Judith fletcher-brown

University of Portsmouth · Marketing Subject group

Purpose This paper aims to investigates the use of internal communications to foster workforce resilience in the cruise industry during a crisis. Drawing on the regulatory focus theory, this study explores how internal communication strategies can build employee resilience particularly at a time of difficulty. The regulatory focus theory explores t...

Crisis communications are vital to business in times of uncertainty because clear messaging inspires confidence, keeps stakeholders updated and will help companies continue to trade successfully. Recently, the COVID-19 crisis has challenged traditional communication practice in the cruise sector, highlighting the limitations of traditional crisis c...

We consider consumer subversion of advertising by investigating social media activity in response to an advertisement aired by a global brand. We draw on Aristotle's rhetorical justification to show how consumers used logos (logical appeals), ethos (credibility or moral authority), pathos (emotion‐inducing), and kairos (opportunity) rhetoric to cha...

This article examines how women enact an entrepreneurial identity as a means to secure legitimacy for their entrepreneurial activity. Using a netnographic analysis of media interviews with women in the United Arab Emirates (UAE), we identify how women construct an entrepreneurial identity. Findings indicate that women highlight micro aspects of the...

Purpose Knowledge is a key success factor in achieving competitive advantage. The purpose of this paper is to examine how mobile health technology facilitates knowledge management (KM) practices to enhance a public health service in an emerging economies context. Specifically, the acceptance of a knowledge-resource application by community health w...

Technology may facilitate health and wellbeing consumer engagement. When there is scant public health provision and socio-cultural norms marginalize consumers stigmatized from cancer, we reveal how a brand’s corporate social media campaign can support vulnerable consumers with resource constraints. Drawing from a transformative consumer research le...

As health advertising researchers we become involved with a variety of health and well-being issues in order to advance social marketing research. Health advertising research involves mainly face-to-face encounters with participants using qualitative methodologies. This article explores the challenges a researcher of British origin faced undertakin...

In India, breast cancer is the most commonly diagnosed type of cancer among women in cities and urban areas, yet women seek medical care extremely late due to lack of awareness about self-examination. This study explores the health marketing literature via signaling theory, to uncover the unique social, economic, cultural and institutional challeng...

Getting a job at the end of a course of study is typically used as a key HE employability performance indicator, yet this doesn’t cater for evaluating the support of start-up activity or tracking of career changes over the life-long trajectory of exiting students, as a measure of longer term benefits of a university experience. In this PDW, BAM del...

Purpose – The purpose of this paper is to review live-client learning activities in higher education, highlighting a lack of multi-stakeholder evaluation of “learning by doing” pedagogies in current literature. It extends existing discussion of employability outcomes, dominated by findings from larger organisations, towards arguably, a more meaning...