Juergen Bluhm- MBA
- Lecturer at Munich University of Applied Sciences
Juergen Bluhm
- MBA
- Lecturer at Munich University of Applied Sciences
Eye-Tracking in education, market research, automotive, sports, neuroscience and UX - supporting labs around the world
About
6
Publications
5,571
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
9
Citations
Introduction
Experienced background in marketing research and eye-tracking research, with additional dimensions of experience and insight into different areas including advertising tracking, image and brand research, and communications efficiency, including developing new methodologies and a tracking database.
Latest development: truly integrated virtual shopping with eye-tracking methodology as well as biometric syncronisation of eye tracking with other biometric measurements like EEG, GSR, NIRS, etc.
Current institution
Additional affiliations
January 2020 - present
October 2017 - present
August 2017 - present
Campus M21
Position
- Lecturer
Description
- Eye-Tracking lectures
Education
October 1982 - September 1986
Publications
Publications (6)
Every transaction orientated website such as the website of an online travel agency (OTA) has to perform. One of the most relevant KPIs to measure performance is the conversion rate, due to its direct impact on profitability. Good user experience and usability is essential for the conversion rate. Consequently, there is a high need to know which ba...
Every transaction-orientated website such as the website of an online travel agency (OTA) has to perform. One of the most relevant KPIs to measure performance is the conversion rate, due to its direct impact on profitability. Good user experience and usability are essential for the conversion rate. Consequently, there is a high need to know which b...
The objective of this position paper is to demonstrate that eye-tracking is a cross-sectional technology for digitalisation because it provides a bridge between “machines” on the one hand, i.e. computers, networks, robots, and other man-made results of digitalisation like web pages, and humans on the other hand, who interact with them. Eye-tracking...
Zielsetzung: Die Bewertung der Attraktivität geht zuerst vom Gesicht aus. Das Verlangen nach einem jugendlichen Erscheinungsbild ist gerade im fortgeschrittenen Alter gegeben, so dass zumeist auf minimal invasive Verfahren zurückgegriffen wird. Vor allem dermale Filler und Botulinumtoxin A werden am häufigsten eingesetzt. Das Ziel ist zum einen zu...
Das Verlangen nach einem jugendlichen, frischen Hauterscheinungsbild, auch
im fortgeschrittenen Alter, führt weltweit zu einem Anstieg minimal invasiver
Verfahren. Dermale Filler und Botulinumtoxin A werden am häufigsten eingesetzt.
Das Ziel dieser Untersuchung war es, zu untersuchen, ob weibliche Stimuli
nach minimal invasiven Behandlungen attrakt...
Questions
Questions (2)
The Journal of Mobile Teaching (JMT) is an Open Access Journal. Abstracts are published as progressive mobile apps within an open access directory. Selected Papers will be available in PDF, without charge.
Topics may include, but are not limited to the applications of mobile teaching and learning technologies for:
Blended learning
Mobile Literacy
Mobile Learning Assessment
Testing and Evaluation
Standard, 360 and Panorama Videos
Augmented Reality (AR)
Mobile Teaching and Learning Analytics
Mobile Teaching Pedagogy
Professional Development for Mobile Teaching and Learning
To submit, please go to:
Smell can be an imortant factor for purchase decisions, e.g. washing powder, shampoo, fresh fruits, etc. Does anybdy know about any research on the influence of smell in real world environments (in store), using implicit research methodologies?
