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Citations since 2016
3 Research Items
Visual merchandising has gained importance in contemporary retail research and practice. Initially considered as an essential element of retail store atmospherics, the scope of visual merchandising has now extended well beyond the usual reference of a visual stimulus. As research on visual merchandising and store atmospherics continues to converge,...
The demonetisation drive of 2016 has by far been one of the most significant economic events of the nation. In a nation where liquid cash accounted for about 96percent of the monetary transactions before this unexpected declaration, a large section of India’s population was badly hit by the liquidity crunch that followed. We may observe the upward...