Judith Mair

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Verified

Judith verified their affiliation via an institutional email.

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• PhD
• Associate Professor at The University of Queensland

and fostering communal spirit. Despite their evident social benefits, assessing their intangible impacts remains challenging. This research note advocates conceptualizing events and festivals as forms of social infrastructure, akin to parks and community centres, based on insights from geographical studies. Social infrastructure, defined as spaces...

Green innovation is an organizational strategy aimed to address climate crises and create low-carbon growth, yet, its implementation remains a significant challenge. We focus on green innovation implementation (GII) and argue that GII is a distinctive strategic process. Traditional innovation implementation, centered on short-term economic growth,...

This consensus statement is the outcome of comprehensive collaboration through an international working group on the disparities in the legacies of major sporting events, specifically for communities and individuals from disadvantaged backgrounds (CIDBs). The workshop brought together scholars to discuss current challenges and develop four proposit...

This critical commentary focuses on the research in Event Management on economic sustainability and events. We begin with a broad definition of an economically sustainable event that builds on economic impact to include social equity, livability, and community well-being, and accounts for environmental and social costs. We consider the methods, app...

This critical commentary focuses on the development of research in Event Management on social sustainability in the context of events. Findings suggest that while there has been a plethora of articles published in the journal that touch on elements of what we understand to relate to social sustainability (e.g., resident impacts; sense of community,...

Tourism and event organizers implement green innovation to mitigate the negative environmental impacts they cause. However, how to effectively communicate these green innovations to online communities remains a challenge. Drawing on message framing and construal level theories, we collected 503 tweets and used an exploratory sequential mixed-method...

This critical commentary focuses on the development of research in Event Management on environmental sustainability in the context of events. Findings suggest that there are some areas that have been researched in detail to date, such as how proactive managerial decision-making can contribute positively to the overall environmental sustainability o...

It is touted that mega-event host cities can strategically use the skills, knowledge and networks developed from hosting as a catalyst to bid for and host subsequent events. There is currently scant research to support this claim. This study set out to develop and refine a set of indicators that can be used to assess an event hosting legacy. Based...

A must have collection for all those studying and teaching event management and event tourism.

Drawing on uncertainty theory, this study examines how to boost travel intention by analyzing the impacts of uncertainty on the effectiveness of destination marketing messages. Three studies (including four scenario-based experiments and five pretests) were employed to examine these impacts. Study 1 demonstrated that travel outcome uncertainty impa...

The use of smartphones has empowered tourists to make travel decisions while at a destination. The purpose of this paper is to explore how tourists use metaheuristics to achieve a near-optimal solution for onsite decisions mediated by smartphones. An event-based narrative inquiry technique with semi-structured interviews was used to collect the dat...

This book was created from a special issue of the Journal of Sustainable Tourism on Events and Sustainability (Vol 29, issue 11-12, 2021). Each chapter is a paper that was published in the journal and most can be downloaded individually by contacting the authors of each paper.

This research note offers an insightful analysis of a recent webinar featuring three editors-in-chief from distinct academic journals, specifically focusing on the theme of sustainability within the publishing industry. The webinar invited particular academics to discuss the role of business events. This article provides an in- depth look at the di...

The nature of events demand uniqueness and memorability, but the specific elements of experience that produce these have not been deeply examined, particularly over the course of the event experience. Much of this relies heavily on event places and the social relations they facilitate. This research used the concept of temporary communitas and buil...

This chapter reasons that festivals/events offer a unique organisational setting for management scholars to conduct empirical analysis and drive theory development. And, conversely, how festival/event scholars can draw on management and organisational theory as a way to better examine and understand the complex processes and practices of production...

Co-benefits are positive outcomes from voluntary carbon offsetting (VCO) programs beyond simple reduction in carbon emissions, which include biodiversity, air quality, economic, health, and educational benefits. Given the rates of aviation VCOs remain at less than 10%, this study investigated air passengers’ preferences for co-benefits as well as c...

The special issue dedicated to events and sustainability is introduced here. We provide synopses of the papers, preceded by an introductory essay that examines how event studies has approached the relationship between events and sustainable development. Existing work too often assumes that sustainability means reducing negative environmental impact...

This mixed-methods study examines the membership composition and concentration of the top 20 tourism journal editorial boards over time. Support was found for the emergent phenomenon of “interlocking editorship” (Baccini & Barabesi, 2010) explaining the concentrated structural properties of tourism journal editorial boards. Overwhelmingly, the boar...

In their editorial for the first issue of Tourist Studies, Adrian Franklin and Mike Crang made us aware that tourism research had shifted to an exploration of the extraordinary everyday where ‘more or less everyone now lives in a world rendered or reconfigured as interesting, entertaining and attractive – for tourists’. From our standpoint 20 years...

Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear. Although these social impacts typically include education and skills, destination branding, social cohesion, environmental sustainability and sport development, there...

This chapter contributes to a deeper understanding of the event workforce. We analyse the heterogeneity of job experiences and whereas most event research focusses on understanding the event activity, event visitors and impact of events we take an ‘inward’ perspective.

The economic and social-cultural impacts of events are well documented in the existing events literature. The emergence of quality of life (QOL), well-being and happiness in the positive psychology literature has accelerated research on events and individuals’ subjective well-being (SWB). Taking a narrative synthesis approach, this study identifies...

This exploratory case study investigated the organisers’ rationale for hosting a community festival for the Chinese diaspora and takes as its context the 2018 Brisbane Chinese Festival held in Queensland, Australia. Diaspora groups are in a paradoxical situation as they hold a dual identity, with a sense of belonging to their homeland and host land...

The aim is twofold: First, we draw on organizational behavior, strategic management, and events literature, to conceptualize the event workforce as highly functional and contract-based heterogeneous, the event organization as temporary and project-based structure with high fluctuation of paid employees and volunteers. Second, we contextualize these...

Tham, A., Mair, J., & Croy, G. (2020). Social media influence on tourists’ destination choice: Importance of context. Tourism Recreation Research, 45(2), 161-175. doi:10.1080/02508281.2019.1700655 : : While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists' destination choi...

Many small towns are using festivals and events as a way to boost tourism, by packaging and marketing existing festivals or by creating new events and festivals to attract tourists and the economic impact that they bring. However, increased mobility and migration, including amenity and lifestyle migrants, are changing the composition of many rural...

This paper examines the role of community-based ecotourism within the developing market dynamics of the blue economy. The blue economy has become synonymous with generating wealth from ocean-related activities while protecting and supporting marine ecosystems. For remote coastal communities and Small Island Developing States, local economic develop...

The importance of the lived, performed, felt and experienced modes of place and community made available through the festival means acknowledging the ways in which a festival can engage us within networks of emotion and affect that can heighten feelings of belonging or exclusion. A ‘successful’ festival in terms of social connectedness is one that...

Past literature has identified low purchase rates of aviation voluntary carbon offsetting (VCO) schemes. A lack of credibility of such schemes has been identified as a key obstacle, yet little attention has been given on how to enhance perceived credibility. Using communication theory, this study examines effects of message framing on consumers’ pe...

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

Many regional and rural economies are suffering from serious economic decline. Small towns face considerable economic development challenges, including dwindling populations, limited employment opportunities, and a decline in the traditional agricultural sector. Tourism and events play a significant role in regional strategies that seek to encourag...

This study takes an exploratory case study approach to assess the learning outcomes of a community events course using a Kirkpatrick model of evaluation. This third-year course uses a number of workshop and assessment-based activities to develop students' knowledge of community event management, while also developing a set of values that allows stu...

Festivals benefit the local service economy and reinforce social cohesion within the local community. This study draws on transformative service research to argue that festivalscapes have a transformational impact on local residents’ cocreation behavior and thus their subjective well-being. Data were collected during the 2016 Taipei lantern festiva...

Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates the impact of source credibility (expertise and trustworthiness) on air travelers’ purchase...

This chapter considers the issues pertaining to sustainability in relation to festivals and events. It introduces the context of festivals and events, highlighting the growth in the size and scale of the events sector. The chapter then moves on to discuss some of the key sustainability issues and challenges facing events and festivals by examining...

This paper reports on the motives and barriers to association conference attendance. Anecdotal evidence suggests that academics are facing increasingly constrained budgets for conference attendance. This paper seeks to confirm if this is indeed the case in reference to data drawn from an Australasian academic tourism and hospitality conference. The...

Community events are often staged by local authorities as a way to boost the local economy, improve social cohesion, and foster a sense of belonging. However, although it is arguably comparatively straightforward to conceptualize how events may contribute in terms of economic impact, it is much more difficult to understand and assess how events can...

The aim of this study is to understand event staff’s motivation to transfer knowledge within their organisation. We use Self-Determination Theory (SDT) to explain the differences in motivation and how those differences lead to knowledge transfer behaviour.

Literature has identified a range of conference attendance motivations, including networking, professional development, and the venue/location of the conference. However, very few studies have examined delegate behaviour from a gender perspective, and studies focusing on the lived experience of conference delegates are extremely rare. This paper is...

This article examines how incentive travel is conceptualized, planned, and organized in three major markets—Australia, China, and the US. The findings suggest that planners across the three markets share similar perceptions on what characterizes incentive trips but differ slightly in the planning and operational phase pertinent to varying customer...

Repeatedly in the tourism literature, reference is made to the negative implications of sensationalist media reporting of disasters on destination image. This assumption is yet to be empirically examined and there is a distinct lack of information in terms of the reporting approach used by national and global media, and their portrayal of disastrou...

Despite the economic importance of the meetings, incentives, conferences, and exhibitions (MICE) industry, it remains relatively underresearched. The area of incentive travel is particularly lacking in academic research and remains without a strong theoretical foundation. Anecdotal evidence suggests that incentive travel is seen as an important and...

In response to rural restructuring, many communities throughout the Rocky Mountain West have shifted from extractive and land-intensive industries to service-based economies, contributing to significant socio-cultural change for local residents, including ranchers. This exploratory study uses social capital as a heuristic device to examine ranchers...

There is growing interest in how festivals can help to build strong and cohesive communities, particularly whether they can reach a broad swathe of the population or operate as enclaves. This article explores ways in which festival organizers may contribute to social inclusion goals through a qualitative phenomenological study of music festivals. F...

Community festivals appear to be proliferating, partly in response to local government social justice policy imperatives around strengthening sense of community among their constituents. This has led to policies that encourage participation by all so as to minimise social isolation, increase opportunities for interaction and facilitate greater unde...

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games as wel...

This article presents the results of a quantitative study designed to investigate the perceptual and behavioural responses of tourists to a disastrous event. Looking specifically at the 2011 Queensland floods, this article explores the image perceptions held by 2113 members of the Australian tourism market in light of this event. It also investigat...

This paper presents the results of a review of the literature concerning post-disaster and post-crisis recovery for tourist destinations. A total of 64 articles on this topic published in peer-reviewed tourism journals between January 2000 and June 2012 were included in the review. These articles were written on a number of different disaster conte...

AbstractThis study examines tourist attitudes towards various climate change adaptations for regional tourism destinations. This research took a single case-study approach, which involved a survey of visitors to the Surf Coast region of Australia. Analysis was carried out to determine visitor preferences for various adaptation options. In addition,...

Climate change is an ongoing issue for governments internationally, driving them to seek more ways in which to encourage the general public to engage with the sustainability agenda. Despite substantial research into consumer behavior, behavior change, and social marketing, there are still opportunities to find innovative messaging tools that may he...

While many social theories and concepts have been used within the sustainable tourism literature to identify key elements, stakeholders, and relationships that are central to sustainable tourism development and the tourism-community relationship, there has been limited use of the social capital concept for examining the sociocultural dimension of s...

While seasonal workers form a central component of the tourism industry, there has been limited research on their sociological interactions with, and acceptance by, the host communities in which they reside. This ethnographic case study uses social capital as a heuristic device to examine the experiences of, and social barriers faced by, seasonal w...

Currently tourism researchers and managers do not have a clear understanding of what research has been undertaken on tourism crisis and disaster management. They also lack a clear understanding of how the research has been undertaken. This chapter provides a synthesis of previous research related to tourism crisis and disaster management and provid...

Tourism is a potential setting for encouraging sustainable behaviour. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. This paper reports on a study of a sustainability-focused event in Australia. The Transtheoretical Model (TTM) was used to explore if and how this event co...

The number of people attending conventions is growing worldwide, yet little is still known about convention attendees, particularly from a gender perspective. Scholars have recognized that gender is fundamental to travel decisions, yet there is still an absence of gender-specific research in the convention attendee travel context. The purpose of th...

Purpose The purpose of this paper is to identify and examine emerging trends in event and festival research and also in the themes and topics being studied in this area. Design/methodology/approach Taking an innovative approach, this paper used an abridged version of Q methodology to seek the opinions of events experts on the topics and themes tha...

This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the cont...

Recognising the potential conservation impact, zoos regularly ask their visitors to undertake pro-wildlife behaviour. This paper presents the results of two studies undertaken to address the question: how often during a visit should visitors be asked? Study 1 sought to a) determine individuals' personal thresholds and b) the point where the number...

This study identifies the major motivations of visitors for attending consumer travel exhibitions and segments visitors based on their motivations. The findings suggest that visitors to consumer travel exhibitions have multiple motivations: acquiring purchase information, being attracted by the theme, or being encouraged to visit by media coverage....