Joy Parkinson

• Associate Professor at Griffith University

Issue Addressed The implementation of quick response (QR) code check-in compliance behaviour during the COVID-19 pandemic featured in infection control strategies in several global jurisdictions, but was of particular interest in the Australian context, where it became mandated on a nationwide scale. We aimed to identify the salient beliefs people...

In Australia, checking in while entering venues was a legal requirement during the COVID-19 pandemic to track potential infection sites. This two-wave correlational study used an integrated theory of planned behavior model including moral norms, anticipated regret, and habit to predict check-in compliance in a sample of 181 Victorians (Mean Age = 4...

Objectives The youth unemployment rate in Australia is more than double the national average. Policies and programs to address barriers and improve youth engagement in education and employment are essential to achieve many of the United Nations’ Sustainable Development Goals (SDGs). The aim of this mixed-methods study was to evaluate the OzHarvest...

Based on the health action process approach (HAPA) this study examined whether changes in social cognition constructs could predict change in physical activity and fruit and vegetable intake for adult participants in My health for life, an Australian health promotion behaviour change program. Variance-based structural equation modelling was used to...

How parents communicate about food is important for building children's emotional relationships with food. "Mealtime Chatter Matters" (MCM) is an evidence-informed brief intervention providing behavioral strategies for parents focusing on positive communication at mealtimes. This process study explored parents' experiences of the brief intervention...

Dietary habits established in childhood, often persist into adulthood highlighting the importance of early intervention. However, limited interventions exist promoting "how" to establish healthful eating behaviors in children. To create impactful interventions, it is important they are based on evidence and co-designed with end-users. Fifteen child...

Background: Few prevention interventions exist focusing on supporting parents to use positive food communication at mealtimes, for the prevention of disordered eating. "Mealtime chatter matters (MCM)" is a brief intervention designed for parents of infants. The intervention was designed in collaboration with child health nurses (CHNs) to be embedd...

Purpose This paper presents a methodological analysis of the co-creation and evaluation of “Biobot Academy” social marketing program to promote socio-emotional skills and prosocial behaviour in children, using a Living Lab method. This paper aims to identify how using a Living Lab method can enhance the co-creation and evaluation of a gamified soci...

Community involvement engages, empowers, and mobilises people to achieve their shared goals by addressing structural inequalities in the social and built environment. Through this review, we summarised published information on models, frameworks, and/or processes of community organising used in the context of health initiatives or interventions and...

Purpose: While domestic and family violence against people with disabilities is an ongoing and crucial public health concern, and awareness of the extent of violence against people with disabilities is growing, research on the field is still limited. Thus, the present review aims to systematically identify and synthesize evidence and effectiveness...

Influencer marketing: Source credibility and value co-creation behaviour Short Abstract: Based on service-dominant logic, this paper investigates how the source credibility affects audience value co-creation behaviour in influencer marketing, leading to purchase intentions. An online survey was completed by 910 respondents from the United States. T...

Complex social issues such as population health mean that no one person, organization or sector can resolve these problems alone and instead require a collaborative approach. This study applied the Collective Impact framework to evaluate the alliance responsible for delivering a large-scale health promotion initiative. Committee meeting minutes for...

Background: Few prevention interventions exist focusing on supporting parents to use positive food communication at mealtimes, for the prevention of disordered eating. “Mealtime chatter matters (MCM)” is a brief intervention designed for parents of infants. The intervention was designed in collaboration with child health nurses (CHNs) to be embedde...

Objective: To evaluate the effectiveness of interventions designed to improve the health behaviours of health professionals. Design: Systematic review. Data sources: Database searches: Medline, Cochrane library, Embase and CINAHL. Review methods: This systematic review used Preferred Reporting Items for Systematic Reviews and Meta-Analyses g...

Background: Chronic disease is the leading cause of premature death globally, and many of these deaths are preventable by modifying some key behavioural and metabolic risk factors. This study examines changes in health behaviours among men and women at risk of diabetes or cardiovascular disease (CVD) who participated in a 6-month lifestyle interve...

Purpose This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing. Design/methodology/approach This study explores audience value co-creation behaviour in influencer marketing through sponsorship disclosure and influencer type using a 3 (sponsor...

Given the rise in influencer marketing on social media, this paper explores how homophily between influencers and their audiences affects customer value co-creation behaviour, resulting in increased expected brand value and purchase intention. A sample of 910 respondents from the United States completed an online investigation. The results indicate...

Objective: Supporting health professionals' dietary behaviours is important to their own health and may influence the quality of care they provide. Understanding health professionals' perceptions on the experiences which have shaped their views on nutrition is important to inform interventions. Design: A cross-sectional qualitative design utilis...

The progression of diabetes-related complications can be delayed with multifactorial interventions that support healthy behaviours. However, many initiatives have focused on educational or individual-level activities and observed limited or modest sustained improvements in healthy behaviours. A multicomponent approach to behaviour change, which sim...

Aim: To review current evidence for parental food communication practices and their association with child eating behaviours. Methods: The PRISMA framework guided the reporting of the review; registered with Prospero in July 2020 (blinded for peer review). Eligible studies were critically appraised using the Joanna Briggs Institute tools. Only q...

Issue: Chronic disease is a growing problem affecting approximately half of all Australian adults. In response to growing calls for action on chronic disease, the My health for life program was created, aimed at improving the health of individuals at high risk of developing preventable chronic disease. The preventive health program is multi-modal,...

Background: General practitioners (GPs) are well placed to support new mothers with evidence-based nutrition care to eat well, live well and care for their new babies. Women who have recently given birth are highly motivated to eat well and seek information and support from GPs. Objective: The aim of this article is to review current recommendat...

Objective: An analysis of food and physical activity environments in relation to socioeconomic disadvantage was conducted in 25 communities across Queensland, Australia. Methods: Physical activity and food environments were assessed in 25 Queensland communities using The Systematic Pedestrian and Cycling Environmental Scan (SPACES) and the Nutri...

The exponential rise of information available means we can now, in theory, access knowledge on almost any question we ask. However, as the amount of unverified information increases, so too does the challenge in deciding which information to trust. Farmers, when learning about agricultural innovations, have historically relied on in-person advice f...

At present, customer engagement in brand communities and value co-creation have increasingly grown into two focal areas in marketing research (Merrilees 2016). This study aims to examines, in online brand communities, the direct and indirect relationship between customer engagement and value co-creation and value co-destruction. The purpose of this...

Parents have the most significant influence on the development of young children's eating patterns. Understanding what parental factors best predict specific negative feeding practices is important for designing preventive interventions. We examined the relationship between parents' use of coercive food parenting practices (pressure to eat and rest...

In emergency contexts such as the COVID-19 pandemic, mental health risk factors affect children and may affect behavioral and emotional problems including anxiety, self-blame, emotional disturbance, and stress. Preventive measures are crucial to address these health risks. Research highlights strength-based factors, such as socio-emotional skills a...

Background Chronic disease is the leading cause of premature death globally, and many of these deaths are preventable by modifying some key behavioural and metabolic risk factors. This secondary data analysis examines changes in health behaviours among men and women at risk of diabetes or cardiovascular disease (CVD) who participated in a 6-month l...

This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the relationship between digital marketing and e-WOM. Finally, make recommendations for the busines...

This chapter is presented in five sections. In the first section, we present a summary of the background and analysis of the organ donation context, highlighting international issues and current challenges in post-mortem organ donation. In the second section, we present a case study style summary and critical explanation of the MAKE IT COUNT 2018 c...

Littering is an important issue in the public policy domain and contributes significantly to environmental problems. Identifying and understanding the factors that influence littering behavior is therefore critical for designing effective interventions for reducing littering. Littering is not only a concern for Western-developed societies, but also...

Purpose This paper aims to explain the development of the dialogical conference, develop a framework for understanding the social construction of the dialogical conference and provide research priorities for further developing the practice in the services marketing discipline. Design/methodology/approach The growing challenge for service researche...

Background Breastfeeding is a complex behaviour relying on a combination of individual mother and infant characteristics, health systems, and family, community and professional support. Optimal breastfeeding in high-income countries is particularly low. Despite having similar sociocultural backgrounds, breastfeeding rates between Ireland, the Unite...

The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant research has contributed to our understanding of the multifactorial causes of obesity, there is less attention to research that is relevant for guiding social marketers, public health professionals and policymakers in deliveri...

The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant research has contributed to our understanding of the multifactorial causes of obesity, there is less attention to research that is relevant for guiding social marketers, public health professionals and policymakers in deliveri...

Digital games aiming to improve children health behaviours have received increasing attention from scholars and practitioners due to their societal importance. However, there remains a very limited understanding on the scope, application and relevance of prosocial games on youth. This review systematically investigates the literature base of empiri...

Purpose Gamification has gained popularity in social marketing research; however, its application remains limited to a few contexts, and relatively little is known about how innovative gamification technologies such as augmented reality can be applied to social marketing programme design. This paper aims to demonstrate the application of gamificati...

The exponential rise of information available means we can now, in theory, access information on almost any question we ask. However, as the amount of unverified information increases, so too does the challenge in deciding which information to trust. Farmers, when learning about agricultural innovations, have historically relied on in-person advice...

There are growing discussions of social media influencers and their effectiveness in endorsing products. Further, recent policy regulations are requiring social media influencers to disclose sponsored content when using a form of native advertising. This research examined the effect of macro-influencers (high likes) and micro-influencers (low likes...

Using the Use and Gratifications Theory (UGT), this paper explores how the social impact of Digital Content Marketing (DCM) in food tourism leads to electronic word-of-mouth (e-WOM) communication. Specifically, this paper investigates how DCM can generate social impact, and in turn, it explores how this social impact can lead to e-WOM. A sample of...

Purpose Despite the availability and accessibility of standardized screening services, such as preventative health services, many individuals avoid participation. The extant health literature has indicated that health locus of control (HLOC) influences engagement and uptake of health services. The purpose of this paper is to explore how the microfo...

Koala populations are declining. Conservation of this Australian icon requires a whole of community approach. To effect change, researchers and practitioners must effectively engage the target community, be open to different ways of thinking, and be receptive to new ideas and directions that match the times. This article reports the application of...

Nettiterapiat tarjoavat lääkärien näkökulmasta hyväksytyn tavan tarjota hoitoa. Kyselytutkimuksessa lääkärit katsoivat ne kuitenkin alkuvaiheen hoitoa täydentäväksi lisäksi eikä ainoaksi hoitovaihtoehdoksi. Nettiterapia ei saisi jäädä irralliseksi muusta hoitopolusta.

Introduction This article outlines a dog owner–focused social marketing pilot program implemented in 2017, which aimed to reduce koala and domestic dog interactions in one local city council in Australia. Literature Dog attacks and predation are the third most common cause of death in koalas after habitat loss and vehicle strikes. Programs aiming...

Sedentary behaviour is a serious issue which causes numerous health issues (Ekelund et al., 2016). In Australia, 80% of sedentary behaviour occurs in the workplace (Mainsbridge et al., 2016) with an average of 7 h per day (De Cocker et al., 2015). Breaking up sedentary time every 30 min is recommended to minimise the health damage (Ekelund et al.,...

Diarrhea is one of the major causes of morbidity and mortality among children and immune-compromised individuals in Malawi. Handwashing with soap (HWWS) is one of the most cost-effective health interventions to prevent diarrhea. United Nations Children’s Fund (UNICEF) Malawi has adopted a social marketing approach to achieve large-scale behavioral...

The threat of a disaster is very real for many, and preparation is vital. To identify differences in how people respond to disaster preparation, a segmentation approach may be useful. Based on a survey, cluster analysis and application of the theory of planned behavior, this study finds four segments in the population. The unprepared and uninterest...

The development and maintenance of healthy lifestyle behaviours are among the most promising strategies for reducing complications and premature death among women living with type 2 diabetes mellitus (T2DM). However, despite the potential benefits of these interventions, they have had varying success and the sustained uptake of the recommended life...

Purpose There is a dominance of cognitive models used by marketers when studying social phenomena, which denies the complexity of the behavior under investigation. Complex social behaviors are typically emotionally charged and require a different perspective. The purpose of this research is to challenge the planned behavior approach and reframe ma...

Aims: Evaluation of alcohol warning labels requires careful consideration ensuring that research captures more than awareness given that labels may not be prominent enough to attract attention. This study investigates attention of current in market alcohol warning labels and examines whether attention can be enhanced through theoretically informed...

Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their influence on the ways in which individuals consume food and a...

Drawing on evidence from a series of five systematic literature reviews, this umbrella review aims to understand the extent to which segmentation is employed in social marketing interventions. Ninety-three unique social marketing interventions were included in this umbrella review. We identified limited reported use of segmentation in social market...

Case study on the use of social marketing for wildlife protection.

Background: This study systematically located and appraised peer-reviewed evidence for the efficacy of strategies to increase organ donation decision communication among adults including an assessment of study quality to guide future research in this field. There is little room to move in strengthening unanimously positive public attitudes toward...

Despite evidence of the negative health, environmental, and economic impacts, littering continues to be a problem and therefore warrants ongoing research attention. Guided by a Behavioural Ecological Framework, this study observed individual-, social-, and environmental-level factors on littering behavior across three different parks in Saudi Arabi...

Introduction Military personnel need to eat healthfully to enable peak performance and sustain health. Poor dietary habits and a rising rate of obesity among military personnel indicate a need for programs to improve food choices. This study evaluated two programs conceived under a dual-process model (consumer-focused communications only and a broa...

As obesity rates continue to rise, both effective prevention and treatment programs are urgently required. Combating obesity requires weight management programs that are accessible and scalable to large numbers of people. There is growing evidence that commercial programs, which combine behavior change techniques with the key motivators for changin...

Purpose: The elaboration of framing in social movement theory offers a different perspective than is typically taken in social marketing. This paper explores how social marketing may benefit from this alternate lens. Approach: The construction, features and processes associated with collective action frames in social movements are examined and exp...

The global obesity epidemic continues to increase. In contrast to dominant clinical designs, an audience-oriented intervention, which is developed specifically for a target audience is theoretically derived, competitively minded, and easily accessible and offers an exchange consumers will value and can produce greater outcomes, delivering change fo...

This study provides a qualitative systematic review of social marketing tobacco cessation programs identify the extent to which seven major components of social marketing are used in social marketing programs targeting tobacco cessation and to classify them according to social marketing stream: downstream midstream or upstream. Sixteen databases we...

Littering continues to be a problem worldwide. The purpose of this article is to update earlier systematic reviews on littering and using a scorecard of seven social marketing components, assess the extent of social marketing use in identified littering programs. Following Center for Reviews and Dissemination guidelines, the search included all pee...

Abstract available at: http://www.frontiersin.org/10.3389/conf.FPUBH.2017.03.00025/event_abstract Or: https://www.ucl.ac.uk/behaviour-change/events/cbc-conf17-abstracts.pdf

This research investigated the role of a commercial program, Michelle Bridges 12 Week Body Transformation (MB12WBT), that uses a variety of tools including social support to influence weight management behaviours such as exercising and eating healthfully. The need for research into weight management remains current given obesity rates have continue...

http://www.ismconference.com.au/uploads/2/5/6/2/25627116/ismc_programme_2016.pdf

Issue addressed Methods are needed to accurately measure and describe behaviour so that social marketers and other behaviour change researchers can gain consumer insights before designing behaviour change strategies and so, in time, they can measure the impact of strategies or interventions when implemented. This paper describes a photographic meth...

The global obesity epidemic has been increasing for four decades, yet sustained prevention efforts have scarcely begun (Finucane et al. 2011). The rates of overweight and obesity amongst adults have doubled over the past two decades with Australia now being ranked as one of the fattest developed nations (ABS 2006). Obesity is a complex problem, wit...

Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature review was conducted to identify peer-reviewed social marketing studies targeting children under the age of...

Purpose – The purpose of this paper is to: first, illustrate how market segmentation using two-step cluster analysis can be used to identify segments in the context of physical activity; second, identified segments are used to offer practical implications for social marketers working in the area of physical activity. Design/methodology/approach –...

Background Breastfeeding is recognised as the optimal method for feeding infants with health gains made by reducing infectious diseases in infancy; and chronic diseases, including obesity, in childhood, adolescence and adulthood. Despite this, exclusivity and duration in developed countries remains resistant to improvement. The objectives of this r...