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Introduction
Juan A. García is an Associate Professor in the Department of Business Administration at the University of Castilla-La Mancha, Spain. His research interests include environmental psychology, marketing, time studies, and tourism. His research has been published in several Spanish and international journals such as Current Issues in Tourism, International Marketing Review, Journal of Leisure Research, Leisure Studies, Psicothema, or Tourism Management.
Current institution
Additional affiliations
June 2016 - November 2021
January 2016 - June 2016
April 2015 - January 2016
Education
September 2010 - October 2014
September 2009 - June 2010
September 2007 - June 2008
Publications
Publications (180)
There are two major scarce resources for visitors: time and money. However, literature on tourism has paid less attention to the former than to the latter. The objective of this paper is, therefore, to evaluate the effectiveness and profitability of time use in a destination as a segmentation criterion in tourism. The empirical analysis took place...
Previous research has suggested the existence of both observed and unobserved heterogeneity in time allocation modelling. Surprisingly few empirical studies have addressed this issue in leisure research. The objective of this paper is, therefore, to identify and describe the time use patterns of people at weekends. The sample consisted of 2118 indi...
Background:
Most studies focused on measuring environmental attitudes consider a one-dimension measure of pro/anti-environmentalism, such as NEP scale. Nevertheless, more recent research has shown that it seems more adequate to use a multidimensional approach when assessing complex relations among people and the natural environment, particularly o...
In recent decades, a change of paradigm in flood risk management (FRM) has been taking place worldwide. The most current legislation and policies reflect this. This change of paradigm implies a gradual transition towards the adoption of more proactive, integrating strategies which require investment in nature-based solutions (NbS) to mitigate flood...
This book presents a detailed and up-to-date review of the literature on pro-environmental behaviours, as well as the main factors and theories. In addition, a holistic model of pro-environmental behaviours (HMPB) is proposed. Subsequently, based on a self-administered survey through an online panel, an empirical application is carried out with the...
Previous studies show that emotions play an important role in raising awareness and motivating people to act to mitigate climate change risks. The aim of this research is to test the extent to which three different sustainability news (focused on techno-optimism, collapse and collaboration, respectively) generated differences among young people in...
Based on an integrative intention-impact approach, this paper examined the gaps between the intention to behave environmentally and the impact of behaviour using ecological footprint indicators. A latent class cluster analysis (LCCA) was used, identifying seven different segments among which divergences of varying magnitude were detected between in...
Nature may hold different meanings for each individual, yet this diversity is often overlooked in research. This study aims to explore the polysemy of 'nature' by analyzing the extent to which various elements are perceived as representative of nature. Furthermore, we seek to identify the sociodemographic factors associated with each representation...
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students’ perceptions of the reliability of university communication tools. This has been done using 605 usable que...
The polysemy of the term "nature" complicates the precise understanding of the image that individuals form of it. In this research we examine how people organize nature based on the degree of representativeness of its elements and to what extent this taxonomy is associated with individuals of different sociodemographic characteristics. For this pur...
Distintos estudios previos han encontrado que las emociones desempeñan un papel muy importante a la hora de generar conciencia sobre los retos del cambio climático. En este contexto, el objetivo de esta investigación consiste en testar en qué medida diferentes noticias sobre la Naturaleza relacionadas con cinco áreas (activismo y legalidad, empresa...
In the current context of the Spanish tourism sector, adaptation to emerging technologies is imperative. This study examines the role of Intelligent Marketing Instruments (IMIs) in the tourism sector, focusing on the perception and adoption of these technologies by Public Administrations. A mixed methodology integrating qualitative and quantitative...
Previous studies show that emotions play an important role in raising awareness and motivating people to act to mitigate climate change risks. However, no previous research has been found addressing this issue among the younger population. Therefore, the aim is to test the extent to which different sustainability news related to five areas (activis...
This research examines the relationships between vulnerability and resilience concerning flash flood risk in the Castilla y León region (Spain). The study compares vulnerability and resilience indices and investigates the relationships between their elements and flash flood risk variables. It discusses the necessity of enhancing vulnerability and r...
The excessive risk-taking by bank leaders was identified as the major cause for the last banking crisis (Kanagaretnam et al., 2014). The subprime mortgage scandal revealed that the excessive deregulation had created a parallel market, based on the fact that derived products and financial vehicles created fictitious and uncontrolled money, leading t...
Los Objetivos de Desarrollo Sostenible (ODS) de “acción por el clima”, “ciudades y comunidades sostenibles” o “producción y consumo responsables” están directamente vinculados con la sostenibilidad ambiental. En este contexto, resulta oportuno diseñar intervenciones educativas en el ámbito universitario que fomenten actitudes y conductas proambient...
The Sustainable Development Goals (SDGs) of "climate action", "sustainable cities and communities" or "responsible production and consumption" are directly linked to environmental sustainability. In this context, it is timely to design educational interventions at university level that promote pro-environmental attitudes and behaviours. The aim of...
Las elevadas tasas de abandono son uno de los principales problemas a los que se enfrenta el Grado en Administración y Dirección de Empresas (ADE) en el conjunto de las universidades españolas donde se imparte esta titulación y, en particular, en la Universidad de Castilla-La Mancha (UCLM). En el caso concreto de la Facultad de Ciencias Sociales y...
El marketing experiencial podría considerarse una estrategia orientada a la creación de un vínculo significativo con los consumidores mediante vivencias positivas experimentadas con el producto o marca en cuestión. Centrando la atención en las dimensiones de la experiencia en el canal online, son numerosas las propuestas previas, destacando las sig...
El cambio de comportamiento es un aspecto clave para mitigar los riesgos del cambio climático. Sin embargo, hay brechas significativas entre variables ambientales actitudinales y el comportamiento proambiental. Diversos autores argumentan que el enfoque de intención del comportamiento proambiental ha sido ampliamente tratado por las Ciencias Social...
In recent years, environmental concerns and ecological awareness have increased among consumers. Thus, marketing strategies have had to be adapted to the new requirements of individuals, giving rise to what is known as green or ecological marketing. For this reason, corporate communication has been oriented towards the dissemination of environmenta...
Resilience analysis is critical in developing flash flood risk reduction strategies in the context of global change and sustainable development. The most common method for assessing resilience is index-based. Nevertheless, the resulting indices typically fail to represent resilience's multidimensional character since they frequently disregard all i...
In the marketing literature, there is less research that has analysed the role of flow and emotions in the offline consumer experience than in the online experience. Thus, this paper analyses how flow and emotions (interest, joy, surprise and negative affect) impact satisfaction, positive recommendation and repurchase, assessing whether there are d...
In previous empirical literature, there are important discrepancies in the conceptualisation and measurement of country reputation that remain unresolved. This paper undertakes a systematic review of 33 quantitative studies identified in Google Scholar and Scopus focusing on the measurement and analysis of country reputation to identify: (1) their...
Previous empirical evidence suggests that people's attitudes do not always correspond to their behaviour. This paper examines whether there is a gap between the intention to behave in a pro-environmental way and the actual personal impact on the consumption of environmental resources. For this purpose, an online survey was administered to 800 Spani...
Since the beginning of the 21st century, EU Member States have implemented different policies to combat energy poverty, which currently affects more than 8% of the EU population. However, the policies implemented and the pace at which they have been adopted have been very heterogeneous across countries, as have their results. In this paper we analy...
The Tagus River deterioration due to water pollution and the Tagus-Segura water transfer, as well as the complaints of the affected populations motivate the present research. This exploratory study aims to characterize the population of three riverside municipalities (Aranjuez, Talavera de la Reina and Toledo) in relation to variables related to pe...
Previous studies conclude that behavioural change is a key aspect to mitigate the risks of climate change. However, there is a significant gap between environmental attitudinal variables (i.e., knowledge, concern, values, or intentions) and pro-environmental behaviour of the population (Kennedy et al., 2009; Klöckner, 2013). Furthermore, Geiger et...
The risks taken by several banking companies in Europe and the US between 2007 and 2013 led to the most significant global economic crisis since the Great Depression of 1929 (Ruiz & Garcia, 2019). Greed, lack of morals and breach of ethical codes caused the reputation of the banking sector to plummet. Bank failures resulting from this financial cri...
Most of the previous studies that segment consumers based on the consideration of certifications and sustainability attributes in purchasing decision-making offer a limited vision, as focusing on specific labels or types of products, usually in the food sector. This paper aims to identify segments of Spanish consumers based on their awareness, atti...
Over the last twenty years, numerous strategies and policies (e.g., 2030 Agenda for Sustainable Development) have emerged to promote flood risk reduction that is compatible with the conservation or restoration of river ecosystems, with the ultimate goal of achieving sustainable development. In this context, resilience analysis is considered a key a...
Digital surface models (DSMs) are crucial in providing accurate urban flood hazard maps. The ubiquitous availability of LiDAR data (where accessible) makes constructing geometrically sound DSMs feasible. However, little attention has been paid to developing approaches for producing geometrically consistent DSMs. Herein is described an application-d...
El etiquetado ecosocial es, sin duda, una herramienta que ayuda a los consumidores conscientes de su papel en el desarrollo de prácticas sostenibles a saber si su acto de compra está en consonancia con su implicación. Pero, según evidencian los resultados del informe sobre el que se habla en este artículo, aunque es una iniciativa pensada para todo...
Partiendo de la revisión de la literatura, en este trabajo se plantea un modelo empírico orientado a explorar el efecto que tienen sobre la satisfacción, la recomendación positiva y la recompra en el ámbito online dos tipos de variables: (1) aquellas relacionadas con las emociones (interés, alegría, sorpresa y afecto negativo) y el flow que han sid...
En la literatura previa existen evidencias empíricas que relacionan la mayor reputación de un país con una mayor predisposición a visitar, residir, trabajar, invertir, comprar o estudian en ese país. Sin embargo, existen importantes discrepancias en torno a la conceptualización y medición de la reputación país que siguen sin estar resueltas. Así, p...
The tourism sector is one of the fundamental pillars of the Spanish economy. In this work in progress, the objective is to segment travelers according to personality traits, sensation seeking and vacation lifestyle. Responses were obtained from 249 people to an online survey that included the NEO Five-Factor Inventory personality questionnaire, the...
The COVID-19 pandemic has caused a serious global health, social and economic crisis. Countries’ economy and people´s lifestyle have been conditioned by the restrictions implemented to reduce the risks to the population. In a short time, the situation derived from the pandemic changed consumer behaviour and new consumption habits emerged. The growi...
The main objective of this research is to design an instrument to evaluate public attitudes towards several protection measures against possible urban flooding, concretely when Duero River passes through the city of Zamora (Spain). The study took place in three differentiated phases. In a first one, using the focus group technique, three groups of...
The extraordinary situation at the beginning of the COVID-19 pandemic, declared a global pandemic by the World Health Organisation (WHO) on 11 March 2020, led the population to confront this new reality and the risks derived from it. The aim of this research was to find out the social effects that were being generated at that time among the populat...
Over the last twenty years, numerous strategies and policies (e.g., 2030 Agenda for Sustainable Development) have emerged to promote flood risk reduction that is compatible with the conservation or restoration of river ecosystems, with the ultimate goal of achieving sustainable development. In this context, vulnerability analysis is considered a ke...
In the field of experiential marketing there is previous empirical evidence on the fundamental role that flow and emotions play in the online consumer's purchase behavior. Thus, the aim of this paper is to explore how flow and emotions (interest, happiness, surprise, and negative affect) impact on satisfaction, positive recommendation and repurchas...
Digital surface models (DSMs) play a critical role in obtaining reliable flood hazard maps for urban areas. Widespread availability of LiDAR data (where available) greatly facilitates obtaining geometrically sound DSMs. However, to date, insufficient attention has been paid to generating methodological approaches to obtain geometrically consistent...
In this research we designed an instrument to evaluate public attitudes towards flood risk management measures applicable to urban flood prone areas. Using the focus group qualitative research technique, a total of 24 stakeholders organized in three groups discussed about these measures. Content analysis allowed us to identify main opinions and bel...
This research analyses pro-environmental behaviour (considering four categories: transport and mobility, waste management, ecological consumption and activism) according to environmental attitudes and certain contextual factors regarding the neighbourhood of residence. In addition, based on the assumptions of ABC theory, we evaluate the moderating...
This research proposes a systematic application of goal-framing theory to understand psychological factors which drive pro-environmental behaviours (PB). The aim is to analyse the explanatory power of goals (gain, normative and hedonic) on eight different categories and subtypes of PB. The study sample consisted of 643 people living in Castilla-La...
The aim of this study is to empirically test the ABC model to assess the importance of attitudinal and contextual factors on pro-environmental behaviour (PB). The study sample consisted of 218 Chinese. The results show that four types of PB - waste disposal and management, transport and mobility, green consumption, and environmental activism - are...
This research proposes the use of social network analysis in combination with latent class cluster analysis to analyse the socio-ecological system of the Tagus River. The paper undertakes an in-depth analysis of the quantitative and qualitative characteristics of the river network, which is composed of its 50 most prominent stakeholders who are eng...
Introducción.
La actual crisis ambiental revela la necesidad de actuar inmediatamente desde la educación ambiental a edades tempranas. El presente trabajo presenta un estudio de caso cuyo objetivo es comprobar si una intervención educativa es adecuada para fomentar actitudes proambientales, conductas y conocimientos relativos a la correcta separaci...
Theoretical studies form the core of the literature on the relationship between corporate social responsibility (CSR) and bank reputation, with few empirical applications discussing the validity of these theoretical proposals. Additionally, the evidence for the links between CSR aspects and bank reputation is inconclusive. This study aims to shed l...
Previous literature on students’ decisions and choices regarding universities contains a large number of factors that influence these process. This research focuses on two of these factors and its aim is twofold. First, it is analyses how prospective students’ study areas impact on the relative importance of different university selection criteria....
La investigación de los comportamientos proambientales siguiendo un enfoque holístico que incorpore la influencia de factores actitudinales, características personales y variables contextuales ofrece un gran potencial para el diseño de intervenciones de marketing social orientadas a modificar aquellos hábitos de los consumidores que no son respetuo...
This case concerns cause-related marketing (CRM) in the banking industry. The specific aim of this chapter is to evaluate the implementation and results obtained by ING Bank in a CRM campaign, namely, Contactmore. This was transaction-based CRM, which consisted of a donation to a non-profit organisation (NPO) and was linked to the use of ING credit...
Purpose: The objective of this paper is to analyse the elements that influence Spain's reputation among Chinese consumers, and to evaluate to what extent this country's reputation has an impact on their perceived quality of Spanish olive oil (SOO) and their intentions to purchase and recommend SOO. Design/methodology/approach:
This study was carrie...
Este trabajo pretende caracterizar a los municipios de la provincia de Toledo atendiendo a sus niveles de renta por hogar y per cápita, así como desde el punto de vista de la pobreza y la desigualdad. La reciente desagregación de los datos ofrecida por el INE permite abordar por primera vez este análisis. Para ello se va a aplicar la metodología de...
Most of the deaths and economic losses resulting from natural disasters that have occurred in Spain have been brought about by floods. The adequate management of flood risks is, therefore, a critical aspect as regards improving the quality of life of populations living in flood risk areas. Local communities’ social resilience to floods is directly...
El objetivo de este trabajo es doble. Por un lado, analizar qué elementos influyen en la reputación de España entre los consumidores chinos de aceite de oliva y, por el otro, evaluar en qué medida esta reputación país impacta en la calidad percibida del aceite de oliva español (AOE) y en las intenciones de compra y recomendación de AOE. A partir de...
El objetivo de este trabajo consiste en presentar el potencial que el análisis de la percepción psicosocial tiene para el diseño de estrategias de gestión y comunicación del riesgo de inundaciones.
Para ello, en primer lugar, se realiza una exposición teórica de los principales procesos psicológicos implicados en la evaluación del riesgo de inundac...
Flash flooding is the natural hazard provoking the largest number of casualties, so adequately characterizing vulnerability is key to improve flood risk analysis and management. Developing composite indices is the most widely used methodology in vulnerability analysis. However, very few studies have so far assessed vulnerability in urban areas pron...
Universities, as educational service providers, must pay attention to their employees who are pivotal in delivering and communicating brand promise and service quality to the stakeholders. While branding initiatives most frequently focus on external stakeholders, internal branding efforts establish systems/processes and consequent employees’ behavi...
Although school climate is related to a variety of positive student outcomes, few studies have explored the heterogeneity of school climate profiles. The purpose of this study was to identify and describe different school climate profiles by evaluating variables at the individual, family and community levels in Chilean students. The sample consiste...
Resumen
El clima escolar se relaciona con una variedad de resultados positivos en los/as estudiantes, sin embargo, escasos estudios exploran la heterogeneidad de perfiles de clima escolar. El objetivo de este estudio es identificar y describir perfiles de clima escolar evaluando variables individuales, familiares y comunitarias en estudiantes chile...
Flash floods are unexpected events, which evolve rapidly and affect relatively small areas. The short time available for minimising risks requires preparedness and active response. In this context of risk management, the flood risk perception of the local population is the first step towards achieving resilience of people and communities. Although...
Climate change requires the designing of strategies that mitigate the damage to people’s daily life. One of the most notable consequences of climate change in the Iberian Peninsula is flooding, the frequency and social and economic impact of which have increased in recent decades. As a result, a change of paradigm in flood risk management has been...
Environmental managers are increasingly aware of the importance of involving different stakeholders to develop flood risk management policies and to design effective communication strategies. In order to involve the stakeholders in these processes is required first a broad understanding of: (1) how they perceive flood risks; (2) what kind of intere...
Recent research has shown that it seems more adequate a multidimensional approach instead of a traditional one-dimensional measure of pro/anti environmentalism (NEP), when measuring environmental concern (EC), particularly on a cultural basis. This paper aims to test the psychometric properties of the Multidimensional Environmental Concern Scale in...
This work aims to analyze the relationship between temporal perspective and environmental concern, using a multidimensional approach for the measurement of environmental attitudes instead of a traditional one-dimensional measure. The sample of the study was 553 Spanish university students who answered an online questionnaire. The results showed tha...
This work aims to analyze the relationship between temporal perspective and environmental risk perception, as well as to evaluate the role that temporal perspective plays in flood-risk perception and the intentions to adopt protective behaviors. Two studies were carried out with university students (N = 253) and general population of a municipality...
Choosing a university is a crucial decision in a person's life because, most of the time, the acquisition of a university degree allows him access to better working conditions. Universities are interested in knowing the factors that students cite as impacting their choice of university. This study aims to classify future university students accordi...
Este trabajo presenta una experiencia de innovación docente basada en la utilización de un juego con propósito en el que se recurre a la serie de Los Simpson para la docencia de una asignatura de marketing del Grado en Administración y Dirección de Empresas (ADE). Los resultados obtenidos a partir de una muestra de 151 estudiantes que participaron...
El objetivo general del presente trabajo consiste en evaluar cuáles son los factores que determinan la popularidad de los vídeos que publican los influencers en Instagram. Para ello se ha realizado un estudio de observación a partir de una muestra total de 443 videos de Instagram de diez influencers españoles con un número más elevado de seguidores...
Why is it called risk when they only analyse hazard?
Cartographic sources for flood risk analysis - Spanish and Portuguese frameworks.
Estimating the best fit flood frequency distribution function for the evaluation of uncertainties in flood hazard mapping.
Flood risk assessment in Pajares de Pedraza (Segovia, Central Spain). Experiences and res...
Purpose
The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns.
Design/methodology/approach
This study was carried out by surveying 910 bank customers of the main banks in the UK and Spain. The hyp...
Flood risk management is gradually shifting from a risk-based approach to an integrated one that, among other elements, considers risk communication (RC) as a means of boosting resilience. Regardless of the above, few scientists have tackled up to now the integration of RC into flood risk management. In this connection, this particular study seeks...
URI: http://hdl.handle.net/10578/20012. The Society for Risk Analysis (SRA) is an interdisciplinary society which addresses emerging issues in risk analysis, management and policy. It operates world-wide and it has many International Sections. SRA was established in 1980 and has grown significantly since its founding. The Society has held an annual...
Economic losses caused by flash floods are expected to rise worldwide in the coming decades, which is largely due to the increasing exposure of elements at risk. Therefore, a comprehensive analysis of the economic context of the potentially affected areas is highly recommendable. Numerous papers have been published to date that focus on quantifying...
En Espagne, où les bois morts tombés dans les cours d'eau ont été systématiquement retirés des rivières pendant des décennies, les gens sont habitués aux rivières avec peu ou pas de bois mort. Des études antérieures ont indiqué que la perception négative du bois en rivières est liée au manque de connaissances de base sur l'écologie des cours d'eau...
This paper explores the moderating role of culture in the antecedents of customer-based bank reputation in the United Kingdom and Spain. This study was carried out by surveying 900 bank customers of the main banks in both countries. Significant differences were found in the dimensions innovation and leadership, which proved to be more important for...
Instream large wood (LW) is widely perceived as a source of hazard that should be avoided. This is also the case of Spain, where wood has been systematically removed from rivers for decades. Consequently, people are accustomed to rivers with minimal or no LW at all. However, the presence and transport of wood is natural and has positive ecological...
This paper analyses the effects of inducing emotions on thought-action repertoires related to nature following the Broaden-and-Build Theory (BBT). Based on a pilot study conducted with 279 university students, this study transculturally validated five videos that generated two positive, one neutral and two negative emotions. The main study, conduct...
Among the natural hazards, flash flooding is the leading cause of weather-related deaths. Flood risk management (FRM) in this context requires a comprehensive assessment of the social risk component. In this regard, integrated social vulnerability (ISV) can incorporate spatial distribution and contribution and the combined effect of exposure, sensi...
El objetivo de esta investigación consistió en analizar cómo la implementación de un Plan de Comunicación del Riesgo (PCR) impactaba sobre la percepción social del riesgo y el grado de conocimiento por parte de la población de las acciones de preparación y respuesta ante una posible inundación. El estudio tuvo lugar en Navaluenga, un municipio situ...
Models based on a multidimensional structure of environmental attitudes are more appropriate than one-dimensional or dichotomic approaches when assessing the complex relationships people have with the natural environment. This work explores a model of environmental concern composed of four attitudinal dimensions (apathy, anthropocentrism, connectiv...
This paper presents a study on the use of learning strategies in foreign languages, and more specifically Spanish. The study was conducted with 376 Chinese and American students who were studying Spanish in their countries of origin. The results obtained from a latent class cluster analysis identified five groups of participants based on the intens...
La percepción del riesgo constituye una línea clave de los aportes de la investigación psicológica sobre los retos ambientales. Por lo que respecta al riesgo de inundación, la aprobación de la Directiva Europea de gestión de riesgos por Inundaciones en 2007 (Directiva 2007/60/CE), supone un cambio sobre cómo deben abordarse los estudios de mitigaci...
The main objective of this research was to test the impact of a risk communication strategy (RCS) on the level of risk perception (RP) and preparedness in 201 participants living in an area prone to flash floods. A longitudinal research was designed and participants were interviewed twice (before and after the implementation of the RCS) within a on...
A suitable level of social awareness of Civil Protection Plans (CPP) is critical to minimize disasters and damages due to flash floods and, therefore, improving social vulnerability related to the impact of floods on households. This study describes and presents the results of the implementation of a Risk Communication Strategy (RCS) in a village l...
Flavián-Blanco et al. (Eds.), ISBN 978-84-946082-09
Flash floods provoke a high average mortality as they are usually unexpected events which evolve rapidly and affect relatively small areas. The short time available for minimizing risks requires preparedness and response actions to be put into practice. Therefore, it is necessary the development of emergency response plans to evacuate and rescue pe...
Flash floods are highly spatio-temporal localized flood events characterized by reaching a high peak flow in a very short period of time, i.e., generally with times of concentration lower than six hours. Its short duration, which limits or even voids any warning time, means that flash floods are considered to be one of the most destructive natural...
The growth of exposed population to floods, the expansion in allocation of economical activities to flood-prone areas and the rise of extraordinary event frequency over the last few decades, have resulted in an increase of flash flood-related casualties and economic losses. The increase in these losses at an even higher rate than the increase of ma...
Flash floods are highly spatio-temporal localized flood events characterized by reaching a high peak flow in a very short period of time, i.e., generally with times of concentration lower than six hours. Its short duration, which limits or even voids any warning time, means that flash floods are considered to be one of the most destructive natural...
The purpose of this paper is to identify the key antecedents and consequences of bank reputation in the UK following the economic crisis, for which the financial sector has been identified as being principally responsible. This has been done by developing a bank reputation model using eight cognitive and two emotional drivers extracted from literat...
