Justyna Harasimczuk

Cardinal Stefan Wyszynski University in Warsaw · Institute of Psychology

Exactly 50 years ago, Allan Baddeley and Graham Hitch's (1974) working memory model fascinated academics and diagnosticians dealing with human cognition and fundamentally transformed the landscape of memory research. Working memory is the ability of the human mind that enables the creation and reception of messages, mental arithmetic, decision-maki...

The purpose of this project was to verify whether slogans displayed on roadside advertisements created a distraction for drivers. In order to explain the mechanisms underlying this phenomenon, Study 1 examined the impact of slogan length on attentional processing efficiency. Study 2 investigated the relationship between the length of the slogan and...

Sexual appeals are widely used in advertising to attract consumers’ attention. It has already been proved that they influence the addressee’s cognitive processing, which in turn raises the question if sexual appeals may pose a serious threat for road safety when used in roadside advertising. Three studies were designed to answer this question. Stud...

The question of roadside advertisement’s influence on road safety is complex and multi-faceted. The list of advertisements characteristics which may play significant role for road safety includes: the size, colours, shape, luminance, contrast, localization, and many more. One of the aspects is advertisement’s content. Advertising industry uses emot...

Distraction of the driver's attention is one of the key aspects of research conducted by automotive companies. It concerns not only on-board devices, but also the factors outside the vehicle, such as advertising displays. Too much attention focused on advertisements can have negative impact on the driver's behaviour and driving quality. The 2-secon...

We broaden the developmental focus of the theory of universals in basic human values (Schwartz, 1992, Advances in Experimental Social Psychology) by presenting supportive evidence on children's values from six countries: Germany, Italy, Poland, Bulgaria, the United States, and New Zealand. 3,088 7–11-year-old children completed the Picture-Based Va...

The Picture-Based Value Survey for Children (PBVS-C; Döring et al., 2010) assesses children's values through self-report and thereby depicts Schwartz's theory of universal human values at an early age. Despite evidence on the PBVS-C's structural validity, there remains an open question: Does the PBVS-C measure the same values as does Schwartz's Por...

Recent years have witnessed an increasing number of studies, also in the field of educational psychology, on values within the framework proposed by Schwartz, involving younger and younger respondents. A fresh impetus to studies on children's values was given by the Picture-Based Value Survey for Children (PBVS-C), which was developed by Döring and...