Joseph Kaswengi

Joseph Kaswengi
Université d'Orléans | UO · VALLOREM Lab

PhD in Marketing and Management Science - HDR - Accreditation to Supervise Research

About

75
Publications
14,000
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
107
Citations
Citations since 2017
44 Research Items
93 Citations
20172018201920202021202220230510152025
20172018201920202021202220230510152025
20172018201920202021202220230510152025
20172018201920202021202220230510152025
Introduction
My current research interests - Retailing - Drive-through - Tourism - CSR - Luxury - Use of new technologies Methods - Quantitative-like longitudinal research - Netnography - Focus group - Individual interviews
Additional affiliations
August 2008 - present
Université d'Orléans
Position
  • Professor (Associate)

Publications

Publications (75)
Chapter
This paper presents a general overview on ethnocentrism consumer research using bibliometric indicators over the period 1984–2021 from Web of Science Core Collection database. We investigate how the research on this topic is related to international trade, and how the literature has evolved with respect of keywords analysis, co-authorship, Co-citat...
Chapter
Several towns around the world are experiencing continuous desertification of their town centres. Even though avenues of resistance to this negative trend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and custo...
Conference Paper
Le marketing du tourisme s’intéresse de plus en plus au concept de co-création de valeur. Cependant, nous observons une absence d’études sur l’un de ses antécédents, l’image, laquelle pourrait contribuer particulièrement au succès des territoires touristiques. Nous observons également qu’un contexte, qui est pourtant pertinent en termes culturel et...
Article
Full-text available
Cet article s’intéresse aux clauses contractuelles dans les contrats de franchise. Le succès de ces contrats peut dépendre du marché. La franchise commerciale repose sur le partage, au sein d’un réseau, d’une marque et d’un concept développés par le franchiseur. En tant qu’actifs immatériels, marques et concepts n’ont pas tous la même valeur. Ainsi...
Chapter
Le but de notre recherche est d’étudier l’influence de l’image de marque des sites touristiques et des labels sur l’attitude et le comportement des visiteurs. Plus précisément, nous nous focalisons sur la manière dont les labels modèrent la relation entre l’image des sites touristiques et la satisfaction, la fidélité et le consentement à payer des...
Article
The success of franchising contracts may depend on the market. Business format franchising is based on having a common brand name and concept within the chain developed by the franchisor. As intangible assets, all brands and related business concepts do not have the same profitability. Thus, we address the question of spatial organisation impact on...
Article
The success of franchising contracts may depend on the market. Business format franchising is based on having a common brand name and concept within the chain developed by the franchisor. As intangible assets, all brands and related business concepts do not have the same profitability. Thus, we address the question of spatial organisation impact on...
Book
This book presents current research in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of research such as consumer behavior in online advertising, franc...
Chapter
Contract theories constitute the main theoretical framework in the franchise literature. In this conceptual note we show that brands and brand-name management are central in franchising and within its contractual approach. Underlining the relevance of this analytical framework, we highlight perspectives for its renewal
Article
Purpose This study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions. Design/methodology/approach The study uses purchase records from MarketingScan's Behaviour Scan panels (a GFK – Mediametrie Company) covering the perio...
Article
Abstract Purpose This study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions. Design/methodology/approach The study uses purchase records from MarketingScan's Behaviour Scan panels (a GFK – Mediametrie Company) covering...
Article
Purpose The purpose of this paper is to focus on consumers’ behaviours in a new trend of grocery retailing, called the drive-through format. It investigates the influence of logistics service quality and product quality (freshness of the product and the product in general) on consumers’ reactions (satisfaction, average basket expenditure and shoppi...
Article
Organic and healthy products are becoming more prevalent in markets worldwide, but limited research investigates how consumers choose among these products. This article considers relationships among price, product quality, assortment, and staff service that might affect consumer product choices, as well as a moderating role of macroeconomic conditi...
Article
Cette recherche s’intéresse à l’impact des dimensions de l’image du point de vente sur le capital de la marque qui y est référencée. L’analyse mobilise un modèle factoriel dynamique comme outil qui permet de mesurer l’évolution du capital de la marque. Les résultats mettent en évidence que les effets de l’image du magasin varient selon l’outil prom...
Article
Purpose: The aim of this article is to elucidate the state of B-to-B marketing research in France by conducting a review of theoretical and empirical studies in this field that have been published over the last three decades. Methodology/approach: Authors identified relevant literature sources, and proceeded with classifying the publications accord...
Book
Due to various evolving factors, doing business is a delicate task in turbulent times. Crisis counts among the most debated notions not only in economics, but also in management. Researchers’ interest in this field has therefore increased significantly over the last decade. The financial crisis that hits the global economy since summer 2007 is cons...
Chapter
Store brands are now well established in the retail market. They rely on attractive prices, but also on good quality in most product categories to offer credible alternatives to national brands. Because they are historically positioned on price, store brands constitute good deals for consumer during times of crisis. This chapter analyzes the influe...
Article
Cette recherche a pour objectif de tester l’impact des variables du prix sur le choix des marques discount en comparaison aux marques concurrentes dans différentes situations macroéconomiques. Basés sur l’analyse de données de panel d’une enseigne soft discount, les résultats indiquent que les consommateurs achètent davantage les marques nationales...
Article
In this article, we examine the relationship between store image on store brand equity in a period of crisis. We control the difference among three private label tiers. The results show that store brand consumers mainly prefer low-tier store brands. We also find that the choice is determined by in-store service and promotion than assortment. In add...
Article
Full-text available
Purpose–This study investigates how marketing policy and consumer characteristics affect consumer choices of store brands across four product categories during specific crisis periods. Design/methodology–Based on a large set of panel data (N = 80,732), the authors develop dynamic choice models to assess consumers’ choices of store brands during cri...
Chapter
This paper analyses the role of previous experience and marketing policy in explaining consumer behavior towards Private labels (PLs) in expansion and crisis. In order to do this, several multinomial logit (MNL) models using purchase records from scanner data in two categories (butter and yoghurt) are estimated. Our results highlight that previous...
Article
Full-text available
This study examines the long-term marketing mix effects on the performance of the « terroir » private label. We use panel data provided by MarketingScan on a period of 22 quarters. Thanks to a VAR model, our results show that price, display, product line length, and distribution depth do influence the long-term sales of the « terroir » private labe...
Article
This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in France. It also seeks to clarify how store formats affect consumption strategies towards brands in turbulent times. Based on a large sample (panel of 4500 households, N=79,789), we used a b...
Chapter
This paper analyses the role of previous experience and marketing policy in explaining consumer behavior towards Private labels (PLs) in expansion and crisis. In order to do this, several multinomial logit (MNL) models using purchase records from scanner data in two categories (butter and yoghurt) are estimated. Our results highlight that previous...
Conference Paper
This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in the French context. It also seeks to clarify how store formats affect consumption strategies towards brands in turbulent times. Based on a large panel data (N=79,789), results show that mar...
Conference Paper
Full-text available
This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in the French context. It also seeks to clarify how store formats affect consumption strategies towards brands in turbulent times. Based on a large panel data (N=79,789), results show that mar...
Conference Paper
Purpose: This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in the French context. It also seeks to clarify how store formats affect consumption strategies towards brands in turbulent times. Design/Methodology: We developed a binary choice mod...
Chapter
This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in the French context. We developed a binary choice model to assess consumer choice of store brands instead of national brand products. The analyses are based on a large panel data with strati...
Conference Paper
Full-text available
This study examines the relationship between store image dimensions and own brand equity. Based on data from a French test market including consumers’ own brand choices and their perception on stores patronized, we found that good image stores benefit to brands bearing their names. Moreover, the effects of store image on own brand equity vary with...
Chapter
This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice over national brands in times of crisis in the French context. We developed a binary choice model to assess consumer choice of store brands instead of national brand products. The analyses are based on a large panel data with strati...
Conference Paper
Full-text available
The purpose of this paper is not only to analyze the relationship between store image and re-tailer brand equity but also the moderating effect of retailer brand types. We conduct an em-pirical study using households’ product purchases and their ratings of the same stores’ imag-es. We find that retailer brand have built brand equity. Furthermore, s...
Book
Does a store format quality can generally influence brand equity? This is the main question we address in this research. Numerous studies have been published on brand equity drivers. However, little has been said about the role of distribution. In addition, much research has conceptualized store image as a global or one-dimensional concept. However...
Article
The aim of this paper is to examine the relationship between store image and brand equity. A sample of scanner panel data and survey data covering 1867 households, 11 stores over a period of 6 years is studied. Findings reveal that store image dimensions are associated with brand equity. However, this influence varies by store formats. Specifically...
Article
The opportunity cost and the B2B are still unclear topics in revenue management. In this article, we test the closed allotments impact on the opportunity cost in B2B tourism. On a sample of 132 French hotels and a tour operator during a period of one year (2006-2007), empirical findings suggest that opportunity cost is positively and significantly...

Questions

Questions (3)
Question
Some statisticians advocate for the use of effect sizes and confidence intervals (CIs) rather than p-values when reporting analysis results. The issue is that p-values provide clearer levels of significance than effect sizes and confidence intervals.
Question
I would like to know if multiple authorship helps publishing in high-ranked journals? In addition: Do editors consider whether the article is written by a single author or multiple authors?
Question
The objective is to make comparison for generalizations

Network

Cited By

Projects

Projects (5)
Project
For its first edition, the main objective of this conference is to promote ongoing or completed research related to the management of creativity and innovative practices and to exchange on related themes and the issues they raise. Paper proposals may examine a variety of innovative and creative practices (technical and technological innovations, managerial innovations, marketing innovations, accounting and financial innovations, social innovations, innovations aiming at improving people well-being, innovations available to territories, etc.) considered in various environments (industrial sector, services sector including organisations dedicated to care and public services, third sector, etc.) and through several types of questioning.
Project
In your opinion, how do you get to publish in the best journals internationally? scientific value technical novelty Writing etc the problem for the majority of researchers internationally is how to publish in one of the best journals in their field. This project is an opportunity to give ideas and advice, to share experiences, to interact, to collaborate, to benefit from other researchers ......