Julia Hautz

Julia Hautz
University of Innsbruck | UIBK · Department of Strategic Management, Marketing and Tourism

Dr.

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64
Publications
32,349
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2,213
Citations
Introduction
Skills and Expertise

Publications

Publications (64)
Article
Full-text available
We establish prior diversification experience as a key determinant of the relationship between growth of product and international diversification. Prior diversification experience allows firms to overcome short run constraints on simultaneous diversification growth imposed by the difficulty to transfer tacit knowledge, ambiguous competencies, and...
Article
Full-text available
Previous research suggests that the distinctive nature of family firms, including both specific advantages and disadvantages related to their particular agency situation, influences innovation activities. Most studies, however, view family firms as homogeneous entities and thus neglect the heterogeneity of family firms when comparing them with nonf...
Article
Organizations increasingly initiate Internet-based innovation-contest communities through which individuals can interact and contribute to the innovation process. To successfully manage these communities, organizations need to understand what roles members assume, how they communicate and vary in their contribution behavior. In this exploratory stu...
Article
Full-text available
This paper examines the impact of ownership on product and international diversification. While ownership concentration has received considerable attention from agency theorists we argue that a more nuanced analysis is necessary. We consider how the identity of owners moderates the impact of ownership concentration on diversification strategies. We...
Article
Following the concepts of crowdsourcing, co-creation or open innovation, companies are increasingly using contests to foster the generation of creative solutions. Currently, online idea and design contests are enjoying a resurgence through the usage of new information and communication technologies. These virtual platforms allow users both to compe...
Article
Full-text available
Prior research has found that corporate political activity (CPA) can both positively and negatively impact firm performance. Combining agency theory with the resource-based view, we examine the relationship between domestic lobbying (a key form of CPA) and firm performance by explicating the moderating effects of international and product diversifi...
Article
Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions.
Article
Full-text available
Open innovation methods can also be applied at a more general and strategic level — and this article presents a framework for doing just that. A simple insight sits at its heart: strategy is developed in three distinct phases, each of them requiring a different solution to get the balance between openness and secrecy right. Depending on whether a c...
Book
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.
Conference Paper
Overconfident CEOs overestimate their chances of success. We therefore argue that CEO overconfidence is associated with corporate strategy choices that are considered to be riskier but potentially render higher rewards. Using a dataset of public US firms from 1994 to 2009 we show that CEO overconfidence reduces the level of firms’ product diversifi...
Article
This study examines the impact of family management on digital transformation with specific regard to the firm’s development of Internet of Things (IoT) innovations. Drawing on the distinctive characteristics of firms with family managers, such as the focus on family‐centered non‐economic goals, long tenure, emotional ties to existing assets, and r...
Article
Full-text available
While innovation contests have become very popular, the inclusion of crowds in the strategy process is less common. Some recent implementations are blogging, wikis, jams, ideation contests and community platforms or prediction markets. The most common goal of using crowds in strategy is to generate novel and unconventional ideas concerning a compan...
Article
In this study, we advance two mechanisms that lead firms to engage in emerging digital technologies, namely, the dominant coalition's motivation and its ability to deploy the resources needed to pursue such motivation. Building on the performance and strategic development, and on board capital literature streams, we construe prior economic performa...
Article
Technological diversification has been linked to a wide range of phenomena, including financial performance, innovation, product diversification and inter‐organizational relationships. This is the first systematic review of this literature and provides an overview of its historical development and conceptual foundations. It finds that the role of c...
Article
Full-text available
Technological diversification has been linked to a wide range of phenomena, including financial performance, innovation, product diversification and inter‐organizational relationships. This is the first systematic review of this literature and provides an overview of its historical development and conceptual foundations. It finds that the role of c...
Chapter
Based on the management innovation of “Open Management” the authors explore chances as well as risks in view of management consulting. It becomes evident that most companies cannot find their way to “Open Management” without external support. Prima vista, good times for consultants. A closer look reveals: What companies currently need is not provid...
Conference Paper
We explore the effect of prior performance on the development of Internet of Things (IoT) technologies, a major requirement for successful technology-based product development in the digital era. Recognizing a dearth of systematic empirical studies in the field of digitalization, we build on unbalanced panel data on 207 large US manufacturing firms...
Conference Paper
We examine the role of social and human board capital on Internet of Things (IoT) technology development. Despite the high economic potential of the IoT, research has failed to explain how firms govern themselves and organize their boards for the development of IoT technology. In our panel study between 2002 and 2012, we draw on patent data to test...
Article
Full-text available
This paper explores the impact of family and professional managers on performance and how this relationship is affected by international and product diversification. Using a dataset of 262 German firms from 2000 to 2009, we find that an increasing proportion of family managers on the management board is associated with higher performance. This rela...
Conference Paper
This paper examines the relationship between technological, product and international diversification. Drawing on the resource based view it investigates how growth in product and international diversification affects technological diversification and specifically aims to clarify which strategy shows the stronger impact. Our results suggest a posit...
Article
Full-text available
Purpose While strategy was traditionally perceived as exclusive, and limited to small groups within organizations, recently a shift toward greater openness through inclusion of a larger number and variety of actors is emerging. The purpose of this paper is to adopt a social network perspective to develop a theoretical framework on how this increase...
Article
Full-text available
This article examines the long-run impact of the 1992 completion of the European Single Market on the diversification and internationalization of European business. It does so at a particular moment of crisis: the exit of the United Kingdom from the European Union (“Brexit”). The article finds that completion of the European Single Market is indeed...
Article
This study aims to provide a better understanding of how organizations can manage public conflict and firestorms in social media spheres. We develop an agent-based simulation model of conflicts in firm-hosted online communities and find that a collaborating conflict management style characterized by high levels of cooperativeness and assertiveness...
Article
Responding to increasing practitioner and academic interest in Open Strategy, this article builds on recent theoretical and empirical studies in order to advance research in the following ways. We begin by developing a definition of Open Strategy that emphasizes variation along the two dimensions of transparency and inclusion, as well as the dilemm...
Article
Full-text available
Strategy development has traditionally been exclusive and secretive. Social software offers new opportunities to harness the collective intelligence of the crowd within organizations and allows more open, participatory modes of strategizing. This paper describes this new phenomenon of open strategy though crowdsourcing and discusses its implication...
Article
In innovation contests, companies post innovation-related problems to a large crowd and award the best submitted idea. It has been shown that the size and heterogeneity of the crowd are central to the success. One facet of heterogeneity of communities is professionalism; i.e., the degrees to which participants use general principles and standardize...
Article
Strategy development has traditionally been exclusive and secretive. Social software offers new opportunities to harness the collective intelligence of the crowd within organizations and allows more open, participatory modes of strategizing. This paper describes this new phenomenon of open strategy though crowdsourcing and discusses its implication...
Article
Full-text available
Theory predicts that economic and institutional changes increase competitive pressure and lead to the retreat of unrelated diversified firms, while, at the same time, allow more economically efficient related forms of diversification to persist. This study investigates the long-term waves of diversification in France, Germany, and the United Kingdo...
Article
Innovation contest communities are virtual tools for corporations to integrate external knowledge and creativity into the innovation process. Built on both the principle of competition and the advantages of a collaborative community, innovation contest communities constitute special interaction phenomena. The present study explores how different co...
Article
Prior research on user behavior in online innovation contests has mainly focused on factors that positively impact prosocial, collaborative behavior, which should ultimately lead to innovative outcomes. However, little is known about the effects of more negative personal characteristics that might result in more competitive, antisocial, and even un...
Article
Purpose – The purpose of this paper is to detect and challenge generally accepted management and consulting practice in Mergers & Acquisitions (M&As). M&As have been an important issue in strategic management and corporate development for decades. The integration process of two separate entities has been found to be of importance, and has, accordin...
Article
‘Openness’ has become an important paradigm for organizations over the past decade in multiple fields. Recently also the strategy process has been changing. While strategizing was traditionally perceived as exclusive and secret process limited to a small group within organizations, a shift towards greater openness through inclusion of a larger numb...
Article
This proposed symposium responds to the Academy’s 2015 theme of “Opening Governance” by exploring how organizations can, and do, open up their processes of strategy-making. Open strategy has two dimensions: (1) greater internal and external transparency and (2) greater inclusiveness of various actors in strategy-making. More open strategy processes...
Article
The advent of social media has challenged companies as sole creators of marketing messages. Whether intentionally branded or subconsciously promoted, users become ambassadors for products and brands by producing and disseminating user-generated content (UGC). Whereas previous studies on UGC have mainly considered verbal peer recommendations or writ...
Conference Paper
In the last decades volatility in returns, cash flows and sales has steadily increased. Understanding drivers of performance volatility is therefore of high interest. The present study examines the role of family influence on performance volatility. Agency theory and the resource-based view are integrated to explain differential effects of family o...
Article
Strategy development has traditionally been exclusive (i.e. the job of the top management team) and secretive (to protect competitive advantages). Social software offers new opportunities for involving a large crowd in strategy processes and thus harnessing the collective intelligence of an organization and allowing more open and participatory mode...
Data
This paper examines the impact of ownership on product and international diversification. While ownership concentration has received considerable attention from agency theorists we argue that a more nuanced analysis is necessary. We consider how the identity of owners moderates the impact of ownership concentration on diversification strategies. We...
Article
Open innovation has enjoyed widespread acceptance among large companies. SMEs, and especially micro firms, face specific challenges when adopting and implementing open innovation approaches. This paper describes a regional platform that was set up to support SMEs and micro firms to implement open innovation. The platform focuses on community-based...
Article
Full-text available
This longitudinal study of large European firms (1993–2007) offers a conceptual model that explains how two key aspects of the macro-competitive environment, macroeconomic growth and foreign competition, shape product and international diversification. The results indicate that greater foreign competition reduces product diversification but fosters...
Article
The advent of social media has challenged companies as sole creators of marketing messages. Whether intentionally branded or subconsciously promoted, users become ambassadors for products and brands by producing and disseminating user-generated content (UGC). Whereas previous studies on UGC have mainly considered verbal peer recommendations or writ...
Article
Purpose – The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related activities affect the perception of brands and ultimately influence consumers purchase decision. Based on an online survey with users of the corporation's Facebook f...
Article
Full-text available
Open innovation has become a key strategic element to increase the generation and commercialization of innovations among big companies. Small and medium-sized firms (SMEs), that exhibit particular characteristics regarding organization, culture and strategy, have been more reluctant to adopt this approach. Thus little research exists on the adoptio...
Article
Virtual customer integration and open innovation are considered as appropriate means to improve the success of new product development. However, only when consumers are qualified and motivated to contribute promising ideas and relevant know-how they are able to add value to a producer's innovation process. In this study, we explore the symmetric an...
Conference Paper
To keep up the pace of innovation organizations need to open the innovation process to all organizational members. Virtual worlds enable a new way to connect globally dispersed employees to jointly contribute to the company's innovation process. To explore the potential and current usage of virtual worlds as collaborative innovation platforms, we c...
Article
Full-text available
Corporate environmentalism has become a major topic in management research and practice. Despite extensive research on antecedents and consequences of corporate environmentalism, it still remains unclear why some firms engage voluntarily in environmental activities that go beyond regulatory compliance, whereas others barely meet existing regulation...
Article
Onlinebasierte Ideenwettbewerbe mit Web 2.0-Funktionalitäten bieten neue innovative Möglichkeiten im Online Marketing. Sie tragen dazu bei, die Bekanntheit und positive Wahrnehmung einer Marke in der Öffentlichkeit zu stärken. Konsumenten setzen sich intensiver mit einer Marke auseinander, was schließlich zu einer stärkeren Identifikation mit der M...
Conference Paper
We studied the evolution of an online innovation community and users' interaction behavior through social network analysis to explore how to build an innovation community and get a better understanding about the role of participating users and their innovative content. Throughout our analysis we explicitly recognize that the primary desired outcome...
Chapter
In Märkten, die durch die Folgen eines Hyperwettbewerbs über neue Gesetzmäßigkeiten verfügen (D'Aveni, 1994), können sich nur jene Unternehmen erfolgreich durchsetzen, die sich den neuen Herausforderungen anpassen. Traditionelle Organisationsformen mit starren hierarchischen Strukturen können diesen Anforderungen nicht gerecht werden (Hinterhuber,...

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Projects

Project (1)
Project
Digital technologies increasingly affect the process of strategy-making – they impact how actors craft, understand, and execute strategies. Despite the impact of the ‘digital’ on strategy-making, strategy research on this topic is still in its infancy. The goal of this research network is thus to build a community of early scholars interested in the topic of digitalization of strategy-making, to develop a joint research agenda, and to stimulate high-quality research on this topic. Our network will draw on a strategy-as- practice perspective on the digitalization of strategy-making because this perspective proves particularly suitable to examine changes in strategy making based on the actual activities of strategy practitioners.