Juan Carlos Martín

Juan Carlos Martín
  • Professor
  • Professor (Full) at University of Las Palmas de Gran Canaria

About

165
Publications
82,601
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
4,042
Citations
Introduction
Current projects: Investigating the Impact of New Transport Infrastructures on Inbound Tourist Mobility in Hong Kong and the Greater Bay Area. Dynamic analysis of mobility patterns using Big Data. Aquaculture meets Biomedicine: Innovation in Skeletal Health research (BioMedAqu). Methods: DEA, Fuzzy Logic, Econometric models. Research areas: Tourism and transport economics. Demand analysis. Service quality and satisfaction. Experimental and survey designs.
Current institution
University of Las Palmas de Gran Canaria
Current position
  • Professor (Full)

Publications

Publications (165)
Article
Full-text available
This study assesses European citizens' attitudes towards EU policies using data from the 98th Eurobarometer. The fuzzy hybrid TOPSIS methodology assesses support for five policies, ranging from military aid to economic sanctions against Ukraine. An ordered probit model analyses how 14 factors, such as age, political orientation, household finances...
Article
Full-text available
Over the past decade, Europe has faced significant challenges due to the increase in net greenhouse gas emissions and the resulting economic losses associated with climate change. This article focuses on a detailed analysis of the trends in such emissions, the economic losses incurred, and the impact of adopted environmental taxation policies. Util...
Article
Full-text available
Social media platforms, particularly Twitter (now X), have transformed into significant arenas for public debate on immigration, showcasing a diverse spectrum of opinions and emotions. The current study utilized sentiment analysis, a method widely used in social media research, to delve into public sentiment in social network comments related to im...
Article
Full-text available
The most visible and well-known consequence of natural and environmental disasters is displacement. The paper analyzes environmentally induced displacement and attitudes towards climate change in Italy between 2013 and 2023. For this purpose, the Gradient Boosting Model (GBM) is used to analyze environmental displacement, while the Fuzzy-Hybrid TOP...
Article
Full-text available
Ensuring a sustainable and efficient transportation system meeting visitor mobility needs is paramount for mass tourist destinations. Recognising this challenge, some destinations are embracing Mobility as a Service (MaaS) solutions as a strategy to create a more sustainable transportation system for tourists. This study uses a discrete choice expe...
Article
Full-text available
This systematic literature review explores the relationship between demographic ageing and subjective well-being (SWB), with a focus on the roles of religion and migration background. Demographic ageing, driven by declining birth rates and increased life expectancy, poses significant challenges and opportunities for societies worldwide. SWB, encomp...
Article
This study utilises data from the International Social Survey Program (ISSP), Religion module of 2018, to provide a comparative analysis between attitudes towards civil rights (ATCR) and religious beliefs (RB) in thirty-three countries, examining the influence of religion and socio-demographic factors on both latent variables. The study measures AT...
Article
Full-text available
The study transcends borders to challenge conventional narratives about religious tolerance and fundamentalism. Leveraging a Fuzzy-Hybrid Approach, we delve into the multifaceted realities of eight diverse nations: Germany, Cyprus, the United States, Lebanon, Palestine, Israel, Turkey, and Kenya. Our innovative analysis unveils surprising complexit...
Article
Full-text available
The study analyses the hidden relationship between transport and ICT use for an extensive sample of 26,500 EU citizens. To that aim, a fuzzy clustering Eco-extended apostle model is applied to both latent variables: interurban transport trips and ICT use. The interurban long-distance trip (LDT) latent variable is measured by four different indicato...
Article
Full-text available
This paper aims to understand better how attitudes towards the environment could influence preferences and willingness to pay for the development of sustainable tourism products on the Spanish island of Gran Canaria. A hybrid choice model is estimated to analyse how different latent constructs related to environmental concerns affect individuals’ p...
Article
Full-text available
The academic literature showed an increasing interest in studying the link between national identity and anti-immigrant sentiment. This work is based on ten countries from the International Social Survey Program (ISSP) dataset for two different waves: 2003 and 2013. The paper aims to analyse the influence of the three facets of national identity (n...
Preprint
Full-text available
This paper aims to understand better how attitudes towards the environment could influence preferences and willingness to pay for the development of sustainable tourism products on the Spanish island of Gran Canaria. A hybrid choice model is estimated to analyse how different latent constructs related to environmental concerns affect individuals’ p...
Article
Full-text available
Religious beliefs are a highly debated topic in the scientific literature. Various authors have approached this issue qualitatively and quantitatively. This study examines the attitudes towards out-religious groups, considering individuals' socioeconomic characteristics. A new approach is introduced, utilising the Fuzzy-Hybrid TOPSIS method applied...
Article
Full-text available
Impartiality in public services provision is an important dimension that explains the quality of government (QoG). The analysis of impartiality has boomed in recent years at different territorial levels, like countries or regions. The impartiality measures depend on several attributes that are aggregated using different methods. However, little att...
Article
Purpose The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve tourists' gastronomic experience and satisfaction, taking gastronomic motivations as a starting point. Furthermore, the difference between destination satisfactio...
Article
Full-text available
The economic impact of skeletal anomalies in aquaculture farming is a significant issue for the industry, as deformed fish are frequently discarded because of their low survival rate and a variety of other disadvantages, including increased costs, consumer distrust of aquaculture products, and ethical concerns. The goal of this article is to propos...
Article
Full-text available
Many reasons have shaped immigration into the EU over the past decade. Since then, attitudes towards immigration have not only gained public attention but have also shaped political debate and discourse in recent regional, national, and EU elections. The global financial crisis of 2008 increased the importance of migration in the social welfare uph...
Article
Full-text available
National identity studies diverge on several issues, such as the number of factors and their respective items’ adscription. Multi-Group Confirmatory Factor Analysis (MGCFA) is the standard method applied to cross-national datasets. Differences between groups can be the result of measurement artefacts. We argue that these problems can be better addr...
Article
Full-text available
Many investigations have looked to understand consumers' perceptions of aquaculture and its products, with Likert scales being the most popular instrument employed. In some of them, negatively and positively worded survey items are mixed looking to reduce potential acquiescence bias. Nevertheless, several studies found that this solution could be p...
Article
Full-text available
Many immigrants have risked their lives searching for a better future by crossing the Mediterranean Sea or the Atlantic Ocean. The Canary Islands became the centre of another emerging humanitarian and human rights crisis at Europe's frontier in 2020. The study aims to analyse whether attitudes towards immigrants are affected by territories close to...
Article
Full-text available
Background : In Spain the health care cuts have been the norm after the international economic crisis. The aim of this study is fourfold: (1) to measure hospital performance analysing two different perspectives: technical efficiency and quality; (2) to determine how technically efficient hospitals operate when faced with undesirable production; (3)...
Article
Full-text available
This paper aims to shed some light on an issue that has not been analyzed enough in previous studies on complex transportation networks. The financial crisis and disrupting events like the COVID-19 pandemic episode are affecting how governments make crucial decisions regarding policymaking paying more attention to experts' opinions. The impacts of...
Article
Full-text available
The debate on national identity has been receiving more attention from academics, social planners, and the public in recent years. This study aims to analyse citizens' different national identity typologies using data from the International Social Survey Program (ISSP) in two waves: 2003 and 2013. The study is based on 10 countries for which the di...
Article
Full-text available
Spain was one of the countries in which more severe lockdown policies were imposed during the second term of 2020 to mitigate the unprecedented health crisis. The measures restricted citizens’ mobility, obliging families to stay confined at homes for 99 days since 15 March 2020. The measures created a number of challenges that affect the family cli...
Article
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that mak...
Article
Full-text available
The public and political debate about immigration now play a big role in all European elections, and there is a trend increasing an anti-immigrant sentiment that receives important media attention. This work, based on the European Social Survey (ESS) round 9 data for 27 European countries, contributes to such debate by introducing a new method in t...
Article
Full-text available
he study analyzes national identity using the International Social Survey Program (ISSP) database for the waves of 2003 and 2013. First, the Exploratory Factor Analysis (EFA) and the Multigroup Confirmatory Factor Analysis (MGCFA) are used to find the dimensions of the items included in the national identity module. Second, the civic and ethnic dim...
Article
Residents' perception towards tourism has been studied in previous literature, but, in many cases, the analysis is based on studies of the impacts of new developments. In this study, we analyse the main determinant factors of residents' perception in Gran Canaria, a well-known mature and mass tourism destination in Europe. In addition to tourism, t...
Article
Full-text available
State aid for airlines around the world has been a common practice during the COVID-19 pandemic, as the air transport was one of the sectors most heavily affected. This study analyzes 27 cases of state aid to EU airlines between 1 March 2020 and 30 September 2021 with a total amount of €85 billion. The information was obtained from the area of comp...
Article
Full-text available
The study aims to analyze the determinants for being an immigrant in Cuenca (Ecuador). Our analysis is based on the answers given to a scale formed by 30 items included in a questionnaire administered to a representative sample of 369 immigrants. A fuzzy hybrid multi-criteria decision-making method, TOPSIS (Technique for Order Preference by Similar...
Article
Full-text available
This paper aims to study passengers’ preference for High-Speed Railways (HSRs) and High-Speed Trains (HSTs) through a systematic literature review. The existing relevant literature was examined by using the Scopus application, and the Latent Dirichlet Allocation (LDA) method is applied to extract the topics of the selected documents. By comparing t...
Chapter
In the analysis of air transport networks, several interrelated concepts such as accessibility, connectivity, resilience, criticality, and vulnerability are commonly mentioned. Despite the plethora of empirical applications across many disciplines, there is no consistent set of definitions for them. Accessibility, defined by Hansen (1959) as “the p...
Article
Full-text available
The current refugees’ crisis is undermining the main government coalitions of many countries in the European Union (EU), and tolerant attitudes and open admission policies toward immigrants seem to be part of the recent past history. The dilemma is gaining a lot of media attention as the public and political debate on migration is now playing an im...
Article
Full-text available
Purpose - We analyse the positive and negative impacts of tourism according to the opinions of residents of Gran Canaria, Andalusia and the Andalusian province of Malaga, comparing similarities, differences and general trends. Design/methodology/approach - The methodology is based on descriptive statistics of two surveys that were developed at tw...
Article
Full-text available
In terms of production, seabream and seabass are the two most important species of marine Mediterranean aquaculture, which is why they have been extensively studied in the literature. This study uses visualization analysis with the CiteSpace software to determine the research status quo and the most important trends of seabream and seabass aquacult...
Article
Full-text available
This article analyses how COVID-19 is affecting the EU federalism position in 21 Member States. The analysis is based on an ordered probit econometric model that explains the citizens' support to a major involvement of the EU institutions to control the corona virus pandemic. The dataset is the product of a survey administered to 21804 European cit...
Chapter
Assessing travel and tourism competitiveness (T&TC) is becoming an issue of paramount importance for stakeholders, mainly policymakers and practitioners. The availability of new databases such as the Travel and Tourism Competitiveness Report from the World Economic Forum (WEF) has boosted this interest. This chapter contributes to the current liter...
Article
Full-text available
Fishery and aquaculture products (FAPs) are a very important source of the protein intake of the European Union (EU) citizens. Despite the importance, the knowledge on labelling is still scarce. Two important issues regarding the labelling preferences of 27732 EU residents (the criteria interrelationship as well as the relationship that exists at t...
Article
The European Union (EU) is the world's largest market for fishery and aquaculture products (FAPs) in nominal terms. Given the importance of these products, EU authorities and policy-makers are continuously monitoring consumer preferences and attitudes, analysing whether or not the implementation of EU policies and regulations improves the market co...
Article
Full-text available
The European Union (EU) is the largest market in nominal terms for fishery and aquaculture products (FAPs), partly due to the away-from-home consumption of these products in restaurants and food outlets. In view of this, it is necessary to identify the main determinants of the away-from-home consumption patterns in order to propose strategies that...
Article
Full-text available
The inscription of a city as a World Heritage Site (WHS) acts as a catalyst for the tourist promotion. The brand creates a previous positive image of the city generating some tourists' expectations that might be difficult to fulfil. The aim of this paper is to shed some light on how different transport modes-private car, rental cars, train, bus and...
Article
Full-text available
During March and April 2020, the European Union (EU) was the center of the COVID-19 pandemic. Many national governments imposed severe lockdown policies to mitigate the health crisis, but the citizens’ support to these policies was unknown. The aim of this paper was to analyze empirically how citizens in the EU have reacted towards the measures tak...
Article
Full-text available
Attitudes are important key drivers that affect consumers’ seafood consumption. The present investigation used a best–worst scaling approach to measure the level of importance and satisfaction of consumers’ attitudes towards the purchase of seabream and seabass in Gran Canaria (Spain). The investigation also compared the results of the best–worst s...
Article
Airport planning is usually defined as a systematic process that considers the future management of airport operations. There exist different airport planning studies which are usually known as airport masterplans that include as important sections: (1) facilities; (2) financial; (3) economic; (4) environmental; (5) organizational; and (6) strategi...
Preprint
Full-text available
During March and April 2020, the European Union (EU) was the center of the COVID-19 pandemic. Many National Governments imposed severe lockdown policies to mitigate the health crisis. The European Parliament commissioned a survey to analyse the citizens’ attitudes over a number of issues related to the COVID-19 pandemic. 21804 European citizens in...
Article
Full-text available
This study presents a hybrid fuzzy technique for order preference by similarity of the ideal solution (TOPSIS) method (FTOPSIS) to analyze the coverage of a hypothetical EU ecolabel for fishery and aquaculture products (FAPs) by integrating a synthetic indicator to determine the level of acceptance for the inclusion of different types of informatio...
Article
Full-text available
Although hotels usually have clients from different nationalities, the research analyses the multicultural effects on hotel customers’ satisfaction is still scant. This paper aims to contribute to the realm of hotel management by providing interesting managerial insights into how different nationalities perceive hotel attributes differently using t...
Article
Discrete choice experiments (DCEs) have become an important tool for assessing the preferences of consumers for finfish seafood products. This investigation presents a systematic literature review of studies performed in the last 20 years (2000-2019) that use DCEs to analyse consumers’ preferences for finfish products, with the purpose to identify...
Article
This study investigates airline passenger satisfaction and service quality in the U.S. market, employing fuzzy logic and fuzzy segmentation methods. Elasticities are then determined to evaluate the sensitivity of satisfaction based on service quality attributes. The survey was developed consistent with functional and technical quality and from exis...
Article
Gastronomy is an essential component of cultural heritage for tourists. Culinary pleasures become motivations that determine the choice of destination and, at the same time, an essential variable for the composition of tourist satisfaction in the travelling experience. The aim of the study is to analyse the gastronomic experiences of the foreign vi...
Article
Full-text available
Since the 1960s, Halal industry and Islamic Finance have grown in parallel without implementing adequate synergies. Halal tourism is a fast-growing sector of Halal industry, and the connection with Islamic Finance has hardly been researched. The aim of this paper is to analyse whether Islamic Finance can play an active role in developing Halal Tour...
Article
Full-text available
The analysis of trust in the governments and the authorities has been a source of study in recent years, especially by the impact it has on facilitating economic growth and stability in developing countries. This paper analyses the institutional trust in Ecuador using data from an adapted survey of the European Social Survey. A synthetic indicator...
Article
Full-text available
Purpose The purpose of this investigation is to develop a hybrid fuzzy TOPSIS methodology in order to understand in a practical and integrated way, the consuming and buying behavior of EU residents towards Fishery and Aquaculture Products (FAPs), with an emphasis in the consumption and buying frequency. Design/methodology/approach Data were obtain...
Article
Research question: This paper aims to determine whether race performance has an impact on re-participation behaviour in trail running events. Own performance is a key driver of satisfaction in sport events, but this variable has received less attention than others in the empirical literature about re-participation intentions, even less so for trail...
Conference Paper
Full-text available
The residents of the Spanish island of Gran Canaria (a mature sun-and-beach destination) can be considered a paradigmatic example of a population quite conscious of the positive and negative externalities of its main economic sector, the tourism. Tourism represents one-third of the regional GDP and the direct jobs. We analyze the main determinants...
Conference Paper
Full-text available
Since the first designated sites in 1978, the list of WHS has been growing continuously, existing in 2019, 1092 WHS in 167 countries. Meaning in general terms a brand of quality and authenticity, and a significant attraction for tourists’ visit. Although very few of these heritage sites would be economically self-sufficient: the overcrowding of som...
Chapter
Full-text available
Tras casi un lustro de haber incorporado plenamente la dimensión turística entre los servicios que presta, Bodega H. Stagnari se encuentra en proceso de consolidación de su oferta enoturística. Esta oferta se adoptó con el fin de prestar un servicio complementario al cliente tradicional de la producción de la bodega, al tiempo que se ganaba peso en...
Article
Full-text available
Comentamos inicialmente las categorías patrimoniales de la UNESCO analizando seguidamente diversos aspectos sobre turismo y patrimonio, así como emblemáticos casos internacionales publicados en revistas indexadas en SCOPUS. Posteriormente reseñamos la situación de Valparaíso, ciudad chilena inmersa en un considerable impulso de desarrollo turístico...
Article
Tourist destinations have evolved throughout the world because governments invest on developing a tourist sector. The ultimate goal is to improve the quality of life of the local residents. For this reason, the impacts of tourism, both positive and negative, need to be measured from the local residents’ perspective. This study segments local reside...
Article
This paper contributes to the discourse on how to determine tourist satisfaction. The aim therefore is to analyze to what extent international tourists visiting South Africa are satisfied by using fuzzy numbers. The measurement of satisfaction with tourist destinations (DSAT) is based on a fuzzy multi-criteria decision-making (F-MCDM) model that ev...
Article
Shopping can be one of the primary motivations for tourism, and commercial revenues are becoming an indispensable source of income for airports. Understanding airport shoppers' satisfaction is thus becoming increasingly relevant for airport operators and remains largely unexplored in the academic literature. This paper contributes to the strand of...
Article
User generated content (UGC) is providing new broad information datasets about airport service quality (ASQ) that are more easily available to researchers than information gathered using traditional techniques, such as surveys conducted with passengers. Research in the field is characterized by UGC provided on specialized blogs and websites. This s...
Article
Purpose This study aims to determine the level of satisfaction of secondary housing tourists in Vilcabamba. Design/methodology/approach The analysis of satisfaction of this tourism segment in a destination is essential for the different economic agents when evaluating various policies. The analysis is based on the answers provided to 16 items in a...
Article
Full-text available
Logistics and transport increasingly play a pivotal role in international trade relations. The Logistics Performance Index (LPI) measures the on-the-ground efficiency of trade supply chains or logistics performance. The aim of this paper is to propose a data envelopment analysis (DEA) approach to compute a synthetic index of overall logistics perfo...
Article
Full-text available
The aim of this paper is to analyse through a systematic literature review the main topics studied on a relatively new concept: e-grocery. This study examines the existing literature through the use of some interactive Scopus applications with the goal to provide: (1) a better understanding of the main topics that have been analysed up to now; (2)...
Article
Full-text available
The corpus of knowledge or Bodies of Knowledge (BOK) term it used to describe a set of structures than codify all concept, terms, techniques, and sustainable activities that constitute the domain of the exercise of a profession or specific area of knowledge in our case in Ecotourism context. Ecotourism combines passion for travel with the interest...
Article
Importance-performance analysis (IPA) is a valuable tool for developing marketing strategies by prioritizing improvements to service quality attributes. Despite its simplicity and easy interpretability, IPA is not free from criticism. Moreover, IPA methodology does not consider the distribution of respondents when the importance-performance grid is...
Article
Full-text available
The analysis of complex networks has been carried out in different fields using an ample variety of method and concepts. Recently, in the general literature of regional economics, the concepts of resilience, connectivity, vulnerability and criticality have been gaining their momentum. The aim of this paper is to provide an analytical framework, usi...
Article
Service quality is a key factor in the success or failure of tourism products such as festivals. The intangible nature of some elements of service quality creates challenges in the measurement thereof. This study measured service quality at the Innibos National Arts Festival in June 2013, using a multicriteria model based on fuzzy numbers. This met...
Conference Paper
Full-text available
We grouped the main studies published on “Social Perception of Tourism” by a bibliographical review of more than 100 publications: the most recognized vision focuses on studies based on the perspective of the “Social Exchange Theory”. We have also analyzed more than 500 publications from Scopus database for “Perception Residents Tourism” category.
Article
Self-catering accommodation is an important lodging alternative in some tourist destinations. Attributes such as the size, furniture and equipment; pool area; quietness; accessibility to beach; or Wi-Fi play an important role in the selection of this type of accommodation. Understanding tourists’ preferences is essential to improve services and gai...
Article
Full-text available
We estimated the benefits associated with reducing fatal and severe injuries from traffic accidents using a stated choice experiment where choice situations were generated through a statistically efficient design. Specifically, the risk variables were defined as the expected annual number of vehicle car-users that suffered their death or were sever...
Article
Satisfaction in the segment of academic conferences has not been analysed as much as the hotels in the field of tourism. This paper presents a fuzzy logic approach that evaluates the satisfaction of conferences held at the Technical University of Loja in 2013. The satisfaction experienced by the delegates is measured through triangular fuzzy number...
Article
Full-text available
Purpose – The aim of this paper is to provide empirical guidance on those antecedents and consequences of customer satisfaction (CS) that may be included in the tourism sector and based on a systematic literature review. Design/methodology/approach – Undertaken through a review of 495 papers that have been published in 41 journals since 1988 and up...
Conference Paper
Full-text available
Si bien el Uruguay es desde sus orígenes un estado fervorosamente laico la mayoría de los uruguayos profesan algún tipo de religión. Y aunque al igual que en el resto de Latinoamérica sigue existiendo una mayoría católica, el auge de otras iglesias principalmente pentecostales y evangelistas) ha sido constante y exponencial. ? De todas formas, las...
Conference Paper
Full-text available
La importancia del turismo en las sociedades contemporáneas, así como sus impactos generados son cada vez mayores. Los datos ilustran un crecimiento exponencial de la actividad turística en todo el mundo. Concretamente en los países de estudio, Uruguay y España, el turismo representa un porcentaje del PIB creciente: en Uruguay del 7 % y casi un tur...
Article
Full-text available
The aim of this paper is to analyse the regional tourist competitiveness performance in Spain. We use the seven pillars of tourism from a very detailed and complete database compiled by the Spanish Government –MoniTUR 2010 as primary data. Thus, we calculate a DEA-MONITUR regional tourist competitiveness index in order to compare and rank the total...
Article
Full-text available
Different solutions for the integration of high-speed rail (HSR) and air transport could be implemented, ranging from very basic integration to more sophisticated systems that include ticket and handling integration. This paper uses two statistical techniques, name cluster analysis and discrete choice models in order to investigate how different ma...
Article
En Ecuador, el turismo comunitario comienza en los años ochenta como un modelo alternativo de inclusión, identidad y protección cultural, y se reconoce formalmente en los años noventa para incorporarse de forma integral a la oferta turística. La provincia de Imbabura es reconocida por este tipo de desarrollo turístico. El objetivo del presente trab...
Conference Paper
Full-text available
This paper analyses the impacts of tourism perceived by residents of Gran Canaria - Spain, focused on opinions according to their labour linkage in tourism sector (current or past linkage).
Article
Logistics and transport increasingly play a pivotal role in international trade relations. The Logistics Performance Index (LPI) measures the on-the-ground efficiency of trade supply chains or logistics performance. The aim of this paper is to propose a data envelopment analysis (DEA) approach to compute a synthetic index of overall logistics perfo...
Article
Full-text available
p> Purpose: The aim of this paper is to propose a methodological framework that calculates a synthetic indicator of satisfaction of citizens of the nine geographical areas of planning and development of Ecuador (zones). Methodology/Approach: The methodology is based on fuzzy logic and the degree of similarity to ideal solutions. The information is...
Article
Full-text available
The objective of this study is to analyze publication's evolution on the topic of client satisfaction using the Scopus database in the English language for the period 1954-2016. The methodology used in this paper is a literature review conducted on 2753 scientific articles and 156 journals. After establishing 100 top publications topics on client s...
Article
Full-text available
Travel and tourism competitiveness has been paramount in the research agenda for transport, tourism and economics over the last decades because a larger number of destinations and businesses have entered into the international tourism market. Different approaches have been postulated to measuring, modeling and managing competitiveness in tourism. T...
Article
Full-text available
This article solves a multidimensional problem in order to evaluate the satisfaction of the wine tourist that visited a winery located in the South of Brazil, employing a method based on fuzzy logic. Thus, a synthetic index of satisfaction is calculated for a group of segments in which we are interested, namely, gender and image prior to the visit....

Network

Cited By