Juan A. García

Juan A. García
University of Castilla-La Mancha · Departamento de Administración de Empresas

PhD

About

142
Publications
29,749
Reads
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892
Citations
Introduction
Juan A. García is an Associate Professor in the Department of Business Administration at the University of Castilla-La Mancha, Spain. His research interests include environmental psychology, marketing, time studies, and tourism. His research has been published in several Spanish and international journals such as Current Issues in Tourism, International Marketing Review, Journal of Leisure Research, Leisure Studies, Psicothema, or Tourism Management.
Additional affiliations
June 2016 - present
University of Castilla-La Mancha
Position
  • Professor (Assistant) - Contratado Doctor Interino
June 2016 - present
University of Castilla-La Mancha
Position
  • Professor (Assistant) - Contratado Doctor Interino
Description
  • Marketing - Advertising - Market segmentation
January 2016 - June 2016
University of Castilla-La Mancha
Position
  • Professor (Assistant) - Contratado Doctor Temporal
Education
September 2010 - October 2014
University of Castilla-La Mancha
Field of study
  • Strategy and Marketing
September 2009 - June 2010
National Distance Education University
Field of study
  • Advanced Methods of Applied Statistics
September 2007 - June 2008
University of Castilla-La Mancha
Field of study
  • Techniques and Applications of Social Research

Publications

Publications (142)
Article
Full-text available
Background: Most studies focused on measuring environmental attitudes consider a one-dimension measure of pro/anti-environmentalism, such as NEP scale. Nevertheless, more recent research has shown that it seems more adequate to use a multidimensional approach when assessing complex relations among people and the natural environment, particularly o...
Article
Full-text available
In recent decades, a change of paradigm in flood risk management (FRM) has been taking place worldwide. The most current legislation and policies reflect this. This change of paradigm implies a gradual transition towards the adoption of more proactive, integrating strategies which require investment in nature-based solutions (NbS) to mitigate flood...
Article
Purpose: The objective of this paper is to analyse the elements that influence Spain's reputation among Chinese consumers, and to evaluate to what extent this country's reputation has an impact on their perceived quality of Spanish olive oil (SOO) and their intentions to purchase and recommend SOO. Design/methodology/approach: This study was carrie...
Article
Previous research has suggested the existence of both observed and unobserved heterogeneity in time allocation modelling. Surprisingly few empirical studies have addressed this issue in leisure research. The objective of this paper is, therefore, to identify and describe the time use patterns of people at weekends. The sample consisted of 2118 indi...
Article
There are two major scarce resources for visitors: time and money. However, literature on tourism has paid less attention to the former than to the latter. The objective of this paper is, therefore, to evaluate the effectiveness and profitability of time use in a destination as a segmentation criterion in tourism. The empirical analysis took place...
Article
Full-text available
Over the last twenty years, numerous strategies and policies (e.g., 2030 Agenda for Sustainable Development) have emerged to promote flood risk reduction that is compatible with the conservation or restoration of river ecosystems, with the ultimate goal of achieving sustainable development. In this context, vulnerability analysis is considered a ke...
Conference Paper
In the field of experiential marketing there is previous empirical evidence on the fundamental role that flow and emotions play in the online consumer's purchase behavior. Thus, the aim of this paper is to explore how flow and emotions (interest, happiness, surprise, and negative affect) impact on satisfaction, positive recommendation and repurchas...
Conference Paper
In this research we designed an instrument to evaluate public attitudes towards flood risk management measures applicable to urban flood prone areas. Using the focus group qualitative research technique, a total of 24 stakeholders organized in three groups discussed about these measures. Content analysis allowed us to identify main opinions and bel...
Article
This research analyses pro-environmental behaviour (considering four categories: transport and mobility, waste management, ecological consumption and activism) according to environmental attitudes and certain contextual factors regarding the neighbourhood of residence. In addition, based on the assumptions of ABC theory, we evaluate the moderating...
Poster
Full-text available
This research proposes a systematic application of goal-framing theory to understand psychological factors which drive pro-environmental behaviours (PB). The aim is to analyse the explanatory power of goals (gain, normative and hedonic) on eight different categories and subtypes of PB. The study sample consisted of 643 people living in Castilla-La...
Poster
Full-text available
The aim of this study is to empirically test the ABC model to assess the importance of attitudinal and contextual factors on pro-environmental behaviour (PB). The study sample consisted of 218 Chinese. The results show that four types of PB - waste disposal and management, transport and mobility, green consumption, and environmental activism - are...
Poster
Full-text available
This research proposes the use of social network analysis in combination with latent class cluster analysis to analyse the socio-ecological system of the Tagus River. The paper undertakes an in-depth analysis of the quantitative and qualitative characteristics of the river network, which is composed of its 50 most prominent stakeholders who are eng...
Article
The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students’ perceptions of the reliability of university communication tools. This has been done using 605 usable que...
Article
Full-text available
Introduction. The current environmental crisis reveals the need to act immediately from the field of environmental education from a very early age. This paper presents a case study that aims to verify the efficiency of an educational intervention to promote pro-environmental attitudes, perception of household recycling behaviors, and knowledge rela...
Article
Theoretical studies form the core of the literature on the relationship between corporate social responsibility (CSR) and bank reputation, with few empirical applications discussing the validity of these theoretical proposals. Additionally, the evidence for the links between CSR aspects and bank reputation is inconclusive. This study aims to shed l...
Conference Paper
Full-text available
Previous literature on students’ decisions and choices regarding universities contains a large number of factors that influence these process. This research focuses on two of these factors and its aim is twofold. First, it is analyses how prospective students’ study areas impact on the relative importance of different university selection criteria....
Conference Paper
La investigación de los comportamientos proambientales siguiendo un enfoque holístico que incorpore la influencia de factores actitudinales, características personales y variables contextuales ofrece un gran potencial para el diseño de intervenciones de marketing social orientadas a modificar aquellos hábitos de los consumidores que no son respetuo...
Chapter
This case concerns cause-related marketing (CRM) in the banking industry. The specific aim of this chapter is to evaluate the implementation and results obtained by ING Bank in a CRM campaign, namely, Contactmore. This was transaction-based CRM, which consisted of a donation to a non-profit organisation (NPO) and was linked to the use of ING credit...
Conference Paper
Este trabajo pretende caracterizar a los municipios de la provincia de Toledo atendiendo a sus niveles de renta por hogar y per cápita, así como desde el punto de vista de la pobreza y la desigualdad. La reciente desagregación de los datos ofrecida por el INE permite abordar por primera vez este análisis. Para ello se va a aplicar la metodología de...
Chapter
Most of the deaths and economic losses resulting from natural disasters that have occurred in Spain have been brought about by floods. The adequate management of flood risks is, therefore, a critical aspect as regards improving the quality of life of populations living in flood risk areas. Local communities’ social resilience to floods is directly...
Chapter
Full-text available
El objetivo de este trabajo es doble. Por un lado, analizar qué elementos influyen en la reputación de España entre los consumidores chinos de aceite de oliva y, por el otro, evaluar en qué medida esta reputación país impacta en la calidad percibida del aceite de oliva español (AOE) y en las intenciones de compra y recomendación de AOE. A partir de...
Chapter
Full-text available
El objetivo de este trabajo consiste en presentar el potencial que el análisis de la percepción psicosocial tiene para el diseño de estrategias de gestión y comunicación del riesgo de inundaciones. Para ello, en primer lugar, se realiza una exposición teórica de los principales procesos psicológicos implicados en la evaluación del riesgo de inundac...
Article
Full-text available
Flash flooding is the natural hazard provoking the largest number of casualties, so adequately characterizing vulnerability is key to improve flood risk analysis and management. Developing composite indices is the most widely used methodology in vulnerability analysis. However, very few studies have so far assessed vulnerability in urban areas pron...
Conference Paper
Full-text available
Universities, as educational service providers, must pay attention to their employees who are pivotal in delivering and communicating brand promise and service quality to the stakeholders. While branding initiatives most frequently focus on external stakeholders, internal branding efforts establish systems/processes and consequent employees’ behavi...
Article
Although school climate is related to a variety of positive student outcomes, few studies have explored the heterogeneity of school climate profiles. The purpose of this study was to identify and describe different school climate profiles by evaluating variables at the individual, family and community levels in Chilean students. The sample consiste...
Article
Resumen El clima escolar se relaciona con una variedad de resultados positivos en los/as estudiantes, sin embargo, escasos estudios exploran la heterogeneidad de perfiles de clima escolar. El objetivo de este estudio es identificar y describir perfiles de clima escolar evaluando variables individuales, familiares y comunitarias en estudiantes chile...
Article
Full-text available
Flash floods are unexpected events, which evolve rapidly and affect relatively small areas. The short time available for minimising risks requires preparedness and active response. In this context of risk management, the flood risk perception of the local population is the first step towards achieving resilience of people and communities. Although...
Article
Climate change requires the designing of strategies that mitigate the damage to people’s daily life. One of the most notable consequences of climate change in the Iberian Peninsula is flooding, the frequency and social and economic impact of which have increased in recent decades. As a result, a change of paradigm in flood risk management has been...
Poster
Full-text available
Environmental managers are increasingly aware of the importance of involving different stakeholders to develop flood risk management policies and to design effective communication strategies. In order to involve the stakeholders in these processes is required first a broad understanding of: (1) how they perceive flood risks; (2) what kind of intere...
Poster
Full-text available
Recent research has shown that it seems more adequate a multidimensional approach instead of a traditional one-dimensional measure of pro/anti environmentalism (NEP), when measuring environmental concern (EC), particularly on a cultural basis. This paper aims to test the psychometric properties of the Multidimensional Environmental Concern Scale in...
Poster
Full-text available
This work aims to analyze the relationship between temporal perspective and environmental concern, using a multidimensional approach for the measurement of environmental attitudes instead of a traditional one-dimensional measure. The sample of the study was 553 Spanish university students who answered an online questionnaire. The results showed tha...
Poster
Full-text available
This work aims to analyze the relationship between temporal perspective and environmental risk perception, as well as to evaluate the role that temporal perspective plays in flood-risk perception and the intentions to adopt protective behaviors. Two studies were carried out with university students (N = 253) and general population of a municipality...
Conference Paper
Full-text available
Choosing a university is a crucial decision in a person's life because, most of the time, the acquisition of a university degree allows him access to better working conditions. Universities are interested in knowing the factors that students cite as impacting their choice of university. This study aims to classify future university students accordi...
Conference Paper
Este trabajo presenta una experiencia de innovación docente basada en la utilización de un juego con propósito en el que se recurre a la serie de Los Simpson para la docencia de una asignatura de marketing del Grado en Administración y Dirección de Empresas (ADE). Los resultados obtenidos a partir de una muestra de 151 estudiantes que participaron...
Poster
Full-text available
El objetivo general del presente trabajo consiste en evaluar cuáles son los factores que determinan la popularidad de los vídeos que publican los influencers en Instagram. Para ello se ha realizado un estudio de observación a partir de una muestra total de 443 videos de Instagram de diez influencers españoles con un número más elevado de seguidores...
Conference Paper
Full-text available
Why is it called risk when they only analyse hazard? Cartographic sources for flood risk analysis - Spanish and Portuguese frameworks. Estimating the best fit flood frequency distribution function for the evaluation of uncertainties in flood hazard mapping. Flood risk assessment in Pajares de Pedraza (Segovia, Central Spain). Experiences and res...
Article
Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried out by surveying 910 bank customers of the main banks in the UK and Spain. The hyp...
Article
Full-text available
Flood risk management is gradually shifting from a risk-based approach to an integrated one that, among other elements, considers risk communication (RC) as a means of boosting resilience. Regardless of the above, few scientists have tackled up to now the integration of RC into flood risk management. In this connection, this particular study seeks...
Book
Full-text available
URI: http://hdl.handle.net/10578/20012. The Society for Risk Analysis (SRA) is an interdisciplinary society which addresses emerging issues in risk analysis, management and policy. It operates world-wide and it has many International Sections. SRA was established in 1980 and has grown significantly since its founding. The Society has held an annual...
Article
Full-text available
Economic losses caused by flash floods are expected to rise worldwide in the coming decades, which is largely due to the increasing exposure of elements at risk. Therefore, a comprehensive analysis of the economic context of the potentially affected areas is highly recommendable. Numerous papers have been published to date that focus on quantifying...
Poster
Full-text available
En Espagne, où les bois morts tombés dans les cours d'eau ont été systématiquement retirés des rivières pendant des décennies, les gens sont habitués aux rivières avec peu ou pas de bois mort. Des études antérieures ont indiqué que la perception négative du bois en rivières est liée au manque de connaissances de base sur l'écologie des cours d'eau...
Conference Paper
This paper explores the moderating role of culture in the antecedents of customer-based bank reputation in the United Kingdom and Spain. This study was carried out by surveying 900 bank customers of the main banks in both countries. Significant differences were found in the dimensions innovation and leadership, which proved to be more important for...
Article
Instream large wood (LW) is widely perceived as a source of hazard that should be avoided. This is also the case of Spain, where wood has been systematically removed from rivers for decades. Consequently, people are accustomed to rivers with minimal or no LW at all. However, the presence and transport of wood is natural and has positive ecological...
Article
Full-text available
This paper analyses the effects of inducing emotions on thought-action repertoires related to nature following the Broaden-and-Build Theory (BBT). Based on a pilot study conducted with 279 university students, this study transculturally validated five videos that generated two positive, one neutral and two negative emotions. The main study, conduct...
Article
Full-text available
Among the natural hazards, flash flooding is the leading cause of weather-related deaths. Flood risk management (FRM) in this context requires a comprehensive assessment of the social risk component. In this regard, integrated social vulnerability (ISV) can incorporate spatial distribution and contribution and the combined effect of exposure, sensi...
Conference Paper
El objetivo de esta investigación consistió en analizar cómo la implementación de un Plan de Comunicación del Riesgo (PCR) impactaba sobre la percepción social del riesgo y el grado de conocimiento por parte de la población de las acciones de preparación y respuesta ante una posible inundación. El estudio tuvo lugar en Navaluenga, un municipio situ...
Article
Full-text available
Models based on a multidimensional structure of environmental attitudes are more appropriate than one-dimensional or dichotomic approaches when assessing the complex relationships people have with the natural environment. This work explores a model of environmental concern composed of four attitudinal dimensions (apathy, anthropocentrism, connectiv...
Article
Full-text available
This paper presents a study on the use of learning strategies in foreign languages, and more specifically Spanish. The study was conducted with 376 Chinese and American students who were studying Spanish in their countries of origin. The results obtained from a latent class cluster analysis identified five groups of participants based on the intens...
Conference Paper
Full-text available
La percepción del riesgo constituye una línea clave de los aportes de la investigación psicológica sobre los retos ambientales. Por lo que respecta al riesgo de inundación, la aprobación de la Directiva Europea de gestión de riesgos por Inundaciones en 2007 (Directiva 2007/60/CE), supone un cambio sobre cómo deben abordarse los estudios de mitigaci...
Poster
Full-text available
The main objective of this research was to test the impact of a risk communication strategy (RCS) on the level of risk perception (RP) and preparedness in 201 participants living in an area prone to flash floods. A longitudinal research was designed and participants were interviewed twice (before and after the implementation of the RCS) within a on...
Poster
Full-text available
A suitable level of social awareness of Civil Protection Plans (CPP) is critical to minimize disasters and damages due to flash floods and, therefore, improving social vulnerability related to the impact of floods on households. This study describes and presents the results of the implementation of a Risk Communication Strategy (RCS) in a village l...
Conference Paper
Full-text available
Flavián-Blanco et al. (Eds.), ISBN 978-84-946082-09
Poster
Full-text available
Flash floods provoke a high average mortality as they are usually unexpected events which evolve rapidly and affect relatively small areas. The short time available for minimizing risks requires preparedness and response actions to be put into practice. Therefore, it is necessary the development of emergency response plans to evacuate and rescue pe...
Poster
Full-text available
Flash floods are highly spatio-temporal localized flood events characterized by reaching a high peak flow in a very short period of time, i.e., generally with times of concentration lower than six hours. Its short duration, which limits or even voids any warning time, means that flash floods are considered to be one of the most destructive natural...
Poster
Full-text available
The growth of exposed population to floods, the expansion in allocation of economical activities to flood-prone areas and the rise of extraordinary event frequency over the last few decades, have resulted in an increase of flash flood-related casualties and economic losses. The increase in these losses at an even higher rate than the increase of ma...
Poster
Full-text available
Flash floods are highly spatio-temporal localized flood events characterized by reaching a high peak flow in a very short period of time, i.e., generally with times of concentration lower than six hours. Its short duration, which limits or even voids any warning time, means that flash floods are considered to be one of the most destructive natural...
Conference Paper
The purpose of this paper is to identify the key antecedents and consequences of bank reputation in the UK following the economic crisis, for which the financial sector has been identified as being principally responsible. This has been done by developing a bank reputation model using eight cognitive and two emotional drivers extracted from literat...
Article
Full-text available
Flash floods are considered to be one of the natural hazards with the greatest capacity to generate risk. Therefore, a change in traditional flood risk management (FRM) is necessary towards an integrated approach, which requires a comprehensive assessment of the social risk component. In this regard, integrated social vulnerability (ISV) gives us t...
Chapter
This study examines the effect of cultural differences on bank reputation in the United Kingdom and Spain. These countries have been the most affected by the financial crisis in Europe and are also representative of the cultural differences between the countries of northern Europe and the Mediterranean bloc, respectively. The research sample is mad...
Article
Full-text available
The interaction between social media and audiovisual products (series, films, TV programmes, etc.) is frequently analysed in marketing literature. However, no previous study has tackled this question in the case of China, one of the most active countries as regards social media of the type that includes blogs, microblogging networks, social network...
Chapter
The deterioration of the environment and the seriousness of current environmental problems have led to changes in individuals’ attitudes towards the environment, and have also modified their consumer behaviour, thus favouring the development of more responsible conducts in consumers in different part of the world. In spite of this, few previous emp...
Article
Full-text available
Objective: Pilot project focusing on the implementation and evaluation of a health education (HE) program for inmates of the prison of Ocaña I (Spain). The objective was to analyze the intentions for change in health habits and perceptions, and to assess whether the HE-program had differential effects depending on whether the participants belonged...
Article
Full-text available
By adopting a multidimensional approach to environmental attitudes (apathy, anthropocentrism, connectedness and emotional affinity with nature), this study explores the relationships between these dimensions, social dominance orientation (SDO) and political orientation. Two hundred and sixty-two Chilean university students filled out an ad hoc onli...
Article
Full-text available
Background: This paper analyzes the experience of crowding through a biopsychosocial approach to human behavior which empirically joins different dimensions that the literature has analyzed separately. The main aim consists of identifying factors involved in perceived crowding from (a) the emotional response and affective meaning (BIO dimension);...
Article
Full-text available
Purpose The purpose of this paper is to identify the key antecedents and consequences of bank reputation and whether their relative importance varies across countries. Design/methodology/approach The sample consists of 900 bank customers, representative of the national populations in the UK (500) and Spain (400), two of the countries in which the...
Conference Paper
Se investiga la influencia del contexto de interacción social (cooperativo versus competitivo) junto con ciertas características disposicionales en la toma de decisiones ante dilemas ambientales. Se parte de la consideración de que entre las variables que incitan a un comportamiento proambiental están determinados rasgos de personalidad, creencias...
Article
Full-text available
The objective of this research is to evaluate the effects that a film tour, based on the film Amanece, Que No Es Poco, has on the: (1) relative size of various clusters of visitors; (2) overall satisfaction; (3) intentions to revisit the destination; and (4) intentions to recommend it. The results obtained from a survey of 226 visitors to three Spa...