Kamaladevi Baskaran

• Doctor of Philosophy
• Amity University

This study aims to identify the competencies and skills possessed by the job seekers to secure jobs in the field of business administration, analyses the impact of soft skills, technical skills, and social networking sites on their employment using predictive analytical tool and proposes skill gap employability model to streamline recruitment proce...

The present study critically analyses the online shopping experience of consumers and suggests the firm change the operations to adopt the virtual retail world of metaverse and the contribution of e-commerce towards economic growth. All the sectors, including transportation, education, and infrastructure, as well as employment and government, have...

Over the past few decades, auditing and accounting has gained extreme significance and become a crucial component in the operations of every organization. This is because responsibility is placed on organizations to satisfy all its stakeholders by complying with policies and procedures, which are viewed as ethical in nature by them. Considering the...

The radical and rapid customer shift from Bricks-and-Mortar retail to e-Tail (electronic retail) in the e-commerce landscape demands the enterprise to relook their business model by adding innovative strategy to survive in the highly competitive and digitally driven marketplace. To succeed in today’s business world i.e., e-business world, the e-tai...

In today’s internet connected world, electronic commerce or e-tail has been proven to be a powerful business platform that has enabled e-shoppers raise order to purchase any products of their choice and get the products/services delivered in any preferred location across the globe. This study aims to reveal the challenges experienced by UAE custome...

Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national brand manufacturers will have to contend with competition within distribution channel, which calls...

E-customers love to do online shopping, but free from risk and danger over the internet ie., protection of information & system resources with respect to confidentiality, integrity and authentication. The confidentiality ensures that the non-access of information by unauthorized persons, integrity ensures that the non-alteration of information by u...

Survival of fittest and fastest is the mantra of today's business game. In the modern e-Business era, the retailer must focus on the customer's e-Tailing experience to survive in the e-World. To focus an e-Customer's experience towards e-Tailing, the retailers should understand what “e-Tailing” actually means. e-Retailing is a form of electronic co...

Loyal e-customers don't just come back or simply recommend you, but insist their friends to do business with you. E-store impresses the e-customers in their first sight. A consumer has different expectations or goals when visiting different e-stores at different times. Indeed, e-consumers visit e-stores not only to search and purchase products/serv...

Loyal e-customers don't just come back or simply recommend you, but insist their friends to do business with you. E-store impresses the e-customers in their first sight. A consumer has different expectations or goals when visiting different e-stores at different times. Indeed, e-consumers visit e-stores not only to search and purchase products/serv...

The Indian consumers have undergone a remarkable transformation. Just a decade or two ago, the Indian consumers saved most of their income, purchased the bare necessities and rarely indulged themselves. Today, armed with a higher income, credit cards exposure to the shopping culture of the west and a desire to improve their standard of living, the...

Survival of the fittest and fastest is the mantra of today's business game. To compete successfully in this business era, the retailer must focus on the customer's buying experience. To manage a customer's experience, retailers should understand what 'customer experience' actually means. Customer experience management is a strategy that focuses the...

Invest in India is an initiative to market India as an investment destination all over the globe, to provide a networking platform to the Indian businesses at a global level and to provide information to the international investors about investment opportunities in India. It is the policy of the Government of India to attract and promote productive...

Survival of fittest & fastest is the mantra of today,s business game. To compete successfully in this business era, the retailer must focus on the customer,s buying experience. To manage a customer,s experience, retailers should understand what "customer experience" actually means. Customer Experience Management is a strategy that focuses the opera...

During the last decade, most organizations have implemented enterprise-wide applications and integration platforms. These implementations have delivered benefits in terms of data synchronization and information flows within the organization and with trading partners providing valuable inputs for planning and optimization of schedules and reporting....

The Indian consumers have undergone a remarkable transformation. Just a decade or two ago, the Indian consumers saved most of their income, purchased the bare necessities and rarely indulged themselves. Today, armed with a higher income, credit cards exposure to the shopping culture of the west and a desire to improve their standard of living, the...