Jyh-Rong Chou

I-Shou University · Department of Creative Product Design

This study aims to examine the impact of brand ambassadors on customers’ purchasing intention in Vietnam. In this study, a total of 310 subjects participated in the online survey through Google Forms. The results show that purchase intention is significantly influenced by trustworthiness of the brand ambassador. There is also a positive influence o...

Since the initiation of the 2030 Agenda for Sustainable Development in 2015, academia and industry have been taking action to seek how to address the Sustainable Development Goals (SDGs) via research, practice, and community engagement. Due to the UN SDGs comprising comprehensive domain-centric ontologies for reaching a consensus on their achieveme...

As recent ICT-enabled innovations are becoming increasingly popular, there will inevitably be a need for enterprises to create innovative products and services to help improve people’s daily lives. Although current product-service systems (PSS) envision a future in coupling products and services to co-create more satisfying value for both customers...

Industry 4.0 has recently been used as a synonym for the planned fourth Industrial Revolution, comparable to the radical transformations from the first Industrial Revolution toward “Mechanization” (Industry 1.0) and its subsequent second one toward “Electrification” (Industry 2.0) to the third Industrial Revolution toward “Digitization” (Industry 3...

The existence of special schools aims to provide education opportunities and environment for physically and mentally disabled people. The provision of more exquisite and diversified services for parents, at ease, placing the children in the schools becomes an essential issue for current special schools. The special needs of students are more compli...

User experience (UX) is considered a key quality of interactive products in today's competitive mass markets and is of growing interest in both academia and industry. UX concerns the encounters a user has while interacting with products, systems, and services. It is ubiquitous, omnipresent, and dynamic in nature, referring to the non-quantifiable,...

The touch mouse is a new type of computer mouse that provides users with a new way of touch-based environment to interact with computers. For more than a decade, user experience (UX) has grown into a core concept of human-computer interaction (HCI), describing a user's perceptions and responses that result from the use of a product in a particular...

Kansei evaluation plays a vital role in the implementation of Kansei engineering; however, it is difficult to quantitatively evaluate customer preferences of a product’s Kansei attributes as such preferences involve human perceptual interpretation with certain subjectivity, uncertainty, and imprecision. An effective Kansei evaluation requires justi...

Kansei engineering (KE) has been widely used as a consumer-oriented technique to better understand dcustomers' emotional responses and further translate them into the de- sign elements of a product. Kansei clustering plays a vital role in the implementation of KE. Conventional KE approaches rely heavily on the intuition of designers to cluster the...

The quality of initial ideas is considered a critical determinant for successful new product development (NPD). This study presents an ideation method for generating new product ideas. The aims of the proposed method are (1) to clarify and identify potential problems involved in the knowledge domain of the product design through the Su-field enhanc...

Cleaner production issues require not only effective management and prevention but also a new design and engineering paradigm. This study presents an ARIZ-based life cycle engineering (LCE) model for implementing eco-designs of products. The aims of the proposed model are (1) to restructure a set of new product models through modular analysis of al...

Environmental concerns have become strategically important to product design and engineering education. This paper presents a practice case to illustrate how students apply TRIZ and life cycle engineering (LCE) to eco-innovation product design. An eco-innovation product design method that integrates TRIZ and LCE into a holistic methodology was prop...

div> Multi-criteria decision analysis (MCDA) is an alternative approach, which provides a way to systematically structure and analyse complex decision problems. This study presents a novel method of applying the weighted linear combination ranking technique (WLCRT) to MCDA. The proposed WLCRT method is based on the linear combinations of matrix alg...

In this research, a systematic design method based on quality function deployment and extension method has been developed. The major procedure of QFD is to identify the customers’ needs for the product and then convert into appropriate technical measures to fulfill the needs based on the company’s competitive priorities. The priorities of product c...

Human behaviour involves complex cognitive, affective, and experience-based processes. It is empirically measured by a self-reported questionnaire associated with labeled scale items given before or after completion of a cognitive test. Traditional correlation analysis seems to be defective in dealing with such behavioural measures. This study prop...

The emergence of the Internet has changed the previous rules in tourism industry that travel agencies are facing the change of the competitive environment and the integration world caused by Internet technology to cope with the competition in the new era. Tourism industry is a human-centered service industry that Human Resource Management Strategy...

Universal design (UD) is an approach for developing products and environments that are usable by all people to the greatest extent possible. It benefits users of all ages and abilities without the need for adaptation or specialized design. Although a set of acknowledged principles has been developed and commonly used by industry and academia, it is...

Conceptual Design is a complex process, including divergent thinking and creative design. The process of conceptual design leads to optimal plans satisfying the required functions, technical and economical index. This research focuses on the core technology of the conceptual design of product to study the modelization method of innovation of functi...

Based on the operation of ten High-Tech enterprises with the introduction of Knowledge Management system in 2008-2010, Data Envelopment Analysis (DEA) and Malmquist Productivity Analysis were applied to measuring the efficiency values of Total Efficiency (TE), Pure Technical Efficiency (PTE), and Scale Efficiency (SE) for the reference of further i...

This paper presents a novel methodology for dealing with decision-making problems in product design fields. The purpose of this study is to evaluate product form design in terms of the perspectives of Gestalt psychology and Minimalist principles. Unlike traditional AHP methods, the proposed decision-making model uses distinct mathematical tools to...

This paper presents a novel clustering method for mining customer preferences. The proposed method is based on the hierarchical clustering algorithm of combining fuzzy relations with grey relational grades. In addition to the clustering algorithm, a cluster validation index is proposed to validate the clustering results as well as to determine the...

The digital divide refers to the gap between individuals, households, businesses and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technology (ICT) and their use of the Internet. On-line learning is an Internet-based technology that provides people with unprecedented o...

Problem solving for idea generation plays a vital role in innovating product development. Knowing how to effectively conceptualize domain knowledge and systematically manage problem solving processes is crucial for product developers. This paper presents a concept-oriented problem-solving model that integrates concept map techniques with linkograph...

Reading comprehension is the process of understanding and constructing meaning from a piece of text, involving complex human perception systems. Although research on comparing print and screen reading performance has largely been carried out during the past decades, the findings seem rather inconclusive and inconsistent. Dissimilar to previous rese...

On-line learning is an asynchronous computer-based learning mode that allows learners to learn anytime and anywhere in their own environment using information and communication technology. It can be considered as a way to bridge the digital gap. How a computer novice performs in such virtual and asynchronous learning environments is an interesting...

Colour plays a key role in determining a consumer’s response to a product’s appearance. Accordingly, this study proposes an automatic design support system which enables a designer either to emulate the colour scheme of a two-coloured product and then to determine its corresponding image perception, or to search for the two-colour combination which...

“Usability” is considered to be inherent in human–computer interface because it expresses the relationship between end users and computer applications. In this paper, we conducted a study to examine the usability of human–computer interface for middle-aged learners in Taiwan. There are two phases contained in the study: (1) an elementary computer-t...

A home page is an entry interface of hyperdocuments for presenting a Website's information to visitors, which is mostly concerned with human perception in terms of users’ comprehension and mental representation. As the theory of Gestalt psychology provides an important perspective in human perception, it is appropriate to apply this theory in evalu...

An electric scooter is one type of light motorcycle driven by an electric motor and used with small wheels, a low seat, and a fixed shield protecting the driver's legs. Since it can be considered as a constrained workstation for users of different sizes to fit on the same workstation, some ergonomic problems should be taken into consideration when...

Electric scooters are considered a new technical green product and a potential industry for many countries. With the highest scooter per capita density and the major producer of motor scooters around the world, Taiwan possesses sufficient conditions for developing electric scooters. In this article, work concerning product design and prototype maki...

In today’s highly competitive and uncertain market environment with short product life cycles, product development must not only satisfy the quality and speed of production, but it must ensure that products themselves have included innovative values. As creativity plays an important role in new product development (NPD), it can be utilized in searc...