Kamran Khan

Kamran Khan
KASB Institute of Technology (PVT) Ltd | KASBIT · Department of Business Administration

Doctor of Business Administration

About

23
Publications
37,927
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113
Citations

Publications

Publications (23)
Article
Full-text available
The study examines the role of motivational factors required for the sustainable consumption of hybrid cars. The adoption of such cars significantly reduces the use of fossil fuel and hence, it is imperative to identify and understand which motivational factor is required to be promoted. Through convenience sampling technique a sample size of 309 h...
Article
Full-text available
Purpose Human health, food safety and environmental concerns are growing issues for policymakers, firms and the general public. Food without chemicals and pesticides is healthy for the human body and hence, relevant motives to promote organic food consumption needs to be explored. This study used three motivational factors, i.e. hedonic, gain and n...
Article
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Relationship of workplace spirituality with organizational outcomes is an important aspect that needs to be studied. While recognizing that workplace spirituality is an abstract concept, this quantitative study explores the relationship between spirituality at the workplace with employee attitude and engagement. Workplace spirituality has been meas...
Article
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The consumption of products made up of plastic or packaged in plastic are an integral part of our modern life. This study used a continuum of the theory of planned behavior (TPB) and social influence theory (SIT) to discuss the possible factors that may lead to scrubbing plastic waste in the country. For this purpose, a sample of 353 was finalized...
Article
Purpose Consumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels with environment-friendly operations. Design/methodolog...
Article
Full-text available
The study attempts to explore the choice available for grocery consumers and its impact on decision-making. The study's design includes the consumer's personal involvement towards the purchase, the emotions, and subsequent satisfaction. For a moderated-mediation model, the data set of 401 respondents were finalized to test the measurement and struc...
Article
The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a convenien...
Article
Full-text available
In the intense competition and financial uncertainty for higher educational institutions, student loyalty is an imperative and most essential factor for their ultimate survival and success. Student loyalty is a crucial measure for the success of institutions that are offering higher education with the sole aim of retaining students until their all...
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This study aims to investigate the extended role of goal-framing theory (GFT) on the energy-saving air conditioners called inverter air conditioners (IACs) in the context of the developing market (Pakistan). The GFT has three constructs, gain motivations, hedonic motivations, and normative motivations, which affect consumers’ sustainable behavior....
Article
Full-text available
The aim of this research is to explore the determinants of sustainable consumption with respect to Goal-Framing theory. The study has adopted high and low involvement product categories to identify which motivational factor is more relevant in each of the categories. This is a validation and extension to the Goal-framing theory conducted in the con...
Article
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The paper discussed the concepts presented in the Goal-Framing theory in the context of developing markets like Pakistan. The theory discussed three goals that effect the consumer behavior including normative motivations, hedonic motivations and gain motivations. For the purpose of gauging the consumer behavior, consumer intentions to purchase sust...
Chapter
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Nostalgic advertising in marketing is considered as positive or favorable attitude towards people, place or things of the individuals when they were younger. The literature has discussed this area in many ways including its connections with the purchase intentions; however this research is conducted to identify the possible influence of nostalgic a...
Article
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The purpose of conducting this study is to identify and explain the drivers of brand loyalty with customer satisfaction as mediator and the role of pricing because Pakistan's market is flooded with the presence of imported or refurbished cell phones. The research is focused on generation Y of Pakistani consumers. It is recommended that cell phone c...
Article
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The service dominant logic (S-D Logic) is comparatively a new term in the field of marketing and since last decade practitioners and researchers have increased their interest into this area. One of the elaborations of S-D logic recognized that the consumer is always a coproducer that help companies develop a better fit of his/her needs. The study r...
Article
Purpose of the study is to find out the role of cross-docking in FMCG sector of Pakistan. Research will be helpful to find out the benefits, risks, benefits and challenges for implementing the cross-docking in organizations. The researchers have gathered the interview from twelve supply chain managers working in the manufacturing sector of Pakistan...
Article
Full-text available
While workplace conflicts have been widely studied in the literature, this researchprovides a holistic view of the causes and effects of such, and how managers or amanagement can resolve the conflicts among their teams and organization througha detailed, multidimensional framework carried out on one of the biggest textilefirms of Pakistan. With an...
Article
Purpose The purpose of this paper is to find the applications, advantages and challenges of human resource information system (HRIS) from different sectors of Pakistan. It also finds the demographic perspective of HRIS. Design/methodology/approach Questionnaire was adopted from previous studies. Responses were gathered through social websites and...
Article
Full-text available
Previously various studies were conducted concerning the outsourcing and selection of 3PL in different countries but this study aims to find out the reasons of outsourcing and selecting a 3PL from the different industries of Pakistan. The study aimed to collect the data from the manufacturers working in different industries in Pakistan. The researc...
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M-commerce is the subsequent generation of e-commerce which facilitates the user to access internet without requiring a place for plug-in. Today, mobile is not merely used for sending messages or for calling but it serves a wide variety of other purposes that are beneficial in corporate world. M-commerce helps in improving relationship with custome...
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Technology is making a tremendous impact upon financial services sector is no exception. Today, banks take special attention to customers' perspective by providing quality of services. Loyalty is a very important issue for customers and for the sake of organizational benefits, the banks need to obtain customer satisfaction due to competitive market...
Article
Billboard advertising plays an important role and it should be placed on right place at right moment. It is a best way for introducing or advertising your business products because it’s an easiest marketing tool to communicate with different people, you don’t need to find your customers, and customer will find your advertising. The objective of thi...
Article
Full-text available
It is considered that a stock market of any country is a predictor of economic variables. Changes in stock market reflect in future economic activities. Pakistani stock markets are generally criticized by the various analysts that they are not based on true fundamentals and behave on speculations. It has seen in the past that on different occasions...

Questions

Question (1)
Question
When I run mediation and moderation in separate models, some relations are significant. When the model is run having both, the results of few paths are insignificant. What is the way out?
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