Kalpathy Ramaiyer Subramanian

• Dr.
• Consultant at Thninketh Labs, Chennai, India

This article aims to explore the ways and means of enhancing productivity, which is emerging as a critical factor in modern manufacturing systems. While organizations prioritize improving the overall productivity of the resources they employ, marketing focuses on optimizing areas that do not waste valuable resources. A pressing concern for many org...

Digital technologies in the present day have witnessed phenomenal growth in the field of marketing and advertising of products. The online shopping is a relatively growing phenomenon, which is attracting a lot of attention in the present Covid-19 pandemic period. The influence of social networking sites (SNS) is being so widely discussed around the...

Abstract: Environment is one of the biggest concerns of Nations after years of neglect and willful default by the so called developed Nations. Most of the countries around the world have environmental policies – but the moot question is it applicable while dealing with other nations? Degradation of forest land and depletion of Natural resources are...

Business environment dictates the scope of work for companies particularly after the recent experiences of lock down of academic institutions. This is definitely new for at least in the Indian context and is true in many countries, who are trying to adjust with the new environment. This raises many challenges for the teacher and the taught. In the...

Market Segmentation has turned out to be a more complex process than what is suggested by its core definition. On a philosophical plain, segmentation has shifted from a simple focus on understanding customers' needs to an intricate exploration of customer lifestyles, values, jobs to be done, need states and occasions. On a practical level, the mult...

SYNOPSIS Natural Resources are available in plenty and widely spread over different regions of the world, some of them discovered and many still to be discovered. Man is impatient to consume the available natural resources without counting the cruelty and consequences of doing so. World over natural resources are depleting, and there is inadequate...

Current business environment is characterised by rapid changes on the one hand and the complexity of keeping a continuity of employment. In the past we have heard of life time employment in one company for new

By 2050 world population could be around 9 billion people-to feed, clothe, transport, employ and educate. With our commitment to a growth-driven world economy that will face inflation, supply endless consumption to everyone, we add a digital device everyday that helps everyone to succeed and prosper. We have reached greatness, no doubt, but our mag...

ABSTRACT Organizations are the places where people come to work to make a living. Their needs are fulfilled and their aspirations also need to be addressed. In the present day organizations people from different countries and cultures work together. Differences are but natural yet it needs understanding and acceptance for smooth working of people i...

One of the biggest human problems has been how to share more than what you can hoard. Our ancestors have clearly warned about our tendency to store possessions including knowledge and not share them, but we still seem to be unmindful of their kind words to realize later that the truth is not far from what has been said. In a society where greed has...

As a business, you strive for acquiring and retaining happy customers. However, many businesses do not realize that the process starts with their employees and their job satisfaction with the company. This is one of the most undervalued aspects of developing a durable customer base. The employees want to feel the same way as their customers in thei...

The success of any business depends on the skill and expertise of the employees. A business which can attract the right competencies, manage talent effectively, utilize capacity efficiently, and retain employees is will in the long-term be successful. Human Resource departments have more data on employees than ever before but they often struggle to...

Abstract: Awareness of the development of consumer rights and protections for a wide range of industries and Products will determine the difference between the success and failure of a business. Consumers play an important role in bridging the gap between business and society. They serve as a barometer of attitudes of multinational and corporate co...

ABSTRACTAWashington Postarticle showed clearlythe growing disconnect between the higher education focusand the needs of society.About 61 per cent of India's educators feel (as reported in a study of IBM in collaboration with Economic Intelligence Unit) that the higher education system is unable to respond to the changing societal needs. New technol...

The news paper as a medium for publicity and Advertisements is losing its luster and relevance in America and some western countries. But the same medium has shown remarkable growth in India. Circulation increased by more than 23 million copies a day between 2006 and 2016, according to a new report from India's Audit Bureau of Circulation. That's a...

A Washington Post article showed clearly the growing disconnect between the higher education focus and the needs of society. About 61 per cent of India's educators feel (as reported in a study of IBM in collaboration with Economic Intelligence Unit) that the higher education system is unable to respond to the changing societal needs. New technologi...

The growth of population in many parts of the world is putting pressure on the limited natural resources in the whole planet. The growing population and the automation of transport is putting pressure on available petroleum reserves. Drinking water is becoming difficult to obtain naturally, though there is in reality no scarcity, but the availabili...

Network markets are quite widespread in the 21 st century and remind us of the information age brought by revolution in information processing. Industrial revolution had earlier taught generations of how to compete in markets. Today, organizations need to understand the dynamics of a digital networked society and find new ways of marketing. This re...

Everything is fast today, whether it be the food that you consume, the travel modes, entertainment and in general all walks of life. Never before in the history of humans have we seen such a hurry to get going. This is the consequence of the ‗mobile culture' that is progressively afflicting our society. Some people call it digital distraction, but...

The advent of mobile phones has undoubtedly revolutionized the communication process to a large extent, adding to that the overcrowded social media sites and has changed the way people interact with one another. With the introduction of text messaging feature, conversation has become skewed among a large number of youngsters. It has greatly influen...

As the competition intensifies in the market for products and services and the need for recognition, companies in their effort to reduce operating costs see automation as a solution. While how much of and to what extent the process is to be automated to avoid the deployment of manpower is still engaging the attention of corporate and researchers. W...

There is no doubt that there is a growing consumption of fast food, thanks to their growing numbers and popularity. Current environment is fast paced when nobody has time for anything. In the current times, both men and women are engaged in employment and the children go to school. This leaves with no time for the 'home maker' to attend to the chor...

In the new era of business, Consumers make use of their instant connectivity to create a vast and efficient network of information that shapes and steers experiences and markets. Sum total of such cumulative and consistent experiences result in shaping consumer behavior towards your products and services. In the current 'constantly on' networked co...

Recent technological advancements have a drastic impact on the way individuals communicate. Many research findings suggest that technology has a negative effect on both the quality and quantity of face-to-face communication. Despite individuals' awareness of the decrease of face-to-face communication as a result of technology, more than 62% of indi...

Corporatе Managemеnt is concernеd with performancе improvemеnt of the company as a wholе. To achievе this, thеy havе found that the employeеs i.e. the human bеings working for thеir organizations havе to pеrform at thеir pеak levеls at all the time. In the currеnt competitivе businеss environmеnt this is not only important but an imperativе for the...

If you believe that longer work hours mean you'll get more done, you may be wrong. Doing business and being busy are two different things. Workaholics hinder the generation of new ideas and doing business differently. Essentially, workaholics never give their brains the rest required to create new ideas or focus on the task at hand, resulting in po...

The role of women in public life and in the social context has changed in the last few decades. From the role of a bread maker it has changed to bread winner in many cases. Business and cultural environments have exerted a great influence on these roles. Social changes have made the role different. In the context of today's environment, they play d...

Publicity has been an important component of marketing efforts for a long time. Traditionally many companies relied on word of mouth publicity. With the arrival and proliferation of digital media and the new generation of millennial, the equation is changing. The speed of doing business has increased and customer is impatient to wait. Advertisement...

Organizations continuously evaluatе how wеll the employeеs are treatеd and thеir motivation to do work and continuе in the samе company. Wherеas the physical wellbеing is lookеd aftеr and еasily known the еmotional wеll bеing neеds a carеful considеration and is not еasy to evaluatе. Somе employeеs are connectеd with thеir employеr and the Company...

Regarding the noise pollution

Innovations right from the day of ushеring the wheеl havе brought about changеs in human livеs. Thesе changеs are seеn as improvemеnt in the quality of lifе and rеduction n human drudgеry and еfforts. Furthеr with the growth of civilization and the sprеad of human settlemеnts thesе changеs havе brought in comfort and conveniencеs for humans. But re...

It has become quite common for Indian parents to send their wards for higher education to obtain degrees in Management or Technology to American or other foreign universities. This is resorted to by middle class parents of youngsters who are ambitious and are somewhat good at their studies. There are several issues surrounding these decisions and c...

We live in a world of different generations. Some people perceive it as a great divide and difficulty to get along in an organizational situation. The Generation Gap as discussed in many forums as usual a creation of human ingenuity and imagination. It is difficult to imagine any point of time in history when such generation Gaps did not exist and...

The еvolution of commercе and tradе has beеn markеd by the progrеss of civilization or in othеr words progrеss of civilization has beеn markеd by growth of businеss and commercе. Human endеavors havе beеn for futuristic progrеss and еvolution of systеms of Tradе, Commercе and communication. From the days of bartеr systеm, businessеs havе beеn trans...

Modern organizations work in an atmosphere of mutual trust, cooperation and respect. It is true that the consequences of distrust and non cooperative attitudes in an organization are very disruptive. In today's fast paced of organizations, they have to work like greased lightning! But the most important and critical factor is to recognize the signs...

During the past several years, online social networking has caused profound changes in the way people communicate and interact. It is to be seen, however, whether some of these changes may affect normal aspects of human behavior and cause psychiatric disorders. Several studies have indicated that the prolonged use of social networking sites (SNS),...

Our Prime Minister in his recent speeches has underlined the need to transform India for accelerated Growth. This is possible through Reforms in Policies by the Government and industry efforts to transform policy to facilitate Performance and Growth. But individual and organizational performance is the underlying key for such a transformation. The...

Signs of success can be misleading; the chronic stress, unhappiness that we feel in our careers and personal life, all indicate a need to refocus our energies and efforts and channelize them to a bright future without disrupting our endeavor to create a better future for ourselves and our next generation. This can be due to the fact that you have l...

SYNOPSIS In response to business environment several organizations in the last few decades added a department having responsibility to deal with environmental related issues. Mostly the activities were dominated by legal and regulatory action and the end-of-the-pipe, technically based solutions to these issues. Their position and authority rarely o...

SYNOPSIS The din and noise of TV Commercials seem to be never ending and it has become difficult to take two winks in peace. What is interesting is that the viewers and the consumers seem to be unaware the advertisement content or claims nor do they seem to care. Such Consumer apathy has never been seen before and it is a wonder how advertisers get...

As global compеtition increasеs, peoplе havе beеn askеd to lеarn to do morе with less. Among the many undesirablе effеcts from this typе of action is that it leavеs all the еxisting work (if not more) to be donе by fewеr employeеs. Everyonе is askеd to dig in and do whatevеr possiblе. Somе employeеs strugglе to meеt work dеmands whilе maintaining a...

Marketing in general and Sales in particular is interested in improving sales and market shares of products and services. This of course, is achieved through building relationships and transactions with customers. The first one is a long term orientation and process whereas the second one is short term increases in sales. Direct Marketing has evolv...

SYNOPSIS: Social media has impacted various facets of modern life and it has a profound influence in inter-personal communication. The present day is characterized by acute lack of time for individuals and families due to the need for husband and wife to be employed for meeting the needs of a satisfactory life style. Time has become the most precio...

SYNOPSIS Not a single day goes without people being subjected to the din and noise of Advertisement commercials on the TV or other media. Some have become oblivious to this while others consider it as a distraction and very few are there who see the commercials with any interest. We need to understand the reaction of listeners to this, as many adve...

One of the common and mistaken practices is to promote a product in all its different markets uniformly without making any differentiation with respect to consumer choice and outlook. 'One size for all' does not work well in all marketing situations and markets. Consider India, with all its cultural and linguistic differences every 100 km or so. On...

We live in a world of continuous and dynamic changes. Business Environment causes these changes and many of them are irreversible. Marketing is as old as history and is characterized by the changing needs of a society in a mode of rapid changes. We need to accept social changes whether we like it or not because that is what society wants. Social ch...

SYNOPSIS At some point of time in its development, Society was proud of its great institutions of learning and culture, starting with the extended Family and neighborhood. Since the Industrial Revolution, there have been tremendous structural changes and adjustments in society. Due to dispersion of population as a result of industrial locations and...

Abstract— Organizational effectiveness (which produces positive results) remains a major concern of organizations in spite of several dynamic developments in structure and role of organizations. Due to changes in business environment, organizations are constrained to make suitable changes in their structure and strategy. This results in changes in...

SYNOPSIS Businesses are created, sustained and expanded to gain more profit to the stake holders particularly the business owners. Social Responsibility of Business is talked about loudly, but there is lack of awareness of ‘Social Consciousness’. At the grass root level business practices are in line with unscrupulous political and bureaucratic man...

Abstract : One of the problems faced by humans in their evolution is the challenge of disconnection with the previous generation and the discontinuity due to scientific and material progress. The present age is called the digital age, starting from about 1970s with the advent of the personal computer and subsequent developments in technology which...

Organizational emergence involves activities and that takes place before an organization comes into being. Emergence is a dynamic process involving activities such as obtaining resources, developing products, recruiting employees, and arranging Finances. Carrying out these activities forms the foundation for the new venture to further develop uniqu...

Organizational structures are created to deploy a strategic direction and create a competitive advantage. This research-paper would attempt to review the effect that organizational strategy has on the Employer Employee relationship of business organizations and how companies resolve the inherent dilemma associated with the conflicting adaptive pres...

The functional and service utilities of packaging have been discussed in many management forums. But the impact of Packaging in marketing of products particularly in the self servicing markets like departmental stores and super markets needs a careful investigation and a more focused attention in the current business environment. Product packaging...

One of the problems of the digital age is 'shrinking attention span'.Products will have to be promoted in all ages, electronic, digital or otherwise as we know and somebody has to attend to the message. The present day challenge for the marketing companies is the noise created by promotion and campaign messages in the electronic and mobile media an...

SYNOPSIS Business environment is dynamic and organizations cope with these changes in different ways depending on their products and market requirements. More and more organizations today are driven by the profit orientation, rightly so, and organizational achievement is measured in terms of returns to shareholders and stake holder interests. Where...

Analytical skills will set the new breed of Human Resources professional apart. Learning to speak the language of the business and dealing with a wide variety of topics and people, it is well placed to do this more than any other department as it works at multiple levels within the organization. This is where the opportunity lies for the new breed...

Management literature is full of praise about the big role of marketing and the inevitability of the marketing concept. While the broad development of marketing concept is understood and appreciated, the question is whether Selling is necessary or not! Customer orientation is good for the business in understanding the consumer behavior and the impa...

SYNOPSIS Employee involvement in organization development takes place when their aspirations are fulfilled through work. Even with a carefully planned compensation and incentive program the attrition rate in some organizations is high. When management genuinely takes care of employee aspirations the resultant synergy is reflected in customer satisf...

Marketing plays a key role in shaping Consumer attitudes and Consumer attitudes shape buying behavior towards Products and Services. While Sales is concerned more with a ‗push' approach in reaching products to Consumers at appropriate places, a lot of incentives are used by companies in influencing consumers shape their views and choice of products...

Abstract— Leadership in organizations has been a topic of discussion in management circles for some time now and the discussion will remain open for a long time to come. The role and importance of Psychological contract in recruitment and placement as also in Organization Development has also been discussed in management literature elaborately. The...

One of the important areas of concern for our economy is Full Employment. In spite of large scale growth and development in institutions offering higher education in India, the ground reality is that employability of various qualified youngsters churned out of our educational system remains a question mark. There are several factors responsible for...

In the currеnt businеss environmеnt the selеction procеss is vеry critical and involvеd. Soft skills are incrеasingly bеcoming the hard skills of today's work forcе. It's just not еnough to be highly trainеd in tеchnical skills, without devеloping the softеr, interpеrsonal and rеlationship-building skills that hеlp peoplе to communicatе and collabo...

Organizations today, operate mostly in an international or global environment. They need to address the issues of diverse cultures and communicate effectively to all levels of employees to integrate their efforts towards achievement of the aims of the company and also fulfill the expectations of the employees. This requires the commitment and effor...

The evolution of marketing has been phenomenal in the last one decade or so. Everyday a new concept or a new approach is tested or validated. From the day of the Product concept and subsequent marketing and business orientation of marketing it has come around a full circle, and now marketing trends indicate a customer focus and more recently more c...

Growth and survival of organizations in the present global environment of competition depends on their ability to intelligently discern the skill sets and capabilities required for success.Emotional intelligence is a set of skills that can be developed. These skills fall into four domains: self-awareness, self-management, social awareness, and rela...

An organization’s success and competitiveness depends upon its ability to understand environmental changes and embrace diversity and realize the benefits. When organizations actively assess their handling of workplace diversity issues, develop and implement diversity plans, multiple benefits are reported such as: Organizations employing a diverse w...

One of the challenging roles of Human Resource Management function is recruitment and placement of employees at various levels of organization. Organizational effectiveness is a big challenge in recruitment activities since that is the beginning of a philosophy that will result in achievement of the aims of recruitment that arises out of the philos...

Parental role in the formal educationofchildren is a topic of discussion in many forums on education development. How this can be achieved is the subject of current research paper.Modern day business as well as family and social environment have one common characteristic; the members who are part of this environment are hard pressed for time. There...

ABSTRACT A buzz word in business circles in the last two decades- seems to lose its sting in the current business environment, where the nationalists are making noise in their countries to the detriment of global business growth. Unbridled terrorism, sometimes with its religious tinge has not been helpful to promote the concept of global trade and...

If the dynamic changes in the general business environment teach us anything, it is that Insurance business can be no different. If the relentless shake out in other sectors, is any indication, we need to understand, that no business including insurance is immune to today's rapid and relentless shifts in technology and customer expectations. In thi...

Of late there has been a surge of interest in the field of Spiritualityinmanagement. One reason is employees' need for meaning of work and the other reason is old-fashioned bottom line -the corporate leaders are looking for new ways to motivate employees and create innovative solutions. The World Economic Forum at Davos where 2000 big wigs of Busin...

Companies grow and survive today in an environment of competition and many companies fight for their survival. While the company efforts to be a going concern is understandable the employee attitudes can be divergent and defeatist. This is a serious problem and how companies fight against this despondency is the central theme of this article. “Atti...

Synopsis-- Hiring practices are changing from traditional approach, based on qualifications and degrees to Talent based recruitment. Assessment of Candidate Profile is becoming more valuable and important than what is filled up in Resumes. Technology and networking is bringing about the next evolution and disruption in the recruitment space. Though...

Abstract— Current research trends have shown an interest in investigating consumer motivations that affect the online shopping behavior. Understanding what factors influence online shopping decision process is an important challenge for marketers in the current digital era. The objective of this study is to provide an overview of online shopping de...

Advertisements play an important role in giving product information and shaping consumer attitudes towards new products and markets. Such information provided through advertisements has to be factual, verifiable, relevant, timely and most importantly not misleading resulting in wrong customer perceptions. Since currently TV, the www, internet, mobi...

Organizations recruit people to man several positions in the structural frame work to meet the desired objectives and create futuristic and robust teams which will deliver the desired results. Qualities of such people who are enrolled as members of the organizations have been described in many management text books and research articles.To build su...

Abstract Advertising clutter and consumer apathy has been discussed at length in many research papers. The inspiration for the present research paper has come from the innovative and strategic use of advertisement money by Virgin Group (USA) for better promotion and placement of their products; against giant international competitors well entrenche...

ABSTRACT Development of marketing techniques historically, has been for boosting the sagging bottom lines and profits to the extent of overflowing the corporate pockets. But a keen observer can see visible trends for the better – with the arrival of social and customer centric marketing techniques. Is this a reflection of attitudinal changes or cor...

ABSTRACT Performance management enables organizations to thrive and grow in an environment where the nature of change itself is changing. Progress can be achieved though creating, maintaining and balancing an environment in which people can work and contribute for organization building. We strongly believe that this can be achieved only through peo...

The growing Consumer apathy to mindless advertising clutter, and efforts of over enthusiastic producers to position their products by creating a ‗niche‘ in the already crowded space in the Consumer minds, is quite apparent. Consumers were always able to avoid mass media advertising, and today, advertising avoidance becomes increasingly easy. Televi...

There has been a tremendous amount of literature and discussion on retail formats and present concern seems to be the viability of various formats, particularly in the Indian context. Whereas the idea of retailing has caught up the fancy of corporate investors including some of the big names in the Indian corporate world, and many of them have dive...

Harmony is the secret principle that controls life - be it at the personal or Organisational level. Harmony manifests itself in good judgment and in the organizational context it means the efficiency or effectiveness of taking right decisions timely and avoiding organizational confrontation and conflict. Conflicts are a natural ingredient of any or...

Networking is often limited to the exchange of brief pleasantries and visiting cards, fleeting encounters that make little impact. When we network with people with an agenda to understand and connect with them, benefits will follow. Networking should be used as an opportunity to identify people with whom to explore ways and means to bring value to...

The concern for shrinking attendance in class rooms in institutions of higher learning has been engaging the attention of academicians and administrators of education for a long time. A lot of published literature has created a national and international awareness of this critical issue. Hence it is the subject matter of the present research study....

While individuals are recruited to achieve goals of the organization, they are basically members of the undivided organization. The idea behind the ideal- most effective achievement of objectives, is when all these individuals are focused and oriented in the same direction. In other words the behavior of individuals influences the behavior of the o...

SYNOPSIS In the 21 st century sustainable leadership is based on courage, creativity and faith in people. It is a values-based leadership. Opportunities and challenges are so complex, both of global magnitude and deeply dependent on people's cultures and beliefs, that future leaders will need a few core qualities to achieve business success: system...

ABSTRACT This article attempts to address some of the growing concerns of customers and consumers of products and services in this digital age. Customers are no more impressed with costly and sophisticated (for the producer!) distribution systems in an attempt to reach the product promptly with SPEED. Resistance to such costly formats is evident fr...

The goal of most marketing campaigns is to convince a target group of people to buy a product or service. With political and social issues, marketing campaigns might focus on promoting a candidate or helping an organization effect social change. Many marketing techniques exist, and advertisers mix and match them to target different demographics. Fo...

Green marketing refers to the process of selling products or services based on their environmental benefits such as the contribution to reducing environmental pollution and prevention of degradation. Such products are manufactured, packaged and marketed in an environmental friendly manner and process. While the process of environmental friendly pro...

As business leaders try to navigate and rebuild economies savaged by the global meltdown, business schools around the world are rethinking leadership and how to train the next generation of managers in the midst of unprecedented challenges. It is not time to tweak what has been done before. It is a time for reinvention of management education. The...

The purpose of this study is to determine factors that influence students in their choice of institutions for higher learning/professional course of studies. The study also focuses on determining whether or not the factors correlate with age of the student and parental income. The sample for this study consisted of 541 students from different insti...

As the global environment becomes fiercely competitive, Operations Research has gained significance in applications like world-class Manufacturing systems(WCM), Lean production, Six-sigma quality management, Benchmarking, Just-in-time (JIT) inventory techniques. The growth of global markets and the resulting increase in competition have highlighted...