Jovanka Vukmirović

• Doctor of Philosophy
• University of Belgrade

Artificial intelligence (AI) uses large datasets to "train" algorithms that make autonomous decisions, leading to significant changes across fields, including digital marketing and personalized advertising. Given AI's growing importance for business and society, ethical concerns, particularly related to privacy and transparency, are becoming increa...

In parallel with the development of the digital market, a new generation of consumers has emerged. The digital market has become an integral part of the lives of modern consumers and it is simply difficult to imagine middle and younger consumers not being present in the digital market on a daily basis to gather information important for purchasing...

The paper examines the problem of the productive functioning of an urban passenger transport system, which has a modular structure for the generation and exploitation of the urban transport services. The research objects consist of conventional, scalable and innovative contactless transaction models of an urban transport services in the case study...

Research question: Big Data represents a true business revolution in many areas, and, as such, in marketing research, as well. The subject of this study is the analysis of the existing stage, as well as of the achieved results in the implementation of the Big Data Technology in Serbia. Motivation: The success in managing the company depends on the...

Infrastructural model presented and developed in this paper represents a pillar for medical research and has a profound implication in the future of healthcare. The roposed model is based on Big Data concept that refers to technologies and techniques that consist of diverse data that changes rapidly and is too big and therefore cannot be efficientl...

The success of the company's management concept depends on the ability to provide quality and comprehensive information by establishing personalized communication with consumers in real or near real time. This form of communication has become the imperative of modern business in the business decision-making process. In the today's sea of informatio...

According to internationally comparable statistical indicators, Serbia is among the countries with the highest development disparities (regional and local), both among Balkan neighbors and European scale. Large differences in development occur during the second half of the last century, a period culminating in the failed socio-economic transition o...

Contemporary business dictionaries lack a precise definition of the notion of business infrastructure. Also, there is an open question as to what are all the things that comprise a business infrastructure. In Serbia, there is not a legislative framework yet which recognizes and stimulates its development by categories and geographic position. Paral...

Socio-economic development of countries is a complex problem that has been constantly elaborated upon over the past few decades. An analysis of a country's welfare cannot be limited to either economic or social factors; it must be determined by combining both of these aspects. As technology has advanced, those indicators crucial for describing this...

In recent decades, the role of public administration has rapidly changed worldwide. Generally, there are several key reasons for the existence of the public sector in every society (Kotler and Lee, 2007): it defines the principles according to which the society functions; it delivers public services of general interest such as health services or ed...

The role of local administration in recent decades has rapidly changed worldwide. Pressure for citizen-centrism coming from various interest groups has triggered the need to implement marketing and management concepts which characterize the business sector. Relatively few studies have focused on emerging trends of improvements in exceeding this bur...

The rapid development and progress of information and communication technology (ICT) have enabled the public administration reform and development of electronic public services for citizens and business entities. Contemporary technologies have enabled the more efficient operation of civil services, reducing the cost of communication and better coor...

Background: Sustainable development and public health quite strongly correlate, being connected and conditioned by one another. This paper therein attempts to offer a representation of Europe's current situation of sustainable development in the area of public health. Methods: A dataset on sustainable development in the area of public health con...

The public sector is undergoing a technological and organizational reforms. Following the market development and application of electronic commerce in the private sector, public sector began with the application of information-communication technologies. In countries around the world, governments introduced modern operating methods presented throug...

In democratic systems the administration is constantly meet with different challenges. Processes of administration transformation in line with the principles of the new public management bring a higher degree of orientation towards citizen as one of the most important stakeholder group, primarily in local governments work. It became evident that th...

The paper presents the results of multidisciplinary studies that were reached during the interviews in the local administrations in 24 cities and municipalities through which the river Danube flows on the territory of the Republic of Serbia. The Danube is an extraordinary resource that links the North and the Black Sea through the Rhine-Main-Danube...

Socioeconomic development of countries/regions always represented a challenge for researchers. In particular, large number of variables with different measurement units must be included into analysis. As a possible remedy to the issue, the use of statistical I-distance method was proposed and applied on the dataset concerning 25 regions in the Repu...

Market indices are very important variables that show market trends and changes. They are wide used by investors around the world like signals for potential investing. This paper contents overview of market indices, methods for their computing, and their applications. We classify these indices according to method for their computation. In this way,...