Justin Paul

Justin Paul
University of PR, USA; University of Reading-England; Former Faculty member, Uni of Washington,

Distinguished Professor, Keynote Speaker & Editor
Web: facebook.com/drjustinpaul Email: justin.paul@upr.edu , j.paul@reading.ac.uk

About

277
Publications
522,823
Reads
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8,970
Citations
Introduction
Editor-in-Chief, International J of Consumer studies, Associate Editor (Inter Business)- European Management Journal Author:: International Marketing, Business Environment, Export-Import Management (Books) 4 Ivey-Harvard cases (LV in Japan, Ferro: Exporting Challenges). web: drjustinpaul.com , justinpaul.uprrp.edu. Page: facebook.com/drjustinpaul youtube.com/drjustinpaul twitter.com/drjustinpaul Author of 130 + SSCI Journal articles with Impact Factor Total downloads exceeds 7,50,000
Additional affiliations
December 2011 - July 2012
University of Washington Seattle
Position
  • Vis Associate Professor
December 2011 - August 2012
University of Washington Seattle
Position
  • Vis Associate Professor
April 2008 - March 2012
Nagoya University of Commerce and Business Administration
Position
  • Professor (Associate)

Publications

Publications (277)
Preprint
The term 'Masstige' stands for mass prestige. Masstige marketing is a strategic phenomenon with the goal of market penetration and brand management in the era of globalisation. The main purpose of this paper is to contribute towards the development of the masstige marketing theory to explain the brand management phenomenon of high value/premium/mod...
Article
The purpose of this article is to reconceptualize the term “masstige” (Mass Prestige) marketing, develop a masstige model for brand management, and extend the use of the Masstige Mean Scale (MMS). The study was conducted based on the data from 600 individuals living in the United States, France, and India using a structured questionnaire consisting...
Preprint
en Through this article we develop a new model for the internationalization of firms, called the Conservative, Predictable and Pacemaker (CPP) model, for extending research in the domain of international business. The main purpose is to provide a new typology that can be used as a theoretical lens for future research and to motivate researchers to...
Article
The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of international marketing (Potential, Path, Process, Pace, Pattern, Problems and Performance) with theoretical propositions. Although the 7 P-framework is based on the literature on internationalization of Latin American firms, we present...
Article
Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on the process of internationalization (Gradual Internationalizati...
Article
Visual merchandising has gained importance in contemporary retail research and practice. Initially considered as an essential element of retail store atmospherics, the scope of visual merchandising has now extended well beyond the usual reference of a visual stimulus. As research on visual merchandising and store atmospherics continues to converge,...
Article
Full-text available
This study examines how brand communication influences consumer‐based brand equity through social networking sites in the presence of brand attachment as a mediator. The outcomes related to consumer‐based brand equity, such as consumers' pay intention and loyalty to a brand and a brand's vocal ability, are also explored in this study. An empirical...
Article
Full-text available
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies. Thus, the goal of this paper is to broaden the scope of this study by examining the causal effect of sensory marke...
Article
Full-text available
The purpose of this paper is to examine the effectiveness of social media on the different stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis to bring out social media'...
Article
Consumer experience has long been recognised as a key component in influencing consumers' habits and attracting, pleasing, and retaining customers. The hospitality sector is often regarded as one of the most experience-rich industries. Lately, the idea of a guest's experience in a luxury hotel has gained popularity. Limited studies have examined th...
Article
This paper presents a meta-analytical evaluation of the literature on the Urge to Buy (UTB). It seeks to establish the common antecedents of UTB as a construct by a thorough examination of the prior literature. Accordingly, the most significant antecedents of UTB are perceived enjoyment, perceived usefulness, hedonic and utilitarian values, positiv...
Article
Academic research exploring the phenomenon of impulsive buying using s-commerce platforms is scarce. Little is known about the factors and their prominence in shaping impulsive buying on s-commerce platforms. Current research explored this unexplored terrain by employing a two study research design. Using scientific procedures and rationales for sy...
Article
This study investigates the influence of consumption value on tourists’ intention to purchase travel products online through the lens of the theory of consumption value framework. We used structural equation modelling (SEM) and a fuzzy set of qualitative comparative analysis (fsQCA) on 559 responses collected using M-Turk. The findings show that pr...
Article
The purpose of the paper is to investigate how innovative, small‐to‐medium enterprises (SMEs) internationalize through utilizing wholly foreign‐owned entities (WFOEs), as there is a little research explaining this. This paper presents the findings from in‐depth case studies with 14 SMEs that internationalized to China as WFOEs. The SMEs internation...
Article
Full-text available
Small and medium-sized enterprises (SMEs) organize themselves into clusters by sharing a set of limited resources to achieve the holistic success of the cluster. However, these SMEs often face conflicts and deadlock situations that hinder the fundamental operational dynamics of the cluster due to varied reasons, including lack of trust and transpar...
Article
Consumption of luxury brands has been rising significantly, particularly in emerging economies. While some aspects of luxury consumption may be consistent across cultural settings, certain key differences may prevail; with particular attention to the relational and experiential aspects that characterize consumer-brand engagements. The purpose of th...
Article
Grounded on the Masstige theory, this study examines the direct and indirect impact of Mass Prestige of a Brand (MPB), Brand Perception (BP), and Propensity to Pay the Premium (PPP) on Brand Evangelism (BE) via Brand Happiness (BH) as a mediator. Moreover, the moderating role of Self-pleasing Experience (SPE) between Mas-stige and BH and the intera...
Article
Full-text available
The sharing economy has emerged as an influential research area in which a platform mediates customers' temporary access to service provider resources. To provide a generalizable picture of the platform's customer and service provider relationship formation process, we integrate effect sizes from 192 studies, including 214 independent samples (N =...
Article
Purpose The study aims to investigate how hotel booking attributes (i.e. perceived privacy, perceived certification and perceived assurance) engender consumers’ untrust and consequent behavioral intentions (i.e. altruistic behavior and trusting intentions). It also unveils the role of hotel attributes performance as a moderator between hotel bookin...
Article
Full-text available
Meta‐analysis is a research method for systematically combining and synthesizing findings from multiple quantitative studies in a research domain. Despite its importance, most literature evaluating meta‐analyses are based on data analysis and statistical discussions. This paper takes a holistic view, comparing meta‐analyses to traditional systemati...
Poster
Full-text available
Forecast of Journal Impact factor- 2021 based on Citations in Scopus - Standard deduction for SSCI journals.
Cover Page
Full-text available
Call for Papers (3rd annual Special Issue for Review Papers, Inter J of Consumer studies, Cite score 7.0, Likely IF 6.2 to 6.5)
Article
Frugal innovation is about achieving more value while using fewer resources. This concept has found application across multiple domains, ranging from healthcare and transport to energy and manufacturing. This straddling of multidisciplinary domains fragments our academic understanding of the literature in this field. This state-of-the-art literatur...
Article
The purpose of this paper is to revisit theories of internationalization and explore their export commencement processes from emerging market lenses. The paper combines the two important concepts, the pre‐export phase and lateral rigidity to deliberate the internationalization phenomenon of SMEs. The paper draws on extant literature on the SME inte...
Article
Purpose Family firms' desire to preserve and uphold socioemotional wealth (SEW) makes their internationalisation a complex phenomenon. Despite the significance of SEW in guiding family firms' internationalisation decisions, the literature in the underlying research stream is still scant and inconclusive. Thus, the purpose of the study is to gain pr...
Article
Healthcare services/products, such as medicine, consultation with doctors, lab tests, are growing in popularity, and their benefits are well known. Little is known about the consumption values that impact customers' brand love despite the increased knowledge of healthcare apps. To overcome this hurdle, healthcare apps must improve client engagement...
Article
Technology has revolutionized the way we all use smartphones and has paved the way for devices with multiple functions like smart appliances, smartphones, smartwatches, and many more gadgets resulting from such a revolution. The in-built operating system (platform) on which these devices/ systems function is most vital. Many people use operating sy...
Article
Full-text available
It has been a challenge to map the efficacy of marketing communications in building stronger brands on social media. Given the paucity of research in this area, the present study offers a holistic model that maps the effect of social media marketing (hereinafter SMMEs) on consumer response via building brand equity and brand trust. This study was c...
Article
Researchers on online consumer behavior have rarely discussed the subjective well‐being aspect or improving the life quality of the next billion as the bright side. Emerging technologies such as mobile payments have added to the life quality of people by enabling fast and convenient transactions online that can be performed anywhere and anytime. Th...
Article
Full-text available
Consumer ethics continues to draw the attention of academicians and practitioners as a significant economic and social issue globally. Consumer ethics refers to moral principles that govern a consumer's behaviour. This literature review seeks to enrich the discourse on consumer ethics through a comprehensive and detailed review of 106 articles, cov...
Article
Because of the Covid-19 pandemic, there has been a variety of changes identified in customers’ shopping behaviours, and development of new practices as a response to the crisis. The purpose of this research is to examine the effects of Covid-19 phobia, and news exposure on individuals’ psychological states, and their resulting mobile shopping behav...
Article
The growing body of literature around eco-friendly hotels indicates an increase in popularity for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for sustainability and profitability. Therefore, the current study addresses the long-lasting attitude-behaviour gap by investigating the role of environmental concern...
Article
Online customer review Electronic word of mouth Peripheral Sentiment analysis Text mining A B S T R A C T Online customer reviews, considered as electronic word of mouth, have become very useful in the era of e-commerce as they facilitate future purchase decisions. The present study discusses the central and peripheral sources of influence, such as...
Article
Full-text available
This study compares the two widely used methods of Structural Equation Modeling (SEM): Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based Structural Equation Modeling (PLS-SEM). The first approach is based on covariance, and the second one is based on variance (partial least squares). It further assesses the diff...
Article
The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a comprehensive approach towards plugging the gaps left beh...
Article
Due to global warming and fast depletion of fossil fuels, the option of battery-operated electric vehicles (EVs) has emerged as one of the most popular alternatives for sustainable transport. In the present study, India is considered as a case country to explore the challenges in sustainable supply chain of electric vehicle batteries. India, being...
Article
Grounded in the motivation theory, this study examines the impact of green intrinsic motivation (GIM) and green thinking (GT) on the energy efficiency behavior (EEB) of the electricity consumers and solar energy prosumers via energy efficiency environmental benefits evaluation (EEBE) as a mediator. Moreover, the moderating role of Information and C...
Article
The Bottom of the Pyramid (BOP) market deserves further attention from researchers. The purpose of the paper is to profile the psychographic and behavioral heterogeneity within the BOP market in India employing a theoretical approach. We use constructs of the Theory of planned behavior (TPB) to identify distinct BOP segments. It segments the BOP ma...
Article
Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the us...
Article
The study examines the value addition provided by frontier markets vis-à-vis emerging markets in improving the diversification benefits of an international portfolio. The analysis is performed for Asia-Pacific and Europe. It also surveys international investors to corroborate the empirical findings. The results indicate that though frontier markets...
Article
We review the literature on organizational am-bidexterity using the hybrid review approach, which integrates bibliometric analysis with a framework-based review. We provide directions for future studies by identifying key gaps in the existing literature. The bibliometric analysis provides the trends and progress of the research field through citati...
Article
Full-text available
Purpose The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and...
Article
Drawing on the theory of dogmatism and personality traits, this research examines the consumers’ shopping behavior and intentions. We propose a model, which incorporates the precepts of stubbornness and retail purchasing conduct. Data were gathered from 446 shoppers in India and analyzed using partial least squares-structural equation modelling (PL...
Article
There is emergent literature that converges from neuroscience and entre-preneurship research, but the definitions and interlinkages are still inconsistent. We conduct a systematic literature review of 167 papers on the interface between neuroscience and entrepreneurship to address this. We observe the literature trends examining the interlinkages b...
Article
Purpose Nation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only for attracting foreign businesses and tourists but also for the brands originating from that country. This study examines the role of nation brand experience in enhancing a...
Article
Full-text available
There is emergent literature that converges from neuroscience and entrepreneurship research, but the definitions and interlinkages are still inconsistent. We conduct a systematic literature review of 167 papers on the interface between neuroscience and entrepreneurship to address this. We observe the literature trends examining the interlinkages be...
Article
Full-text available
There is substantial interest in studying advertisement-context congruence as a determinant of advertisement effectiveness and advertisement memory in digital platforms, especially in the electronic magazine (e-magazine) context. But less attention has been devoted to identifying the conditions under, and the process through which, congruence influ...
Article
Classic literature reviews help advance a subject area. In this article, we discuss the types of review articles and what kinds of review articles are likely to be impactful. In the case of theme- based reviews, we suggest that framework-based reviews that use a framework such as TCCM (Theory, Context, Characteristics, Methods) are generally more i...
Article
Full-text available
The International Journal of Consumer Studies (IJCS) is a distinguished 45 year old peer‐reviewed international journal in the field of multidisciplinary consumer research. This paper takes stock of the work published since 1977 (n=2088) and examines the impact of published research by applying network analysis technique using VOSviewer. In particu...
Article
Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has led to the emergence of online advertising , which has benefitted marketing organizations of all sizes, especially small and medium enterprises (SMEs), for 20 years since the new millennium. However, the emergence and proliferation of digital natives as a...
Article
Full-text available
Smart shopping malls integrate a range of smart technologies such as artificial intelligence, virtual reality and augmented reality. However, there is a lack of research on the personalisation-privacy paradox in the context of consumer interaction with smart technologies in shopping malls. Integrating the trust-commitment theory, the privacy calcul...
Article
Grounded in the behavioral reasoning theory, this study aims to determine the impact that green brand awareness (GBA) and perceived green brand credibility (PGBC) have on consumers' choice behavior for green electronics in the context of an emerging country. Furthermore, by focusing on a novel perspective of expected eudaimonic well‐being, the medi...
Article
The consumers, employees, and organizations have been deeply impacted by covid-19 pandemic. The present study offers a detailed coping mechanism for organizations based on the extant literature and content analysis of responses of senior management executives. The study is based on semi-structured long interviews with senior executives from various...
Poster
Full-text available
Keynote speech in 20th conference of Uty of Alcala, Spain
Article
Consumers no longer consider luxury as an absolute goal. Even though previous studies have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational factors have seen few studies. As a result of this gap, this study attempts to investigate the intrinsic factors that influence consumers' experiences with luxury brands. By...
Article
Full-text available
Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in the International Journal of Consumer Studies, the editors have pooled their expertise and experience of...
Article
The extant literature on service failure and recovery has overlooked the post-service failure evaluations when customers interact through different online service booking channels, such as direct websites (Direct) and online travel agents (OTAs). In this study, following the attribution theory and the expectation disconfirmation framework, we analy...
Preprint
Research Proposal
Full-text available
A 45 years old, A category ABDC journal, International Journal of Consumer Studies invite interested scholars to submit their relevant research to the special issue - Masstige Marketing. The submission opens on 1 Oct 2021 and closes on 1 March 2022.
Article
Purpose In this paper, using the antecedents, decisions and outcomes (ADO) framework, the factors/key performance indicators (KPIs) most relevant for creating or building a learning organization (LO) are identified. This study aims to contribute to the field of knowledge management (KM) in terms of introducing KPIs to foster a business organization...
Article
Social media has become a useful tool for learning and teaching due to its functions for knowledge sharing, such as documents exchange, virtual communication, and knowledge formation. Higher education institutions (HEIs) that recognise the value of social media and the importance of individual motivation have sought to encourage its use to bolster...
Article
Classic literature reviews help advance a subject area. In this article, we discuss the types of review articles and what kinds of review articles are likely to be impactful. In the case of theme-based reviews, we suggest that framework-based reviews that use a framework such as TCCM (Theory, Context, Characteristics, Methods) are generally more im...
Article
Full-text available
Prior research in the brand management realm has broadly captured passion for a brand through brand‐related factors. However, to the authors’ knowledge, how the fit between a brand and its corporate social responsibility efforts (strategic CSR‐brand fit) drive brand passion has been surprisingly ignored. Drawing on congruence theory, basic psycholo...
Article
As many other sectors, the travel and tourism industries faced great challenges following the 2019/20 health pandemic, with confinements and border closures bringing travel to a halt. Although research exploring the impact of the health crisis is increasing, prior work investigating the potential of emerging technologies to mitigate the negative co...
Article
Repeat usage behavior Perceived privacy risk A B S T R A C T The low redemption rate of coupons presents a challenge for marketers and scholars. While numerous studies have endorsed the potential of mobile (m)-coupons, not much is known about the consumer's intention to redeem such coupons. This study uses Value-based Adoption Model (VAM) to explai...
Article
Full-text available
The growing influence of digital media has motivated many organizations, including political parties, to adopt it to promote their agendas, share political and professional viewpoints, and indulge in social interactions. Twitter is one of the microblogging platforms that stands out nowadays due to its important and influential role in the interacti...
Article
Here we discuss the role and importance of a literature review article in advancing a subject area. We outline the contributions we selected and their methodologies. It was found that framework-based reviews using a framework such as TCCM (Theory, Context, Characteristics, Methods) or ADO (Antecedents, Decisions and Outcome) are increasingly popula...
Article
The European Management Journal (EMJ) is a renowned peer-reviewed journal of international reputation in the fields of business and management research since 1982. EMJ publishes original and high-quality conceptual, empirical, and review research papers that contribute to the advancement of the body of knowledge and its application in the field. Un...
Article
The current research investigates the role of social influence on pessimistic con-sumers' approach toward organic food consumption using the self-focused regulations theoretical framework. It also examines the mediating and moderating role of environmental concern and social influence on the proposed relationships, respectively. An e-survey was con...
Article
Abstract Purpose – This review has two purposes: (1) to systematically analyse the literature on export competitiveness (EC) and (2) to provide an overview of various determinants and the methodological trends in the subject field, making it possible to develop a roadmap for future researchers. Design/methodology/approach – The systematic literatur...
Article
Full-text available
Purpose-This review has two purposes: (1) to systematically analyse the literature on export competitiveness (EC) and (2) to provide an overview of various determinants and the methodological trends in the subject field, making it possible to develop a roadmap for future researchers. Design/methodology/approach-The systematic literature review (SLR...
Article
Purpose This review has two purposes: (1) to systematically analyse the literature on export competitiveness (EC) and (2) to provide an overview of various determinants and the methodological trends in the subject field, making it possible to develop a roadmap for future researchers. Design/methodology/approach The systematic literature review (SL...
Article
The study focuses on comparative effectiveness of two e-tail servicescape dimensions, e.g., product assortment and order fulfillment on consumers’ online purchase intentions for fashion apparel shopping. The mediating effect of shopping assistance and efficiency between e-tail servicescape dimensions and purchase intentions is examined. Additionall...
Article
Digital retail is a technology-driven business. Customers shop with the help of cutting-edge self-service technologies deployed by marketers to enhance customer experience and e- service quality (e-SQ). However, there is a lack of understanding of how customers differentiate between various digital retailers while shopping. We attempt to compare si...
Article
Researchers have repeatedly applied the same models/theories to predict consumer behaviour, whereas theories that have been extensively used to promote motivation are disregarded in marketing science. For instance, organismic integration theory (OIT) is a prominent theory of human motivation that provides a framework for categorizing customers’ reg...