Kamilla Swart

Kamilla Swart
Hamad bin Khalifa University | HBKU

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89
Publications
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1,422
Citations

Publications

Publications (89)
Article
Full-text available
For the first time in the Arab world, the FIFA World Cup in Qatar 2022 was one of the main drivers for promoting important infrastructural changes in the country, as well as for transforming the image of Qatar in order to make the destination more attractive to foreign tourists. However, despite the great wealth from its Oil & Gas reserves, several...
Article
Full-text available
While sport is playing an increasingly important role in society in the Middle East, there has been limited research on the perceived social impact of the hosting of major international events in this region. This study evaluates the main factors affecting youth residents' perceptions of hosting major international sport events, by measuring the ps...
Chapter
Full-text available
This chapter discusses the bidding process and hosting decisions made by FIFA when organising its sport mega-events. It has been structured to include the review of the bidding processes for the World Cups, bidding process reforms, differences between successful and unsuccessful bids as well as the outlook for the future of bidding and hosting. Eve...
Article
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Sport tourism has experienced considerable growth in the last decades, either from the sport events perspective or considering an active sport tourism approach. Therefore, some emergent market niches like surf tourism have been developed in numerous coastal destinations to attract sustainability-sensitive tourists due to the ongoing environmental c...
Book
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For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique...
Article
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The sudden rise of coronavirus in the world had various effects on the sports industry. Nevertheless, sports organizations around the world adopted new and different methods to manage the crisis, which in turn, enriched global knowledge of sports management. Also, some industries changed their products and adapted their structure and performance ac...
Article
Purpose The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region. Design/methodology/approach The paper uses both academic and trade literature as well as key informant interviews to demonstrate how Dubai can sustain its position as a choi...
Article
Full-text available
Tourism has been one of the sectors that has suffered the greatest impact by the Covid-19 virus, which has created an unprecedented context with thousands of tourism-related companies closing with an unclear future. International tourism was recovering from the previous financial crisis achieving historical milestones regarding international touris...
Article
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While some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for such research to enable the development of appropriate tourism products and strategies. This study then critically examines...
Article
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Coastal and marine tourism is a sector that draws visitors from around the globe to South Africa. This is largely because of an array of marine wildlife resources found in the country. Despite this strong pull factor, there is limited information on the economic value of the marine environment. This article focuses on establishing the profiles of v...
Article
Full-text available
Coastal and marine tourism is a sector that draws visitors from around the globe to South Africa. This is largely because of an array of marine wildlife resources found in the country. Despite this strong pull factor, there is limited information on the economic value of the marine environment. This article focuses on establishing the profiles of v...
Article
Full-text available
The killing of George Floyd sparked mass protests worldwide and forced all facets of society, including sport, to reexamine race, racism and inequality. Given South Africa's post-apartheid transition from institu-tionalized racial segregation to a democracy in 1994, transformation has been prioritized. However, nearly 30 years post-apartheid South...
Article
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The Two Oceans Marathon, hosted annually in Cape Town, is a premier ultra-marathon in Africa and globally. The 51st edition scheduled for 8–11 April 2020 however three weeks prior it was announced that the event would be cancelled. The decision to cancel was not a popular one and given all the stakeholders involved it was also challenging. Drawing...
Article
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This study seeks to investigate if international football tourists who attended the 2010 FIFA World CupTM in South Africa had revisited since the country hosted the tournament. The study used a quantitative methodology to survey 391 football fans in France during the 2016 UEFA European Championship, using a spatially based systematic sampling techn...
Chapter
The rationale of this conceptual article lies in addressing the need of any field of knowledge to comprehend itself and to cover the lack of any epistemological consideration in the emergent field of surf tourism research. This work proposes Tribe and Liburd's (2016) ‘tourism knowledge system’ for increasing the understanding about the relationship...
Conference Paper
Full-text available
A surfing-related sports (SRSs) taxonomy based on power and environment requirements. Surfing and SRSs like body-boarding and kitesurfing (amongst the most popular activities), are growing worldwide in terms of participants, places where it is possible to practice them (e.g. wave-pools) and surf destinations. In 2013 SRS's participants were estima...
Article
There has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to determining the changes in international football tourists’ perceptions of South Africa as result of hosting this event. A quantitative methodology was e...
Article
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This paper will cover a brief discussion of the Olympic Agenda 2020 created by the International Olympic Committee (IOC) to address current challenges the Olympic Movement is facing and to improve the future of the Olympic Games. First, a quick introduction will briefly present the Agenda 2020 and the details of its creation. Then a short explanati...
Article
Arenas, ballparks, and stadiums built for professional sports teams or mega-events all around the world often come with large public costs. In democratic states, citizens are assumed to have a role in public policymaking, but previous research suggests the strength of this role can vary case-to-case. To examine the incidence of public stadium finan...
Article
Research question: The legacies of sport mega-events are widely contested. Whilst the short-term impacts of the 2010 FIFA World Cup™ in South Africa have been largely considered to be positive, there is little evidence of longer term outcomes. This paper contributes to the sport mega-event legacy literature by presenting empirical evidence of the l...
Article
Full-text available
Coastal and Marine Tourism (CMT), as part of the oceans economy, offers significant development opportunities that can contribute to job creation and sustainability. However, there are limited national and international best practices to assess the economic impacts of CMT. The aim of this study was to reflect on experiences from a piloting exercise...
Article
Full-text available
Sport tourism, and sport tourism events in particular, have been identified as tools for developing nations to stimulate economic development and position themselves as tourist destinations within a global context. In this light, Libreville, Gabon hosted the 38th edition of the Africa Cup of Nations (AFCON) football tournament in 2012. Adding to th...
Chapter
Full-text available
This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Within the broader business of sport tourism, our chapter highlights the role of mega-events and their associated legacies, particularly within the emergin...
Chapter
In the post-event rush to declare each major sports event ‘a success’; the longer term shifting and contrary narratives in the media portrayal of the host nations and cities in the lead up and hosting of the event is overlooked or ignored. Given the premise for hosting the event is grounded in its ability to draw attention to the host nation, this...
Presentation
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Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing...
Article
Full-text available
Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing...
Book
Full-text available
‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is r...
Article
High-profile mega-sporting events have progressively been positioned in marketing, decision-making and strategy development of tourism destinations, especially as platforms for showcasing host destinations. This study conceptualizes a model of interlinked constructs in order to predict sports tourists' likelihood of repeat visitation to Rio de Jane...
Article
Full-text available
Various studies have demonstrated that the interest, or enthusiasm to host sport tourism events has been due to the perceived potential of such events to promote development, especially in terms of economic growth and such profiled locations as tourist destinations. This article appraises the impacts of hosting sport tourism events in East London S...
Article
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The 2010 FIFA World Cup was heralded as Africa's first mega-event with the potential to leverage long term legacy outcomes. Most studies that have previously been commissioned on residents' perceptions have focused on the pre-event, with only a few focusing on post-event perceptionsregarding the legacy impacts associated with such events. The impor...
Article
Full-text available
The 2010 FIFA World Cup was heralded as Africa's first mega-event with the potential to leverage long term legacy outcomes. Most studies that have previously been commissioned on residents' perceptions have focused on the pre-event, with only a few focusing on post-event perceptionsregarding the legacy impacts associated with such events. The impor...
Article
The Olympic Games 2012 provided the host city London with the opportunity to showcase its cultural diversity and world-class tourist attractions. However, the build-up to the world’s largest sporting event attracted considerable negative publicity primarily related to security at the Games, namely terrorism and its potential to disrupt the spectacl...
Article
Full-text available
Sport is widely believed to have a positive impact on quality of life. Sport events are perceived as elements of a city's destination attractiveness for tourists and residents. However, socio-cultural impact studies of sporting mega-events, although limited, indicate that there may be a variety of positive as well as negative impacts for the qualit...
Article
Full-text available
Understanding resident perceptions is one way of evaluating the effects of continuously hosting large scale events in a destination. Given the fact that Africa has only hosted a mega-event once (the 2010 FIFA World Cup), empirical analysis of the impacts of such event within the African context is scant. This article departs from the premise that,...
Chapter
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Article
Full-text available
Tourism has been identified as a key source of economic growth and diversification for countries. In fact the rapid growth of the industry has, in part been fuelled by the rapid growth in sectors such as sport tourism, and linked specifically to major and mega-event hosting. Successfully hosting mega-events brings economic benefits, increased city...
Article
The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to volunteer for future sporting events. Five personality traits were included in the study: sincerity, excitement, competence, sophistication, and ruggedn...
Article
Full-text available
Tourism has been identified as a key source of economic growth and diversification for countries. In fact the rapid growth of the industry has, in part been fuelled by the rapid growth in sectors such as sport tourism, and linked specifically to major and mega-event hosting. Successfully hosting mega-events brings economic benefits, increased city...
Article
Full-text available
Commissioned to host the 2014 FIFA (Fédération Internationale de Football Association) World CupTM tournament, Brazil was given access to a global platform which holds the power to stimulate considerable levels of tourism value. However, tourist anxiety surrounding safety and security raised questions as to whether the event could successfully achi...
Article
Full-text available
In 2010, South Africa became the first country on the African continent to host the FIFA World Cup. Crucially the hosting of such a prestigious tournament was seen as a chance to prove that this developing nation could host an event of this magnitude as efficiently as the developed economies who had hosted the previous editions of the event, such a...
Article
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the African continent. This historical event had several social, economic and developmental imperatives, including destination profiling and changing negative perceptions of South Africa, specifically, and the African continent more generally. This research...
Poster
Full-text available
This study forms part of a broader study aimed at identifying the long-term legacy of the 2010 FIFA World Cup™ in South Africa. While several studies have investigated residents’ perceptions of the 2010 event within host communities in Cape Town, very few if any of the studies have considered perceptions of residents from informal settlements. The...
Article
Full-text available
Over the past decade there has been a growing awareness of the significant impact that hosting mega sport eventscan have on a nation’s brand.This paper discusses the context of nation-branding as a tourism legacy and the role of mega sport events in generating a tourism and nation-branding legacy in relation to the 2010 FIFA World Cup held in South...
Article
The 2010 Fédération Internationale de Football Association (FIFA) World Cup™ tournament provided an opportunity for South Africa to showcase its unique beauty and attractiveness as an international tourist destination. However, the trepidation over crime emerged as a key concern in relation to South Africa's ability to host a successful 2010 FIFA W...
Conference Paper
Full-text available
This paper forms part of a broader study that seeks to identify the impact and legacy of the 2010 FIFA World Cup™. The study aimed to assess residents’ perceptions on aspects of the event, three months before and three months after the event. Four hundred residents were surveyed during each of the above mentioned periods, employing a spatially-base...
Article
Full-text available
Increasingly, governments from both the developed and developing world look to hosting sport mega-events as a way to stimulate development. There is much debate over what the legacies of sport mega-events are, how to stimulate positive legacies and how they should be studied. Drawing on a growing body of scholarship on legacy best and worst practic...
Article
Full-text available
This study investigated the sport development and social legacy of the 2010 FIFA World Cup. It assessed the impact of an event-themed legacy project on Gansbaai, a non-host, small-town community in the Western Cape, South Africa. The Football Foundation of South Africa (FFSA) was established to capitalise on the increased excitement about football...
Poster
Full-text available
Introduction: This paper forms part of a broader study that seeks to identify the impact and legacy of the 2010 FIFA World Cup™ within Cape Town and South Africa. Soderman and Dolles (2009) assert that sport mega-event research highlights that such events can have both positive and negative impacts on the communities in which they are hosted. Aim:...
Article
The existing body of research on mega-events has so far focused on wider economic impacts, with little attention being given to the social impacts of large sporting events on visitors and local residents. Specifically gender issues are neglected in relation to the FIFA World Cups since it is often assumed that these events are male dominant, both i...
Article
Marketing power relates to the kind of two-level games in which state elites are engaged. Internally marketing power refers to attempts by state elites to shore up political legitimacy, reinforce a sense of national identity and placate those constituencies adversely affected by the growing internationalisation of domestic issue areas. Initiatives...
Poster
Full-text available
This research forms part of a broader study that seeks to identify the impact and legacy of the 2010 FIFA World Cup™ within Cape Town, South Africa. In this paper, residents’ and local businesses’ perceptions on aspects of the event were gauged three months prior to the event. The socio-cultural structures of the various population groups within a...
Article
This article compares the profiles of spectators and participants at the 2006 Old Mutual Two Oceans Marathon in terms of identifying spectators’ and participants’ motivations, travel behaviour and demographic profi les. The results refl ect a diverse audience at the event. Budget accommodation, in terms of visiting friends and relatives and staying...
Article
South Africa’s hosting of the 2010 FIFA World Cup has raised critical debates relating to the ability of developing countries to successfully host events of this magnitude. Yet some cities in South Africa have indicated an interest inbidding for the Olympic Games in the future, including Cape Town, which was one of the cities that bid in 2004. This...
Article
Sport events have become big business as countries as well as cities are competing fi ercely to host major events. The purpose of this article is to determine the economic impact of visitor spending during the annual Cape Argus Pick ’n Pay Cycle Tour. Direct spending was determined based on asurvey consisting of 583 respondents, while the impact of...
Article
The 2010 Federation Internationale de Football (FIFA) World Cup to be hosted in South Africa is expected to provide an opportunity to further the country’s objectives of using sporting events to signal international recognition and promote socio-economic development. Studies on sport tourism events tend to focus on economic impacts and neglect soci...
Article
Full-text available
The focus of this article is on the management and social impacts of sport tourism events on the host community. This article specifically evaluates the Red Bull Big Wave Africa (RBBWA) event as a case study. Of cognisance is the host community\'s involvement, perceptions, attitudes and an understanding of costs and benefits linked to the event, at...
Article
The abstract for this document is available on CSA Illumina.To view the Abstract, click the Abstract button above the document title.
Article
This article provides an overview of sport tourism generally and investigates the sport tourism policy in the South African context. The discussion draws upon South Africa's unique context and international experiences to provide guidelines for the development of a national sport tourism strategy. In particular, the opportunities presented by the h...
Article
Purpose: In the light of the South African Airways (SAA) (and Heathrow airport) strike in July 2005, an opportunity exists to evaluate the situation in order to address related problems in the future. The role of labour and specifically labour relations in the air travel industry highlights some important factors related to the industry. This paper...
Article
Research on how the decision to bid for the Olympics is made, the resources and processes involved in the bidding process and how a country responds to a failed bid is important. These aspects are embedded in a range of political and economic processes from the local to the global level. The Olympic Games is the ultimate mega-event. This article us...
Article
A case study of sport tourism initiatives undertaken in Durban is provided to describe some of the challenges of conducting socioeconomic impact research in a transforming South Africa. Based on analyses of socioeconomic data of seven sport tourism events held in the last year and supported by the Durban Events Corporation (DEC), key findings and i...
Article
Thesis (Ed. D.)--Illinois State University, 2001. Includes bibliographical references (leaves 146-154) and abstract. Dissertation Committee: Dent M. Rhodes (chair), Adel Al-Bataineh, Ken F. Jerrich, Douglas M. Turco.
Article
Football is regarded as one of the most important sports in Africa. The 2010 FIFA World Cup in South Africa was the first time that the content hosted this mega-event which was heralded as the 'African World Cup'. There is very little research that focuses on African perceptions and experiences of the World Cup outside South Africa. This article us...
Article
Full-text available
Sport events are used more and more in both developing and developed contexts to promote development (especially economic growth), enhance social cohesion and healthy lifestyles and profile locations as tourist destinations. Associated with an increased number of sport events and academic interest is greater focus on legacies, that is, what are the...

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