Josef KuncMasaryk University | MUNI · Department of Regional Economics and Administration
Josef Kunc
Assoc Prof (docent)
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142
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Introduction
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January 2011 - present
Publications
Publications (142)
Research background: Generation Z, a consumer base with significant global impact, strongly relies on smart devices, shaping their unique consumption patterns. As this demographic becomes increasingly influential, understanding their shopping behavior is crucial for effective retail marketing strategies.
Purpose of the article: This article aims t...
The study focuses on the intersection between niche tourism and the concept of sustainability, questioning the oversimplified labelling of certain tourism forms as sustainable. By examining a sample of adventure tourism participants through a questionnaire survey, the study underscores the need for a comprehensive and holistic approach that also co...
The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the...
Creative hubs are institutional organization of newly emerging creative industries. Economic activities associated with creative industries are very often business-oriented and strongly independent. However, there are often needs for public sector. The aim of paper is to analyze the situation in the Czech Republic and assess the involvement and ben...
Metropolitan regions are engines of economic growth, where research, innovation, technology and creative human potential are concentrated. The cooperation of municipalities in metropolitan regions in economically developed Europe dates back to the mid-1990s, while in the Czech Republic this new form of cooperation has been discussed more intensivel...
The paper examines the spatial structure of industrial production in the urban environment of two Central European cities, Wroclaw and Brno, and their changes during the transformation from centrally controlled to capitalist economies. The study used mapping techniques to analyse the spatial distribution of industrial activities, focusing on the re...
Former socialist countries still suffer from the absence of planning at a higher administrative level. To develop a metropolitan governance model, strengthen the partnership between the hinterland and core cities, and eliminate obstacles stemming from the local government fragmentation, the paper aims to introduce the steps for the institu-tionaliz...
The paper reflects the results of the research project TA ČR METROSPOL, which focused on organizational anchoring of metropolitan cooperation in the Czech Republic. It aims to present the functions and legal forms of the so-called metropolitan unit and evaluate the importance of this institution responsible for harmonious metropolitan area developm...
The paper analyses and discusses development trajectories of the textile industry in selected European cities where textiles have played a decisive role in influencing socio-economic and urban development as well as population changes. The British city of Manchester is recognized as the birthplace of cotton manufacturing in Europe and served as an...
The text of the book presents a comprehensive view of the development and transformation of retail in Central Europe, particularly in the Czech Republic, Slovakia, Poland and Hungary (Visegrad Group, V4 countries). These countries have long common historical links and culture, consequences of socialist past, and their common economic and geopolitic...
Tourism development in the Czech Republic can be characterised as highly unbalanced. Some attractive tourist places, especially urban destinations, are visited by a relatively large number of visitors, often exceeding limits of the carrying capacity. Therefore, some of the highly exposed and popular tourist hotspots. Overcrowding of these areas is...
Ballooning, alternatively also balloon flying or riding, can be defined as an aerial tourism activity. Balloons flights take place in popular tourist areas with concentrated natural or cultural-historic attractiveness, for example, in European and Mediterranean space. In a broader context, balloon tourism can be defined as a segment of niche touris...
The paper aims to identify and analyze the factors influencing the selection of sites and buildings for the placement of creative hubs in the urban environment of the Czech Republic, where cultural and creative industries have been mapped (model cities Prague, Brno, Ostrava, Pilsen, Olomouc, and Zlín). Methodologically, the text is anchored both in...
Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these countries still reflects the differences in buying behaviour. The chapter focusses on luxury travellers' behaviour and consumption patterns in the Czech Republic. In the Czech...
Shopping centers do not operate in a vacuum but in a society of diverse stakeholders who influence their profit and growth. Therefore, shopping centers management addresses the problem of incorporating social dimensions in their management. The paper aims to identify and evaluate managerial approaches and marketing strategies of shopping centers in...
In CSR, industry had an immediate impact on the urban environment of Czech cities, not only during the Industrial Revolution and interwar period, but also during the socialist era. The aim of the paper is to analyze and interpret the differences in the spatial and sectoral structure of industrial production with a focus on the urban environment. In...
The Czech Republic is typical for its fragmented settlement structure with a high number of small self-governing municipalities. Such a distinction causes many problems, including a non-effective way of their management. Even though various integration methods have already been applied in Europe for several decades, the Czech Republic, due to its h...
The aim of the paper is to critically evaluate the similarities and differences in the development of the temporal and spatial structure of shopping centers in the Czech and Slovak republics. We focused on the retail transformation and sustainable manifestations of the location and construction of shopping centers. We classified shopping centers ac...
Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding op...
This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region.
The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Pol...
The paper deals with the issue of urban tourism and destination sustainability in the context of global megatrends. It builds on previous theoretical studies which identified and analysed current global trends affecting tourism and its sustainable development. Based on the knowledge of the key trends and their potential impact on destination sustai...
The paper deals with the issue of urban tourism and destination sustainability in the context of global megatrends. It builds on previous theoretical studies which identified and analysed current global trends affecting tourism and its sustainable development. Based on the knowledge of the key trends and their potential impact on destination sustai...
V českém prostředí nebyla institucionalizace metropolitní spolupráce dosud významněji podporována na žádné z klíčových prostorově-hierarchických úrovní (obecní, regionální, národní), zatímco její význam je v mnoha vyspělých zemích zdůrazňován a rozvoj metropolitních regionů je v EU velmi podporován. Navíc se plnohodnotná odborná interdisciplinární...
Publikace (Geo)demografie nejen pro ekonomy se zaměřuje na analýzu a výklad informací a dat o lidských populacích a lidské společnosti. Reflektuje nejen demografickou reprodukci a strukturální změny v prostoru a čase, ale i aktuální globální problémy jako jsou mezinárodní migrace a stárnutí populací. Je určena primárně k výuce předmětu Demografie,...
Vznik metropolitních oblastí lze považovat za vývojově vyšší fázi urbanizace spojenou s rozvojem postindustriálních procesů (Hall, Hay, 1980; Van den Berg, et al. 1982). Kromě prostorového aspektu se metropolitní oblasti vyznačují řadou kvalitativních charakteristik. Představují nejen největší územní koncentrace ekonomiky a obyvatelstva, ale i kval...
The return of the local democracy to the military training areas raises a number of complex challenges even under the conditions of a democratic state. In the municipalities that were established in the Czech Republic on 1 January 2016 by a separation from the territory of the military training areas, a nondemocratic paternalist system has dominate...
Purpose
Effective management of shopping centres requires a good understanding of the consumers' behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres' visits, providing implications for shopping centre managers from the perspective of a...
The aim of this paper is to introduce basic developmental consequences, changes, trends and the current situation in amenities through retail and commercial services in the rural areas of the Czech Republic. The example illustrated herein is the South Moravian Region. Methodically, the text is built on previous survey (2002), and on our own survey...
The integration of socioeconomically marginalized areas into regional systems in the context of post-communist transformation has been an important subject of social science research in general. The military training areas (MTA), as specific type of peripheries, have been so far little explored. Based on the results of an extensive questionnaire su...
The increasing importance of tourism and the growing number of tourists put pressure on tourist destinations. To support competitive and sustainable tourism development, it is advisable to focus on alternative forms of tourism in order to diversify tourism options in the destinations. From this point of view, it seems appropriate to deal with the i...
The affluent society and its leisure lifestyle and luxury consumption can influence the future tourism trends. One key prerequisite shaping the future of luxury tourism is the shift in values from the material to the experiential purchases. It is related to the assumption that money spent on experiences can satisfy various people's needs. Moreover,...
The young generation born in the mid-1990s and later is referred to as Generation Z. As the only post-war generation, they grew entirely on the World Wide Web and has been increasingly associated with the rapid increase in daily use of technology on a daily basis. Mainly the Internet and smart mobile phones have become an indispensable part of thei...
The Airbnb platform is not only a widely sought option for affordable accommodation but also a highly controversial phenomenon. This phenomenon is discussed in the context of the sustainable development of the destination. In addition to the economic problems, associated with tax evasion, speculation affecting the housing markets, or the impact on...
Many destinations still measure their success by the number of visitors, preferring the-more-the-better-principle. However, in the case of sustainable destination development, maximization of the number of visitors may not be the optimal option due to the excessive burden of the area. In this respect, the number of visitors must not exceed the carr...
The increasing importance of tourism and the growing number of tourists put pressure on tourist destinations. To support competitive and sustainable tourism development, it is advisable to focus on alternative forms of tourism in order to diversify tourism options in the destinations. From this point of view, it seems appropriate to deal with the i...
As a result of demographic development, there are changes affecting different aspects of the economy. Tourism from a multidisciplinary view point is also influenced by these trends. Variables such as population aging, change in values and lifestyles shape tourism demand and affect the travel to destinations. It may put pressure on the destination s...
Within the tourism industry, luxury tourism is becoming a growing trend. Thanks to the generosity and willingness of affluent clients to pay, this form of tourism can also be understood as a vehicle for regional development and economic growth. However, to stimulate the decision-making process of luxury consumers, it is necessary to implement effec...
The long-term regional policy of metropolitan regions contributes to the socio-economic development of the entire functional region as it prevents the disharmony in the activity of the interested actors. In the Czech environment, metropolitan cooperation has not been institutionalized yet, which is remarkable while its importance is emphasized in m...
During the second half of the 20 th century, consumption patterns in the developed market economies have stabilised, while in the transition/EU-accession countries these patterns were accepted with unusual speed and dynamics. Differences, changes and current trends in Western Europe and post-socialist countries in the quantity and concentration of...
The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was c...
The application of principles of good governance in brownfield regeneration, for instance through improved transparency and participation of various groups of stakeholders, varies between regions and cities. In this article, we approach good governance as a strategic response of actors in the struggle for creating development opportunities on brown...
The presented paper analyses the development of conditions for the development of a creative economy in the regions of the Czech Republic. Through the calculations of a number of sub-indicators in the area of talent, technology and tolerance (Florida´s 3T model), the development of the Creativity Index in 2011-2015 has been mapped in individual reg...
Industrial tradition in the Czech Republic spans across the last two centuries, it has established deep roots, and the significance of industry in the contemporary national economy is virtually irreplaceable. Industrial brownfields originated along with the first industrial estates in the 19th century but brownfields as an independent object of stu...
This paper deals with the entertainment industry and its importance for tourism and regional development. It analyses the amusement parks and evaluates their economic aspects in Europe. The findings serve as a benchmark for comparing the situation in the Czech Republic. The size of demand, as well as current conditions, are taken into account. The...
This paper provides new empirical evidence on the hypothesis that the perception of landscape disruption by wind turbines is a substantially subjective and relative matter. It is based on a survey involving nearly five hundred residents living in six different locations with operational wind turbines in the Czech Republic. Geographical and socioeco...
The article deals with the strategically important problems of metropolisation. In this context, it presents a theoretically based method of assessment of metropolises, the explanatory power of which was verified on the example of the Central Europe. This method is based on three components: population size (initial assumption), economic profile (t...
Paper available via http://rdcu.be/o6cW
This article deals with experiences acquired during the process of developing the Timbre Brownfield Prioritization Tool (TBPT). Developing a decision support tool that takes into account the expectations and experiences of its potential users is similar to creating applicable knowledge by the joint action of...
The definition and delimitation of metropolitan areas has been the focus of many geographers and other specialists for quite a few decades. The complexity and diversity of the methods and techniques used, and the differing attitudes of those working in this area have brought considerably different, and often controversial, results. The EU has intro...
Modern shopping centers of the “West-European” type have existed in the Czech and Slovak republics since 1997 and 2000, respectively, i.e. for less than two decades. Despite this rather short period they have become synonymous with the most significant transformations both in shopping behaviour and in the more generally understood patterns of socia...
When looking for new uses for unused areas and buildings, it is essential to consider the context of the area, especially from the territorial-technical, spatial, socio-demographic, economic and urbanistic points of view. In order to find new uses for brownfields which will be sustainable in the long term, it is necessary to employ tools that enabl...
There is fundamental agreement about the environmental benefits of renewable energy technologies, but unintended consequences arising from their deployment are frequent sources of conflicts. The Czech Republic has committed itself to supply 13.5% of its electricity consumption from renewable sources by 2020. High state incentives for renewable ener...
The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be de...
Due to recent societal changes ‘brownfield’ sites have gradually become a significant element in planning urban development. Brownfields can occur as a barrier and obstacle to the development of the urban organism but simultaneously they also represent unrealized potential. Brownfields, ex-industrial sites, are greater in those cities whose develop...
Cilem přispěvku je představit vybrane aspekty nakupniho chovani a nakupnich preferenci teenagerů bydlicich ci studujicich v Brně. Pro komparaci byla využita dvě nejoblibenějsi a nejvice navstěvovana nakupni centra v Brně – Galerie Vaňkovka nachazejici se v blizkosti centra a periferni Olympia disponujici výrazně sirsi nabidkou zabavy a traveni voln...
Shopping centres represent a new form of the contemporary retailing with a significantly impact on the urban spatial pattern as well as the shopping behaviour of consumer. The paper is focused on an analysis of spatial patterns of consumersʼ behaviour and preferences in Bratislava recent shopping centres. The relevance of selected attributes of the...
In the last decade, the regeneration of derelict or underused sites, fully or partly located in urban areas (or so called "brownfields"), has become more common, since free developable land (or so called "greenfields") has more and more become a scare and, hence, more expensive resource, especially in densely populated areas. Although the regenerat...
During the transformation period after 1989, Czech cities (similarly as other cities in the former eastern bloc) went through a dynamic development in many areas. Our contribution deals with one of the key areas of postsocialist transformation of the city, specifically the humanization of mass housing in large housing estates. These housing estates...
Previous studies have demonstrated that the location of brownfields is an important factor affecting potential investor decisions and brownfields regeneration. In this study, the spatial patterns of urban redevelopment are explored, using an analysis of variance model for a detailed database of existing and regenerated brownfields in the city of Br...
The paper presents the results of an international comparative survey of stakeholders from four European countries (the Czech Republic, Germany, Poland and Romania). The aim was to identify and classify the 'success factors' of brownfields regeneration and to detect significant convergences and divergences concerning the drivers and barriers of reg...
Regeneration of brownfields gradually becomes an important challenge for regional and local development across the East-Central European countries. Due to the recent huge economic transition and global societal changes thousands of abandoned sites (brownfields) sprang up across the landscape after various economic activities, the Czech Republic inc...
The paper presents the results of an international comparative survey of stakeholders from four European countries (the Czech Republic, Germany, Poland and Romania). The aim was to identify and classify the 'success factors' of brownfields regeneration and to detect significant convergences and divergences concerning the drivers and barriers of reg...
Labour mobility (or, formally, travels to work) is the most significant region-shaping process creating agglomeration hinterlands of all larger cities. The South-Moravian Region and the city of Brno, which, with the population of 400,000, is its natural centre, represent the model region for this article. Based on performed research work the articl...
After the fall of the Iron Curtain, CEE cities (as well as other cities in the former Socialist Bloc) experienced dynamic development in many areas. The presented article deals with one of the key areas of the post-socialist transformation of the city, specifically the humanisation of mass housing in large housing estates. These housing estates fro...