Justus Munyoki

University of Nairobi | UON · Department of Business Administration

This study sought to establish Business Process Reengineering (BPR) strategies used by telecommunication companies in Kenya to enhance their service delivery to gain competitive advantage, and to explore the influence of BPR strategies in the telecommunication companies in Kenya. The study was anchored on the following theories, Resource-Based, the...

Focuses on the role played by Branding in organizations as a competitive strategy. Brand assets are perceived to influence the consumer choice of various brands, but the extent to which the various assets do this is not clear. The purpose of this study was to determine the influence of brand assets on the choice criteria of Fast Moving Consumer Goo...

This study examined the competitive environment’s moderating effect on the relationship between marketing mix strategies and tour firms’ performance in Kenya. The researcher adopted a descriptive research design and used a survey approach to collect pertinent data for analysis. The study population comprised all tour firms, both locally and foreign...

Brand Management Practices, Corporate Image and Customer Satisfaction Among University Students in Kenya. Testing the Moderating Effect of Corporate Image Authors: Stephen Maore Prof Justus Munyoki Prof Mary Kinoti Dr Joseph Owino School of Business, University of Nairobi, P.O BOX 30197 00100 Nairobi, Kenya Abstract This study sought to establis...

ABSTRACT Innovation has for many years been associated with growth and development of organizations and nations. Creativity is closely associated with innovativeness and indeed, without creativity there can be no meaningful innovativeness. The developed world has been associated with innovativeness for many decades, long before there was anything m...

to find out the M-Pesa customers' perception of the service and the challenges they encounter in using the service. It focused on how M-Pesa service customers from Athi River and Kitengela Townships perceive the quality, affordability, convenience and accessibility of the M-Pesa service offered by Safaricom Limited. The study further looked at the...

In the exporting context, the notion of firm competencies entails processes by which organizational resources are developed, combined and transformed into value offerings for the export market. Despite the growing amount of academic exchange on competencies that underpin a firm's export capability, there appears to be no unified framework for study...