Justina Barsyte

AdCogito VU

Purpose Functional foods have been marketed as promoting health and reducing the risk of disease. While the market of functional foods is increasing across the globe, little is known about how actual and subjective health status are related to functional food choices and existing research evidence is inconsistent. Therefore, the purpose of this pap...

Previous research has repeatedly suggested that small (vs. large) companies have a higher appeal to consumers, yet the underlying mechanisms explaining why such an effect occurs remain understudied. Through four experiments, we show that company size cues affect consumer preferences; products originating from small companies are perceived to be hea...

Repairers may play a substantial role in the shift from a linear (make, use, dispose) to a more circular economy, where resources are continually reused and waste is minimized, which is therefore by definition more sustainable. Repaired defective products are usually reused by their owners or may be traded in a second-hand market. A barrier commonl...

This research provides evidence that globally positioned food brands face an inherent trade-off – the advantages of wide global availability and global sourcing can be outweighed by unfavorable perceptions related to freshness. Through five experiments, with participants from developed and emerging markets, the authors demonstrate that global (vs....

Recent research views nostalgia as a valuable resource that can be accessed in times of distress and discomfort. The present work complements this literature by examining novel and previously uncovered triggers and downstream consequences of nostalgia in the consumer domain: disease‐threat and protective behavior. The current paper argues that nost...

Mixed findings on the relationship between acute stress and the tendency to engage in hedonic food consumption suggest that stress may both boost and buffer hedonic eating. The present research aims to contribute to reconciling these mixed findings by focusing on the role of individual differences in consumer life history strategies (LHS) –short-te...

Previous research shows mixed findings on whether stress increases or decreases novelty seeking. In three studies, using both archival and experimental data, and including more than 61,000 consumers from over 55 different countries, we show that it can do both, albeit for consumers differing in “life history strategies” (LHSs), that is, short-term,...

We conducted a preregistered multi-laboratory project (k = 36; N = 3531) to assess the size and robustness of ego depletion effects using a novel replication method, termed the paradigmatic replication approach. Laboratories implemented one of two procedures that intended to manipulate self control and tested performance on a subsequent measure of...

We examine the effectiveness of specific nudges in the choice environment to foster healthy choice and consumption among consumers with fast vs. slow life history strategies (LHS)––short-term, impulsive, reward-sensitive (fast) vs. long-term, reflective, controlled (slow) foci––associated with low and high SES, respectively. The results of two expe...

Consumer ethnocentrism (CET), healthiness perception and health consciousness have been extensively researched in regard to consumer food choices. Literature on domestic food choices provides evidence that CET positively affects consumer preferences toward domestic food. However, the effect of health consciousness on domestic food choices has not y...

Functional foods are promoted as products that provide specific health benefits beyond basic nutrition. While a number of studies show that the motivation behind the purchase of such products is oriented towards health concerns, we argue that consumers' choice of functional food can also be driven by less health-related hedonic or social motives, s...

This study explores what drives consumers' judgments and decisions - uniqueness perception of a foreign product with protected geographical origin cue or uniqueness perception of a domestic doppelgänger product. We find that uniqueness perception of domestic brands has greater impact on willingness to buy domestic brands compared with the uniquenes...

Drawing from negativity bias, fading affect bias, and ambivalence literature, we provide evidence that consumer nostalgia acts as a countervailing force to consumer animosity in historically connected markets (HCMs), that is, trading countries that previously were part of the same country but are now independent. For both Soviet-era and (new) Russi...

Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and preferences for nostalgic products. Design/methodology/approach A theoretical framework is proposed based on integrating nostalgia and age identity as parts of an individual’s self-concept. Research results are obtained from the empir...

In recent years, marketers have widely used nostalgia in their marketing strategies. However, little research has focused on understanding whether consumer responses to nostalgic communication are always positive. Seeking to fill this gap and referring to social identity theoretical framework, current research examines the relationship between nost...

Purpose The purpose of this paper is to explore how health consciousness and skepticism toward health claims are related to perceived healthiness and willingness to buy functional food (i.e. functional yogurt) compared to conventional and organic (bio) food. Design/methodology/approach A survey of 295 consumers was conducted in Lithuania. Data wer...

This paper seeks to understand the role of psychological ownership in shaping perceptions and preferences of domestic versus foreign products. We provide evidence that quality judgments and purchase behavior of domestic products depend on different levels of shared ownership. From a theoretical perspective, we show that domestic psychological owner...

This study extends previous research by exploring perceptions of healthiness in the international food marketplace. To this end, it aims to fill an important gap by shedding light on the role of country of origin in shaping perceptions of healthiness. The authors provide evidence that domestic and foreign food products elicit different perceptions...

In the field of consumer research, religiosity is found to result in significant consumer behavior differences between those of different religious affiliations or levels of religiosity (e.g. Hirschman 1981, 1982, 1983; LaBarbera and Gurhan 1997; Essoo and Dibb 2004). While where there is a number of definitions of religiosity (for measurement issu...

Double standards in terms of individuals being more tolerant of questionable consumer practices than of similar business practices have been researched in several studies (e.g., De Bock, Vermeir & Van Kenhove, 2013; De Bock & Van Kenhove, 2011; Vermeir & Van Kenhove, 2008; DePaulo, 1987). However, a mismatch between the perceptions of a company's c...

During the last two decades consumer nostalgia literature has experienced the growing amount of research, nonetheless, the nomological network in the area is still poorly established and fundamental questions of generalizability and measurement of nostalgia effects remain unanswered. This paper represents an attempt to comprehensively assess extant...

Globalization is raising the country-if-origin importance question in the new light. It seems that the importance of country-of-origin (COO) factor has to go down, since both manufacturing and purchasing processes are under influence of overall globalization. In addition to this, many globally offered brands may be no longer associated with a speci...