Judy Drennan

• PhD
• Queensland University of Technology

Increasing the participation of students from low-socioeconomic status (LSES) communities in tertiary education has been a policy focus of successive Australian governments. LSES parents are important influencers, yet are often unsupported in their efforts to help their children. Via two qualitative studies across metropolitan, regional and remote...

The aim of this study is to increase our understanding of immigrant entrepreneurs’ cross-cultural capabilities for international business. Based on 30 interviews with Chinese immigrant entrepreneurs in Australia, we found that cross-cultural capabilities include the capability of psychological adaptation (emotion management and positive mindset) an...

Advertising avoidance is perhaps one of the greatest challenges facing marketers today. This study investigates the impact of emotions on advertising avoidance in social media. It tests five antecedents and two types of advertising avoidance, developing a new model of advertising avoidance. Data were collected via an online survey of 849 Facebook u...

Purpose Occasionally, retail employees “break the rules” in order to help customers. Currently, there is little research on the mechanisms by which a sales assistants’ positive deviance intentions help them attain specific personal and organisational goals. The purpose of this paper is to examine one mechanism, hope, which develops employees’ devia...

Background: Consumer-generated health data (CGHD) are any clinically relevant data collected by patients or their carers (consumers) that may improve health care outcomes. Like patient experience measures, these data reflect the consumer perspective and is part of a patient-centric agenda. The use of CGHD is believed to enhance diagnosis, patient...

Young adults with disabilities are a specific target of the welfare-to-work policy introduced by many OECD countries over the past decade. The implementation of these policies is a significant concern for service delivery organisations and advocates in Australia and internationally due to complex intersecting structural barriers that persist for ma...

Introduction: Game On: Know Alcohol, a school-based alcohol education program, aimed to educate adolescents on the harmful effects of (excessive) alcohol consumption. The program included two user-centered serious educational games, Perfect Pour and Dumb Driver. Purpose: To evaluate the objective effect of playing Perfect Pour and Dumb Driver on th...

Purpose Collective motives for alcohol consumption represent a nascent field, with individual-level attributes, peer pressure and broad-level environmental elements being at the forefront of research. The purpose of this paper is to explore the role of friendships in the context of alcohol consumption and determine what group-level motives exist f...

This study applies Approach–Avoidance Theory to investigate the constructs of advertising engagement and advertising avoidance on Facebook. Using the Critical Incident Technique, it identifies a typology of the seven antecedents of both engagement and avoidance. The results propose a continuum that describes consumer interaction, from active engage...

BACKGROUND Patient Generated Health Data (PGHD) is any clinically relevant data collected by patients or their carers (consumers) that may contribute to better health care outcomes. Patient generated health data, like patient reported outcome and patient experience measures, reflect the consumers perspective, promote patient centricity and can impr...

Focusing on social network theories, we examine the interactive influence of both group-level (i.e. community influences) and individual-level variables (intrinsic and extrinsic motivations) simultaneously as the drivers of Massively Multiplayer Online Role-Playing Game (MMORPG) players' virtual purchase behavior. We demonstrate that several aspect...

Introduction Low health literacy is common in people with type 2 diabetes mellitus (T2DM) (up to 40%), associated with decreased self-efficacy in managing T2DM and its important complications, mainly hypertension. This study introduces, for the first time, an easy-to-use solution based on augmented reality (AR) on smartphones, to enhance health lit...

Help-seeking is an adaptive process whereby a person seeks external support for a problem. Help-seeking early in response to mental health concerns is thus important in preventing mental illness in later life. Recent developments in service provision such as online help services, have been identified as promoting help-seeking behaviours, but there...

Background: Digital health has become an advancing phenomenon in the health care systems of modern societies. Over the past two decades, various digital health options, technologies, and innovations have been introduced; many of them are still being investigated and evaluated by researchers all around the globe. However, the actual trends and visi...

BACKGROUND Digital health has become an advancing phenomenon in the health care systems of modern societies. Over the past two decades, various digital health options, technologies, and innovations have been introduced; many of them are still being investigated and evaluated by researchers all around the globe. However, the actual trends and visibi...

Purpose This paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that expl...

This longitudinal cohort study examines whether privacy concerns have changed on social network sites (SNSs), in particular Myspace/Facebook, as both the users and the medium have matured. Tracking a cohort of 15–17-year olds at three points across an 8-year period, it uses focus groups and self-determination theory to investigate the perceptions o...

For service providers hosting social media-based brand communities, understanding the use of value-creating practices enables them to enhance their customers’ brand community experiences and facilitate value. Yet, extant social media-based brand community research neglects to examine the uses of practices in commonly occurring, direct service provi...

The education-to-work pathways for young people with disabilities are becoming more diverse and lengthier in our post-industrial economy. Furthermore, it is recognized that a multitude of barriers still remain in securing employment at the end of these pathways. In this paper, we focus on Australia’s Disability Employment Services (DES) to understa...

Purpose The purpose of this paper is to investigate how organizations create focal engagement objects through posts to their social media community members and how the members engage with these posts in ways that potentially co-create value. Of additional interest is the use of platform, tone and language to determine how they potentially influence...

The concept of entrepreneurship embedded in the backdrop of business has been increasingly applied to the context of addressing social problems and sustainability challenges. Known as ‘social entrepreneurship’ the topic has garnered the heightened attention of researchers in recent years. As a nascent stream of research social entrepreneurship is s...

Recent appropriation of mobile devices to deliver health services is transforming the health care landscape, offering reduced costs and increased access for service providers and consumers. This article examines factors influencing consumers' decisions to adopt mobile health (mHealth) services through a comparison of three behavioral intention mode...

Purpose Online gaming is a global phenomenon that can lead to behavioural addiction and affect players’ mental and physical health. This paper aims to integrate the concepts of help-seeking and stages of change to investigate triggers for problem recognition for problematic online gaming that lead to help-seeking behaviour. Design/methodology/appr...

Although there are a range of conceptual and theoretical studies about customer equity (CE) measurement and management in the literature, there are few empirical studies where these two concepts are examined together. This paper focuses on the need for a more synthesised approach and addresses calls for more research into this specific area of mark...

The ‘sharing economy’ has experienced exponential growth over recent years, and has caused major disruption within various traditional markets worldwide. It is built on the notion of collaborative consumption, requiring engaged actors with similar disposition. The purpose of this paper is to provide initial insights into how actor engagement evolve...

Purpose In Australia and many other nations the prevalence of overweight and obesity is increasing, while physical activity declines. This paper investigates the effect of gamification on consumers' motivation and behaviour to engage in physical activity over time from a social marketing perspective. Design/methodology/approach An experimental des...

http://www.aasm.org.au/wp-content/uploads/2017/06/AASM-2016-ISM-Conference-Proceedings.pdf

Purpose The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital theory. Design/methodology/approach A qualitative inquiry was undertaken utilising peer-paired and small focus groups to explore young women’s drinking choices wi...

The fourth report from the Young and Well CRC: Safe and Well Online Project

While there is great enthusiasm and interest by social marketers for games as a social marketing intervention, there is little evidence of the impact of these games. This research seeks to fill this gap by testing a theoretical model based on the experiential hierarchy of effects. An online game about the physiological effects of drinking was desig...

Bullying is now recognised as a public health issue with well-documented impacts on mental health and well-being. In recent years, campaigns and interventions designed to reduce bullying, particularly among youth, have increasingly focused on digital media and social media in particular. The increased focus on social media has allowed a concomitant...

Purpose – The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts a consumer’s intention to adopt, and if intention predicts self-reported adoption of social media to interact with a financial institution; and if perceptions o...

The majority of alcohol education programs in school settings follow a one-size-fits-all approach meaning that they are using the identical program (universal programs) for all participants (Botvin and Griffin 2007; Foxcroft and Tsertsvadze 2012). However, a one-size-fits-all approach may limit program effectiveness as large numbers of the audience...

This study investigates friendships between gay sales associates and heterosexual female customers in luxury retail settings. By employing grounded theory methodology, the study integrates theories and findings from diverse literature streams into an original conceptual framework to illustrate the resources gay sales associates and straight female...

This study extends understanding of consumers' decisions to adopt transformative services delivered via technology. It incorporates competitive effects into the model of goal-directed behavior which, in keeping with the majority of consumer decision making models, neglects to explicitly account for competition. A goal-level operationalization of co...

Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) to examine the factors affecting consumers’ continued use of emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally require specialized knowledge and high levels of interpersonal interaction to produce owing to the...

This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Me...

This study seeks to establish whether meaningful subgroups exist within a 14-16year old adolescent population and if these segments respond differently to the Game On: Know Alcohol (GOKA) intervention, a school-based alcohol social marketing program. This study is part of a larger cluster randomized controlled evaluation of the GOKA program impleme...

Drunkenness and the addictive consumption of alcohol remains a key social and public health concern. Advancing beyond traditional individualized prevention approaches, this research explores the role of social influences in determining individual and group influence in moderate-drinking decision-making and participatory actions. A social influence...

Purpose – The purpose of this paper is to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ from factors which are identified from western context?”. Design/methodology/approach – The findings from a pilot study with 45 in-depth interviews are used to...

Binge drinking of alcohol increases the risk of mental health problems, school exclusion, convictions, fatal and non-fatal accidents. A simple cluster randomized control trial design was used to evaluate a social marketing program, Game On: Know Alcohol (GOKA). Pre and post data were collected for seven programs (942 students, mean age: 14.6 years)...

The growth in demand and expenditure currently being experienced in the Australian health sector is also accompanied by a rise in dysfunctional customer behaviour, such as verbal abuse and physical violence, perpetrated against health service providers. While service failure and poor recovery are known to trigger consumer misbehaviour, this study i...

The wine industry has become fiercely competitive worldwide and as a result, consumers are increasingly exposed to a wider range of wines in retail outlets. This expanding consumer choice means that there is a need for Australian wineries to develop and build consumer loyalty toward their brands. This paper aims to empirically examine the factors i...

This study models young people’s moderate drinking decision-making using the Model of Goal Directed Behaviour (MGB), thus presenting insights into young people’s desires and intentions to drink responsibly. Testing the applicability of the Model of Goal Directed Behaviour (MGB) to quantitatively analyse responsible drinking the explanatory sphere o...

This study models young people’s moderate drinking decision-making using the Model of Goal Directed Behaviour (MGB), thus presenting insights into young people’s desires and intentions to drink responsibly. Testing the applicability of the Model of Goal Directed Behaviour (MGB) to quantitatively analyse responsible drinking the explanatory sphere o...

Little is known about the subjective experience of alcohol desire and craving in young people. Descriptions of alcohol urges continue to be extensively used in the everyday lexicon of young, non-dependent drinkers. Elaborated Intrusion (EI) Theory contends that imagery is central to craving and desires, and predicts that alcohol-related imagery wil...

It is being observed that the world has been experiencing unprecedented turbulence and transformation and is likely to continue in the next decade. The word that MBA programs are still considered to be the best in business education will have to manage the many daunting challenges of the present world, as businesses in the global environment are st...

Purpose – This study aims to employ the Model of Goal-Directed Behaviour (MGB) to examine the consumer acceptance of technology-based self-service (TBSS) for a credence service instrumental to a social goal. Credence services are increasingly delivered via self-service technology and in social marketing, the achievement of social goals can be conti...

This study assesses smokers' perceptions, motivations, and intentions towards using an SMS-assisted smoking cessation intervention in Australia, France, and Mexico through an extended technology acceptance model with mediating variables. Data was collected through online surveys. Results show that perceived usefulness and vicarious innovativeness p...

Abstract This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual e...

The research explores the concept of brand love in the wine sector across five countries: Australia, Chili, France, Mexico and Portugal. The goal is to assess brand love towards the preferred wine brand using Ahuvia´s framework. The core hypothesis is that wine knowledge, experience and attitude will have an indirect positive effect on brand love a...

Purpose This study seeks to examine the nature of consumers' perceptions of the value they derive from the everyday experiential consumption of mobile phones and how mobile marketing (m‐marketing) can potentially enhance these value perceptions. Design/methodology/approach Q methodology is used with a framework of experiential consumption and perc...

This is one of the few studies in the academic literature that directly addresses inward exporting of customer services, which is a topic that has gained less attention from an international services marketing point of view. The objective of this study is to explore the drivers of satisfaction and dissatisfaction for overseas service customers of h...

This study examines consumer adoption of 3G mobile technology in China. The qualitative study involved 45 in-depth interviews undertaken in three major Chinese cities to explore the beliefs and attitudes which determine Chinese consumers’ acceptance of the mobile technological innovation. The findings are compared and contrasted against those repor...

Purpose Most current research emphasises the benefits of mobile communications for consumers. The purpose of this paper, however, is to investigate the neglected negative effect of “m‐bullying” on young consumers, to expand the understanding of the pervasive impact of enhanced mobile communication. Design/methodology/approach Data were collected u...

Purpose The purpose of this paper is to develop and test an integrative services framework to investigate the role of perceived trade show effectiveness on overall trade show service outcome, conceptualised as the intention to purchase a related product after, rather than during, a show. Design/methodology/approach Drawing on the services marketin...

This paper reports the feasibility and methodological considerations of using the Short Message System Experience Sampling (SMS-ES) method, which is an experience sampling research method developed to assist researchers to collect repeat measures of consumers' affective experiences. The method combines SMS with web-based technology in a simple yet...

The increasing popularity and use of the internet makes it an attractive option for providing health information and treatment, including alcohol/other drug use. There is limited research examining how people identify and access information about alcohol or other drug (AOD) use online, or how they assess the usefulness of the information presented....

There is a growing trend for individuals to seek health information from online sources. Alcohol and other drug (AOD) use is a significant health problem worldwide, but access and use of AOD websites is poorly understood. To investigate content and functionality preferences for AOD and other health websites. An anonymous online survey examined gene...

There has been a significant increase in the availability of online programs for alcohol problems. A systematic review of the research evidence underpinning these programs is timely. Our objective was to review the efficacy of online interventions for alcohol misuse. Systematic searches of Medline, PsycINFO, Web of Science, and Scopus were conducte...

Purpose This paper aims to identify and test the key motivators and inhibitors for consumer acceptance of mobile phone banking (M‐banking), particularly those that affect the consumer's attitude towards, and intention to use, this self‐service banking technology. Design/methodology/approach A web‐based survey was undertaken where respondents compl...

In response to recent technological advances and the trend toward flexible learning in education, the authors examined the factors affecting student satisfaction with flexible online learning. The authors identified 2 key student attributes of student satisfaction: (a) positive perceptions of technology in terms of ease of access and use of online...

Many countries are moving towards the delivery of e-health services that maximise the developments in information and communication technologies (ICTs). Nonetheless, there has been debate regarding how new technology for therapeutic ends should be deployed and how they can become sources of support and empathy rather than just informational (Graham...

Product placement is a fast growing multi-billion dollar industry, yet measures of its effectiveness, which influence the critical area of pricing, have been problematic. Past attempts to measure the effect of a placement and, therefore, provide a basis for pricing of placements, have been confounded by the effect on consumers of multiple prior exp...

This article examines whether two key partners in the marketing communication process, advertising and public relations’ practitioners, perceive Integrated Marketing Communication (IMC) in the same way. It compares perceptions across a wide range of implementation, organizational, and strategic issues in IMC to test if perceptions have moved past S...

Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and on the Internet, there has been little investigation of advertising on social networking sites....

Internet sponsorship is a rapidly evolving communications platform at a fledgling stage for sponsorship-linked marketing. The complex and involving nature of the phenomena offers new research opportunities and the potential for innovative marketing strategies. The Internet presents the opportunity to combine aspects of traditional event/activity sp...

This paper examines whether two key partners in the marketing communication process, advertising and public relations’ practitioners perceive IMC in the same way. It compares perceptions across a wide range of implementation, organizational and strategic issues in IMC to test if perceptions have moved past Stage 1 of IMC development (Schultz and Ki...

As governments around the world adopt a marketing orientation, the importance of consumer satisfaction to the effectiveness of the organization is being recognized. While some investigation of satisfaction with a government agencies' service has occurred, there is little examination of satisfaction with a government agency that acts as a third-part...

Value-in-use is often related to consumer experiences (Berry, Carbone, and Haeckel, 2002). These experiences are vital insights to firms who are searching for new and better ways to enhance their value propositions (Shaw and Ivens, 2002). It is seem as value-generating outcomes (Gronroos, 2006, p. 399) which are essential to the success of technolo...

This conceptual paper adopts an S-D logic view (Vargo & Lusch 2004; 2008) in exploring interactions between service providers and consumers in a value co-creation development process emphasising consumers’ needs and wants. A consumer driven cocreation process (Bouwman, Carlsson, Molina-Castillo, & Walden 2007) is essential to the development of mob...

Mobile phone banking (M-Banking) adoption around the world has been slow, and this has been perpetuated by the limited research that has been undertaken in the area. To address this gap, the study developed a model of antecedents to consumers' intention to sue M-Banking using attitudinal theory as a framework. To test the model, a quantitative web-...

This paper considers how the Internet can be used to leverage commercial sponsorships to enhance audience attitudes toward the sponsor. Definitions are offered that distinguish the terms leverage and activation with respect to sponsorship-linked marketing; leveraging encompasses all marketing communications collateral to the sponsorship investment,...

Advances in online technologies have raised new concerns about privacy. A sample of expert household end users was surveyed concerning privacy, risk perceptions, and online behavior intentions. A new e-privacy typology consisting of privacy-aware, privacy-suspicious, and privacy-active types was developed from a principal component factor analysis....

Entrepreneurial intention has largely been examined in a developed country context, but its investigation in emerging developing countries has been very limited. This study examines the impact of childhood experiences on entrepreneurial intentions in Bangladesh. A survey was conducted with 378 respondents MBA students from three Bangladeshi Univers...

Advances in online technologies have raised new concerns about privacy. A sample of expert household end users was surveyed concerning privacy, risk perceptions, and online behavior intentions. A new e-privacy typology consisting of privacy-aware, privacy-suspicious, and privacy-active types was developed from a principal component factor analysis....

Advances in online technologies have raised new concerns about privacy. A sample of expert household end users was surveyed concerning privacy, risk perceptions, and online behavior intentions. A new e-privacy typology consisting of privacy-aware, privacy-suspicious, and privacy-active types was developed from a principal component factor analysis....

This article examines the new medium of mobile communications and the factors influencing consumers' use of m-services in that medium. M-services are defined as enhanced information services accessed while mobile. Marketing communications, specifically advertising, can be delivered as an m-service. This research models a system of relationships of...

This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. The findings show that male online purchasers are discriminated from female purchasers by social value and from male non-purchasers by conditional value. Female purchasers are discriminated...

The network community concept is generally surrounded by substantial hype and enthusiasm, because project visionaries hope computer mediated communication will increase the social capital needed to build sustainable communities and help prevent or reduce community deterioration. The Blacksburg Electronic Village (BEV) is a networked community succe...

The study reported in this paper examines how consumers contextualise mobile marketing (m-marketing) as part of their everyday experiential consumption practices with their mobile phones. Based on Holt's (1995) four metaphors of consumption, the findings in this study suggest that this typology can be extended to include a fifth dimension. This ext...

Traditionally, computer games have been used for entertainment and more recently, education. However, the potential for games to be used in other contexts is now becoming an area of interest for researchers. We propose that games can be used in areas such as social behavior research, particularly in the area of consumer misbehavior. Using game desi...

The mobile phone has become a symbol of membership and exclusion, providing opportunities for connection with friends and a means to establish identity and difference with social networks. However, there is also a disturbing trend of bullying including the use of the mobile phone. This paper investigates the occurrence of bullying via mobile phones...

This chapter reports research concerning privacy, risk perceptions, and online behavior intentions on a sample of expert household end users. Findings include identification of (1) an e-privacy typology, consisting of "privacy aware," "privacy suspicious," and "privacy active" types, and (2) an e-privacy hierarchy of effects. Results suggest the pr...

This chapter reports research concerning privacy, risk perceptions, and online behavior intentions on a sample of expert household end users. Findings include identification of (1) an e-privacy typology, consisting of “privacy aware,” “privacy suspicious,” and “privacy active” types, and (2) an e-privacy hierarchy of effects. Results suggest the pr...

This study considers the effectiveness of the Internet as a medium through which sponsorship investments can be leveraged. It considers the variables of sponsor-sponsee congruence,articulation, and the extent to which a sponsorship is leveraged via sponsor websites, in relation to consumer attitudes toward brand and company level variables across t...