Juho Antti PesonenUniversity of Eastern Finland | UEF · Business school
Juho Antti Pesonen
PhD (Marketing)
About
57
Publications
71,416
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2,716
Citations
Citations since 2017
Introduction
Looking for international research collaboration in the fields of marketing, tourism and technology or education collaboration in our International Master's Degree Programme in Tourism Marketing and Management (www.uef.fi/tmm). See my homepage www.juhopesonen.com for more details about me.
Additional affiliations
January 2009 - present
Position
- Head of research
Description
- Head of eTourism research focusing on the use of information and communication technologies in tourism marketing and business development.
Publications
Publications (57)
As a result of the phenomenal growth of the sharing economy in the travel industry, investigating its potential impacts on travelers and tourism destinations is of paramount importance. The goal of this study was to identify how the use of peer-to-peer accommodation leads to changes in travelers' behavior. Based on two online surveys targeting trav...
The explosive growth of peer-to-peer (P2P) accommodation service presents a potential transformation in the competitive landscape of accommodation sector. This research explores the market characteristics and the factors that drive and hinder the use of P2P accommodation to better explain the phenomenon of collaborative consumption in the tourism a...
Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of Information and Communication Technologies as part of their information search process. This study examines sen...
Few studies of hotel loyalty programs, particularly field studies, examine basic questions such as the need for loyalty programs or their effects on hotel choice. Other gaps in loyalty program research include business versus leisure travelers, travel frequency and multiple loyalty program memberships. This case study extends loyalty program resear...
Humanoid robots should play an increasing role in hospitality and tourism services. Anthropomorphic – human like – characteristics seem critical component to consumers accepting robotic service (rService). This conceptual manuscript advances rService research by drawing on services marketing, Human Robot Interaction (HRI) and the Uncanny Valley The...
Online travel reviews play a vital role in the formation of a destination image. However, the mechanism of how that happens is still relatively unknown. Drawing on the elaboration likelihood model and the cognitive–affective-conative model of destination image, this study aims to explore the impact of specific travel review attributes on cognitive,...
The goal of this study is to examine how destination image and destination sentiment change over time using content from online travel reviews. We explore the evolution of Finland’s destination image from 2013 to 2018 by analysing 10,197 unstructured Chinese travel reviews. With a mixed analysis approach, we identify the evolutions of the perceptio...
Customer service is a major factor in the success of digital marketing. This study examines the service encounters between tourists and service providers, in this case, Visit Helsinki. The goal is to understand what are the dimensions of service quality in online chat discussions between tourists and DMO personnel and what elements in these discuss...
Virtual tourism allows people to see and experience the world without physically travelling to the destination. The objective of this study is to identify service elements critical to the development of customer-oriented live guided virtual tours. A total of three focus group discussions were conducted, with 4–5 participants in each group. All the...
Online travel reviews have been extensively used as an important data source in tourism research. Typically, data for online travel review research is collected only from one platform. However, drawing definite conclusions based on single platform analyses may thus produce biases and lead to erroneous conclusions and decisions. Therefore, this rese...
Travelling by land is a phenomenon that utilizes different surface transport modes, such as trains, buses, bicycles etc. The slow travel contributes also to the concerns about ecological footprint and climate change derived from air travel. Slow travel aims to encourage individuals to travel to their destinations more slowly, stay for a longer peri...
Even though social media is one of the most significant marketing tools in tourism, the measurement of its value is still developing. Assessing return-on-investment on social media marketing is challenging. Thus, destination marketing organizations (DMOs) are nonetheless pouring money and time in social media marketing without being aware of the re...
Information and communication technologies are major drivers of change. Also in tourism, businesses and entire destinations have to find new business models to stay competitive and relevant. Utilizing the possibilities of digital technologies in developing new business models is called digital transformation. This chapter examines what digital tran...
This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing...
Kestävää matkailuliiketoimintaa muuttuvassa maailmassa
Miten matkailusta voidaan kehittää monipuolista ja vastuullista liiketoimintaa? Tämä ainutlaatuinen teos kertoo, millaista ymmärtämistä ja osaamista tarvitaan matkailuliiketoiminnassa ja sen keskeisissä kysymyksissä. Matkailussa tasapainotellaan yhä enemmän hyödynnettävien resurssien ja matkai...
Purpose
This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future.
Design/methodology/approach
This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist household settings.
Findings
In tourism, food is more than...
Food, an emerging focus in the circular economy literature, plays an important but contradictory role while on holiday with positive personal experiences and negative sustainability consequences. Food waste, despite major and ongoing strides in sustainability research, remains an under-researched area across tourism, particularly by tourist househo...
Virtuaalitodellisuus (VR) tarjoaa tehokkaan markkinointityökalun ja uusia markkinointimahdollisuuksia matkailutuotteille ja -kohteille. VR pystyy tarjoamaan potentiaalisille matkailijoille houkuttelevia mielikuvia kohteista ennen kohteeseen matkustamista eli eräänlaisen ”kokeile ennen kuin ostat” -kokemuksen (Tussydiah ym. 2017). VR:n avulla voidaa...
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants' behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants....
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology,...
Chapter summary Rural surroundings and nature environments can increase the wellbeing of people. However, links and mechanics between tourists' travel motivations, travel activities, wellbeing and quality of life are still relatively unexplored. This study examines how rural wellbeing activities can enhance quality of life of rural tourists through...
Luontoon perustuvissa matkailu- ja virkistyspalveluissa on merkittäviä kehittämismahdollisuuksia. Sektorin toiminnan lähtökohtana on monimuotoinen ja kaunis luontoympäristö, johon liittyy usein kulttuurisia arvoja. Luontomatkailun ja luonnon virkistyskäytön valtakunnallisten ja alueellisten kehittämistarpeiden tunnistamista hankaloittaa tietopohjan...
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, rec...
This article examines push and pull motivations of hunting tourists – those hunters who travel outside their usual hunting area – as well as push motivations differences between regular hunters and hunting tourists. An online survey was used to collect 557 responses from Finnish hunters. Principal component analysis was
used to distinguish underlyi...
The tourism industry is currently dealing with the impacts of collaborative consumption, with tourists increasingly using peer-to-peer (P2P) services such as Airbnb and Uber. This study aims to extend our knowledge of why P2P accommodation services are not just succeeding, but thriving, from the consumer perspective, and it contributes to an unders...
The tourism industry is currently dealing with the impacts of collaborative consumption, with tourists increasingly using peer-to-peer (P2P) services such as Airbnb and Uber. This study aims to extend our knowledge of why P2P accommodation services are not just succeeding, but thriving, from the consumer perspective, and it contributes to an unders...
Saatavissa: http://tietokayttoon.fi/documents/10616/3866814/45_VIRKEIN_.pdf/eaaab34e-f831-4623-a915-f91d971e6b46?version=1.0
Tässä raportissa luodaan katsaus metsien ja vesialueiden hyödyntämiseen matkailu- ja virkistyskäytössä. Raportti perustuu kotimaisiin ja kansainvälisiin tutkimuksiin ja selvityksiin. Raportissa käsitellään luontomatkailuun v...
Information search and the decision-making process of tourists have received great attention in tourism research literature and both are considered to be important theoretical and practical topics. This study contributes to these topics by studying international tourists during their trip in a destination using qualitative interviews and by focusin...
Tourism destinations have been one of the focus areas of tourism research and management and we are still witnessing considerable research and development on the topic. More research is emerging on tourism destinations with the demand side point-of-view. This study examines rural wellbeing destinations from the viewpoint of wellbeing activities tou...
Data is a central asset in management and marketing of tourism destinations and businesses. The development of information and communications technology is rapidly changing the tourism industry. In this study we explore the concept of open data in the tourism context through existing examples. Based on the results, open data has great potential to...
Wellbeing and wellness are growing trends in tourism. They also have considerable potential for development of tourism in rural areas. The objective of this article is to look at the wellbeing tourists as a heterogeneous rural tourism market segment through activity based segmentation. Online information search behavior of segments is compared to e...
The importance of senior travellers as a travel segment for the tourism industry is continuously increasing as the number of pensioners increases in the Western world. These new senior travellers differ from earlier generations in many ways, one of which has to do with the increasing use of information and communication technologies as part of thei...
This study aims to compare activity-based segmentation and travel motivation segmentation from the perspective of information search behavior and online use behavior by comparing segment heterogeneity. The data were collected from users of three Finnish rural tourism websites with 1754 completed and usable questionnaires to create segmentation solu...
ABSTRACTThe majority of earlier segmentation studies have focused on finding segmentation solutions rather than on applying the results to practice, and testing the viability of the results. In this study a unique opportunity is used to test how the segmentation solutions of an earlier rural tourism segmentation study conducted in 2009 represent ru...
Different people have different response styles, some favour high scores whereas others low scorers and some people avoid using extreme scores, especially in attitudinal research questions. This is called response style effect. The goal of segmentation is to group people into homogenous clusters that differ from each other significantly. According...
Purpose
Information and communication technologies (ICT) have had a profound impact on tourism marketing. For several decades one of the cornerstones of marketing has been market segmentation. The purpose of this paper is to examine how ICTs have affected market segmentation literature in tourism by the means of literature review.
Design/methodolo...
This dissertation explores options for improving the success of market segmentation research by testing different market segmentation methods and effects of information and communication technologies (ICTs) in tourism research. The purpose of this study is to increase the success of market segmentation research in the field of travel and tourism. T...
Travel motivations have been regarded as essential in understanding customer behaviour in travel and tourism. As the importance of Internet has grown in tourism marketing, it is important to understand customers’ online behaviour. This study aims to examine the little researched field in connecting travel motivations to online behaviour. Quantitati...
Social media has affected the ways tourism companies do business and companies have been eager to adopt it as part of their marketing strategy. However, there still exists a large number of tourism companies that completely neglect the use of social media. This study explores the reasons why some tourism companies do not adopt social media. First,...
Technological progress and tourism have been gone hand in hand for years. The use of mobile devices such as smart phones and tablet computers has increased at a phenomenal rate in recent years. With the increase in the number of mobile devices more and more devices will be supporting Near-Field Communication (NFC), which is a short range and wirele...
Zusammenfassung
Technologischer Fortschritt und Tourismus gehören seit Jahren zusammen. Die Nutzung mobiler Endgeräte hat sich in den letzten Jahren dramatisch gesteigert. Eine steigende Anzahl dieser Geräte unterstützt Near-Field Communication (NFC), einen draht- und kontaktlosen Datenaustausch über kurze Distanzen. Die NFC-Technologie wird für vi...
Segmentation can be regarded as one of the cornerstones of marketing. In online marketing importance of social media has been growing. In this study these two marketing aspects are combined by segmenting tourists according to social media channels they use. Social media users are segmented to nine segments using two-step cluster analysis. Also a se...
The purpose of this study is to segment tourists according to the benefits they seek from a tourism destination. These segments are examined in order to find attractive segments for local wellbeing products. Segmentation in the context of wellbeing and wellness provides companies information on what kind of tourists are most interested in buying we...
Purpose – The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach – Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol (Austria). The data were analyzed using analysis of variance and co...
Rural tourism is an important form of tourism in many countries, including Finland. To understand rural tourists’ behaviour and help tourism companies market their products more efficiently many scholars have segmented rural tourists in several different geographical
locations. This study aims to combine segmentation approaches used in earlier stud...
Popularity of Facebook as a social media platform is growing. Already more than 500 million people have joined Facebook. Also companies have noticed the possibility of using Facebook as a marketing channel. However, not much is known on how hospitality and tourism businesses should correctly use Facebook for. This exploratory study compares the use...
The goals of this article are twofold: first, to investigate if rural tourism could be seen as a form of wellbeing tourism by comparing motivations; and second, to use motivation segmentation to find out how the wellbeing segment differs from other segments. A questionnaire was developed based on literature on wellness and rural tourism motivations...
Travel and tourism is an information intensive industry. Internet is often used to plan and book holidays. This means that more and more effort should be paid to Internet marketing. This study uses the extended Model of Internet Commerce Adoption (eMICA) to compare the website features and the eCommerce adoption of the Finnish and the European inde...
Questions
Question (1)
I want to measure how important an event is for a tourist. Should I ask if the event the main reason (yes/no) or if a tourist would not have come to the destination if the event would not have been organized (yes/no)? Is there any difference between these questions from research perspective?
Projects
Projects (3)
Proceedings of the International Conference in Nicosia, Cyprus, 2019. www.enter2019.org
The project aims to find new ways to develop and enhance forest and water areas for sustainable recreation and tourism. The main emphasis in the examination focuses on potential international nature tourism customer segments, social media in nature tourism, tacking seasonality problems and examining role of cultural environment in nature-based tourism.
Project is funded by Government’s analysis, assessment and research activities, Finland.
Project in Finnish: Uudet keinot metsä- ja vesialueiden kestävän virkistys- ja matkailukäytön kehittämiseksi ja turvaamiseksi (VirKein)
http://tietokayttoon.fi/hankkeet/hanke-esittely/-/asset_publisher/uudet-keinot-metsa-ja-vesialueiden-kestavan-virkistys-ja-matkailukayton-kehittamiseksi-ja-turvaamiseksi-virkein-
Design and research destination marketing in international markets.
