Juan José Igartua

Juan José Igartua
Universidad de Salamanca ·  Department of Sociology and Communication

Professor of Media Psychology

About

240
Publications
182,698
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
3,699
Citations
Citations since 2016
90 Research Items
2407 Citations
20162017201820192020202120220100200300400
20162017201820192020202120220100200300400
20162017201820192020202120220100200300400
20162017201820192020202120220100200300400
Introduction
Juan-José Igartua (PhD in Social Psychology, 1996) is a (Full) Professor of Media Psychology at the University of Salamanca (Spain). His research focuses on the analysis of media effects and, in particular, entertainment media theory, narrative persuasion, analysis of socio-cognitive effects of news frames, health communication, and media and immigration.
Additional affiliations
January 2010 - December 2012
Universidad de Salamanca
Position
  • Analysis of the image of immigration in fiction programs in prime time television
Description
  • Television, Cultivation Theory, Cultural Indicators, Immigration, Stereotypes, Modern Racism.
October 1996 - present
Universidad de Salamanca
Education
September 1989 - November 1996

Publications

Publications (240)
Article
Full-text available
La comunicación política es una amplia etiqueta que aglutina multitud de temas. Algunos de los que acaparan una mayor atención por parte de los investigadores son las noticias falsas y la posverdad, los procesos electorales, la mediatización o la política pop. Por otro lado, la teoría del encuadre, a pesar de su largo recorrido, continúa siendo uno...
Article
Full-text available
This study addresses the factors that increase the persuasive impact of testimonial narrative messages on artificial intelligence (AI). In particular, the effect on two variables that, to date, have not been explored in this field is analyzed: the attitudes toward AI (positive versus ambivalent) expressed by the protagonist of the narrative message...
Presentation
Full-text available
Objetivos de la investigación. La presente investigación aborda el estudio de los factores que incrementan el impacto persuasivo de los mensajes narrativos de Educación-Entretenimiento (EE) diseñados para la reducción de la xenofobia. Concretamente, se estudia el efecto de la similitud demográfica entre el protagonista del mensaje narrativo (un per...
Presentation
Full-text available
Paper presented to the Intergroup Communication Interest Group of the International Communication Association 72nd Annual Conference (“Intergroup Dynamics Across Diverse Contexts, High-Density Paper Session). Paris (France), 26-30 May 2022.
Article
Full-text available
The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmat...
Article
Full-text available
This article is part of an entertainment-education research (EE) from the perspective of narrative persuasion. It presents the results of experimental research aimed at contributing to the improvement of the design of EE strategies to promote HIV testing in men who have sex with men (MSM). Specifically, we assessed the effect of the entertainment-e...
Chapter
Full-text available
El presente trabajo constituye un estudio de meta-investigación en el que se examinan los artículos (N = 100) sobre framing y comunicación política publicados en revistas iberoamericanas indizadas en SCImago Journal & Country Rank (SJR-Scopus) pertenecientes al área de Comunicación durante el período 2015-2019 (5 años). Los resultados de este traba...
Article
This work addresses the study of factors that increase the persuasive efficacy of testimonial messages aimed at improving intergroup attitudes. The results of two online experiments ( N = 840) on the effect of empathy with, and similarity to, the protagonist in personal stories designed to improve attitudes towards immigrants are presented. In both...
Article
This work provides a conceptual introduction to mediation, moderation, and conditional process analysis in psychological research. We discuss the concepts of direct effect, indirect effect, total effect, conditional effect, conditional direct effect, conditional indirect effect, and the index of moderated mediation index, while providing our perspe...
Article
Full-text available
This research will analyse the use of Instagram from the perspective of uses and gratifications theory. The goal of the study was to know the motives for using Instagram and the role of individual differences in relation to the intrusion of Instagram (understood as an attachment and excessive participation in that social network). An online survey...
Research
Full-text available
En la Universidad de Salamanca no ha existido un programa de mentoría que busque ayudar a la orientación, apoyo, integración académica y social de los estudiantes dentro de un programa específico como lo es el Doctorado en Formación en la Sociedad del Conocimiento, lo que lo convierte en un proyecto totalmente nuevo e innovador en la USAL. Se qu...
Article
En este texto son abordadas ciertas cuestiones relativas a una investigación sobre análisis de contenido de portales web municipales. Sin embargo, se ofrecen previamente una serie de nociones teóricas respecto al método empleado; una técnica sistemática, objetiva y cuantitativa cuya aplicabilidad a entornos web requiere, en comparación a otros medi...
Article
Full-text available
This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention...
Technical Report
Full-text available
Existe un creciente interés de los ciudadanos en el impacto que tiene la Ciencia de Datos en su vida diaria, principalmente debido a la enorme atención que los medios prestan a temas relacionados con el Big Data o la Inteligencia Artificial. Este interés se traduce en grandes expectativas sobre las potenciales aplicaciones de estas tecnologías, per...
Article
Full-text available
Digital skills and coping strategies have emerged as key competences for adolescents because of concerns about online risks and opportunities. With smartphones nigh ubiquitous nowadays, mobile applications are a promising tool for reaching adolescents and developing their competences. Because narratives have demonstrated their effectiveness for kno...
Chapter
Full-text available
En el presente capítulo se presenta una propuesta teórica acerca del papel de las narraciones sobre la inmigración como herramientas de intervención para reducir el prejuicio hacia las personas inmigrantes. La propuesta está directamente relacionada con la investigación sobre las técnicas para reducir el prejuicio, en particular, a través del conta...
Article
Full-text available
Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out....
Article
Full-text available
El presente estudio trata de contrastar cómo determinadas características de los mensajes narrativos de prevención del tabaquismo inducen estados de implicación que facilitan la persuasión. Objetivos. Específicamente, se analiza el efecto de la voz narrativa y de la similitud con el protagonista en la implicación con el mensaje e, indirectamente, e...
Chapter
Full-text available
En el presente capítulo se describen las principales características del método experimental en Comunicación tomando como paradigma la investigación en persuasión narrativa y situando dicho ámbito de investigación en el estudio de los efectos mediáticos. Los efectos mediáticos son considerados en la actualidad como efectos condicionales, indirectos...
Conference Paper
Full-text available
Intergroup communication can be an effective tool to reduce prejudice and improve attitudes towards stigmatized groups (such as immigrants), especially when narrative messages are well crafted. Taking as a reference the research on narrative persuasion and on the psycho-social processes that explain prejudice reduction, an online experiment (N = 46...
Conference Paper
Full-text available
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...
Article
Full-text available
Se presentan los resultados de una encuesta online transcultural que ha sido desarrollada desde mediados de marzo hasta mediados de abril de 2020 en diferentes países (N = 789). La perspectiva teórica que enmarca este trabajo es la teoría de los usos y gratificaciones. Nuestro trabajo aporta una contribución novedosa sobre los usos de la comunicaci...
Article
Full-text available
The results of an online cross-cultural survey conducted from mid-March to mid-April 2020 in various countries (N = 789) are presented. The theoretical basis of this work is uses and gratifications theory. This work provides a novel contribution regarding communication use in the context of the coronavirus pandemic. The results indicate that the co...
Article
Full-text available
This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...
Article
Full-text available
This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...
Article
Full-text available
We bridge the theorizing on mediated and imagined contact and integrate these two contact forms in one sequence within a single design. We experimentally examine whether (1) encouraging people to imagine a positive intergroup encounter prior to reading a personal story of an outgroup member as well as (2) mediated contact with an outgroup member si...
Article
Full-text available
This article collects predominant representation or representations of war in war video games. To this end, a content analysis is carried out on a sample of 62 video games, which was taken following the sampling criteria of volume of sales or number of downloads in Spain between 2005-2015. This analysis is based on three conceptual lines: a) confli...
Article
Full-text available
Resumen The present study address to contrast how certain characteristics of the narrative messages designed for smoking prevention induce states of involvement that facilitate persuasion. Objectives. In paticular, we analyze the effect of the narrative voice and audience-character similarity on narrative transportation and identification with the...
Article
Full-text available
Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to...
Article
Full-text available
Two experiments carried out in Spain and the Netherlands tested the joint effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of optimal reception condition: imagining a positive interaction with an immigrant before reading a testimoni...
Conference Paper
Full-text available
The present study tries to contrast how certain characteristics of the narrative messages of smoking prevention induce states of involvement that facilitate persuasion. The main objective is to analyze the factors that can increase the effectiveness of narrative interventions for smoking prevention aimed at adults. Three experimental investigations...
Article
Full-text available
Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to...
Conference Paper
Full-text available
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present paper is based on narrative persuasion research (Moyer-Gusé, 2008) and, in particular, on empirical researc...
Conference Paper
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In the present research a narrative strategy is proposed aiming to reduce perceived threat toward immigrants in the context of the European Union (Schmuck & Matthes, 2017). Narrative persuasion models suggest that transportation and ide...
Poster
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In this type of messages, somebody offers a first-person account of their situation, calls for attention on a specific problem, and encourages the audience to behave in a certain way. In the present research a narrative strategy is prop...
Article
Full-text available
This study assesses the mechanisms whereby first‐person narratives featuring stigmatized immigrants improve outgroup attitudes and encourage intergroup contact among prejudiced individuals. We rely on a 2 (imagined contact vs. control) x 2 (similar vs. dissimilar message protagonist) experiment on a systematic sample of native British adults. Resul...
Article
Full-text available
Las advertencias sanitarias en las cajetillas de tabaco son uno de los métodos más usados para reducir el consumo de tabaco. Es por ello que se plantea el presente estudio para averiguar si las nuevas imágenes incorporadas en los paquetes de tabaco en mayo de 2016 en España son efica-ces, comprensibles e impactan lo suficiente para cesar el consumo...
Presentation
Full-text available
Igartua, J. J., Wojcieszak, M., Cachón-Ramón, D., & Guerrero-Martín, I. (2018, Octubre). Efectos conjuntos del contacto imaginado y la similitud con el protagonista en mensajes testimoniales a favor de la inmigración a través de la identificación y el transporte. Paper presented at the III Congreso Internacional de la Sociedad Científica Española d...
Article
Full-text available
Este artículo propone una escala de motivos para jugar videojuegos en adolescentes, adaptada al castellano a partir de los estudios previos de Selnow (1984), Wigand et al. (1985), Raney et al. (2006) y Sherry et al. (2006). Se utilizaron datos obtenidos a partir de 400 cuestionarios aplicados a estudiantes españoles de entre 14 y 18 años. Se ha com...
Chapter
Full-text available
En este texto son abordadas ciertas cuestiones relativas a una investigación sobre análisis de contenido de portales web municipales. Sin embargo, se ofrecen previamente una serie de nociones teóricas respecto al método empleado; una técnica sistemática, objetiva y cuantitativa cuya aplicabilidad a entornos web requiere, en comparación a otros medi...
Conference Paper
Full-text available
This paper presents the findings of two experiments carried out in Spain (N = 400) and the Netherlands (N = 392) testing the effects of imagined contact and similarity with a narrative protagonist on attitudes and behavioral intentions related to stigmatized immigrants. We advance a concept of an optimal reception condition: imagining a positive in...
Conference Paper
Based on two experiments, this project introduces the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes towards outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compare...
Presentation
Full-text available
Paper presented to the Mass Communication Division of the International Communication Association 68th Annual Conference (“Presence, Parasocial Experience, and Narratives”, paper session). Prague (Czech Republic), May 2018. Research work developed thanks to the financial support granted by Spanish Ministry of Economy and Competitiveness to the pro...
Conference Paper
With the advance of digital technologies, concerns about adolescents’ exposure to online risks and the importance of digital skills have been raised. In this context, it is essential to consider parents’ impact on the development of such skills and not to forget online opportunities. Therefore, this study examines the influence of parental mediatio...
Article
Full-text available
This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. The protagonist was portrayed as living in Spain, and she was said to be Spanish...
Article
Full-text available
This research study focuses on the heritage of municipalities in an attempt to point out the cultural elements that are, in a latent way, a reflection of a town's collective identity on the Internet. It is thus posited that a municipal website is a mechanism related to identity, constructed on the foundation of heritage objects and historical event...
Article
Full-text available
Esta investigación, centrada en el patrimonio de los municipios, procura señalar aquellos elementos culturales que, de manera latente, son reflejo de la identidad colectiva de las localidades a través de la red. Por tanto, se plantea que un sitio web municipal es un dispositivo identitario, construido sobre la base de objetos patrimoniales y suceso...
Article
In recent years, discussions have sparked about the risks and opportunities that digital technologies may have for adolescents. Some researchers argue that the best way to increase online opportunities and avoid online risks is to increase adolescents’ digital skills. For this reason, the first goal of this study was to examine how adolescents’ dig...
Article
Full-text available
This paper proposes a scale of motives for playing video games in adolescents, adapted to Spanish from the previous works of Selnow (1984), Wigand et al. (1985), Raney et al. (2006) and Sherry et al. (2006). We used the data obtained from 400 questionnaires applied to Spanish students between 14 and 20 years was analyzed. The reliability of the mod...
Article
Full-text available
Introducción: Se analiza el efecto en las actitudes, conocimientos, percepciones e intención de conducta de la persuasión narrativa y del nivel de alfabetización mediática en un video creado para prevenir el embarazo adolescente. Método: Las participantes del experimento (N = 220) cumplimentaron un cuestionario pre-test que medía la habilidad críti...
Article
Full-text available
Introduction: The article analyses the effect of narrative persuasion and media literacy level on attitudes, knowledge, perceptions and behavioural intention in the reception of a short video created to prevent teenage pregnancy. Methods: 220 teenage girls participated in an experiment in which they answered a pre-test questionnaire measuring their...
Article
Full-text available
El principal objetivo de la presente investigación fue generar nuevo conocimiento en torno a los procesos de persuasión narrativa y su aplicación para reducir el prejuicio hacia inmigrantes altamente estigmatizados. Se analizó el efecto de la similitud entre el protagonista de una narración diseñada para reducir el prejuicio y la audiencia del mens...
Conference Paper
Full-text available
Narratives may provide more than entertainment. Las narraciones audiovisuales constituyen herramientas poderosas para cambiar la forma de pensar de las personas. A pesar de que el estudio científico sobre el impacto persuasivo de las narraciones audiovisuales está en su infancia, la investigación sobre persuasión narrativa se ha desarrollado rápida...
Conference Paper
This project tries to analyze those factors that can increase the identification with stigmatized characters' protagonists of narrative messages designed to improve the intergroup attitudes. In this sense, previous research has demonstrated the importance of identification with the characters as one of the fundamental mechanisms of narrative persua...
Article
Full-text available
Los sitios web municipales se erigen, hoy en día, en vehículos indispensables para el establecimiento de una comunicación fluida entre los ayuntamientos y sus ciudadanos. Además de la prestación de servicios administrativos, aspectos como la actualidad política, la agenda cultural o los atractivos turísticos son elementos que todo portal oficial ha...
Article
Full-text available
Introduction: This paper analyzes the effect of imagined contact and similarity with the protagonist of a written first-person short-narrative whose goal was the improvement of the attitudes towards stigmatized immigrants. Method: The participants of the experiment (N =400) received imagined intergroup contact instructions (versus control instructi...
Article
Full-text available
Municipal websites are, nowadays, indispensable vehicles for the establishment of a fluid communication between municipalities and citizens. In addition to the provision of administrative services, aspects such as current political affairs, cultural agenda or tourist attractions are elements that every official site must include among its contents....
Presentation
Full-text available
We assess the mechanisms whereby first-person narratives featuring stigmatized immigrants improve outgroup attitudes and encourage intergroup contact among prejudiced individuals. We rely on a 2 (imagined contact) x 2 (similarity) experiment on a systematic sample of native British adults. We find that encouraging imagined contact prior to reading...
Conference Paper
Full-text available
This study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. In one condition the protagonist was said to be Spanish (high similarity), and in...