Jose Luis Ruiz Real

• PhD
• Professor at University of Almería

Purpose The purpose of this paper is to estimate the average h -index of all stable professors working in the field of marketing in all Spanish public universities and to identify the universities and regions with the highest h -index. In addition, the authors will explain the impact of some aspects on the level of h -index for a given researcher....

This study analyzes the impact on the perception of a product by consumers, in an educational context, through the inclusion of works of art in the product design and applying active methodologies such as game-based learning (GBL). An educational intervention carried out in a secondary school is presented, trying to investigate if the incorporation...

In recent years, golf tourism, as a form of sports tourism, has experienced significant growth. Knowing the behavior of golf players helps managers of sports facilities establish new marketing strategies and increases opportunities for golf tourism destinations. This article explores the factors that influence the intention to play golf through an...

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers belonging to a large panel in the US Both assortment si...

It is well known that teaching subjects with unfamiliar content to students (e.g., teaching an economics or business subject to science or engineering master's students) at the master's level is a challenge constantly faced by university professors. In parallel, students of these masters have also argued the difficulty of studying and learning in t...

The agriculture, livestock, forestry, and fishing sectors are very important in Andalusia (Spain), being strongly focused on foreign markets, which has required them to make great efforts to improve their competitiveness. The aim of this work is to understand the interrelationships between the fruit and vegetables sector and the remaining sectors o...

Golf clubs face the challenge of maximising revenue without losing the trust of their members. Reservation management as a tool to increase revenue is hampered by difficulties in getting members to book online. The aim of this research is to explore the profile of the golf club members to identify the barriers to online booking, their implications...

Background The Circular Economy system can improve the product cycle and changes the system and mentality, both for production and the consumer and has become a significant alternative to the classic economic model. The retail sector has also started to advance along these lines. Following an analysis of the state of the art of the Circular Economy...

Despite golf’s contribution to health, scientific production related to golf and health has been relatively scarce. This work aims to investigate the state of the art on golf and health and to identify existing gaps and the principal and most notable potential future research trends, contributing to connecting the reality of the facilities dedicate...

In recent years, there has been a surge in the development of mHealth apps. Nevertheless, there are no scoping reviews that analyze the scientific peer-reviewed articles of these tools. This research systematically reviews the scientific literature published on health apps targeting children in peer-reviewed journals. It aims to answer four questio...

El área de Distribución Comercial y Gestión Minorista es de gran importancia para la investigación en marketing. Este trabajo identifica la situación actual de la investigación en distribución comercial, así como las principales líneas de interés, con especial referencia a España. Para ello, en primer lugar, se analizan los principales estudios bib...

Finding the optimal location is a relevant strategic decision for retailers. The classic theories of retail location offer complementary perspectives, and later models include new variables, although they present methodological problems, these methodologies are static in time. Google Street View (GSV) allows extending the analysis of predictive mod...

La gran distribución alimentaria en Latinoamérica Un análisis comparativo frente al mercado español Resumen: El comercio minorista de alimentos ocupa un lugar transcendental en la actividad económica y empresarial en el mundo. Latinoamérica es una región que se ha destacado en los últimos años por presentar un crecimiento económico sostenido. En es...

Food retail occupies a transcendental place in economic and business activity around the world. As a region, South America has stood out in recent years for its sustained economic growth. In this context, countries within this region, such as Chile, Colombia, and Peru, have changed consumer preferences and behaviors. Based on a bibliographic review...

The recovery of a built heritage and specifically of singular buildings is a key aspect of local development. The aim of this study was to understand the influence of these regenerations on their environment by transforming adjacent businesses and initiating parallel processes of gentrifi-cation and local development. The renewed attraction of thes...

Artificial Intelligence is a disruptive technology developed during the 20th century, which has undergone an accelerated evolution, underpinning solutions to complex problems in the business world. Neural Networks, Machine Learning, or Deep Learning are concepts currently associated with terms such as digital marketing, decision making, industry 4....

The field of social sciences has become increasingly important in eHealth. Patients currently engage more proactively with health services. This means that eHealth is linked to many different areas of Social Sciences. The main purpose of this research is to analyze the state-of-the-art research on eHealth from the perspective of social sciences. To...

Technification in agriculture has resulted in the inclusion of more efficient companies that have evolved into a more complex sector focused on production and quality. Artificial intelligence, one of the relevant areas of technology, is transforming the agriculture sector by reducing the consumption and use of resources. This research uses a biblio...

When a pandemic outbreak occurs, it seems logical that related scientific production should increase substantially; however, it is important to recognize its interdisciplinary usefulness to find a solution to the problem. The main aim of this research is to analyse the main keywords of the scientific research about COVID-19, by subject area. To dis...

This article studies the scientific research literature that focuses on the terms related to international trade and sustainability. For this, a bibliometric analysis using the Web of Science database and a cluster analysis on the results obtained carried out. With regard to the results, it can be pointed out that, despite being closely linked, the...

Spain is the leading producer-exporter of tomatoes in the European Union, being Almería the main European producer of fresh tomato. The sector presents in Almería asymmetry of market power derived from the dispersion and disorganization of supply, together with the process of expansion and concentration of the large distribution. In addition, there...

Destination branding is an important research area and a powerful instrument for building the positioning of tourist destinations. The main objective of this study is to analyze the state-of-the-art research of destination branding. A bibliometric and a fractional accounting network mapping analysis were conducted using the Web of Science and Scopu...

This work represents a contribution by showing the state of the art of research on rural tourism and development, identifying trends and proposing future lines and topics of research. Rural tourism and its influence on the economic development of rural areas has been an important and dynamic area of research since 2004. For this purpose, a quantita...

This book is a compilation of 13 chapters on Tourism, Economy and Environment, analyzing the current situation and identifying future trends and new challenges in this field. The work has been divided into two blocks, one on Tourism and Management and another on Tourism and Legislation. Part I, Tourism and Management, consists of 8 chapters. Specif...

La tecnificación en la agricultura ha provocado que las empresas del sector sean más eficientes, al mismo tiempo que el propio sector se vuelve cada vez más complejo, centrado en la producción y la calidad. Una de las áreas más relevantes de la tecnología, la Inteligencia Artificial, está transformando el sector agrícola al reducir el consumo y el...

An understanding of the intracommunity trade is essential for the agents involved in the fresh tomato market (farmers, entrepreneurs , public administrations, and consumers). e purpose of this paper is to analyze the interdependent relationships between exporting and importing countries within the European Union for a specific product such as fresh...

Assortment, as a key component of marketing mix, constitutes a fundamental positioning tool for retailers. Assortment composition can influence both current and future product choices by helping shape consumer preferences. Consumers expect retailers to provide a suitable mix of products; the impact that a retailer’s assortment design has on their s...

Sustainability, local development, and ecology are keywords that cover a wide range of research fields in both experimental and social sciences. The transversal nature of this knowledge area creates synergies but also divergences, making a continuous review of the existing literature necessary in order to facilitate research. There has been an incr...

Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the most infl...

The role that different psychological disorders play in entrepreneurial intentions and behaviors is of increasing interest and importance to the scientific community. Scholars have undertaken a range of investigations that demonstrate that individuals with specific psychological disorders should be treated differently to other individuals. Some stu...

El emprendimiento social agrupa actuaciones individuales o colectivas con una finalidad social. El objetivo de este artículo es analizar el concepto del emprendimiento social y su impacto científico en publicaciones y artículos de la base de datos Web of Science Core Collection, tanto a nivel mundial como en los países iberoamericanos. El emprendim...

Entrepreneurship is a subject of great interest and depth which is currently being introduced into various education systems and is also the subject of a great deal of scientific research published in the form of case studies and innovative methodologies. This article will present the main contributions in this area of research. To this end a bibli...

The horticultural model of Almeria (Spain) based on the operation of greenhouses is an international reference and has been considered as an economic miracle. Alongside this agricultural development has been the deployment of the diverse productive activity of auxiliary companies. The objective of this article is to understand how these companies o...

Local development is a subject that arouses significant interest in the international scientific community in general, and in the Ibero-American one, in particular. The process of globalization has transformed the management of local development, altering the role that is played by local and regional entities, and it is the object of an important f...

Assortment is a relevant issue in retail management which has gained prominence in the last few years in many retail sectors. The purpose of this research is to show the state of the art on this subject by means of a bibliometric analysis carried out using the Web of Science online database. Our findings show the most influential countries, annual...

Assortment is a relevant issue in retail management which has gained prominence in the last few years in many retail sectors. The purpose of this research is to show the state of the art on this subject by means of a bibliometric analysis carried out using the Web of Science online database. Our findings show the most influential countries, annual...

This paper has reviewed the international research on the interactions between the Economy, Energy, and Environment (3E) in the 21st century. For this purpose, a bibliometric and cluster analysis by fractional accounting has been carried out based on the two most important databases: Web of Science (WoS) and Scopus. The research found and studied 2...

Since the eighties, the concern for sustainability has been increasing from several dimensions and depending on different socio-economic, political, geographical and cultural factors. In the last few years, local development has incorporated the concept of sustainability, as part of the United Nations’ Sustainable Development Goals strategy, highli...

Forests is a Swiss open access journal in the field of forestry and forest ecology founded in 2010. Currently, the journal celebrates its 10th anniversary. Therefore, the purpose of this research for the special issue A Decade of Forests Open Access Publishing is to present a whole bibliometric overview of the journal and highlight the state of the...

The impact of corruption on entrepreneurial dynamics became an attractive topic for scholars after the appearance of public scandals that led to the delegitimization of many governments in the last 40 years. The research that explored the relationship between corruption and entrepreneurship has produced controversial results. It appears that the in...

In recent years, the topic of sustainability has gained prominence in many retail sectors. Sustainability is a key element for retailers, who have seen that sustainable development could become an important source of competitive advantage. The purpose of this work is to highlight state of the art sustainability in retailing, for which a bibliometri...

Gentrification is a controversial term that refers to certain changes in neighbourhoods that result in the economic and social transformation of a low-income area into one of higher value, moving or pushing out the old population and businesses. The purpose of this paper is to highlight a new branch of research in the field of environmental studies...

The relevance of circular economy to environmental science has led to a notable increase of research works during the last few years. It is very important to know the evolution of the publications that relate these two concepts, as well as the main areas of knowledge in which these investigations are framed. The purpose is to understand and highlig...

Purpose The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs). Design/methodology/approach The authors developed an experiment based on an online survey to test...

Purpose The purpose of this paper is to analyze consumers’ reaction to assortment composition. Design/methodology/approach This study examines several scenarios: private label (PL)-only assortments; mixed assortments (PL and national brands (NBs)), and in the latter case both small and large assortments. Consumers’ reaction is measured through t...

This work analyses how consumers of two different countries—Spain and the U.S.—react to one brand—Private labels (PL)-only assortments—in terms of store-switching intentions. For this purpose we analysed the relationship between three variables—store image, perceived assortment variety and PL purchase intentions—and consumers’ store-switching inten...

Private labels have experienced significant growth in Spain in recent years. The size and composition of product assortments has been impacted by the development of own retail brands, in many cases discarding national brands. Some retailers experienced problems arising from these decisions, being forced to reintroduce some of these brands, suggesti...

The economic crisis in Spain has had a major impact on the evolution of retail assortments in food base.On the one hand, it has caused alterations in assorted sizes, as well as in the distribution between NBand PL. On the other hand, it has changed the buying behaviour of consumers seeking brands that offerconfidence, but at very competitive prices...

Private label (PL) purchase intention is a powerful predictor of a purchase and can be influenced by a variety of factors. In this paper, we analyse the influence of consumer involvement with a product category, consumer attitude towards a PL, consumer value consciousness and consumer perception of store image on PL purchase intention. Through an e...

Editado en: inglés, español, croata, flamenco y rumano

Although firms are currently open to internationalising their activity, the barriers they perceive during this process are still an important inhibitor of their export intensity. However, diverse factors may reduce the negative influence of this perception on export activity. Specifically, we examine the moderating effects of R&D investment and exp...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industr...

El sector de la distribución comercial en la Unión Europea se encuentra actualmente en un proceso de reestructuración, debido a los cambios en la situación económica, especialmente por la crisis, la competencia entre canales de distribución, formatos y grupos empresariales, los cambios en el comportamiento de los consumidores y la evolución de la t...

El presente trabajo analiza la importancia de la planificación de marketing en el proceso de internacionalización de las pymes. En particular, se centra en examinar qué aspectos de la estrategia de marketing internacional son los más sobresalientes en dicho proceso. A partir de un estudio realizado sobre 100 pymes con actividad internacional, se de...

Este estudio pretende contribuir a un mayor conocimiento sobre cómo se están internacionalizando las empresas andaluzas, a través de un análisis de las principales magnitudes relativas al comercio exterior andaluz durante el periodo 2000-2009. Los resultados del análisis indican que Andalucía desempeña un importante papel en las exportaciones españ...

https://www.extenda.es/catedras/descargas_generales/estudios/ual/diagnostico_de_internacionalizacion_de_las_empresas_de_almeria_2009.pdf

Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de marketing que implementan en su actividad comercial internacional. Para ello, se examina una muestra d...