Julia Metag

Julia Metag
University of Münster | WWU · Department of Communication (IfK)

Prof. Dr.

About

68
Publications
28,718
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
904
Citations
Introduction
Full Professor of Communication Sciences at the University of Münster, Germany. Specialized in science communication (public debates about science, effects of science communication) and political communication (online campaigning, opinion formation). Formerly professor at the University of Fribourg, Switzerland, and senior research and teaching assistant at the University of Zurich.
Additional affiliations
September 2019 - present
University of Münster
Position
  • Professor (Full)
August 2016 - July 2019
Université de Fribourg
Position
  • Professor (Associate)
September 2013 - July 2016
University of Zurich
Position
  • Senior Researcher

Publications

Publications (68)
Article
Full-text available
Many politicians as well as journalists are using Twitter regularly and are connected on the microblogging platform. We use the agenda-building approach as conceptual background because political tweets can serve as information subsidies if they are used by journalists, indicating an agenda-building influence by politicians. It has not yet been sys...
Article
Full-text available
Eine in Bezug auf die Vermeidung von Informationen bislang kaum untersuchte Erklärungsperspektive ist die Entwicklung von Themenverdrossenheit, die eine Reaktion der Rezipienten auf eine über einen langen Zeitraum anhaltende Berichterstattung über ein Thema beschreibt. Themenverdrossenheit wird als kognitiver und emotionaler Widerstand von Rezipien...
Chapter
Full-text available
Content analysis is one of the most frequently used methods in climate change communication research. Studies implementing content analysis investigate how climate change is presented in mass media or other communication content. Quantitative content analysis develops a standardized codebook to code content systematically, which then allows for st...
Article
Full-text available
Prevalent in mass media worldwide, climate change imagery appears to be similar across countries. Replicating a study from the United States, United Kingdom, and Australia, we analyze whether these images are perceived in similar ways cross-nationally by studying Germany, Switzerland, and Austria. A total of 75 respondents sorted images with respec...
Article
Full-text available
Political communication is crucial for opinion formation about any kind of political issue. According to arguments in the literature on the local public sphere and in political science, processes of communication and opinion formation differ at the local and national levels. However, opinion formation about national and local issues has yet to be c...
Article
A significant amount of political communication research is grounded in the dynamics of the media’s and the public’s attention to public issues, assuming that the news media draw the public’s attention to issues, thereby fostering an informed and participating citizenry. However, there is evidence from several countries that this mechanism is disru...
Article
Full-text available
Science and its epistemology have been challenged by science-related populism—a variant of populism suggesting that a virtuous “ordinary people,” and not allegedly corrupt academic elites, should determine the “production of truth.” Yet almost no studies have assessed the prevalence of science-related populist attitudes among the population and exp...
Article
Full-text available
Science-related crowdfunding enables public engagement with science. However, we know little about citizens engaging with science this way: Who are the people engaging with and donating to science through crowdfunding-and how do they decide how much to give? This study analyses behavioural and survey data from the Swiss crowdfunding platform wemake...
Article
Full-text available
Conspiracy theories have received an increasing amount of public and scholarly attention. In these accounts, individuals with conspiracy beliefs are sometimes described as a homogeneous and deviant, even pathological group of people supporting elaborate conspiracy theories, informing themselves in “alternative” and social media, and actively dissem...
Article
Full-text available
Over the past years, pundits, journalists, and others have diagnosed fundamental shifts in the public’s perception of science. Many of them have posited that audiences are becoming more critical toward science or that people trust science less. However, systematic empirical analyses of such assertions are lacking. Based on panel survey data (N = 33...
Article
Full-text available
Scientists (and science as a whole) provide evidence and advice for societal problem solving and collective decision-making. For this advice to be heard, the public must be willing to trust science, where “trust” means that one can confidently expect science to provide reliable knowledge and evidence, even if one’s understanding of science is bound...
Article
When a news issue is of ongoing topicality and covered by news media extensively for a prolonged period, news users can be exposed to this issue repeatedly for weeks, months, or years. There are indications from several countries that citizens become fatigued from ongoing political issues in the news and, consequently, try to avoid them. News users...
Article
Full-text available
Science communication and public engagement with science have repeatedly been called for in recent years, particularly during the COVID-19 pandemic. Therefore, die Swiss Academies of the Arts and Sciences have set up an expert group to assess the state of science communication in Switzerland, and to provide recommendations for how to improve it. Th...
Article
Analyzing which actors or sources are cited in the news media coverage allows for carving out different perspectives that are represented in the media coverage. Studies thus analyze which types of actors are cited by journalists to what extent. In technology coverage, actors from the domain of science, politics, NGOs, industry and citizens are ofte...
Article
In order to identify interpretative patterns in the media coverage of technology, researches apply the variable risk and benefit framing. Risk and Benefit Framing is being measured differently; some studies use one variable, other studies use several variables to measure it. Either way, the variable is used to investigate to what extent either risk...
Article
The variable tone measures the overall impression of the technology covered in a unit of analysis (e.g. newspaper article). The variable addresses the question whether the overall interpretation of a technology within a media item is rather positive, neutral or negative. In the case of technology, the variable tone is in part related to risk and be...
Chapter
Audiences have been a major component of how science communication was thought about and conceptualised in scholarly circles. But despite the importance given to audiences in science communication, they were, and still are, often difficult to grasp. This chapter distinguishes between the dissemination, dialogue and conversation models of science co...
Article
Full-text available
The visibility and invisibility of scientific knowledge, its creation, and of scientists are at the core of science communication research. Thus, prominent paradigms, such as the public understanding of science or public engagement with science and technology, have implications for the visibility of scientific knowledge in the scientific community...
Article
This study analyzes the predictors of media use for information about science and research by drawing on the theory of planned behavior and audience orientations. It uses data from a representative survey in Switzerland. We find that both audience orientations and motivations explained the use of media to access science information. People with pos...
Article
Full-text available
Twitter has already become one of the most important social media platforms for political communication. Concerning the use of Twitter in politics, two possible developments have been at the core of the theoretical discussion – equalization and normalization. As normalization seems to be the case in most western countries about politicians’ Twitter...
Article
The financial crisis in Europe and the United States, the war in Syria, the refugee crisis, and terrorist attacks – crises seem to permeate everyday life and make headlines. Crisis as a central, persistent element of modern life has been the subject of scholarly discussions in various disciplines. Political communication research approaches crisis...
Chapter
Der Beitrag beschäftigt sich mit der Produktion von Bildern in der Wissenschaftskommunikation sowie mit deren Inhalten und Wirkungen. Dabei wird unterschieden zwischen wissenschaftlichen Bildern und Bildern von WissenschaftlerInnen und Wissenschaft sowie zwischen an die Wissenschaftsgemeinschaft und an die breitere Öffentlichkeit bzw. ein Laienpubl...
Article
Scholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative deta...
Article
Full-text available
Driven by the proliferation of digital media, citizen science-the involvement of non-scientists in scientific research-represents one of the most important recent developments in science communication as it brings science and the public closer together. So far, however, citizen science projects have mostly attracted people that are highly educated,...
Article
Since technologies affect many areas of our individual lives and of the societal system, they are frequently covered in the news media. Technology coverage deals with issues such as nuclear energy, biotechnology, nanotechnology, or fracking. These bring about risks and benefits that are discussed in the news media. For journalists, the uncertainty...
Chapter
Hochschulen kommunizieren zunehmend online und auf Social Media. Nichtsdestotrotz ist die Forschung, die sich mit Hochschulen als Kommunikatoren in der Online-Welt, den Inhalten ihrer Online-Kommunikation und mit deren Nutzung und Wirkung auseinandersetzt, noch stark fragmentiert und hinsichtlich zentraler Fragen begrenzt. Der vorliegende Beitrag e...
Article
Full-text available
People differ. Not only do they vote for different parties, buy different products, have different hobbies and use different media. They also differ in their interest in, attitudes on, and behavior towards scientific and environmental issues. This has been shown for people’s general assessments of environmental issues (e.g. Eurobarometer, 2017) and...
Article
Full-text available
This article examines hostile media perceptions (HMPs) by building on recent trends in hostile media research. Our study considers the effects of people’s cognitive as well as their affective involvement on HMPs. As the media landscape has changed fundamentally since HMPs were initially identified, the role of social media is explored more profound...
Book
Full-text available
Hochschulen müssen sich verstärkt gegenüber Politik und Öffentlichkeit legitimieren. Dabei stehen sie sowohl im Wettbewerb miteinander als auch mit außeruniversitären Forschungs- und Bildungseinrichtungen. Entsprechend hat sich ihre Kommunikation nach innen und außen in den vergangenen Jahrzehnten erweitert und professionalisiert. Hochschulen sind...
Chapter
Full-text available
Die Aufgaben in den Kommunikationsabteilungen von Hochschulen haben sich in den vergangenen Jahren stark verändert und ausgeweitet. Vor 15 Jahren ging es vor allem um die Presse- und Medienarbeit – um Pressemeldungen, Pressekonferenzen und die Pflege persönlicher Kontakte zu JournalistInnen, nicht selten von Lokalmedien. Seitdem sind etliche Aufgab...
Article
Full-text available
Citizens’ attitudes toward science are related to their use of science-related information from various sources. Evidence is scarce regarding citizens’ individual media repertoires for staying informed about science as segmentation studies so far have primarily focused on scientific attitudes. In this paper, we explore audience segments regarding t...
Article
Full-text available
Surveys play a key role in researching public perceptions of and attitudes toward science. Accordingly, there is a breadth of often-used survey instruments available which have also been adopted for segmentation analyses. Even though many of these segmentation solutions are similar in their aims, they often include a large numbers of variables, mak...
Article
Full-text available
Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use. Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: the “...
Chapter
Der Beitrag beschäftigt sich mit der Produktion von Bildern in der Wissenschaftskommunikation sowie mit deren Inhalten und Wirkungen. Dabei wird unterschieden zwischen wissenschaftlichen Bildern und Bildern von WissenschaftlerInnen und Wissenschaft sowie zwischen an die Wissenschaftsgemeinschaft und an die breitere Öffentlichkeit bzw. ein Laienpubl...
Chapter
Der Beitrag beschäftigt sich mit der Frage, wie und auf welchem Wege Personen wissenschaftliche Informationen wahrnehmen und wie sich dies auf ihre Meinung zu Wissenschaft, ihr Wissen über wissenschaftliche Themen und ihr wissenschaftsbezogenes Verhalten auswirkt. Die Entwicklung der Forschung in diesem Bereich wird entlang der in der Wissenschafts...
Article
Full-text available
In this study, we analyze whether the mere volume of presence in mass media and the mere volume of activity on social media convey advantages to candidates in parliamentary elections. Based on the theoretical model of bounded rationality, we call these potential effects brute force effects. During the last month of the election campaign of the Swis...
Article
Full-text available
Social media, and Twitter in particular, have become important sources for journalists in times of crises. User-generated content (UGC) can provide journalists with on-site information and material they otherwise would not have access to. But how they source and verify UGC has not yet been systematically analyzed. This study analyzes sourcing and v...
Article
Full-text available
Social media, and Twitter in particular, have become important sources for journalists in times of crises. User-generated content (UGC) can provide journalists with on-site information and material they otherwise would not have access to. But how they source and verify UGC has not yet been systematically analyzed. This study analyzes sourcing and v...
Article
Full-text available
Hochschulen haben in den letzten Jahren eine Phase intensiver Veränderungen erlebt. Unter anderem hat der Druck zugenommen, sich gegenüber der Öffentlichkeit zu legitimieren. Ein Weg, auf diesen Druck zu reagieren, ist öffentliche Kommunikation. Online-Kommunikationskanäle bieten Hochschulen die Möglichkeit, nicht nur journalistische Medien zu adre...
Preprint
In this study, we analyze whether the mere volume of presence in mass media and the mere volume of activity on social media convey advantages to candidates in parliamentary elections. Based on the theoretical model of bounded rationality, we call these potential effects brute force effects. During the last month of the election campaign of the Swis...
Chapter
Full-text available
Viele Politiker und Journalisten nutzen Twitter inzwischen regelmäßig und sind über die Microblogging-Plattform miteinander vernetzt. Daher ist es im Sinne des Agenda-Building-Ansatzes für Politikerinnen und Politiker potenziell möglich, zu versuchen, über Twitter die Berichterstattung der Journalisten zu beeinlussen. Der Beitrag analysiert vor die...
Chapter
Full-text available
Der Beitrag beschäftigt sich mit der Frage, wie und auf welchem Wege Personen wissenschaft-liche Informationen wahrnehmen und wie sich dies auf ihre Meinung zu Wissenschaft, ihr Wis-sen über wissenschaftliche Themen und ihr wissenschaftsbezogenes Verhalten auswirkt. Die Entwicklung der Forschung in diesem Bereich wird entlang der in der Wissenschaf...
Article
Full-text available
Crowdfunding has emerged as an additional source for financing research in recent years. The study at hand identifies and tests explanatory factors influencing the success of scientific crowdfunding projects by drawing on news value theory, the " reputation signaling " approach, and economic theories of online payment. A standardized content analys...
Article
Full-text available
People's attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify a...
Article
Full-text available
We analyse the use of Twitter in political communication in Switzerland because, in comparison with other democracies, Switzerland with its strong federalism, fragmented party system, small country size and semi-professional politicians can be seen as the least-likely critical case, thus creating unique conditions for the use of social media. The s...
Article
Full-text available
Medien & Kommunikationswissenschaft bietet ein Forum zur Diskussion medien- und kommunikationsbezogener Fragen sowie für Analysen der Medienentwicklung aus unterschiedlichen Perspektiven und für alle Medien. Medien & Kommunikationswissenschaft spiegelt damit die Trends der Forschung und der öffentlichen Diskussion um die Medien wider. Die Zeitschri...
Article
Full-text available
Das Ideal aller demokratischen Entscheidungen ist ein gut informierter und kompetenter Bürger. Dies gilt für politische Entscheidungen auf allen Ebenen – von der lokalen Entscheidung, ob die Stadt, in der man wohnt, ein neues Sportstadion baut, bis zu weitreichenden nationalen Entscheidungen, zum Beispiel dem Ausstieg eines Landes aus der Atomkraft...
Book
Ob persönliche Gespräche oder die lokale Tageszeitung – die lokale Öffentlichkeit ist durch spezifische Merkmale gekennzeichnet. Die Studie widmet sich der Wirkungsperspektive und vergleicht Medienwirkungen und Rezeptionsprozesse in lokalen und nationalen Öffentlichkeiten. Unterscheiden sich Mediennutzung und persönliche Gespräche bei lokal- und bu...
Article
Full-text available
Campaigners are increasingly citing the Web as an important election tool for candidates and parties to communicate with voters; however, to what extent is this rhetoric matched to reality? Evidence suggests there is something of a gap in the importance attributed to the medium and the extent to which it is actually adopted. Most studies of the dri...
Article
Full-text available
This article examines, through a systematic study of the German, Swiss and Austrian media framing of nanotechnology, whether the concept of a journalistic negativity bias applies to the media coverage of nanotechnology. According to this objectivist approach of risk communication, the media coverage of emerging technologies used to be comparatively...
Chapter
Seit Barack Obamas erfolgreichem Präsidentschaftswahlkampf von 2008 gilt das Internet bei Parteien, Kandidaten und Kampagnenmanagern aller westlichen Demokratien als Wunderwaffe im Kampf um Wählerstimmen. Deutschland trat spätestens mit dem Bundestagswahlkampf 2009 in das Internetzeitalter ein. Dabei erwies sich die zeitliche Nähe zu Obamas Kampagn...
Article
Full-text available
The internet is widely used by political parties and candidates as an instrument in election campaigns in Germany. Voters’ use of the internet for political information is, however, still at a low level. Studies yield mixed results regarding the impact of online campaigning on candidates’ electoral performance but there is some evidence for such an...
Article
Full-text available
In der Forschung wird häufig davon ausgegangen, dass Kommunikationsprozesse auf lokaler Ebene anders ablaufen als bei bundespolitischen Entscheidungen und dass Rezipienten bei lokalen Entscheidungen kompetenter seien. Gleichzeitig wird den lokalen Medien eine geringe Vielfalt und schlechte Informationsqualität vorgeworfen. Dieser Beitrag fragt, inw...
Article
This article analyzes various strategic, structural, and individual factors that explain the use of online campaigning in Germany, comparing their relative importance as explanatory variables in national, state, and local elections. Based on candidate surveys of three German elections (at national, state, and local levels) in 2009 and 2010, the res...
Article
Full-text available
Nanotechnology cannot be directly experienced and observed—all that people know about it and their interpretations and opinions are mainly based on information from the mass media. Therefore, this first systematic study of the German media coverage about nanotechnology aims to analyse the media frames of this emerging technology. It comprises a sta...
Technical Report
Full-text available
Der vorliegende Bericht dokumentiert zentrale Ergebnisse der neuesten Studie des Instituts für Kommunikationswissenschaft (ifk) der Universität Münster zur medialen Repräsentation der Nanotechnologie in der Bundesrepublik Deutschland. Die Studie setzt die in zwei Vorgängerprojekten begonnene Längsschnittuntersuchung der Presseberichterstattung über...
Article
Full-text available
Zusammenfassung Laut einer aktuellen Umfrage kann ungefähr die Hälfte der deutschen Bürger nichts mit den Begriffen Nanotechnologie und Nanomaterialien verbinden. Damit ist Deutschland durchaus vergleichbar mit anderen Ländern. Die Nanotechnologie entzieht sich der unmittelbaren Anschauung und direkten Wahrnehmung – ein Nanometer bezeichnet schließ...

Network

Cited By