Junaid Hushain

Junaid Hushain
Jai Narain Vyas University | JNVU · Department of Management Studies

PhD (Management), UGC-NET(Management & Commerse), MBA(marketing & finance), M.com, B.com

About

19
Publications
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10
Citations

Publications

Publications (19)
Chapter
The Metaverse, an expansive virtual realm enabled by the convergence of virtual reality (VR) and augmented reality (AR) technologies, represents a paradigm shift in marketing strategies and consumer engagement. This chapter explores the transformative role of the Metaverse in marketing, beginning with its conceptual evolution from speculative ficti...
Article
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This article dives into how Virtual Reality (VR) transforms marketing and its importance in redefining consumer engagement with immersive, interactive experiences. First known in gaming, virtual reality has expanded into virtual product demos and retail environments, allowing brands to narrate their story and digitally mold consumer attitudes and b...
Article
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In a new era where the environment is a more significant concern and the market is more competitive, survival for MSMEs can be sustained through integrating sustainable practices with technological advancements. This paper carries out a holistic bibliometric analysis based on Scopus to investigate the changing scope of deceptive techno-marketing st...
Article
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Immersive storytelling in advertising, driven by advancements in virtual reality (VR) and animation, is revolutionizing how brands connect with consumers. This article explores the transformative potential of these technologies in creating engaging and emotionally resonant narratives. The shift from traditional to digital advertising is examined, h...
Article
Full-text available
This article examines the multifaceted impacts of global trade policies on developing economies, highlighting both opportunities and challenges. Global trade policies, encompassing tariffs, quotas, and trade agreements, play a critical role in shaping economic landscapes. For developing nations, characterized by lower income levels, less industrial...
Presentation
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In the contemporary business environment, MSMEs face the imperative of integrating sustainable practices with advanced marketing technologies to secure growth and competitiveness. This paper delves into the impact of sustainable techno-marketing strategies on MSME growth through a bibliometric analysis spanning a decade (2014-2024), exploring how t...
Article
Full-text available
This study aimed to comprehensively analyze the body of knowledge to determine how emotional intelligence (EI) and self-esteem (SE) affect an individual's social adjustment during adulthood. We explore relevant research to understand how these factors impact one's ability to handle social settings effectively. Together, these studies provide compel...
Chapter
Technologies for creating immersive and engaging customer experiences using virtual reality (VR) have emerged as a potential new sector in marketing. This study report offers a thorough methodology and analysis to maximize VR's marketing potential. The article's introduction explains VR, its essential components, and the various VR technologies and...
Chapter
In today's digital age, luxury brands face the challenge of maintaining their historic essence while adapting to technological advancements. This study delves into the strategic shifts in luxury brand management, highlighting how brands like Burberry and Louis Vuitton have successfully merged traditional identity with modern digital strategies, suc...
Article
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In today's rapidly changing business environment, small and medium-sized enterprises (SMEs) face critical decisions regarding the adoption of Information and Communication Technology (ICT) to enhance their performance. This study explores the impact of ICT advancements on SMEs, considering variables like digital advancement, organizational framewor...
Article
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Animation is a potent medium that has evolved and becomes an integral part of many industries, including the entertainment, advertising, education, and gaming industries. This research paper aims to provide a comprehensive analysis of various animation techniques and their applications. This study examines hand-drawn animation, computer-generated i...
Article
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This study examines how animated ads affect customer perception across several advertising mediums, such as television, online platforms, websites and online display, mobile applications, and social media. Animation commercials have transformed the advertising industry by capturing consumers' attention and imagination with vivid imagery, creative...
Article
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In this age of paradigm shift, corporate houses should pay close attention to ensure t hey have a creative & emotionally secure workforce to achieve a competitive advantage over their competitors worldwide. This necessitates centering on an advancement approach & developing the enterprise culture of innovation. However, despite their best efforts,...
Article
Full-text available
Animation has been a popular tool in advertising for several decades, with its ability to capture audiences' attention and convey complex ideas in an engaging and accessible way. Over the years, several studies have explored the effectiveness of using animation in advertising and how it compares to other forms of media. For instance, a study by (Ch...
Article
Full-text available
This research aims to fathom the audience attraction and audience-profiling mechanisms employed by animation in commercials. The study examines the function of animation in advertising, which has evolved and emerged from various perspectives. No longer are animation and cartoons exclusively for children's entertainment. This study examines how m...
Article
Full-text available
This research aims to fathom the audience attraction and audience-profiling mechanisms employed by animation in commercials. The study examines the function of animation in advertising, which has evolved and emerged from various perspectives. No longer are animation and cartoons exclusively for children's entertainment. This study examines how mark...
Article
Full-text available
We have recently monitored digitalisation trends in various industries, including health care, retail, finance, entertainment., and media. One of the largest and fastest-growing areas of the economy should be investigated this time: tourism and hospitality. The scientific research aims to assess the current situation of the tourist and hospitality...
Article
Full-text available
There is no doubt that animation is quickly emerging as one of the most significant trends and approaches in advertising in the modern era. Animated commercials offer a video that is entertaining in addition to being promotional, so there is no need to wonder why that is the case. The consumer will be unable to tear their eyes away from the sights...
Article
The aim of the study is to explore the elements that contribute to visitor satisfaction in Jodhpur as a tourism destination and to examine the degree to which they are interdependent. Data were acquired using a questionnaire from 160 visitors who visited Jodhpur for the purpose of tourism between December 2021 and February 2022. The respondents wer...

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