing pressure from international regulation, customers and other stakeholders, companies are increasingly experiencing the need to incorporate sustainability considerations in their core business processes and daily operations. For this purpose they require software solutions that simplify the collection, analysis, and incorporation...
Conference Paper
The 2nd generation of mobile applications (apps) based on Smartphone's and tablet PCs are completely changing the way mobile software is developed, distributed and consumed. In particular mobile enterprise applications (MEA) have a disruptive effect on existing enterprise software and require rethinking in the software industry. Despite their impac...
Conference Paper
Full-text available
The importance of marketplace frameworks, where demand and supply for electronic services meet, has gained momentum with the recent technological innovations of cloud computing. In particular the emerging market for cloud and XaaS offerings is, in the current early stage of development, scattered and represented by many single offerings. New interm...
Conference Paper
Platform as a Service (PaaS) solutions are changing the way that software is produced, distributed, consumed, and priced. PaaS, also known as cloud platform, offer an execution environment based on software platforms. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust their busin...
Article
In order to ensure product compliance, companies need to be informed about an increasing amount of regulations worldwide and collect related material data throughout the supply chain. As return rates have proven to be low with traditional measures, new solutions need to be established. The approach of exchanging product compliance data using a netw...
Article
Marketplaces for cloud services, referred to as electronic marketplaces (eMPs), have been introduced for a number of purposes, including comparability and transparency of service offerings. Since the complexity of services and their provisioning is increasing, eMPs need to handle the dynamic and automated creation of composite services, i.e. servic...
Conference Paper
Full-text available
Platform as a Service is at the peak of inflated expectations. The term denotes some of the latest developments in the Information and Communication Technology industry, which are significantly changing the way services are produced, consumed, and deployed. While companies are investing in the underlying technology of cloud-based platforms, the emp...
Conference Paper
Do end-users accept end-user development by using enterprise mashups? Using the technology acceptance model, this research investigates the acceptance of the FAST platform, which enables end-users to build their own application by simply drag and drop graphical building block onto a canvas. An evaluation workshop of 159 individuals in various count...
Conference Paper
Full-text available
Enterprise mashups (EMs) are a new technology that enables the automation of situational needs of knowledge workers. EMs imply a new development paradigm based on the peer production philosophy and empower end users to create individual applications without the involvement of the IT department. So far, there is insufficient research on potential be...
Conference Paper
Full-text available
This paper analyzes influential factors of recommendation behaviour in social network sites (SNSs). Extant research on both SNSs and electronic word of mouth (eWOM) has given insufficient attention to SNSs as a potential eWOM channel. Considering the specificities of SNSs, this paper distinguishes implicit and explicit recommendation behaviour. Dra...
Book
This volume constitutes the proceedings of the 5th International Conference on E-Technologies, MCETECH 2011, held in Les Diablerets, Switzerland, January 23-26, 2011. Originally 10 papers were selected from a total of 32 submissions. Seven additional papers were included following a second round of reviewing and improvement.The papers in this volum...
Conference Paper
Full-text available
This paper analyzes how new mobile platforms change existing value networks in the mobile service industry and describes how mobile network operators (MNOs) can react to such changes to remain competitive. A state-of-the-art analysis takes stock of mobile platforms provided by, e.g., device manufacturers and Internet companies. The business model o...
Conference Paper
This paper provides the results of a state-of-the-art analysis of emerging context providers, conceptualizes a future ecosystem for context information, and describes the role of telecom operators in such ecosystems. The state-of-the-art analysis of emerging context providers focuses on three types of context providers: location information provide...
Chapter
Cloud Computing has attracted a lot of attention in recent times. The media as well as analysts are generally very positive about the opportunities Cloud Computing is offering. In May 2008, Merrill Lynch (2008) estimated the cost advantages of Cloud Computing to be three to five times for business applications and more than five times for consumer...
Chapter
The vision of using and sharing computers and data as utility has been inspired by constantly increasing computing needs faced by researchers in science and can be traced back in the 1960s to the Internet pioneer Licklider (see Berman and Hey 2004). Licklider wrote in his groundbreaking paper (Licklider 1960)1 that computers should be developed “to...
Chapter
The term Grid or Grid Computing implies different technologies, markets and solutions to different people. The meanings associated with the terms range from cluster computing, High Performance Computing (HPC), utility computing, peer-to-peer computing to specific new types of infrastructure. In order to clarify the position, the aim of this chapter...
Chapter
Full-text available
As explained in chapter 3 and 5 before, a Grid solution can be provided in several ways: as a Grid-enabled application, as Utility computing or as Software as a Service. Grid-enabled applications in internal IT deployments are specific software applications that utilize in-house Grid infrastructure. Utility computing is referred to as the provision...
Chapter
In the previous chapters of this book the foundation of Grid and Cloud Computing were described and their application in companies was illustrated with examples. Grid Computing enables sharing of and access to distributed and heterogeneous computing resources as well as establishment of VOs. Through virtualization, heterogeneous pools of servers, s...
Presentation
Full-text available
The Human imbedded Grid (HiGrid) uses Grid Computing as a metaphor for the management of distributed work or distributed teams. While the services and capacity a computing resource can provide, are subject to standardized descriptions, representing the state of computing equipment, it is magnitudes more difficult to determine the overall state of h...
Conference Paper
Full-text available
Context-aware services, such as location-based services, augmented reality applications, smart enterprise or assisted living applications, constitute a cornerstone of the Future Internet. One important part of such applications is context information that describes the situation in which users consume the service. While earlier context referred mai...
Chapter
Grid computing originated in eScience where it is applied to support scientific tasks requiring high performance computing and collaborative scientific efforts. The Business Experiments presented in chapters 9 to 12 and the remaining 21 experimentsof the BEinGRID project (BEinGRID Booklet 2009) demonstrated the applicability of Grid computing in bu...
Book
In today s dynamic business environment, IT departments are under permanent pressure to meet two divergent requirements: to reduce costs and to support business agility with higher flexibility and responsiveness of the IT infrastructure. Grid and Cloud Computing enable a new approach towards IT. They enable increased scalability and more efficient...
Book
This book constitutes the proceedings of the First International ICST Conference, DigiBiz 2009, held in London, UK, in June 2009. The 19 contributions published in this volume were carefully selected from over 60 submitted works in a rigorous peer-reviewed process. The papers dealt with subjects like virtual business alliances, organizational and c...
Article
Full-text available
This paper analyzes the applicability of context-based multicast content distribution (CBMCD) on the example of realistic push- and video-based mobile advertising services at a shopping centre. The technical results of the simulation of the service scenario show that CBMCD significantly reduces the number of unicast streams and the total volume of...
Conference Paper
In this paper, a concept for usage of social network information as context information is proposed. Social network information (or information from social network sites) is considered as a specific type of a user's social context. We start with the potentially most widely accepted definition of context and then examine selected categorizations of...
Conference Paper
A new kind of Web-based applications, known as Enterprise Mashups, has gained momentum in the recent years. The vision is that business users with no or limited programming skills are empowered to leverage in a collaborative manner user friendly building blocks in the envisioned Enterprise 2.0. However, the transfer of this concept into practice is...
Conference Paper
Full-text available
The huge demand for situational and ad-hoc applications desired by the mass of business end users cannot be fully covered by traditional service-oriented architectures (SOAs). By putting a face on SOA, enterprise mashups empower these end users to combine and reuse Web-based resources within minutes to create value added applications. In this paper...
Article
Eine neue Generation von Webapplikationen verändert die Softwareentwicklung grundlegend. Diese basieren auf leichtgewichtige Komponenten, die mithilfe von neuen Werkzeugen zu Applikationen (Mashups) zusammengebaut werden können. Mit Enterprise Mashups können Benutzer aus den Fachabteilungen solche Anwendungen ohne Programmierkenntnisse zusammens...
Conference Paper
The process of business negotiations of complex products or services is an essential binding element in today's dynamic global markets. The digital business ecosystem (DBE) paradigm provides a concept for understanding such dynamic global businesses. However, an analysis form a business model perspective is still missing. This paper presents the ca...
Technical Report
Full-text available
The New Global study was based on the challenge that globalisation increases the pressure on European companies, but also provides new business opportunities. Globalisation has become a fact of life and a part of everyday business. The study explored how collaborative working environments (CWE) supported by information and communication technology...
Presentation
Full-text available
By means of a European establishment survey, the research sought evidence about a number of research questions: (a) What is the motivation for SMEs to engage in global collaboration? What strategies do they apply? (b) How do SMEs exploit online collaboration tools to implement their globalisation strategies? (c) Is there a association between appli...
Conference Paper
Full-text available
The huge demand for situational and ad-hoc applications desired by the mass of business end users led to a new kind of Web applications, well-known as Enterprise Mashups. Users with no or limited programming skills are empowered to leverage in a collaborative manner existing Mashup components by combining and reusing company internal and external r...
Conference Paper
Full-text available
The huge demand for ad-hoc and situational enterprise-class applications led to a new kind of Web-based applications, known as enterprise mashups. End users from the business units with no programming skills are empowered to combine and reuse existing company internal and external resources within minutes to new value added applications. In order t...
Conference Paper
Full-text available