Juan-Carlos Molleda

• University of Florida

Social media influencers (SMIs) have become a primary stakeholder group for communication professionals. However, this phenomenon still lacks a coherent body of theory and significant gaps exist in knowledge of how organisations perceive and identify them in the context of public relations, specially through empirical and cross-cultural studies. Th...

Case study with quantitative content analysis of news stories and organizational responses both in the United States and in Colombia

The Chiquita Brands' crisis focuses on two countries in Latin America-Colombia and Guatemala-and represents a very good example of a transboundary crisis. The case involves United States (US)-based transnational corporation (TNC) Chiquita Brands International, which was involved in crises originating in Colombia and Guatemala, each of which rapidly...

This paper assesses the evolution of professionalization of public relations in Latin America and the potential influence of three contextual variables – economic performance, political system, and press freedom- in this process. Over 1400 public relations professionals completed online surveys in 2009 and 2015 (674 and 803 respectively), creating...

The purpose of this study was to test the compelling-arguments hypothesis in an agenda-building framework, focusing on the role of affect in blog communication. Conducting a 3 × 3 factorial experiment with two manipulated independent variables (valence and arousal), this investigation examined the influences of these variables on public relations o...

Global public relations scholarship has conceptualized standardization and localization as two ends of a continuum that need to be balanced to achieve organizational efficiency and public relations effectiveness. However, organizations with operations in more than one country are confronted with differences in geography, culture, politics, economy,...

This study examined the state of international public relations research to identify prominent trends, themes, and theoretical paradigms in the field. A content analysis of 200 articles from 12 peer reviewed journals shows that international public relations scholarship has increased steadily in the last four years. Likewise, the areas being studie...

This article is intended to enquire about the way how multinational pharmaceutical corporations in Canada, Colombia, Peru, and the United States establish their relations with internal and external publics, but the article will specifically go deep into the strategies and methods used for promoting preference for generic drugs and their potential b...

This research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they r...

Este artículo pretende indagar la manera como las corporaciones farmacéuticas multinacionales en Canadá, Colombia, Perú y los Estados Unidos establecen sus relaciones con sus públicos internos y externos y, específicamente, ahondará en las estrategias y tácticas usadas, para promover la preferencia por los medicamentos genéricos y sus beneficios po...

This chapter explores the association among identity, perceived authenticity, and reputation-constructs that are relevant to a marketspace where organizations are competing for attention, a commodity in deficit. In a world saturated with information and fraught with skepticism and distrust, organizations must communicate a clear and consistent iden...

This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands’ transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations’ body of knowledge by...

This research analyzed the multiple dimensions of perceived authenticity with qualitative and quantitative methods. The study used a large-scale special event of a cultural and eco-archeological park in the Mayan Riviera of Mexico called Xcaret. A focus group with 13 strategic communication professionals and institutional partners unveiled their id...

La teoría sobre la crisis transnacional es un enfoque analítico que permite comprender las relaciones públicas desde una perspectiva cultural, ética y política, donde los diversos públicos ejercen presión frente al comportamiento de las transnacionales, especialmente en filiales o subsidiarias que operan en países en desarrollo.Explorar el tema de...

The Cross-National Conflict Shifting theory is an analytical focus that helps to understand public relations from a cultural, ethical and political perspective where stakeholders exert pressure about the behavior of transnational corporations, especially in subsidiaries that operate in developing countries.

This research documents Mattel's 2007 product recalls of made-in-China toys with the chronological description of the case and quantitative content analysis of international news agencies' coverage. The study's purpose is to discuss a transnational crisis against the 13 Cross-National Conflict Shifting (CNCS) propositions and, additionally, to offe...

A “Macropesquisa latino-americana de comunicação e relações públicas” (LatAmCom 2009) investiga as tendências, o profissionalismo e os papéis sociais da profissão em dez países, por meio das opiniões de uma mostra representativa de profissionais. A seção do questionário que se refere a tendências foi organizada originalmente pelo European Communica...

This content analysis examines postings on four Internet political discussion forums based in Kuwait, Saudi Arabia, Jordan and Egypt. The study of Arabic-language sites concludes that the discussions cover a variety of topics and offer vibrant and complex conversations on political issues in the Arab world. Unlike in the US and European countries,...

Purpose The purpose of this paper is to define the construct authenticity and its dimensions and to propose an index to measure levels of authenticity in organisational messages and actions, as well as perceived authenticity from the stakeholders' perspective. Design/methodology/approach The paper takes the form of a comprehensive literature revie...

With the purpose of going around the dilemma between evilness or apology of media, this article proposes the Popper analytics �conceptually elaborated by Michel Foucault, and more specifically the concept of Power Relations � as a perspective which allows noticing some of the characteristics of power analysis which results from the virtual interact...

This case study describes the use of a glocal communication strategy to unveil a new Colombian coffee ambassador, Juan Valdez. The strategy is based on nation building and global branding, utilizing the influence of authenticity as a novel communication model. The purpose of the study is to underscore the dual-prong strategic communication campaign...

This comparative, contextualized research conducted between 2003 and 2004 summarizes and discusses the impact of the socioeconomic and political environments on the practice of public relations in Colombia, Mexico, and Venezuela. Sixty-one in-depth, semi-structured interviews were conducted with top-level professionals in the capital and main comme...

This study focuses on the use of strategic, participatory communication to build multi-sector partnerships. A multidisciplinary literature informs the dimensions of partnership formation and development. A case study from Colombia describes the role of strategic, participatory communication in facilitating multi-sector partnerships. Results indicat...

This contextualized qualitative research, conducted in Venezuela in July 2004, tests and introduces the concept of coercive isomorphism to Sriramesh and Ver[cbreve]i[cbreve]'s (2003)41. Sriramesh , K. and Veri , D. 2003 . “ A theoretical framework for global public relations research and practice ” . In The global public relations handbook: Theory,...

This qualitative research on the socioeconomic and political environments of public relations in Mexico documents how national context influences the practice of the profession. The evolution of public relations in Mexico has accelerated since the establishment of the North America Free Trade Agreement with the United States and Canada. This advanc...

Colombian public relations professionals face an environment shaped by a government-declared war against guerrillas, paramilitaries, and drug traffickers. Practitioners explained the implications of this conflict-laden environment for the practice of public relations during 10 in-depth, highly structured interviews. Findings include how regionalism...

Cross-national conflict shifting was introduced to the public relations academic community by Molleda and Connolly-Ahern (2002). They derived this concept from German scholars of international management. Molleda and Quinn (2003, 2004) expanded the theory with a series of presuppositions, some of which this study tests through a content analysis of...

This study adds to the theoretical base of knowledge about global public relations by describing the prevalence of the different social roles of Brazilian public relations professionals. Four social role constructs were validated: (1) Ethics and Social Responsibility, (2) Employee Well-Being, (3) Community Well-Being, and (4) Government Harmony. Ge...

This article expands and further illustrates the dynamic of “cross-national conflict shifting” as it relates to global public relations management. The concept was first introduced to the US academic community by Molleda and Connolly-Ahern at the 2002 AEJMC convention. The authors drew this theoretical concept from German scholars. The development...

Public relations has been licensed in Brazil since 1967. Federal and regional councils enforce the law on a limited basis, and penalize those who do not comply with legislation. This article summarizes the evolution of public relations licensing and presents the opinions of registered professionals in southern Brazil. Participants clearly agreed th...

In November 2000, scholars and professionals officially introduced the Latin American School of Public Relations at the XXIII Congress of the Inter-American Confederation of Public Relations (CONFIARP) in Montevideo, Uruguay. This article summarizes this international paradigm, using presentations and publications available during and after the eve...

Thesis (M.S.)--Radford University, 1997. Includes bibliographical references (leaves 156-162) and abstract.

The article introduces the construct of authenticity and its dimensions, as well as explores the implications for strategic public relations research and practice. This is achieved with a proposed index of authenticity to guide the planning, execution, and evaluation of public relations decisions, actions, and messages directed to ever-increasing n...