Júlia SzőkeSzéchenyi István University, Gyor · Department of International Studies and Communication
Head of Department; RUN-EU WP6 and WP7 coordinator
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
Citations since 2016
5 Research Items
Trust is considered to be an essential element of effective business relationships. However, it is not easy to build trust as it varies from culture to culture which aspects influence trust-level. Therefore, the purpose of the paper is to discuss the importance of trust in cross-cultural business contexts from Hungarian negotiators’ viewpoint as we...
Intercultural competence is a relatively new term and may be more relevant than ever due to the growing number of misunderstandings and miscommunication during intercultural interactions. Experts generally point out that it is the existence of intercultural competence which facilitates intercultural communication. The purpose of the present paper i...
The present study deals with the effect of culture on business negotiations between Hungarian and Austrian business partners. The data to be analyzed in the present study derives from an empirical research conducted among representatives of Hungarian small- and medium-sized enterprises (henceforth SMEs) having business relations with Austrian partn...
Tanulmanyunkban egy 2012-es sajat kutatas reszekent letrejott adatbazisra tamaszkodva azt vizsgaljuk, hogy a nemzeti kultura egyes dimenzioinak segitsegevel mikent jellemezhető a kis- es kozepvallalkozasok kepviselőinek uzleti magatartasa kulturakozi interakcios helyzetekben. Korabbi kutatasok (pl.: Hofstede 1980, Bartlett-Ghoshal 1990) igazoltak,...
In the focus of the study we can find the question of cultural attitudes of Hungarian employees working for SMEs and being in touch with foreign business partners. Therefore the present study investigates which cultural attitudes can be classified in case of the employees of Hungarian SMEs during their intercultural relations. The respondent employ...
In globalized business world companies, especially small and medium-sized ones, tend to do business with those countries that are ’psychically’ close, since they suggest that psychically close countries are more easily understood than distant ones (Johanson – Vahlne 1992). According to psychic distance paradox, business cooperation with representat...
As a result of globalization and the recent economic crisis SMEs have to cross the border and operate internationally to be able to 'survive'. Although international business relations have their advantages, there are some aspects that have to be taken into consideration when doing business internationally. One of these aspects is the difference be...