Juan M. Berbel-Pineda

Universidad Pablo de Olavide | UPO · Department of Business Organization and Marketing

Mototourism is a kind of tourism that has consistently been overlooked by tourism experts. However, it is currently considered as one of the fastest growing segments of tourism. This is generating and attracting much attention from researchers. Despite the importance of memorable tourism experiences (MTEs) for destinations, no studies have yet asse...

Knowing the tastes and needs of consumers is a key aspect in the literature review on consumer behaviour. This becomes even more important when it comes to selling across borders, in international markets. In other words, facing a different environment, both the tastes and the needs of consumers are different compared to those that can be found in...

There is evidence about the international competitiveness of Small and Medium Enterprises having a close relationship with their absorptive capacity and internationalization networking, and for that reason, it is relevant to find out the main trends in this field of knowledge. The objective of this study is to provide a bibliometric analysis of the...

Purpose: Analyse how the relationship between communication with customers, loyalty and trust is mediated by a correct handling of customers complaints.Design: Through of 629 customers of the hotel sector, and using structural equations modelling.Findings: The results have demonstrated that good customer communication and information when handling...

Gastronomy has become one of the fundamental elements in the choice of a tourist destination (15% of tourists have, among their main motivations in choosing their tourist destination, the place's gastronomy). This has meant the birth of a new tourist modality, the so-called “Gastronomic Tourism”. However, research on gastronomic tourism has been sc...

To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises. This work’s aim is to find out how certain variables are related to the consumer’s shopping intention. It will help these firms to get a better knowledge of this intention. The work is specifically centred on products related to the gastronom...

The model analyzes the positive moderating role of absorptive capacity (ACAP) in the innovative outcomes of the firms. It focuses on ACAP as a moderating variable of the innovative efforts that firms develop or have the chance of incorporating from outside and not just as an antecedent of the innovation results. The empirical evidence collected com...

Obtaining information is key to business success. However, to achieve this is generally costly (in both monetary and time terms). This is complicated even more for those firms which need information from foreign markets. Moreover, it has to be considered that information based on secondary data is not always available or easy to get, and that to at...

The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This degree of maturity means that many chains seek othe...

This study shows a low-priced information collection process. Focusing on tourists, we offered a product tasting, in order to gather the main information of their countries of origin. This information is useful to a company when it needs to make relevant decisions for its international market selection process. This economical methodology allows th...

Choosing the best way of operating in foreign markets is one of the most important decisions in business internationalization. The main aim of this study is to ascertain whether the choice of entry mode, made according to the impact of various factors, leads to improved export performance. Certain factors influence export performance in different w...

El proceso de internacionalizacion de pequenas empresas de base tecnologica (pymes BT) en Latinoamerica ha sido abordado solo recientemente en la literatura especializada y poco se sabe aun de las semejanzas y diferencias que el proceso presenta en los paises de la region. Las rutas de desarrollo que siguen las empresas tecnologicas en las economia...

Nowadays, the private label is not only occupying more markets at the international level but also gaining more trust in the consumer’s mind during their process of purchase. The market share of private label is also increasing in more and more product categories every day. However, such growth together with the development of private label in each...

Sports tourism has experienced spectacular growth in the last few decades. This study strives to contribute towards the hitherto scarce research on segmentation in sports tourism. Specifically, this work aims to determine the existence of various profiles of overseas tourists playing golf in Spain by means of using demographic variables, the charac...

In this study, the authors focus on service recovery processes and identify a set of key factors that drive satisfaction with the recovery process, which ultimately leads to customer loyalty. In addition, the authors investigate the role of gender as a potential moderating variable in the recovery process. Using a sample of 202 customers who had ex...

El incremento competitivo en los mercadoslocales, el nacimiento de una visión global delmundo, entre muchos otros motivos, han hechoque cada vez más las empresas estén interesadasen encontrar nuevos mercados. Por lo tanto,se presenta una herramienta que sirve paraidentificar el potencial de los países destino, lacual considera aspectos como el ries...

The primary aim of this work is to identify actions that can improve the tourist attractiveness of a city, specifically Seville, and secondly, to test the Concept Mapping methodology when it is applied to the conceptualization of complex constructs associated with tourism management. This methodology combines qualitative information provided by exp...

This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating in the Spanish market and (2) to contrast diverse hypotheses related to this profile. These hypotheses are related to the ideal...

The primary aim of this work is to identify actions that can improve the tourist attractiveness of a city, specifically Seville, and secondly, to test the Concept Mapping methodology when it is applied to the conceptualization of complex constructs associated with tourism management. This methodology combines qualitative information provided by exp...

The relational paradigm, dominant in the marketing area, defends the establishment and development of long-term relationships with customers. To this end, companies need to know their customers' needs and do their best to satisfy them. Customers want to feel important and, therefore, companies should be concerned not only about selling, but also ab...

Research and practice show that effective management of service recovery processes boosts customer satisfaction. Under this assumption, the purpose of this paper is to analyze a set of factors which may determine satisfaction with recovery processes and loyalty. We also analyze the role of age as potential moderating. Segmenting customers' samples...

Los fallos pueden ocurrir incluso en empresas excelentes. Sin embargo, la literatura ha mostrado que una buena gestión de los procesos de recuperación del servicio permite conseguir un nivel interesante de satisfacción percibida por el usuario. Una profunda revisión de la literatura especializada ha identificado que todavía existen importantes brec...

Knowing the factors that affect the export performance has become one of the most recent research lines in the literature relative to business internationalisation. In this sense, several works based on the meta-analysis technique have come up in the two last decades in order to recapitulate the set of studies which have analysed such a topic. Taki...

The relational paradigm, dominant in the marketing area, defends the establishment and development of long-term relationships with customers. To this end, companies need to know their customers¿ needs and do their best to satisfy them. Customers want to feel important and, therefore, companies should be concerned not only about selling, but also ab...

The primary aim of this work is to identify actions that can improve the tourist attractiveness of a city, specifically Seville, and secondly, to test the Concept Mapping methodology when it is applied to the conceptualization of complex constructs associated with tourism management. This methodology combines qualitative information provided by exp...

Tourism is one of the main economic drivers for many countries. The travel agency industry is closely related to tourism. This industry is greatly affected by the global economic crisis. Therefore, it is necessary to establish new forms of marketing in order to overcome the crisis. Franchising is a good option for many firms who want to overcome th...

El objetivo de este trabajo es analizar a través de distintos indicadores el diferente impacto de los cambios en el entorno competitivo sobre las empresas españolas de la industria textil-confección. Los resultados obtenidos del contraste a una muestra compuesta por 5.531 PYMES de ese sector muestran un importante protagonismo del territorio y de l...

The aim of this work is to analyse the different impact of competitive environment changes across different indicators in the competitive environment on the Spanish companies of the textile and apparel industry. The results obtained from the contrast upon a sample composed by 5.531 SME's of this sector show a important role of the territory and of...

Un factor clave del éxito en el desarrollo internacionalde una cadena hotelera es el despliegue eficaz de susactivos en el país de destino. Eso exige, entre otras cosas,que la forma de gestión adoptada por la empresa filialsea coherente con el producto y con el área geográficadonde desarrolla su actividad. En este artículo se analizael proceso de i...

The tourism is one of the principal sectors that sustains the Spanish economy, and especially the Andalusian one. Inside this one, the hotel industry has the major weight inside the sector. Due to a series of motives, it becomes necessary that the hotel Andalusian chains should tackle his process of internationalization. In this work, we do a X-ray...

Franchise in Spain has experienced an important growth in recent years and because of it the franchise Spanish market has the maturity of the international markets. This has made that franchise covers a wide range of sectors, within heterogeneous franchisors, having differences characteristics and organizational structures and using differences bus...

In this work we try to know about different modes of foreign market entry used by the spanish hotel chains in its process from internationalization. We choose the classification carried by Contractor and Kundu (1998) for international hotel industry, and by means of a Discriminant Analysis made to 122 spanish hotels that operate outside our borders...